March 18, 2025 • 50 mins
In this episode of You Are the Magic, I sit down with the incredible Katie McKiever, a powerhouse in social media strategy with over 15 years of experience across digital, print, broadcast, and brand journalism. Katie has crafted tens of thousands of social media posts, generating millions of impressions and earned media value—and she’s here to help YOU make social media work simply and effectively for your business.
Katie shares her inspiring journey of not knowing where she fit in professionally—because her future career didn’t even exist yet! From interning at a hip-hop radio station (hint: she got to meet a true hip hop legend) to realizing that her love for media, communication, and connection would one day merge into social media, her story is proof that following your intuition leads to opportunities you never could have predicted.
If you've ever felt overwhelmed by social media, Katie’s 3-2-1-Go Framework is a simple and powerful system to help entrepreneurs, business owners, and personal brands create engaging content without the stress. We also discuss the importance of community in business success, how to embrace your unique gifts, and why storytelling is the most valuable tool in today’s digital landscape.
🔗 Subscribe to Katie’s must-read newsletter, Social Media News to Use: socialmedianewstouse.com
📍 Follow Katie on LinkedIn: linkedin.com/in/katiemckiever
📸 Connect with her on Instagram: instagram.com/katiemckiever
Listen now and get ready to transform your social media strategy—without burning out!
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Learn more Christine and how she helps high achievers reach next level business success on her website.
Thank you for listening and just remember, you are the magic!
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Transcript
Episode Transcript
Available transcripts are automatically generated. Complete accuracy is not guaranteed.
Christine DeHerrera (00:04):
I have such a treat for you today on the
you Are the Magic podcast withmy guest, Katie McKeever.
Katie McKeever is a undisputedsocial media professional.
She's been doing it for morethan 15 years and has crafted
tens of thousands of socialmedia posts, generating tens of
millions of impressions andmillions of dollars in earned
media value.
She comes by social media posts, generating tens of millions of
(00:25):
impressions and millions ofdollars in earned media value.
She comes by social media byway of a long background in all
media, including print, digital,broadcast, radio, magazines and
, of course, social media.
You might have seen herfeatured on the BBC or NPR and
(00:45):
she has won numerous awards forher PR, digital, social
communication and brandjournalism campaigns.
And she is the kindest, bestestperson on the planet and I'm so
excited for you to hear hertoday.
Hear her today.
(01:07):
There might be a story about ahip hop legend you don't want to
miss, as well as Katie's takeon how to make social media
really simple andstraightforward and fit into
your busy day.
Enjoy.
Welcome to the you Are theMagic podcast, Katie McKeever.
Katie McKiever (01:20):
Oh, thanks for having me.
I'm so thrilled you have apodcast now and I get to be on
it and we get to talk and, yes,I am ready to jump in.
This is exciting.
Christine DeHerrera (01:30):
Well, I'm so excited you're here.
I want to take our guests backto how we met.
We were in this mastermind andI met all kinds of amazing, cool
women, including you, and itjust shows how important the
power of community is for women.
Katie McKiever (01:49):
Oh, yes, you too , and so many women I hold near
and dear to my heart.
And yeah, it was funny.
I went to a networking eventlast night and we talked about
how you know this new report.
I'm going deep immediately, butthis new report just came out
about living a long, healthy,thriving life and the number one
(02:11):
indicator of that is communityand connection and people.
It's not health, it's not, youknow, what you eat is not
working out.
It's community and gettingaround people and learning about
them and being like anyway,it's like it's the key to unlock
so much.
That was the best experiencebeing in a group with you,
(02:33):
meeting you and so many othergreat women, just like you said,
yeah.
Christine DeHerrera (02:38):
Yeah, it makes sense to me that community
would be the number one thingfor longevity and everything,
and we go deep here.
So do not be afraid of atangent, don't be afraid to go
deep.
That is the whole point of thispodcast.
So, yeah, I remember talkingwith you.
It would have been likeDecember of 2021.
(02:59):
And you had just given noticeat your corporate job and were
getting ready to start thisincredible business you were
running or running now.
So do you remember that?
I mean, of course you do, butwhat do you think when you look
back on that now?
Katie McKiever (03:15):
Yeah, I absolutely remember that it was
terrifying, it was thrilling.
This much time later and I'mstill like, oh my gosh, I did
that, like yeah, and when youbuild up something so big in
your head and then you do it,and you're like I did it there's
been ebbs and flows since andyou don't end up where you think
(03:38):
you're gonna end up or whatever, and it's just the journey is
the journey.
But thinking back on that time,and I mean it was a ball of
fear and the fear being, oh mygosh, is this going to work out?
Am I really supposed to bedoing this?
Am I wait?
Why?
Christine DeHerrera (03:57):
am.
Katie McKiever (03:58):
I doing this again and the taking control of
you know, when you've just beenkind of on autopilot, reactive
mode or you know this, justtaking things as they're coming,
but not being thoughtful andintentional about your life,
(04:28):
about your life specifically forme, my professional life, even
though a lot of other personalthings wrapped into that.
But, yeah, man, the power thatcomes from taking hold of your
direction and going aftersomething.
I don't know where this isgoing to end up.
I don't.
And I say to people, I don't.
You know, I stepped out as anentrepreneur, left corporate
(04:52):
life, 2021, december, and whenI'm, when I'm talking about the
fear, I'm talking about all ofit.
You know, making money, youknow, am I really doing what I'm
supposed to be doing?
And and even making the call tomy boss because I mean, this
was virtual world, this waspandemic world.
You know that pivotal moment.
All right, I'm locked in, I'mdoing it, I'm picking up the
phone.
Oh my gosh, is this?
It Like that, just like all ofthat, and how terrifying it is.
(05:15):
And and you, you go out, youstep out on faith and you do it.
And I had lined up.
You know I was doing it smartand you know smart, I had lined
up so much.
I had my, I had my nest egg, Ihad, you know, I, you know a
side hustling.
I had client work going anddone already.
(05:36):
So I had kind of this proventhing.
And I remember talking to mytherapist at the time and she's
like Katie, you're, you're, thisis as good as you can make it,
like you're, you're justdragging your heels on this
thing.
Essentially is what she saidand she's like, yeah, you just
need to put a date on thecalendar now and actually do it.
(05:57):
And I'm like, oh my gosh, Ithink I do.
And so I had a physicalcalendar and I drew a circle and
on the date that I was going tomake the call, or actually
first, I put the circle aroundmy final date that I wanted to
be working, and then she waslike wait a minute.
Okay, wait, but let's gothrough the steps you got to put
in notice.
So I was like, okay, well, yeah, let me back that up and then
(06:19):
put it in another circle aroundanother date.
I was several weeks ahead ofthat.
So I'm like, okay, and I justsaw the, you know, several
months away.
So I would flip the calendar.
And I saw the months flip andI'm like, oh my gosh, I'm
getting closer to the date.
This is terrifying.
So did it?
And it's been incredible.
And I say this to people youknow I stepped out as an
entrepreneur, but leavingcorporate, that's a dream for a
(06:42):
lot of people.
You know some people do it,some people don't.
Had many conversations aboutpeople who are in corporate and
want to make that move or, youknow, going back to it, whatever
.
But I don't know if it's goingto be my life forever, if I'm
always forever the entrepreneurnow.
But I knew, I knew I had to tryit and I knew I had to do
something about it and I like Ijust I wouldn't be right if I
(07:05):
didn't and it's worked out andit's been beautiful and it's
going to evolve and change andwho knows what it's going to be
next year, but it was the rightthing.
I know that for a fact and Idid it.
I'm so proud of this journeyand being able to kind of walk
into this and help people in theway I want to help them and a
(07:26):
way that I know I'm supposed tobe helping people, and
especially right now.
Christine DeHerrera (07:31):
Yeah, I mean, I think that knowing peace
is really, really important.
We have to know and we have tomake that decision.
I think, honestly, thatdecision is the where the power
and the momentum starts.
And I remember talking with youand you had a plan and I knew
how awesome you were.
So I was not at all like, oh no.
(07:54):
I was like I know this woman isgoing to light the world on
fire.
And my own journey, my journey,was a little bit different.
I still had my job, I waswriting magazine articles, and
then I knew I wanted to startsomething, but I didn't know
exactly what it was.
And then somebody asked me towrite a press release and then,
(08:14):
you know, fast forward tothousands of press releases and
all of that later.
But there's every kind ofjourney and there's not one
right one.
But I do think there's thedecision point where you say I
am committed to this and thenyou let the universe take over
the rest of it, right?
Katie McKiever (08:35):
Absolutely, and how you started us out with
community, it would not havehappened.
My husband is the mostsupportive person but he wasn't
in it with me, you know.
I mean he doesn't know the dayto day and I had that community,
that group of women.
We were all going through thesame thing and that gave me so
much strength and to be able tospeak, give words to things and
(08:59):
to connect in ways that I wasunable to connect with anybody
else at that point in my lifethat there were other people who
got it.
That was a crucial group and tohave people around you who get
it.
And it's not just about beingsupportive.
Of course you have loved onesand friends, but sometimes
(09:20):
there's only certain people thatwill get it.
And so important to be aroundstrength and that knowing and
that kind of like camaraderieand I had it modeled in front of
me with so many other women ofthis is, this is what it can be.
I don't know what you don'tknow and if you're not in
network with people or inrelationship with people, to
(09:41):
know what the possibilities are,so many possibilities I would
have never known existed, theyou know how to you know market
to people or connect with peopleor the money that's possible to
be made.
It just blew my mind and I justwould have never known if I had
not committed to it, gottenaround other people who were
(10:02):
doing it too, and then just madea decision to be not fearlessly
, because it was definitely withfear, but through the fear and
go through the fear and you'llcome out on the other side.
Christine DeHerrera (10:14):
Definitely, and I think it's important to
note it's not that there's nofear Once you make that decision
.
There's still plenty of fear,but you stick with the plan of
what you're doing, which is tokeep going.
And that's where the havingcommunity is so critical,
because I have a reallysupportive spouse also, and a
(10:34):
great mom who listens toeverything, and friends outside
of the entrepreneurial space.
