January 9, 2024 • 44 mins
Embark on an adventure with Sherri Langburt, the trailblazing CEO of Babbleboxx, as she takes us behind the scenes of her journey from Weight Watchers to becoming a pioneer in influencer marketing. Her story begins with a simple conviction: the untapped potential of non-mommy bloggers could shake up the industry. And shake it she did, with themed co-sampling boxes that changed the game. We also delve into her personal life changes during the pandemic, including a newfound interest in non-alcoholic beverages that mirrors a broader societal trend. This episode promises to both inspire with Sherri's innovative spirit and resonate with anyone who's navigated life's unexpected turns.
We're getting up close and personal with the nuts and bolts of influencer marketing, unpacking the genius of custom kits and their role in amplifying brand stories. Sherri shares the meticulous process behind creating beauty boxes, which went to influencers with the clout to start beauty revolutions. From Taylor Swift to Winky Lux, she's worked with the best, and it's not just about who's got the most followers. Sherri lets us in on the secret sauce of influencer selection, and we uncover a hidden gem in the marketing world: podcasters. Their superpower? An uncanny ability to turn listeners into buyers.
This conversation isn't just about business strategies; it's about life lessons, connections, and those little moments that make us human. Join us as we reminisce about the value of family, the strength drawn from parental wisdom, and the laughter that ensues when trying to explain modern-day jobs to the older generation. We discuss the solace of building a community, especially when the world goes remote, and the joy of bringing happiness to others—whether through physical mail or the perfect influencer partnership. Through Sherri Langburt's eyes, we see the colorful tapestry of life, woven with stories of resilience, human touch, and the occasional stuffed pigeon that arrives just when you need a smile.
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Episode Transcript
Available transcripts are automatically generated. Complete accuracy is not guaranteed.
Speaker 1 (00:00):
Hi, I'm Sherri Langbert.
I hope when you look back onyour life, you trust your
instincts, because your trueinstincts are going to lead you
down the right path and make youhappy, because you only go once
.
Speaker 2 (00:15):
Hello, hello, hello, welcome everybody to you Only Go
Once.
I am joined by my spectacularco-host, eileen Grimes, and we
have a very special guest.
Eileen, kick us off.
Speaker 3 (00:27):
Thanks, sherri.
So today we have SherriLangbert on with us.
Sherri is the CEO of Babelboxand has been a pioneer in
influencer marketing space since2007.
A passion for storytelling andbrand marketing and a desire to
create an innovative socialmedia solution led Sherri to
create Babelbox, the influencermarketing agency best known for
(00:49):
its co-sampling and signaturebox solutions.
Babelbox currently provides arange of integrated marketing
services to brands acrossindustries.
So, sherri, welcome, welcome,welcome.
I also want to just say Sherriis with us and I see she's got
this really cool background withher that also has cocktails and
conversations, so we might haveto talk a little bit about that
(01:12):
too.
But, sherri, welcome.
Speaker 1 (01:15):
Thank you, I forgot to change my backdrop and I
don't drink, which is the funnything that this is my backdrop.
Well, there you go, you're theonly person in America who quit
drinking during COVID.
Speaker 3 (01:24):
but yes, you know, I don't think you are.
Speaker 1 (01:28):
That could be a whole episode.
Speaker 3 (01:29):
Yes, yes, definitely yeah.
No, that's great, I mean,what's really been cool is I've
just seen a lot of differentoptions, now too, for not
drinking, so I'm actually verycurious about some of the newer
things even just very recentlythat we've seen.
(01:50):
But anyway, let's talk aboutyou, sherri and Babelbox.
I mean gosh, you've been inthis influencer space for so
long.
What brought you there?
Speaker 1 (02:01):
So I worked in corporate America at Weight
Watchers and just you know it'sa membership model, right, it's
people to subscribe but I feltlike there needed to be like a
division of like ad sales.
