In this Timeless Moments episode of You Can’t Comp This, Russell and Adz dive deep into the state of the hobby with fresh data, collector insights, and a few laughs along the way.
Topics include:
- Target projecting trading card sales could hit $1 billion next year, while Walmart reports a 200% spike driven by Pokémon, Magic, and sports cards.
- The balance between retail and hobby boxes — accessibility, affordability, and the flipping culture that comes with it.
- The rise of Power Packs: instant online repacks, gambling-like mechanics, and whether this hybrid could reshape the future of collecting.
- Market data from Card Ladder showing $416 million spent on trading cards in August alone — proof the hobby is alive and growing despite the negativity.
From Pokémon’s mainstream impact to the appreciation of iconic legends like Jordan, Kobe, and Steph Curry, the guys explore why cards remain a tangible, respected asset in 2025.
Thank You to our Primary sponsor:
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