But you need other women whoare like oh my gosh, and to have
ideas and support and all ofthat, and there's just nothing,
nothing like it.
One of the things that I thinkyou and I share is a common
philosophy that every person hasbrilliance inside of them.
(10:57):
We need all a billion of us,Literally.
I believe, and I believe youshare that all of us matter and
so it's drawing that out ofourselves.
I can't think that 15 years inmedia for you, that all of that
continues to keep adding up tohow you help so many people.
But how did this all startGrowing?
Katie McKiever (11:20):
up with my family, two brothers.
It was kind of like I was thegirl and I had to kind of make
my space and kind of make myvoice heard.
Growing up, I kind of wouldjust kind of ebb and flow.
I didn't really have focus.
And this comes to play, like incollege I couldn't really grab
(11:41):
or couldn't really like identifyfor myself what was my thing
Like?
I look at my two girls now andI can identify like things in
them, like key uniqueness, andit was that was a struggle for
me growing up of like what is myuniqueness.
I was very much impressionable,you know, like I would, you
know, kind of try to find my wayand get around different groups
and trying to find my thing.
(12:04):
I went to UNC, greensboro inNorth Carolina for undergrad and
grad but I got into a greatEnglish program and I always
loved reading and I always lovedmeaning and I didn't realize
that was a thing you know, likewords and the meanings and
connecting words and how coolthat is.
(12:28):
And from a language and acommunication space, and how you
say you bring us a sentencetogether, how you string certain
words together will convey onething and you flip one word,
that means a totally differentthing, and how precise you need
to be then, how like ambiguousyou can be.
It was beautiful.
I started finding my way thereand I, um, I was walking through
(12:51):
the hub of the of campus andthere was, you know, back in the
day, it was a I remember this apiece of paper on a column and
it had it was want to be anintern at um, the local hip-hop,
and I was like, oh my gosh.
And I called and I was like, ohmy gosh.
And so I became an intern andthat was everything.
(13:13):
I grew up on hip hop, lovedmusic and got the media bug and
I'm like, oh wait, there'ssomething here of people at
scale of being in like one placeand broadcasting out and
needing to be able to do coolthings and leveraging that and
(13:37):
having opportunity, you know,being backstage or meeting
famous people, or like there'ssomething here that I really
think is cool.
And it just kept building.
I kept having these similarthemes of media over and over
and over, and it was what itboiled down to and I built into,
ultimately what social mediabecame a thing for businesses.
(14:00):
That is when it clicked for me.
I was like, oh, I couldn't findmy thing because it didn't
exist yet.
It didn't exist yet and it waslike this coming together of all
these things.
I loved the broadcasting, thepeople, the connection, the
(14:22):
media, the words andcommunication and one person
messaging to scale at manypeople at one time.
And it was the culmination ofall that and telling good things
like the, the knack in the eyefor what is broadcast worthy,
(14:44):
what is post worthy, what iscommunication worthy, what is
connection worthy to tellsomebody about.
Oh my gosh, it all came intoone when that, when social media
became a thing, and it was likeI have found it Finally.
And I finally found it and thenjust kept building, building my
(15:07):
experience, with social mediabeing my focus, after having
gone through radio and andbroadcast news and, uh, print
and like all I've been in everyaspect of media, finally defined
like my piece.
Um man, that was the, the best,uh, but yeah, that's kind of
(15:29):
the journey, to be able to kindof build into that.
Oh man, it's just been the bestbecause, because that hits all
the points for me.
Christine DeHerrera (15:36):
Oh my gosh, I love this story so much.
I mean, we could spend thewhole rest of our time together
talking about this.
Okay, so let me control myself.
One question I have to ask iswho was the coolest hip hop
artist that came through yourradio station when you were
interning?
Katie McKiever (15:51):
I'm dying to know.
Oh well, I literally fell intoLL Cool J at the radio station.
I was doing my job and acolleague grabs my hand and she
whips me into the room and Itrip over a chair into him and
he grabs me.
Christine DeHerrera (16:06):
Oh no, she was grabbed by LL Cool, j cool
james.
Oh my god, katie, how do I nothave ever heard this story?
Oh my god, that's amazing hewas so nice.
Katie McKiever (16:18):
So nice and definitely strong to grab, but
he was so nice and it washilarious.
Christine DeHerrera (16:26):
It's so, so funny.
I don't even know that wouldhave been something.
So the other thing that yousaid that really struck me is,
of course, you couldn't haveknown what you were going to do
when you were a little girl,because social media did not
exist yet.
And I feel like we're in thisweird space right now where
probably everybody that'sgetting careers right now and
(16:46):
teenagers there's no tellingwhat their careers are going to
be.
Teenagers there's no tellingwhat their careers are going to
be.
And so I think that, trustingthat, just keep following your
path of what you're interestedin and what you're passionate
about, and the universe has aplan for you.
So on this podcast, I useuniverse and God interchangeably
, so use whatever words you want, but there's a plan for us and
(17:09):
we just have to keep followingit.
Do you want to add anything tothat?
Oh man.
Katie McKiever (17:15):
Yes, I mean you.
Just you really hit a pointthat I've never even thought
about.
It.
Ate me up that I couldn't findmy thing.
I mean, I went to school forEnglish.
That is one thing.
I can put my flag in the sandand say follow those tugs always
, because that will tell youthings.
And that's what I did and Ididn't have anything to be like
(17:36):
yeah, this is going to be mything.
I just kept following it andeventually did turn into
something.
You saying that that can be,that could be the case for so
many more people.
Now especially, I thought I wasunique in that you know where
we are now.
So many more people can be that.
And what an opportunity,because truly the sky's the
(17:58):
limit and opportunities areendless, because you can make
your own opportunity so mucheasier.
Now the opportunities are thereand I think it seems like a
very similar experience and howyou can truly follow and trust
the journey because it is therefor everybody.
(18:18):
And back to what you said aboutall the people on the earth,
kind of working together andbeing here to help each other I
do.
I think of everybody as apuzzle piece and we all make
this big puzzle and we all haveour pieces that fit together and
I think if we have one missingpiece, it's not a complete
puzzle.
So we all need to work togetherand fit together and and extend
(18:41):
ourselves and receive help andto collectively do what we're
supposed to do on this earth andto collectively make it work on
this earth.
And to collectively make itwork and that's just what I want
to encourage is you continue tofollow those tugs or those
things.
It's like oh, I like this,there's something calling me
here, then, then you willcontinue to do your part, and I
(19:01):
encourage people to find thatthing because that's unique to
you and that's individual to youand that's what you're supposed
to tap into for us, for all ofus.
We all need that gift that isunique to you, so we can all be
better.
Christine DeHerrera (19:18):
I really believe and know that that is
the key to humanity movingforward.
I, too, followed a circuitousroute.
Like I have an undergraduatedegree in philosophy super
useful, useful but I loved everyminute of it.
I got a master's degree inexercise physiology and did some
stuff with it in the beginning.
It's where I got like my firstmarketing skills and writing for
(19:41):
publication in like a differentkind of way, and so there was
no way I could have everforeseen what I was going to do.
I didn't set out to do PReither, but if we hadn't
followed those breadcrumbs, wenever would have come into how
we're supposed to help.
I know one of the things thatyou say is that we can't keep
(20:04):
our gifts hidden, and this iswhere it really comes in with
social media.
Right, you have to tell thesestories so that your people can
find you.
Talk a little bit more aboutthat.
I get that.
Katie McKiever (20:16):
The massiveness of that thought is overwhelming
to some and terrifying to some.
I talk to people every day whoare fearful of using social
media for talking aboutthemselves, especially women.
You know we have this thoughtthat that's too egotistical, or
(20:38):
who am I?
Or wait, I'm going to belooking, looked at as, like you
know, look at me, look at me andI mean this is how I view it is
that I think it's absolutelyselfish of you to not talk about
what you know and to not talkabout your uniqueness and your
(20:58):
gifts and the things that youknow about and your perspective
and your ideas and your waysthat you show up.
And no, you don't have to shareeverything.
I never want to push that orhave that be a takeaway for
anybody.
You get to be selective andtalk about the things that
(21:22):
matter to you and the thingsthat you're supposed to help
other people with and to connectwith other people on.
And yes, you can do that inperson, absolutely.
Again, it was a networking event.
Last night.
I was talking to people in aroom and just one-on-one, having
conversations like this.
That's a great place to be andthat's a great place to start or
to continue to do or to foldinto also doing this online,
(21:49):
maybe, but for you to not dosomething with that like that's
a disservice to all of us andfor somebody to selfishly hold
that back, that's the flip sideof this is that you're not doing
your part.
As small or as big as that is,it all helps us.
(22:09):
It's selfish of you to not helpother people with your gifts
and your uniqueness and yourabilities.
All these different paths, allthese different journeys.
We're all inputting thingsalong the way and taking away
and making it into ideas andmaking it into expertise and
(22:31):
making it into you know justthings that patterns and things
that nobody else thinks up.
So that's what I stand on Dangit if you can't get out and help
somebody by doing this online,on social media and talking
about what you know, because Iguarantee there's somebody on
(22:53):
the other side of that.
It just might take a little bitmore time to do that in person,
to go from room to room and getin relationships with other
people, but doing this online,too, you could just reach so
many more people and potentiallyreach that person that just
needs you and needs your messageand be connected in that way
that can impact somebody else'slife and completely change it.
Christine DeHerrera (23:16):
I always tell my clients and just again
like back to both of our storiesand how we came to have our
businesses.
The things that we've gonethrough are what we're helping
people with one way or another,and so to not be helping the
people you're meant to help andthat could be one person, or it
could be 100 or 1 million, andevery scale is equally important
(23:40):
and use all the tools that wehave available to us to make
that happen and I think it'seasy to get overwhelmed by the
sheer volume of tools there are,and so do you want to hit on a
few of the big ones and who theybest serve, so that if somebody
is trying to be everywhere allat once, we don't actually have
(24:03):
to do that in the beginning oreven in the middle.
We don't have to be everywhereall at once.
Katie McKiever (24:09):
Oh yeah, such a good point.