Like you know, we were leavingmoney on the table and so as we
got into that, then it became alittle bit more of.
I was on the Canadian side,from New York, but the US side
(02:23):
also started ad sales and thenthey started working with
influencers back then bloggers,and so I was like all these
brands are only talking to mommybloggers.
I am going to create a blogthat's for single limit, cooking
for one, travel for oneinsurance, hotel, quiet,
everything.
And I did that and it got metons of publicity, but I
(02:44):
couldn't get anyone to sponsorit.
So some smart women who I am, Istill am in touch with today I
said if there's one like you,that it must be hundreds.
And so he said, go find them.
And I did fitness influencer.
Like there was no, like no onewas talking to these people.
So they were writing on blogsabout fitness and recipes, but
most people just were talking tothe moms at that point.
(03:05):
So that's kind of how I startedworking with bloggers back in
the day.
Speaker 3 (03:09):
Interesting.
I mean it's such a, it's such awide space and it can feel so
lonely at times being out justin the internet, right, and so
that's.
I mean it's fascinating whenpeople start thinking big
picture like that and how tokind of bring some of those
things together.
So really interesting.
Speaker 1 (03:27):
Yeah, I don't know if I thought so big picture.
I think I stumbled into itbecause my big picture was so
yeah, but no yeah, that's okay.
Speaker 3 (03:37):
But you know what?
Even stumbling sometimes is thebest?
I don't know.
I don't know that I've ever hada true plan for my pathway in
life, so I feel like stumblingis kind of great sometimes.
Speaker 1 (03:47):
Yeah, me too.
That's my son.
Speaker 3 (03:52):
So so that's how you started there.
So what, how, how did BabbleBoxthen come about?
Where?
What's the what's the storythen that got you from there to
to hear, and what are you doingnow?
Speaker 1 (04:05):
So yeah, so I did this for many years and you know
, it became a point where it wasstill even in 2016,.
Branches were like we don'tknow, we don't know budget or
it's too expensive.
And at the same time, the wholeunboxing but also subscription
boxes, right, like the Birchboxes, the what's the pet one
called Bark box, and so everyonewas like fascinating.
(04:27):
With fascinating, I'm likethat's really visual, it's going
to look really good, and if youtake five brands and put them
in a box, you're saving themoney because they're chipping
in, so the media buy, eventhough they're sharing it.
It's not as expensive.
So it was kind of a play on abunch of different things and I
kind of just said let's go printa box, get five brands and see
what happens.
(04:48):
And we did it and the brandsloved it, the influencers loved
it, the engagement and thetraffic was through the roof
from that first one.
So I was like okay, there needsto be themed boxes, not just
beauty, like we did.
Like Super Bowl was the nextone and resolutions was one that
we did right away.
So, yeah, that's how it kind ofstarted.
Speaker 2 (05:07):
Yeah, I can't believe how popular, especially on
YouTube, the unboxing videos are.
It's mind blowing to me becauseI'm like they're literally
opening a box, but they make itsound like you've just opened
Pandora's box.
Like this is going to be thegreatest thing ever and it's
like a music CD and they're like, oh, look at the artwork and
(05:28):
stuff like that and I'm like,okay, okay.
And then the reaction videos.
So my husband listens to orwatch, will watch reaction
videos to music.
So, that, to me, is fascinating,because you get to see people
from different demographicsreacting like, oh my goodness,
look at this person Like.
I remember I watched a youngwoman who had never heard of
(05:51):
Queen before react to Queen andI was like, oh my, you know, and
you also.
You know, I'm of an age nowwhere I'm like you've got to be
kidding me.
How did you never hear this?
And yet, you know, I haven'theard of half the people that
are out there.
So do you do reaction videos aswell to these battle boxes that
are open?
Do you use that as park yourmarketing, or is that part of
(06:13):
the charm that is Babel box?
Could you talk to us a littlebit about that?
Speaker 1 (06:17):
Yeah, we don't.
