Interview with Tom Ruwitch, Founder of Story Power Marketing

Tom Ruwitch is a consultant, content-marketing expert, and founder of Story Power Marketing. Tom is a digital marketing pioneer who founded the email marketing software and services company MarketVolt in 2001 -- before most business people had even heard of email marketing. Today, coaches, consultants, and other experts hire Tom to power up their stories because most dish out the same old boring content that turns off prospects, and then they feel frustrated and stuck. So Tom helps them transform content from boring to brilliant, turn marketing from frustrating to fun, and convert results from pitiful to profitable. 

My Backstory 

I used to believe that marketing and sales was a numbers game. Knock on enough doors and make enough cold calls and prospects and sales would come. 

All that got me was sore knuckles and a raw throat. 

I discovered a better way: When you create and deliver story-powered content that reflects prospects' journeys, they tune in, turn on, and are more likely to hire you. 

I harnessed the power of Story Power to grow MarketVolt, the email marketing software company I founded in 2001. And in 2019, after I sold MarketVolt, I founded Story Power Marketing to bring that power to coaches, consultants, and other experts -- so they can transform content from boring to brilliant, turn marketing from frustrating to fulfilling, and convert results from pitiful to profitable. 

I teach simple, easy-to-scale systems to generate client-attracting, story-powered content -- without writer's block. 

Go to StoryPowerMarketing.com/Denny and enter coupon code Denny to receive 50% off the Profit Pack that Tom mentions in this episode.

==========================================================

Learn more about what we do at Innovative Business Advisors:

→ Business Brokerage Services (Buy or Sell a Business): https://innovativeba.com/business-brokerage-services/

→ Valuation Services (3 Types of Business Valuations): https://innovativeba.com/business-valuation-services/

→ Coaching Services (Private, Teams, Retreats & More): https://innovativeba.com/business-advisory-services-coaching/

→ Books (You Don’t Know What You Don’t Know™ Book Series): https://youdontknowwhatyoudontknow.com/

===========================================================

Connect with Innovative Business Advisors on Social Media:

→ Facebook: https://www.facebook.com/innovativeba

→ Twitter: https://twitter.com/ABNLLC

→ LinkedIn: https://www.linkedin.com/company/innovative-business-advisors/

============================================================

About Steven Denny: Steven Denny co-founded Innovative Business Advisors in 2018 and serves as a Managing Member of the firm. Steve has been actively engaged in M/A activities in a wide variety of industries for the last 14 years and has developed specific products to assist clients in growing their profitability and enterprise value. His specialty is working with established private companies in the lower middle market with annual revenues from $1 – 50 million.

Thanks for listening to our You Don't Know What You Don't Know podcast! To sign up for podcast updates or to recommend a guest for our podcast, click here.