And don't get me wrong, I don'twant to push anybody to social
media or to use the social mediato kind of give platform to
their voice if they're justcompletely, you know, don't want
to, or if they're justabsolutely adamant that they
don't want to Because, yes, yourwork can be done in this world
(24:35):
but you never have to touchsocial media at all or you know,
you don't ever have to touchanything digital at all, like
you know, so many opportunitiesfor everybody.
But if there is a thought inyour mind that you want to use
social media to talk aboutthings, then please listen to
that nugget, listen to thatlittle you know, listen to that
(24:56):
that voice in your head to tryto work through that fear if
there is any or any of thosehangups, because this, this is
really worth it, really fun,they can be really fun and they
can be really impactful if youdo want to take yourself and
your your kind of personal brand.
You know your expertise onlineand that's, you know, that's
(25:18):
what I specialize in is, youknow, social media and helping
individuals and companies bringtheir expertise, bring their
message, bring their goodnessonline.
So back to your point ofoverwhelm.
Yes, there are I mean, run themthrough Facebook, you know, on
Instagram, tiktok, linkedin,youtube, pinterest so many
(25:42):
opportunities for having aplatform or using a platform to
talk about things that you knowto communicate.
I have a framework that kind ofreally, if this is like your
beginning and you're reallytrying to start somewhere, I
really don't want people to getoverwhelmed with all of the
opportunities, because it canabsolutely be overwhelming.
I want you to start in oneplace, like a framework that
(26:08):
sets this up for people in theirbeginning stages of bringing
their personal brand online, andI call it the 3-2-1-go
framework and it breaks it downto where these are the kind of
profile for ourselves.
But we're talking about usingthese platforms to communicate
(26:35):
that's what they're there forand to post, to put out content
about what we know or thingsthat interest us or ways we want
to engage or communicate withothers.
So in this framework, I havethe actual types of posts that
you can get started with, and sothe 3-2-1, the 3 and the
(26:59):
3-2-1-GO framework are threeposts.
The thing people get hung up onare, first, the fear of talking
about something online andthinking, oh, what is my
colleague going to think?
Or oh, what is my colleaguegoing to think?
Or, oh, what is my neighborgoing to think?
Oh, my gosh, you know, mycousin's going to see this.
Or my high school, you knowwhatever, you know enemy or
whatever from like back in theday, is going to see this and
(27:21):
think what am I doing now?
You know we all have thosethoughts.
So this is all about breakingthrough that and being super
simple and thinking oh, now Ihave to come up with things out
of the air of like what I'mgoing to talk about, no, you
don't.
These are all things that arein your brain already, so you
don't have to come up withanything new.
(27:43):
These are things that, if you'rein a working world, if you're
in a professional world, whichprobably most of you are, these
are things that you already havein your head.
So, 3-2-1-go framework, thosethree posts.
Number one is you can do a postof something you've learned,
something you've learned in thatlast week I do three posts
(28:04):
because that's an ideal amountof posts in a week.
I know that can be overwhelmingfor some, but don't, don't,
don't throw anything at me.
So if you want to work up tothat, great, but at bare minimum
.
Some people come to me like,katie, how many posts should I
be doing?
And I, you know, I just say,hey, three posts is a great
(28:25):
thing to go for, like threeposts a week.
But if you a minimum of onepost a week, I think that's
doable.
If you're wanting to makesocial media a part of your
professional life and youtalking about something that
matters to you, I think you candedicate enough time to making
one post a week somewhere.
So let's at least go for onepost a week and work our way up
(28:46):
to three.
So of that, of those threeposts, one of them, and you can
just rotate through these, oneof them being something you
learned that week.
Why this is strategic.
Think about something thatmatters to, that's relevant to
you and to your business or toyour professional life, so
something you learned, and tagsomebody in that post.
So what that looks like is areyou listening to a podcast?
(29:10):
Well, maybe this one right now.
Are you reading a book that'srelevant?
I mean, if we're all you knowkind of in this working world,
we're probably learningsomething new about our industry
.
We're probably reading anarticle that's relevant to
something we like or somethingwe're gravitating toward.
You know you're going down theroad listening to the radio.
(29:30):
You're pulling up, you knowyour media outlet that you like
and reading some articles.
You're getting the news on yourknow flipping through any
social media.
So what is something youlearned from that article you
read this week?
From that podcast you listenedto?
From that book you read um, youknow any other form of media
out there.
Post the thing that's a link toan article if it's a screenshot
(29:55):
of the book you know, forinstance, a picture of you
reading the book, or if it's ascreenshot of the book you know,
or if it's a picture of youreading the book, or a picture
of the cover of the book thatyou read.
Is it?
You know the screenshot of thepodcast that you're listening to
right now.
Grab that thing, put it onlinethe platform.
We'll get there in a minute.
And then you say why this spoketo you.
You know, I'm reading this book.
This particular passage, thisparticular paragraph, really
(30:19):
spoke to me.
Here's the quote and this iswhy and contextualize it, this
could be one to three sentences.
You have that in you.
Then you're going to tag theauthor.
You're going to tag, meaningyou know, you do an at sign and
you tag, because I guarantee,whatever platform you're on,
something related to that pieceof media is represented on that
platform, whether it's theauthor, if it's the publisher,
(30:42):
if it's the media outlet, ifit's the journalist, if it's the
podcast host, like somebody orsomething related to that piece
of media or that coverage isonline.
So you're tagging and givingprops to whoever that is or
whatever that is, and then thatfeed that your content is being
fed to them at the same time.
(31:03):
It's kind of this reciprocal,starting to kind of
strategically build some stuffhere.
So that's, that's the firstpass.
Christine DeHerrera (31:10):
Hold on.
I got to interrupt because thatis so good.
We anybody at any level, canget stuck in their head at some
point, even if you're normallyposting a lot.
So I feel like this is not justa beginner strategy, but this
is a strategy for everybody, andI will say this kind of thing
has worked for me incredibly,and I mean this is an incredible
(31:35):
strategy.
Anyway, sorry, oh my gosh.
Katie McKiever (31:36):
Go on, mistress is an incredible strategy.
Christine DeHerrera (31:37):
Anyway, sorry, oh my gosh Go on, go on,
mistress of all things, awesome.
Katie McKiever (31:41):
Well, that has energized me so much, thank you.
And yes, because you know, Iknow that feeling of like well
then, who am I?
You know, I just started outlike who's going to see my post?
It takes a while, y'all, but atthe same time let's be
strategic about these posts andget some other accounts involved
, so that's how you can startfeeding this and doing this so
great.
So the second post in the, inthe three posts you're rotating
(32:03):
through, is something you teachor want others to know.
So this is the thing whether youknow you, you provide a service
.
Whether you know you're incorporate world and you know,
you tell you lead, you knowinternal workshops, or you know
you have a team or you have acolleague, or you know.
(32:25):
Or if you're just listening tosomething or hearing something
and you're like, no, I'm notreally sure that's the way we're
supposed to be doing it.
Or you know you're not, you'renot trying to tell them things,
or you know, but but when youhear an industry standard or
something that, like, peoplehave always done, and you kind
of have that contrary view.
Or you know we're not trying toget into controversial things
(32:47):
here but by kind of like givingwords, textualizing things, and
it's funny because usually thethings like tick you off are the
things that you should probablymaybe kind of like talk about,
not from like an angry place,but that's that triggered you
because of a reason like becauseyou have a, you have a, you
(33:07):
have an angle to that.
Like you have a stance on that,like that's probably an
indicator, but that's somethingyou want to talk about.
And it's not to like discreditother things, but it's to talk
to what you think is important.
Like that's an indicator thatyou think something's important
enough to have a reaction to.
Therefore, talk about the otherside of that.
(33:28):
And so, what is something thatyou wish people knew about your
industry?
I had a person in a workshopwho was an engineer and like
kind of a younger-ish, you knowkind of 30-something engineer
and kind of like probably on thecooler side of things, and like
he just like I want to talkabout kind of this aspect of
engineering that's kind of likenot as like buttoned up and
(33:50):
professional.
I'm like, yes, and that wouldbe so interesting for people to
hear about.
And you know he was like I wishpeople knew this side of
engineering.
And I'm like, yes, please, likethat's such a great thing to
give light to and for people tounderstand about your industry.
So something you teach,something you want others to
(34:13):
know about your industry, or youknow something that you just
you know, heard and you you wishothers knew, and so it gives
other people the opportunity tosee what you're about, have a
connection point with you.
That's that's like, that'sthat's stronger than just random
information.
Christine DeHerrera (34:29):
Okay, you could see me jumping out of my
chair again.
You and I are so on the samepage.
Sharing your point of view ishow you attract your people to
you, and it's such a successfultactic.
I could nerd out with you aboutthis forever.
Katie McKiever (34:43):
Keep going, keep going.
I'm glad it's coming across.
So that's number two, somethingyou teach, something you want
others to know.
Third one is something you'reproud of.
If you have a business or ifyou're in a place of wanting to
kind of market or drum upopportunities for clients or
drum up opportunities forbusiness, then this is something
you can use to talk about yourservices or talk about a client
(35:06):
win or talk about your teamAgain, tagging as appropriate if
there are other businessesinvolved and you know something,
like you're a consultant or youknow you're doing work for
somebody else, or you know, oryou were at a networking event.
I tell you an example that I'mgoing to post about is I was at
(35:28):
another networking event acouple days ago and I saw a
former neighbor get her shine.
I was in tears watching herwatch this presentation about
her and like giving her her due,about how great work she does,
and I was in awe and so proud ofher and had nothing to do with
me and that that's going to bemy post.
(35:49):
Those are the three posts andyou can rotate through those and
those can be really robust anddiverse and they can get you
until you're at a place whereyou get the rhythm of posting
content proactively.
Because that's what postingcontent is it's a rhythm, it's a
muscle and you have to work itregularly until you feel more
(36:13):
comfortable with it, because itis an uncomfortable thing at
first if you're not used to it.
Christine DeHerrera (36:22):
For sure.