What we see is that theinfluencers, when they do their
content while the boxes are so.
So now we also do those copromotions where it's five
different brands and a themelike the mom and baby.
Yes, then we also do so.
The influencers are doing allthe content.
We also do custom kits.
So, like, bigger brands willsay, well, we need a custom kit,
(06:38):
and with that, I think what'sthe benefit is that the consumer
, like the audiences, get soexcited.
But it's also like, like, itprovides like props for the
influencers to use, and so, it'ssure, the content and I think
that the brands like it becausethey could also use it for so
many reasons.
Right, they could use it forgiveaways and sweepstakes.
(06:58):
Some companies are using it tosend to, like buyers at
supermarkets or retailers, presskit, sales kits.
So there's a lot of use cases.
So I think that we just, youknow it's starting an influencer
and now it's kind of like,every time we do a custom kit,
it's like the brands want themfor all different reasons.
So it's really interesting,sure.
Speaker 2 (07:19):
I've noticed lately that people who are promoting
their books will also use themto different boxes, like they'll
send the book along with, likea candle, or it's a kit.
It is, it's a kit.
Speaker 1 (07:33):
It's amazing Because it creates this experience and
yes, and especially, I think,people want the beautiful
packaging and the kit Like itcould be the simplest pair of
pajamas, but if it comes with acandle and an eye mask, all of a
sudden it's special.
It's special.
Speaker 2 (07:53):
Yeah, what was your first one?
I'm sorry, no, please.
Speaker 1 (07:57):
So our first one was Beauty, and it was five brands.
I'm going to say it was aperfume brand by, I think,
taylor Swift, oh, wow, okay, Ithink she was in there.
She was in what?
Maybe it was Katy Perry, Idon't remember about the time
Okay.
Yeah, so the first one was Perky, and then Makeup Forever and
(08:19):
then there was a company calledWinky Lux, which I don't even
know if it's around, but sothere was five beauty brands and
it went to 20 beautyinfluencers and they all just
kind of.
But if that was our battle box,so that's the one where there's
multiple brands and a theme,and it was like Beauty for Ha,
like Party Me Pretty.
It was a holiday box and thenext one right after that was
Resolution and then after thatwas Super Bowl.
Speaker 3 (08:43):
Okay, Got it.
So how does that work then?
So you have a beauty box, right?
Do different influencers getspecific?
So they'd have to be a beautyinfluencer to get this beauty
box.
Is that how it works?
Speaker 1 (09:02):
Yeah, it's not like when you think of the
subscription boxes where peopleare shipping $20,000.
It's not a tiny sampling box.
We send real-size, big products.
It's a media buy.
We're sending it to 20influencers that we vet, that we
make sure they're going to signa contract, follow the
guidelines and they have tocreate.
You know they get paid, butit's only 20 for each box, so
(09:23):
it's very controlled.
So when you talk I think one ofthe things you were thinking
about was like sizing or makeup.
You know.
So if it's only 20, it's veryeasy for us to say this beauty
brand is on board, what is yourtone of lipstick that you want?
So then, because it's only 20,we're able to make each box
specific to the influencer Shoessizes, clothing sizes, you know
(09:44):
things like that.
Speaker 3 (09:46):
Interesting For the influencer side.
I think influencing is justsuch a fascinating world and
space and you know there aresides of every approval,
disapproval, whatever you wantto call it within that space.
(10:07):
I'm curious, you know, how doyou kind of keep up to date on
that?
Are people applying to become apart of this?
Is it something that onceyou're in, you're in Just
because you know, as you know,the world of social media
changes and different people arebecome more influential in
(10:28):
those spaces?
And how do you guys kind ofkeep up to date with that side
of it?
You know, while obviouslyhaving to do all that vetting?
It seems like a lot.
Speaker 1 (10:37):
So the funny thing is , I think there's a massive
opportunity for podcasters.
But I think you both areinfluencers.
