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On this episode I talk with Valerie Kiser from Sunrise Yoga, we talk about how important human touch points are in winning back the trust of lost clients.
This is a timely discussion that I think all studio owners will get something out of!
Valerie Kiser
Valerie Kiser has been the owner of Sunrise Yoga Studio in Clemmons, North Carolina for 19 years. She has been teaching for 23 years and has the titles of ERYT500 and C-IAYT (certified yoga therapist) in addition to many other certifications. She has led 200 and 300-hour teacher training programs for 10 years and is the co-owner of East Coast Yoga Therapy which is an IAYT-accredited program that trains yoga teachers to become yoga therapists. Prior to being in the “yoga business”, she was a computer programmer.
Valerie Kiser, C-IAYT, ERYT-500, YACEP
Sunrise Yoga Studio www.SunriseYoga.net
Facebook: https://www.facebook.com/sunriseyogastudio
Instagram: http://instagram.com/sunriseyogaclemmons
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On this podcast we speak about
- How Jennifer got started in yoga during the peace movement of the 70’s and was influenced by the Beatles
- She started with Sharon Babtiste
- Her trips to India and the Ganges river moved her so deeply that she pursued yoga and left the corporate and professor world
- A benefactor invested under a million dollars to open her studio on Los Gatos California . She opened big with a 2 room studio running 50 classes with a teahouse and wellness centre.
- She hired a manager right from the beginning and put systems and procedures in place.
- How procedures and processes take the make it less personal.
- Standard operation procedures are a live document that gets refined every year.
- Jennifer shares the structure of her business and people
- How Jennifer changes the roles basted on the talents of the people and they all know what lanes they are driving in.
- How the Yamas and Niyamas support communications
- The importance of hiring quality instructors - 500 hours or 7 years of teaching that have already developed their voice.
- How Jennifer keeps her salary low and rewards herself financially with her trainings and retreats.
- How PASSION and CREATIVITY drives everything and how she cares about people changing their lives.
- She advices to keep your non yoga relationships strong
- The importance of having the deepest trust with managers
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Michael Jay - Yoga Biz Champ
Michael Jay, the Yoga Biz Champ, stands as the go-to Yoga Business Consultant, embarked on a mission to elevate yoga studios from mere survival to genuine thriving.
With a rich background as a yoga teacher, former studio owner, marketing expert, and yoga studio business coach, he
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