I just want to highlight on thecelebrate a win post each week,
number one, that focuses ourmind on what is working in our
lives and our business, which issuch a critical element for
success is working in our livesand our business, which is such
a critical element for successand for some that might be the
(36:45):
hardest one to post of the weekbecause, again, we're so
conditioned to not want to bragor share.
So it not only is getting youthat post out into the world,
but it's building that musclefor recognizing your daily,
weekly wins, which is a criticalcomponent of success in the
long run.
Okay, you're killing me now,because that's three posts.
Now it's two in one.
Katie McKiever (37:05):
I'm so excited Two in one, two times of
engagement a week.
So, yes, social media is abouttalking, or, you know,
communicating, but also it's areciprocal thing.
It's a two-way street.
So when I say engagement, Imean, you know going, you know
scrolling through your feed andcommenting on other people's
stuff, liking, favoriting,sharing, sharing content,
(37:31):
messaging people If you seesomething or you know something
resonates with you, or you knowyou see somebody you know
celebrating their win orsomething they're proud of,
commenting, sayingcongratulations, giving yourself
two opportunities a week.
I'm talking about blocking outyour calendar for 15 minute
chunks to one at the beginningof the week, one at the end of
the week, at least, but workingtime into because some people
(37:55):
need that like prescribed, likeOK, what is it, katie?
Ok, 15 minutes of timebeginning of the week, end of
the week, two times a week, sothat you can get into the rhythm
of going online and engagingwith other people's content.
It all comes back.
It all is this reciprocal, funonline networking party, and
(38:25):
that's when you really start tofeel like, ok, I'm not just like
shouting into the void andtalking to.
You know, posting about thesethings.
There's some other activitycoming back to me I'm putting
energy out.
Energy is coming back to me, sothat's like the give and take
of social media and then.
So that's the three.
And then there's that's the two.
The one is one platform.
(38:47):
I need you to dedicate yourselfto one platform, and one
platform only for three months.
So if you feel like and I getit like there's so many people
out here right now, like Katie,well, I'm already on three.
So if you are consistentlyposting three times a week on
all three of those accounts,you're winning like amazing.
(39:09):
If you're regularly engaging,great, like you're ahead of so
many who want to be where youare.
But if you're on three platformsand like you know one's kind of
I don't know what I'm doingover there, I don't know what
I'm doing over there.
Let's just recalibrate, let'srefocus.
We're going to just focus onone.
Don't worry about the other twofor now.
Or, if you're just starting out, start with one.
(39:32):
So we're just focusing on oneand we're just focusing on one,
and we're building up to threeposts a week for three months
and that's all you have to worryabout.
And we're going to engage twotimes a week and we're just
going to really commit to thisthing and see what happens,
because I guarantee the needlewill be moved and opportunities
(39:54):
that you never thought of,connections you will never
thought of.
I can't predict that for you.
I can't tell you.
I can't guarantee anything whatwill happen.
I can't but it will Because Isee it all the time.
And it's a beautiful thing.
Once you start putting yourselfout there and giving energy and
support and love into the world, it will come back to you and
(40:14):
you just give that thing threemonths and things will you and
you just give that thing threemonths and things will happen.
And I want to hear about it.
So please get back to me if youcommit to that.
But the three it's called the3-2-1-GO framework for a reason.
The GO is G-O get out, go, getout of your head and do it.
Christine DeHerrera (40:32):
Well, I just love this, Katie, because
this is such a powerful way tolook at social media, whether
you've been doing it a long timeand feel really confident, or
whether you're picking it upagain because you left off or
you're starting from scratch,because the engaging piece the
two is so, so important, becausethat's how you're developing a
(40:53):
two-way communication and I justabsolutely love that.
Katie McKiever (40:57):
I really do hope it helps people not be
overwhelmed.
And an additional point aboutthe kind of one platform is that
you can build.
You know you kind of you'rethinking about.
You know I want to be on thebest platform and you know where
all my audience is.
You know, and, yes, you can getstrategic with that.
But you can build an audienceand you can build relationships
on any platform.
(41:18):
So I don't care, just go to onethat you're okay with.
Just find a place with theleast amount of friction and go
for it and just do your thing,because you can build and
exercise that muscle anywhere.
Christine DeHerrera (41:36):
I love that .
I think for a lot of peoplelistening, the idea is building
their expertise and showcasingthemselves as a thought leader,
or a leader in any sense.
And so what do you think thebest platform for that is right
now.
Katie McKiever (41:53):
Yeah, well, I am loving and we want to go deep
into our you know.
Talk about a specific platform.
I am loving LinkedIn right now.
Now that might that's probablynot gonna be forever, but right
now it is and I mean a few yearsprior and probably for several
years to come like it is just avery, very solid, professional,
(42:19):
hot place to be.
Right now.
Your posts live for so muchlonger on LinkedIn than they do,
or have opportunity to live andto be engaged with so much
longer than Instagram, facebook,most other platforms.
Linkedin your posts can lastand be seen and shown and be
(42:40):
visible to people for a lotlonger.
One, two LinkedIn is the onlyplatform that is.
I mean, I know I sound like.
I went to an event, a luncheonto talk about LinkedIn and
somebody raised their hand.
They're like do you work forLinkedIn?
I was like no, I do not.
I know I sound like it, but Ido not.
(43:01):
I have no affiliation, I don'tget a referral link.
I am just giving my expertiseand I mean I've, you know, 15
years in social media.
I have seen the goings andcomings of and so you see the
trends and LinkedIn is it's.
It's.
Yeah, it is kind of trendyright now, but it is here to
(43:22):
stay and it's a great place.
So, number two, linkedin is theonly place that that you go for
business with money in mind.
Only place Facebook, instagram,pinterest.
You go for entertainment, butnowhere else are you like one
(43:43):
click away from most everydecision maker in any
organization, like nowhere else.
The caliber, theprofessionalism, the direct
messages I get blow awayAnything I ever get on Instagram
when it comes to like equatingto dollars and business and
opportunities, like it is justnight and day opportunities than
(44:08):
than any other platforms.
All kinds of people areeverywhere and you can.
You can find the people, thegood people to connect with that
makes sense for you anywhere.
Christine DeHerrera (44:16):
Yeah that with that makes sense for you
anywhere?
Yeah, that that completelymakes sense.
It's just where do you want toput your efforts and focus, like
, yeah, that's what this is allabout is.
Where are we putting our energy?
And finding your, your people,there.
It's like, and it's a funadventure if you let it be.
Yeah, I think, if you just takeit, even if you're doing it to
(44:40):
grow your business or establishyourself as an expert, figure
out a way to make it fun,because otherwise, what are we
even doing with our lives?
And across all the platformsand all media?
Story is the most importantpiece, and I do a lot of that in
my work.
I know you do a lot of that inmy work.
I know you do a lot of that inyour work, and I feel like we're
(45:01):
at this really critical time,with so much change happening on
the planet and there's a lot ofreally good storytelling quotes
, but essentially, until now,storytellers have been the most
powerful people in the land, andwhat stories we choose to tell
impacts everybody.
(45:22):
So one of the things that Ilike to think about is we need
new storytellers and new ways oftelling a new story about what
life on this planet is supposedto be.
So that's a long winded way ofsaying what new story do you
want to see told on this planet?
Oh, my goodness, it could be asmall story or a great big story
(45:45):
.
Up to you.
Katie McKiever (45:48):
And I think that does come back to like making
this your own, making it fun.
The story of like just doinghow you want to do it and that's
good enough.
That's what all it to do it andthat's good enough, that's what
all it needs to be, and that'sgood enough.
Putting blinders, not lookingaround.
Just do what you want to do andrepresent your full, the truth
(46:10):
of what you want to representabout yourself.
And and when talking about youknow kind of where the world is
and like just like AI and allthese things changing how we
work and how these digitalplaces work for us.
I think it's the, the storiesand the humanity and the I come
(46:34):
back back to like pictures andreal things, real things like
you know real people, showingyou know real faces and real
voices, and telling stories andconnecting and finding ways to
connect with people in real ways.
That's the story of today and Imean it's just that's very meta
(46:55):
, because the story is the story, but it is.
Christine DeHerrera (46:59):
I think we just really have to double down
on that and expressing ways thathelp other people give truth to
themselves and that does soundexactly like the moment that
we're in, like I know for mepersonally, I love all the
digital, I love all the socialsand I want to be out among
(47:20):
people, because I worked fromhome for forever but and I've
loved it and I'm so grateful tohave been able to do it.
But, even though the pandemicis over, I spent too much time
working from home during thepandemic and being out with
people and you can't fakeauthentic connection as easily
(47:44):
in person as you can online andso and again, this is not to dis
online.
I'm so grateful for it, but Ithink that sounds really true.
Can I talk about yournewsletter?
Oh my gosh, yes, okay.
(48:05):
So if you only subscribe to asingle newsletter, katie's
newsletter is the one, because Ilike to keep up with everything
that's going on in social mediaand the avalanche of stuff is
out of control and Katie has thebest newsletter for keeping up
with it.
So tell them more.
But I just had to say you mustgo subscribe immediately, just
now.
Katie McKiever (48:25):
Oh my gosh, thank you, that's all I call it.
I keep calling it my digitalbaby because I really it's
really what I want to do to helppeople with this overwhelm or
this, you know, not knowing whatto do, and it's just, it's all
the latest social media updates.
You know the platforms thatchange all the time and I just
(48:46):
want to do away with the thoughtthat you have to keep up with
that for yourself.
I keep up with it for you and Ijust give it to you.
Every week on Mondays, I sendit to your inbox and it's
something I love doing.
I just give the latest it'scalled social media news to use
and it's the latest social mediaupdates that I think are really
relevant, because there's justso much information out there
(49:10):
and you don't really know whatto make of what, and so this is
just kind of the real stuff thatyou should care about it.
You know, if you're in anythingthat involves social media, so
anybody can subscribe.
I would love for that and thankyou for for saying nice words
about it.
It's really something I workhard on.
(49:31):
I want it to help people and toreach people, and you can go to
socialmedianewstoyouscom tosign up.
You just go there, put in yourname, address, and I will send
it to you every week.
Christine DeHerrera (49:43):
I think you said something really important
is that you'd love doing it,and I always am circling back
around to that in our work.
Again, the energetics of thingsand you can tell you love doing
it when it shows up.
It has that feeling in it andwell, I'm so glad we got to have
this conversation.
Where can people find you?
(50:04):
Where's the best place?
Katie McKiever (50:05):
yes, please and thank you for having me and feel
free to look me up.
I've talked so much aboutLinkedIn.
I'm Katie McKeeverK-A-T-I-E-M-C-K-I-E-V-R on
LinkedIn, also katiemckeevercom,but please send me a message on
Instagram, linkedin and let meknow how the 3-2-1-Go framework
(50:26):
works for you and get out there.
Y'all, you can do it, anybodycan do it.
We need to hear you, we need toknow your gifts, so please
share those please Well, thankyou again, and
I have such a treat for you today on the
you Are the Magic podcast withmy guest, Katie McKeever.
Katie McKeever is a undisputedsocial media professional.
She's been doing it for morethan 15 years and has crafted
tens of thousands of socialmedia posts, generating tens of
millions of impressions andmillions of dollars in earned
media value.
She comes by social media posts, generating tens of millions of
(00:25):
impressions and millions ofdollars in earned media value.
She comes by social media byway of a long background in all
media, including print, digital,broadcast, radio, magazines and
, of course, social media.
You might have seen herfeatured on the BBC or NPR and
(00:45):
she has won numerous awards forher PR, digital, social
communication and brandjournalism campaigns.
And she is the kindest, bestestperson on the planet and I'm so
excited for you to hear hertoday.
Hear her today.
(01:07):
There might be a story about ahip hop legend you don't want to
miss, as well as Katie's takeon how to make social media
really simple andstraightforward and fit into
your busy day.
Enjoy.
Welcome to the you Are theMagic podcast, Katie McKeever.
Katie McKiever (01:20):
Oh, thanks for having me.
I'm so thrilled you have apodcast now and I get to be on
it and we get to talk and, yes,I am ready to jump in.
This is exciting.
Christine DeHerrera (01:30):
Well, I'm so excited you're here.
I want to take our guests backto how we met.
We were in this mastermind andI met all kinds of amazing, cool
women, including you, and itjust shows how important the
power of community is for women.
Katie McKiever (01:49):
Oh, yes, you too , and so many women I hold near
and dear to my heart.
And yeah, it was funny.
I went to a networking eventlast night and we talked about
how you know this new report.
I'm going deep immediately, butthis new report just came out
about living a long, healthy,thriving life and the number one
(02:11):
indicator of that is communityand connection and people.
It's not health, it's not, youknow, what you eat is not
working out.
It's community and gettingaround people and learning about
them and being like anyway,it's like it's the key to unlock
so much.
That was the best experiencebeing in a group with you,
(02:33):
meeting you and so many othergreat women, just like you said,
yeah.
Christine DeHerrera (02:38):
Yeah, it makes sense to me that community
would be the number one thingfor longevity and everything,
and we go deep here.
So do not be afraid of atangent, don't be afraid to go
deep.
That is the whole point of thispodcast.
So, yeah, I remember talkingwith you.
It would have been likeDecember of 2021.
(02:59):
And you had just given noticeat your corporate job and were
getting ready to start thisincredible business you were
running or running now.
So do you remember that?
I mean, of course you do, butwhat do you think when you look
back on that now?
Katie McKiever (03:15):
Yeah, I absolutely remember that it was
terrifying, it was thrilling.
This much time later and I'mstill like, oh my gosh, I did
that, like yeah, and when youbuild up something so big in
your head and then you do it,and you're like I did it there's
been ebbs and flows since andyou don't end up where you think
(03:38):
you're gonna end up or whatever, and it's just the journey is
the journey.
But thinking back on that time,and I mean it was a ball of
fear and the fear being, oh mygosh, is this going to work out?
Am I really supposed to bedoing this?
Am I wait?
Why?
Christine DeHerrera (03:57):
am.
Katie McKiever (03:58):
I doing this again and the taking control of
you know, when you've just beenkind of on autopilot, reactive
mode or you know this, justtaking things as they're coming,
but not being thoughtful andintentional about your life,
(04:28):
about your life specifically forme, my professional life, even
though a lot of other personalthings wrapped into that.
But, yeah, man, the power thatcomes from taking hold of your
direction and going aftersomething.
I don't know where this isgoing to end up.
I don't.
And I say to people, I don't.
You know, I stepped out as anentrepreneur, left corporate
(04:52):
life, 2021, december, and whenI'm, when I'm talking about the
fear, I'm talking about all ofit.
You know, making money, youknow, am I really doing what I'm
supposed to be doing?
And and even making the call tomy boss because I mean, this
was virtual world, this waspandemic world.
You know that pivotal moment.
All right, I'm locked in, I'mdoing it, I'm picking up the
phone.
Oh my gosh, is this?
It Like that, just like all ofthat, and how terrifying it is.
(05:15):
And and you, you go out, youstep out on faith and you do it.
And I had lined up.
You know I was doing it smartand you know smart, I had lined
up so much.
I had my, I had my nest egg, Ihad, you know, I, you know a
side hustling.
I had client work going anddone already.
(05:36):
So I had kind of this proventhing.
And I remember talking to mytherapist at the time and she's
like Katie, you're, you're, thisis as good as you can make it,
like you're, you're justdragging your heels on this
thing.
Essentially is what she saidand she's like, yeah, you just
need to put a date on thecalendar now and actually do it.
(05:57):
And I'm like, oh my gosh, Ithink I do.
And so I had a physicalcalendar and I drew a circle and
on the date that I was going tomake the call, or actually
first, I put the circle aroundmy final date that I wanted to
be working, and then she waslike wait a minute.
Okay, wait, but let's gothrough the steps you got to put
in notice.
So I was like, okay, well, yeah, let me back that up and then
(06:19):
put it in another circle aroundanother date.
I was several weeks ahead ofthat.
So I'm like, okay, and I justsaw the, you know, several
months away.
So I would flip the calendar.
And I saw the months flip andI'm like, oh my gosh, I'm
getting closer to the date.
This is terrifying.
So did it?
And it's been incredible.
And I say this to people youknow I stepped out as an
entrepreneur, but leavingcorporate, that's a dream for a
(06:42):
lot of people.
You know some people do it,some people don't.
Had many conversations aboutpeople who are in corporate and
want to make that move or, youknow, going back to it, whatever
.
But I don't know if it's goingto be my life forever, if I'm
always forever the entrepreneurnow.
But I knew, I knew I had to tryit and I knew I had to do
something about it and I like Ijust I wouldn't be right if I
(07:05):
didn't and it's worked out andit's been beautiful and it's
going to evolve and change andwho knows what it's going to be
next year, but it was the rightthing.
I know that for a fact and Idid it.
I'm so proud of this journeyand being able to kind of walk
into this and help people in theway I want to help them and a
(07:26):
way that I know I'm supposed tobe helping people, and
especially right now.
Christine DeHerrera (07:31):
Yeah, I mean, I think that knowing peace
is really, really important.
We have to know and we have tomake that decision.
I think, honestly, thatdecision is the where the power
and the momentum starts.
And I remember talking with youand you had a plan and I knew
how awesome you were.
So I was not at all like, oh no.
(07:54):
I was like I know this woman isgoing to light the world on
fire.
And my own journey, my journey,was a little bit different.
I still had my job, I waswriting magazine articles, and
then I knew I wanted to startsomething, but I didn't know
exactly what it was.
And then somebody asked me towrite a press release and then,
(08:14):
you know, fast forward tothousands of press releases and
all of that later.
But there's every kind ofjourney and there's not one
right one.
But I do think there's thedecision point where you say I
am committed to this and thenyou let the universe take over
the rest of it, right?
Katie McKiever (08:35):
Absolutely, and how you started us out with
community, it would not havehappened.
My husband is the mostsupportive person but he wasn't
in it with me, you know.
I mean he doesn't know the dayto day and I had that community,
that group of women.
We were all going through thesame thing and that gave me so
much strength and to be able tospeak, give words to things and
(08:59):
to connect in ways that I wasunable to connect with anybody
else at that point in my lifethat there were other people who
got it.
That was a crucial group and tohave people around you who get
it.
And it's not just about beingsupportive.
Of course you have loved onesand friends, but sometimes
(09:20):
there's only certain people thatwill get it.
And so important to be aroundstrength and that knowing and
that kind of like camaraderieand I had it modeled in front of
me with so many other women ofthis is, this is what it can be.
I don't know what you don'tknow and if you're not in
network with people or inrelationship with people, to
(09:41):
know what the possibilities are,so many possibilities I would
have never known existed, theyou know how to you know market
to people or connect with peopleor the money that's possible to
be made.
It just blew my mind and I justwould have never known if I had
not committed to it, gottenaround other people who were
(10:02):
doing it too, and then just madea decision to be not fearlessly
, because it was definitely withfear, but through the fear and
go through the fear and you'llcome out on the other side.
Christine DeHerrera (10:14):
Definitely, and I think it's important to
note it's not that there's nofear Once you make that decision
.
There's still plenty of fear,but you stick with the plan of
what you're doing, which is tokeep going.
And that's where the havingcommunity is so critical,
because I have a reallysupportive spouse also, and a
(10:34):
great mom who listens toeverything, and friends outside
of the entrepreneurial space.
But you need other women whoare like oh my gosh, and to have
ideas and support and all ofthat, and there's just nothing,
nothing like it.
One of the things that I thinkyou and I share is a common
philosophy that every person hasbrilliance inside of them.
(10:57):
We need all a billion of us,Literally.
I believe, and I believe youshare that all of us matter and
so it's drawing that out ofourselves.
I can't think that 15 years inmedia for you, that all of that
continues to keep adding up tohow you help so many people.
But how did this all startGrowing?
Katie McKiever (11:20):
up with my family, two brothers.
It was kind of like I was thegirl and I had to kind of make
my space and kind of make myvoice heard.
Growing up, I kind of wouldjust kind of ebb and flow.
I didn't really have focus.
And this comes to play, like incollege I couldn't really grab
(11:41):
or couldn't really like identifyfor myself what was my thing
Like?
I look at my two girls now andI can identify like things in
them, like key uniqueness, andit was that was a struggle for
me growing up of like what is myuniqueness.
I was very much impressionable,you know, like I would, you
know, kind of try to find my wayand get around different groups
and trying to find my thing.
(12:04):
I went to UNC, greensboro inNorth Carolina for undergrad and
grad but I got into a greatEnglish program and I always
loved reading and I always lovedmeaning and I didn't realize
that was a thing you know, likewords and the meanings and
connecting words and how coolthat is.
(12:28):
And from a language and acommunication space, and how you
say you bring us a sentencetogether, how you string certain
words together will convey onething and you flip one word,
that means a totally differentthing, and how precise you need
to be then, how like ambiguousyou can be.
It was beautiful.
I started finding my way thereand I, um, I was walking through
(12:51):
the hub of the of campus andthere was, you know, back in the
day, it was a I remember this apiece of paper on a column and
it had it was want to be anintern at um, the local hip-hop,
and I was like, oh my gosh.
And I called and I was like, ohmy gosh.
And so I became an intern andthat was everything.
(13:13):
I grew up on hip hop, lovedmusic and got the media bug and
I'm like, oh wait, there'ssomething here of people at
scale of being in like one placeand broadcasting out and
needing to be able to do coolthings and leveraging that and
(13:37):
having opportunity, you know,being backstage or meeting
famous people, or like there'ssomething here that I really
think is cool.
And it just kept building.
I kept having these similarthemes of media over and over
and over, and it was what itboiled down to and I built into,
ultimately what social mediabecame a thing for businesses.
(14:00):
That is when it clicked for me.
I was like, oh, I couldn't findmy thing because it didn't
exist yet.
It didn't exist yet and it waslike this coming together of all
these things.
I loved the broadcasting, thepeople, the connection, the
(14:22):
media, the words andcommunication and one person
messaging to scale at manypeople at one time.
And it was the culmination ofall that and telling good things
like the, the knack in the eyefor what is broadcast worthy,
(14:44):
what is post worthy, what iscommunication worthy, what is
connection worthy to tellsomebody about.
Oh my gosh, it all came intoone when that, when social media
became a thing, and it was likeI have found it Finally.
And I finally found it and thenjust kept building, building my
(15:07):
experience, with social mediabeing my focus, after having
gone through radio and andbroadcast news and, uh, print
and like all I've been in everyaspect of media, finally defined
like my piece.
Um man, that was the, the best,uh, but yeah, that's kind of
(15:29):
the journey, to be able to kindof build into that.
Oh man, it's just been the bestbecause, because that hits all
the points for me.
Christine DeHerrera (15:36):
Oh my gosh, I love this story so much.
I mean, we could spend thewhole rest of our time together
talking about this.
Okay, so let me control myself.
One question I have to ask iswho was the coolest hip hop
artist that came through yourradio station when you were
interning?
Katie McKiever (15:51):
I'm dying to know.
Oh well, I literally fell intoLL Cool J at the radio station.
I was doing my job and acolleague grabs my hand and she
whips me into the room and Itrip over a chair into him and
he grabs me.
Christine DeHerrera (16:06):
Oh no, she was grabbed by LL Cool, j cool
james.
Oh my god, katie, how do I nothave ever heard this story?
Oh my god, that's amazing hewas so nice.
Katie McKiever (16:18):
So nice and definitely strong to grab, but
he was so nice and it washilarious.
Christine DeHerrera (16:26):
It's so, so funny.
I don't even know that wouldhave been something.
So the other thing that yousaid that really struck me is,
of course, you couldn't haveknown what you were going to do
when you were a little girl,because social media did not
exist yet.
And I feel like we're in thisweird space right now where
probably everybody that'sgetting careers right now and
(16:46):
teenagers there's no tellingwhat their careers are going to
be.
Teenagers there's no tellingwhat their careers are going to
be.
And so I think that, trustingthat, just keep following your
path of what you're interestedin and what you're passionate
about, and the universe has aplan for you.
So on this podcast, I useuniverse and God interchangeably
, so use whatever words you want, but there's a plan for us and
(17:09):
we just have to keep followingit.
Do you want to add anything tothat?
Oh man.
Katie McKiever (17:15):
Yes, I mean you.
Just you really hit a pointthat I've never even thought
about.
It.
Ate me up that I couldn't findmy thing.
I mean, I went to school forEnglish.
That is one thing.
I can put my flag in the sandand say follow those tugs always
, because that will tell youthings.
And that's what I did and Ididn't have anything to be like
(17:36):
yeah, this is going to be mything.
I just kept following it andeventually did turn into
something.
You saying that that can be,that could be the case for so
many more people.
Now especially, I thought I wasunique in that you know where
we are now.
So many more people can be that.
And what an opportunity,because truly the sky's the
(17:58):
limit and opportunities areendless, because you can make
your own opportunity so mucheasier.
Now the opportunities are thereand I think it seems like a
very similar experience and howyou can truly follow and trust
the journey because it is therefor everybody.
(18:18):
And back to what you said aboutall the people on the earth,
kind of working together andbeing here to help each other I
do.
I think of everybody as apuzzle piece and we all make
this big puzzle and we all haveour pieces that fit together and
I think if we have one missingpiece, it's not a complete
puzzle.
So we all need to work togetherand fit together and and extend
(18:41):
ourselves and receive help andto collectively do what we're
supposed to do on this earth andto collectively make it work on
this earth.
And to collectively make itwork and that's just what I want
to encourage is you continue tofollow those tugs or those
things.
It's like oh, I like this,there's something calling me
here, then, then you willcontinue to do your part, and I
(19:01):
encourage people to find thatthing because that's unique to
you and that's individual to youand that's what you're supposed
to tap into for us, for all ofus.
We all need that gift that isunique to you, so we can all be
better.
Christine DeHerrera (19:18):
I really believe and know that that is
the key to humanity movingforward.
I, too, followed a circuitousroute.
Like I have an undergraduatedegree in philosophy super
useful, useful but I loved everyminute of it.
I got a master's degree inexercise physiology and did some
stuff with it in the beginning.
It's where I got like my firstmarketing skills and writing for
(19:41):
publication in like a differentkind of way, and so there was
no way I could have everforeseen what I was going to do.
I didn't set out to do PReither, but if we hadn't
followed those breadcrumbs, wenever would have come into how
we're supposed to help.
I know one of the things thatyou say is that we can't keep
(20:04):
our gifts hidden, and this iswhere it really comes in with
social media.
Right, you have to tell thesestories so that your people can
find you.
Talk a little bit more aboutthat.
I get that.
Katie McKiever (20:16):
The massiveness of that thought is overwhelming
to some and terrifying to some.
I talk to people every day whoare fearful of using social
media for talking aboutthemselves, especially women.
You know we have this thoughtthat that's too egotistical, or
(20:38):
who am I?
Or wait, I'm going to belooking, looked at as, like you
know, look at me, look at me andI mean this is how I view it is
that I think it's absolutelyselfish of you to not talk about
what you know and to not talkabout your uniqueness and your
(20:58):
gifts and the things that youknow about and your perspective
and your ideas and your waysthat you show up.
And no, you don't have to shareeverything.
I never want to push that orhave that be a takeaway for
anybody.
You get to be selective andtalk about the things that
(21:22):
matter to you and the thingsthat you're supposed to help
other people with and to connectwith other people on.
And yes, you can do that inperson, absolutely.
Again, it was a networking event.
Last night.
I was talking to people in aroom and just one-on-one, having
conversations like this.
That's a great place to be andthat's a great place to start or
to continue to do or to foldinto also doing this online,
(21:49):
maybe, but for you to not dosomething with that like that's
a disservice to all of us andfor somebody to selfishly hold
that back, that's the flip sideof this is that you're not doing
your part.
As small or as big as that is,it all helps us.
(22:09):
It's selfish of you to not helpother people with your gifts
and your uniqueness and yourabilities.
All these different paths, allthese different journeys.
We're all inputting thingsalong the way and taking away
and making it into ideas andmaking it into expertise and
(22:31):
making it into you know justthings that patterns and things
that nobody else thinks up.
So that's what I stand on Dangit if you can't get out and help
somebody by doing this online,on social media and talking
about what you know, because Iguarantee there's somebody on
(22:53):
the other side of that.
It just might take a little bitmore time to do that in person,
to go from room to room and getin relationships with other
people, but doing this online,too, you could just reach so
many more people and potentiallyreach that person that just
needs you and needs your messageand be connected in that way
that can impact somebody else'slife and completely change it.
Christine DeHerrera (23:16):
I always tell my clients and just again
like back to both of our storiesand how we came to have our
businesses.
The things that we've gonethrough are what we're helping
people with one way or another,and so to not be helping the
people you're meant to help andthat could be one person, or it
could be 100 or 1 million, andevery scale is equally important
(23:40):
and use all the tools that wehave available to us to make
that happen and I think it'seasy to get overwhelmed by the
sheer volume of tools there are,and so do you want to hit on a
few of the big ones and who theybest serve, so that if somebody
is trying to be everywhere allat once, we don't actually have
(24:03):
to do that in the beginning oreven in the middle.
We don't have to be everywhereall at once.
Katie McKiever (24:09):
Oh yeah, such a good point.
And don't get me wrong, I don'twant to push anybody to social
media or to use the social mediato kind of give platform to
their voice if they're justcompletely, you know, don't want
to, or if they're justabsolutely adamant that they
don't want to Because, yes, yourwork can be done in this world
(24:35):
but you never have to touchsocial media at all or you know,
you don't ever have to touchanything digital at all, like
you know, so many opportunitiesfor everybody.
But if there is a thought inyour mind that you want to use
social media to talk aboutthings, then please listen to
that nugget, listen to thatlittle you know, listen to that
(24:56):
that voice in your head to tryto work through that fear if
there is any or any of thosehangups, because this, this is
really worth it, really fun,they can be really fun and they
can be really impactful if youdo want to take yourself and
your your kind of personal brand.
You know your expertise onlineand that's, you know, that's
(25:18):
what I specialize in is, youknow, social media and helping
individuals and companies bringtheir expertise, bring their
message, bring their goodnessonline.
So back to your point ofoverwhelm.
Yes, there are I mean, run themthrough Facebook, you know, on
Instagram, tiktok, linkedin,youtube, pinterest so many
(25:42):
opportunities for having aplatform or using a platform to
talk about things that you knowto communicate.
I have a framework that kind ofreally, if this is like your
beginning and you're reallytrying to start somewhere, I
really don't want people to getoverwhelmed with all of the
opportunities, because it canabsolutely be overwhelming.
I want you to start in oneplace, like a framework that
(26:08):
sets this up for people in theirbeginning stages of bringing
their personal brand online, andI call it the 3-2-1-go
framework and it breaks it downto where these are the kind of
profile for ourselves.
But we're talking about usingthese platforms to communicate
(26:35):
that's what they're there forand to post, to put out content
about what we know or thingsthat interest us or ways we want
to engage or communicate withothers.
So in this framework, I havethe actual types of posts that
you can get started with, and sothe 3-2-1, the 3 and the
(26:59):
3-2-1-GO framework are threeposts.
The thing people get hung up onare, first, the fear of talking
about something online andthinking, oh, what is my
colleague going to think?
Or oh, what is my colleaguegoing to think?
Or, oh, what is my neighborgoing to think?
Oh, my gosh, you know, mycousin's going to see this.
Or my high school, you knowwhatever, you know enemy or
whatever from like back in theday, is going to see this and
(27:21):
think what am I doing now?
You know we all have thosethoughts.
So this is all about breakingthrough that and being super
simple and thinking oh, now Ihave to come up with things out
of the air of like what I'mgoing to talk about, no, you
don't.
These are all things that arein your brain already, so you
don't have to come up withanything new.
(27:43):
These are things that, if you'rein a working world, if you're
in a professional world, whichprobably most of you are, these
are things that you already havein your head.
So, 3-2-1-go framework, thosethree posts.
Number one is you can do a postof something you've learned,
something you've learned in thatlast week I do three posts
(28:04):
because that's an ideal amountof posts in a week.
I know that can be overwhelmingfor some, but don't, don't,
don't throw anything at me.
So if you want to work up tothat, great, but at bare minimum
.
Some people come to me like,katie, how many posts should I
be doing?
And I, you know, I just say,hey, three posts is a great
(28:25):
thing to go for, like threeposts a week.
But if you a minimum of onepost a week, I think that's
doable.
If you're wanting to makesocial media a part of your
professional life and youtalking about something that
matters to you, I think you candedicate enough time to making
one post a week somewhere.
So let's at least go for onepost a week and work our way up
(28:46):
to three.
So of that, of those threeposts, one of them, and you can
just rotate through these, oneof them being something you
learned that week.
Why this is strategic.
Think about something thatmatters to, that's relevant to
you and to your business or toyour professional life, so
something you learned, and tagsomebody in that post.
So what that looks like is areyou listening to a podcast?
(29:10):
Well, maybe this one right now.
Are you reading a book that'srelevant?
I mean, if we're all you knowkind of in this working world,
we're probably learningsomething new about our industry
.
We're probably reading anarticle that's relevant to
something we like or somethingwe're gravitating toward.
You know you're going down theroad listening to the radio.
(29:30):
You're pulling up, you knowyour media outlet that you like
and reading some articles.
You're getting the news on yourknow flipping through any
social media.
So what is something youlearned from that article you
read this week?
From that podcast you listenedto?
From that book you read um, youknow any other form of media
out there.
Post the thing that's a link toan article if it's a screenshot
(29:55):
of the book you know, forinstance, a picture of you
reading the book, or if it's ascreenshot of the book you know,
or if it's a picture of youreading the book, or a picture
of the cover of the book thatyou read.
Is it?
You know the screenshot of thepodcast that you're listening to
right now.
Grab that thing, put it onlinethe platform.
We'll get there in a minute.
And then you say why this spoketo you.
You know, I'm reading this book.
This particular passage, thisparticular paragraph, really
(30:19):
spoke to me.
Here's the quote and this iswhy and contextualize it, this
could be one to three sentences.
You have that in you.
Then you're going to tag theauthor.
You're going to tag, meaningyou know, you do an at sign and
you tag, because I guarantee,whatever platform you're on,
something related to that pieceof media is represented on that
platform, whether it's theauthor, if it's the publisher,
(30:42):
if it's the media outlet, ifit's the journalist, if it's the
podcast host, like somebody orsomething related to that piece
of media or that coverage isonline.
So you're tagging and givingprops to whoever that is or
whatever that is, and then thatfeed that your content is being
fed to them at the same time.
(31:03):
It's kind of this reciprocal,starting to kind of
strategically build some stuffhere.
So that's, that's the firstpass.
Christine DeHerrera (31:10):
Hold on.
I got to interrupt because thatis so good.
We anybody at any level, canget stuck in their head at some
point, even if you're normallyposting a lot.
So I feel like this is not justa beginner strategy, but this
is a strategy for everybody, andI will say this kind of thing
has worked for me incredibly,and I mean this is an incredible
(31:35):
strategy.
Anyway, sorry, oh my gosh.
Katie McKiever (31:36):
Go on, mistress is an incredible strategy.
Christine DeHerrera (31:37):
Anyway, sorry, oh my gosh Go on, go on,
mistress of all things, awesome.
Katie McKiever (31:41):
Well, that has energized me so much, thank you.
And yes, because you know, Iknow that feeling of like well
then, who am I?
You know, I just started outlike who's going to see my post?
It takes a while, y'all, but atthe same time let's be
strategic about these posts andget some other accounts involved
, so that's how you can startfeeding this and doing this so
great.
So the second post in the, inthe three posts you're rotating
(32:03):
through, is something you teachor want others to know.
So this is the thing whether youknow you, you provide a service
.
Whether you know you're incorporate world and you know,
you tell you lead, you knowinternal workshops, or you know
you have a team or you have acolleague, or you know.
(32:25):
Or if you're just listening tosomething or hearing something
and you're like, no, I'm notreally sure that's the way we're
supposed to be doing it.
Or you know you're not, you'renot trying to tell them things,
or you know, but but when youhear an industry standard or
something that, like, peoplehave always done, and you kind
of have that contrary view.
Or you know we're not trying toget into controversial things
(32:47):
here but by kind of like givingwords, textualizing things, and
it's funny because usually thethings like tick you off are the
things that you should probablymaybe kind of like talk about,
not from like an angry place,but that's that triggered you
because of a reason like becauseyou have a, you have a, you
(33:07):
have an angle to that.
Like you have a stance on that,like that's probably an
indicator, but that's somethingyou want to talk about.
And it's not to like discreditother things, but it's to talk
to what you think is important.
Like that's an indicator thatyou think something's important
enough to have a reaction to.
Therefore, talk about the otherside of that.
(33:28):
And so, what is something thatyou wish people knew about your
industry?
I had a person in a workshopwho was an engineer and like
kind of a younger-ish, you knowkind of 30-something engineer
and kind of like probably on thecooler side of things, and like
he just like I want to talkabout kind of this aspect of
engineering that's kind of likenot as like buttoned up and
(33:50):
professional.
I'm like, yes, and that wouldbe so interesting for people to
hear about.
And you know he was like I wishpeople knew this side of
engineering.
And I'm like, yes, please, likethat's such a great thing to
give light to and for people tounderstand about your industry.
So something you teach,something you want others to
(34:13):
know about your industry, or youknow something that you just
you know, heard and you you wishothers knew, and so it gives
other people the opportunity tosee what you're about, have a
connection point with you.
That's that's like, that'sthat's stronger than just random
information.
Christine DeHerrera (34:29):
Okay, you could see me jumping out of my
chair again.
You and I are so on the samepage.
Sharing your point of view ishow you attract your people to
you, and it's such a successfultactic.
I could nerd out with you aboutthis forever.
Katie McKiever (34:43):
Keep going, keep going.
I'm glad it's coming across.
So that's number two, somethingyou teach, something you want
others to know.
Third one is something you'reproud of.
If you have a business or ifyou're in a place of wanting to
kind of market or drum upopportunities for clients or
drum up opportunities forbusiness, then this is something
you can use to talk about yourservices or talk about a client
(35:06):
win or talk about your teamAgain, tagging as appropriate if
there are other businessesinvolved and you know something,
like you're a consultant or youknow you're doing work for
somebody else, or you know, oryou were at a networking event.
I tell you an example that I'mgoing to post about is I was at
(35:28):
another networking event acouple days ago and I saw a
former neighbor get her shine.
I was in tears watching herwatch this presentation about
her and like giving her her due,about how great work she does,
and I was in awe and so proud ofher and had nothing to do with
me and that that's going to bemy post.
(35:49):
Those are the three posts andyou can rotate through those and
those can be really robust anddiverse and they can get you
until you're at a place whereyou get the rhythm of posting
content proactively.
Because that's what postingcontent is it's a rhythm, it's a
muscle and you have to work itregularly until you feel more
(36:13):
comfortable with it, because itis an uncomfortable thing at
first if you're not used to it.
Christine DeHerrera (36:22):
For sure.
I just want to highlight on thecelebrate a win post each week,
number one, that focuses ourmind on what is working in our
lives and our business, which issuch a critical element for
success is working in our livesand our business, which is such
a critical element for successand for some that might be the
(36:45):
hardest one to post of the weekbecause, again, we're so
conditioned to not want to bragor share.
So it not only is getting youthat post out into the world,
but it's building that musclefor recognizing your daily,
weekly wins, which is a criticalcomponent of success in the
long run.
Okay, you're killing me now,because that's three posts.
Now it's two in one.
Katie McKiever (37:05):
I'm so excited Two in one, two times of
engagement a week.
So, yes, social media is abouttalking, or, you know,
communicating, but also it's areciprocal thing.
It's a two-way street.
So when I say engagement, Imean, you know going, you know
scrolling through your feed andcommenting on other people's
stuff, liking, favoriting,sharing, sharing content,
(37:31):
messaging people If you seesomething or you know something
resonates with you, or you knowyou see somebody you know
celebrating their win orsomething they're proud of,
commenting, sayingcongratulations, giving yourself
two opportunities a week.
I'm talking about blocking outyour calendar for 15 minute
chunks to one at the beginningof the week, one at the end of
the week, at least, but workingtime into because some people
(37:55):
need that like prescribed, likeOK, what is it, katie?
Ok, 15 minutes of timebeginning of the week, end of
the week, two times a week, sothat you can get into the rhythm
of going online and engagingwith other people's content.
It all comes back.
It all is this reciprocal, funonline networking party, and
(38:25):
that's when you really start tofeel like, ok, I'm not just like
shouting into the void andtalking to.
You know, posting about thesethings.
There's some other activitycoming back to me I'm putting
energy out.
Energy is coming back to me, sothat's like the give and take
of social media and then.
So that's the three.
And then there's that's the two.
The one is one platform.
(38:47):
I need you to dedicate yourselfto one platform, and one
platform only for three months.
So if you feel like and I getit like there's so many people
out here right now, like Katie,well, I'm already on three.
So if you are consistentlyposting three times a week on
all three of those accounts,you're winning like amazing.
(39:09):
If you're regularly engaging,great, like you're ahead of so
many who want to be where youare.
But if you're on three platformsand like you know one's kind of
I don't know what I'm doingover there, I don't know what
I'm doing over there.
Let's just recalibrate, let'srefocus.
We're going to just focus onone.
Don't worry about the other twofor now.
Or, if you're just starting out, start with one.
(39:32):
So we're just focusing on oneand we're just focusing on one,
and we're building up to threeposts a week for three months
and that's all you have to worryabout.
And we're going to engage twotimes a week and we're just
going to really commit to thisthing and see what happens,
because I guarantee the needlewill be moved and opportunities
(39:54):
that you never thought of,connections you will never
thought of.
I can't predict that for you.
I can't tell you.
I can't guarantee anything whatwill happen.
I can't but it will Because Isee it all the time.
And it's a beautiful thing.
Once you start putting yourselfout there and giving energy and
support and love into the world, it will come back to you and
(40:14):
you just give that thing threemonths and things will you and
you just give that thing threemonths and things will happen.
And I want to hear about it.
So please get back to me if youcommit to that.
But the three it's called the3-2-1-GO framework for a reason.
The GO is G-O get out, go, getout of your head and do it.
Christine DeHerrera (40:32):
Well, I just love this, Katie, because
this is such a powerful way tolook at social media, whether
you've been doing it a long timeand feel really confident, or
whether you're picking it upagain because you left off or
you're starting from scratch,because the engaging piece the
two is so, so important, becausethat's how you're developing a
(40:53):
two-way communication and I justabsolutely love that.
Katie McKiever (40:57):
I really do hope it helps people not be
overwhelmed.
And an additional point aboutthe kind of one platform is that
you can build.
You know you kind of you'rethinking about.
You know I want to be on thebest platform and you know where
all my audience is.
You know, and, yes, you can getstrategic with that.
But you can build an audienceand you can build relationships
on any platform.
(41:18):
So I don't care, just go to onethat you're okay with.
Just find a place with theleast amount of friction and go
for it and just do your thing,because you can build and
exercise that muscle anywhere.
Christine DeHerrera (41:36):
I love that .
I think for a lot of peoplelistening, the idea is building
their expertise and showcasingthemselves as a thought leader,
or a leader in any sense.
And so what do you think thebest platform for that is right
now.
Katie McKiever (41:53):
Yeah, well, I am loving and we want to go deep
into our you know.
Talk about a specific platform.
I am loving LinkedIn right now.
Now that might that's probablynot gonna be forever, but right
now it is and I mean a few yearsprior and probably for several
years to come like it is just avery, very solid, professional,
(42:19):
hot place to be.
Right now.
Your posts live for so muchlonger on LinkedIn than they do,
or have opportunity to live andto be engaged with so much
longer than Instagram, facebook,most other platforms.
Linkedin your posts can lastand be seen and shown and be
(42:40):
visible to people for a lotlonger.
One, two LinkedIn is the onlyplatform that is.
I mean, I know I sound like.
I went to an event, a luncheonto talk about LinkedIn and
somebody raised their hand.
They're like do you work forLinkedIn?
I was like no, I do not.
I know I sound like it, but Ido not.
(43:01):
I have no affiliation, I don'tget a referral link.
I am just giving my expertiseand I mean I've, you know, 15
years in social media.
I have seen the goings andcomings of and so you see the
trends and LinkedIn is it's.
It's.
Yeah, it is kind of trendyright now, but it is here to
(43:22):
stay and it's a great place.
So, number two, linkedin is theonly place that that you go for
business with money in mind.
Only place Facebook, instagram,pinterest.
You go for entertainment, butnowhere else are you like one
(43:43):
click away from most everydecision maker in any
organization, like nowhere else.
The caliber, theprofessionalism, the direct
messages I get blow awayAnything I ever get on Instagram
when it comes to like equatingto dollars and business and
opportunities, like it is justnight and day opportunities than
(44:08):
than any other platforms.
All kinds of people areeverywhere and you can.
You can find the people, thegood people to connect with that
makes sense for you anywhere.
Christine DeHerrera (44:16):
Yeah that with that makes sense for you
anywhere?
Yeah, that that completelymakes sense.
It's just where do you want toput your efforts and focus, like
, yeah, that's what this is allabout is.
Where are we putting our energy?
And finding your, your people,there.
It's like, and it's a funadventure if you let it be.
Yeah, I think, if you just takeit, even if you're doing it to
(44:40):
grow your business or establishyourself as an expert, figure
out a way to make it fun,because otherwise, what are we
even doing with our lives?
And across all the platformsand all media?
Story is the most importantpiece, and I do a lot of that in
my work.
I know you do a lot of that inmy work.
I know you do a lot of that inyour work, and I feel like we're
(45:01):
at this really critical time,with so much change happening on
the planet and there's a lot ofreally good storytelling quotes
, but essentially, until now,storytellers have been the most
powerful people in the land, andwhat stories we choose to tell
impacts everybody.
(45:22):
So one of the things that Ilike to think about is we need
new storytellers and new ways oftelling a new story about what
life on this planet is supposedto be.
So that's a long winded way ofsaying what new story do you
want to see told on this planet?
Oh, my goodness, it could be asmall story or a great big story
(45:45):
.
Up to you.
Katie McKiever (45:48):
And I think that does come back to like making
this your own, making it fun.
The story of like just doinghow you want to do it and that's
good enough.
That's what all it to do it andthat's good enough, that's what
all it needs to be, and that'sgood enough.
Putting blinders, not lookingaround.
Just do what you want to do andrepresent your full, the truth
(46:10):
of what you want to representabout yourself.
And and when talking about youknow kind of where the world is
and like just like AI and allthese things changing how we
work and how these digitalplaces work for us.
I think it's the, the storiesand the humanity and the I come
(46:34):
back back to like pictures andreal things, real things like
you know real people, showingyou know real faces and real
voices, and telling stories andconnecting and finding ways to
connect with people in real ways.
That's the story of today and Imean it's just that's very meta
(46:55):
, because the story is the story, but it is.
Christine DeHerrera (46:59):
I think we just really have to double down
on that and expressing ways thathelp other people give truth to
themselves and that does soundexactly like the moment that
we're in, like I know for mepersonally, I love all the
digital, I love all the socialsand I want to be out among
(47:20):
people, because I worked fromhome for forever but and I've
loved it and I'm so grateful tohave been able to do it.
But, even though the pandemicis over, I spent too much time
working from home during thepandemic and being out with
people and you can't fakeauthentic connection as easily
(47:44):
in person as you can online andso and again, this is not to dis
online.
I'm so grateful for it, but Ithink that sounds really true.
Can I talk about yournewsletter?
Oh my gosh, yes, okay.
(48:05):
So if you only subscribe to asingle newsletter, katie's
newsletter is the one, because Ilike to keep up with everything
that's going on in social mediaand the avalanche of stuff is
out of control and Katie has thebest newsletter for keeping up
with it.
So tell them more.
But I just had to say you mustgo subscribe immediately, just
now.
Katie McKiever (48:25):
Oh my gosh, thank you, that's all I call it.
I keep calling it my digitalbaby because I really it's
really what I want to do to helppeople with this overwhelm or
this, you know, not knowing whatto do, and it's just, it's all
the latest social media updates.
You know the platforms thatchange all the time and I just
(48:46):
want to do away with the thoughtthat you have to keep up with
that for yourself.
I keep up with it for you and Ijust give it to you.
Every week on Mondays, I sendit to your inbox and it's
something I love doing.
I just give the latest it'scalled social media news to use
and it's the latest social mediaupdates that I think are really
relevant, because there's justso much information out there
(49:10):
and you don't really know whatto make of what, and so this is
just kind of the real stuff thatyou should care about it.
You know, if you're in anythingthat involves social media, so
anybody can subscribe.
I would love for that and thankyou for for saying nice words
about it.
It's really something I workhard on.
(49:31):
I want it to help people and toreach people, and you can go to
socialmedianewstoyouscom tosign up.
You just go there, put in yourname, address, and I will send
it to you every week.
Christine DeHerrera (49:43):
I think you said something really important
is that you'd love doing it,and I always am circling back
around to that in our work.
Again, the energetics of thingsand you can tell you love doing
it when it shows up.
It has that feeling in it andwell, I'm so glad we got to have
this conversation.
Where can people find you?
(50:04):
Where's the best place?
Katie McKiever (50:05):
yes, please and thank you for having me and feel
free to look me up.
I've talked so much aboutLinkedIn.
I'm Katie McKeeverK-A-T-I-E-M-C-K-I-E-V-R on
LinkedIn, also katiemckeevercom,but please send me a message on
Instagram, linkedin and let meknow how the 3-2-1-Go framework
(50:26):
works for you and get out there.
Y'all, you can do it, anybodycan do it.
We need to hear you, we need toknow your gifts, so please
share those please Well, thankyou again, and
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