But you know, shout out and Ihave done research the biggest
conversion in any kind ofpurchases on podcast, so you
should know that Interesting.
But so look for our world.
(10:57):
There's different types ofsolutions.
Right, there are platformswhere they go and scrape TikTok
or Instagram and they justimport all these people into a
database.
And the criteria.
This platform is only going tohave influencers who have over a
million, and this one is onlygoing to have people who, you
know, this is going to be TikTok, this is going to be YouTube,
this is going to be everything.
Then there's the other approach.
We have people, like what yousaid.
(11:18):
They come to us, they apply,because then we're not just
scraping the whole universe ofanyone who's an influencer and
we build relationships that way.
So we're not a talent agent.
We don't just have like 20influencers and these are the
people.
We have thousands, but it's notmillions Because they come to
us, they fill out a profile,they give us access to all
different kind of parts of theirsocial platforms and then when
(11:43):
we have a campaign, we say, ok,we need, you know, some things
can be really specific.
Like, we need moms who live inNorth Dakota who have two
daughters you know, two and four.
We have to go and do thatresearch.
Speaker 3 (11:56):
So if you were to give advice for someone who's
looking to be an influencer,what would you tell them?
Speaker 1 (12:05):
I would say start local, because I think people
don't know where to start.
I'd say also join some of thenetworks, because some of the
net, and start with like maybekind of barter or affiliate Like
, because when you're juststarting out, brands are not
going to say, oh, here's $1,000.
Or here's $5,000.
So you have to start with likeeither I'm going to do reviews
(12:25):
of product and kind, or I'mgoing to do affiliate, where you
get the commission only andthen go from there.
Local is a great way to go andI would do very niche, because
the more niche you are like, itmight seem like there's fewer
opportunities.
But when you nail that nichelike, then you become the person
that everyone goes to.
Speaker 3 (12:42):
And that makes sense Because then you also have a
very dedicated audience that is,they're going to come to you
and they know that you know yourstuff, they know and anything
you're going to be sharing isgoing to be stuff that you care
about or get behind.
So yeah, that makes sense.
Local interesting I neverreally thought about that
Because I think so many peoplethink, well, it's big picture,
(13:03):
like it's social media, I seeeverybody and can go everywhere,
when sometimes just starting inyour community makes so much
sense.
Speaker 1 (13:13):
Yeah, when I say local, I don't mean like, oh,
you can the independent gymthat's only in your town, fine.
But the other thing is likethere's a lot of local
businesses that sell national,so they're going to be excited
that you live near them and youcan come.
Like there's a woman in my townand she's a makeup company.
She sells national, but she'salways looking for people nearby
(13:33):
to help her with whatever.
So if you all of a suddendevelop that relationship, her
products sell national, but shedoes need people nearby to help
her.
So it's a good way.
Speaker 3 (13:42):
So, sherry, if you were to go back to 10-year-old
Sherry, what would she thinkabout just where you are now,
what you're doing, and if youcould give her any advice, what
would that be?
You're going to start to cry.
Speaker 1 (13:59):
Oh, sorry, sorry, 10-year-old Sherry.
I don't think 10-year-oldSherry would believe where she
would be, that I'm here.
I think that I probably thoughtI was going to be a very.
I don't think I thought I'd bea career person.
There's no way, sure.
And I don't think 10-year-oldSherry thought she would live in
(14:21):
the United States.
I'm from Canada, and whatadvice would I give her?
I would just tell her to trusther gut, because so many people
along the way just, oh, you mustbe crazy, oh, you're dreaming,
oh, that never, you know.
You just get so many nos alongthe way that I would just tell
(14:43):
her to trust her instincts.
Speaker 3 (14:45):
I love that and I honestly it's one.
For me that's a big one.
So I hear you and sometimes itespecially when you hear so much
noise around you whether it'snose or you're crazy or whatever
and to even get the quiet tojust listen to your gut.
Sometimes it's hard and it hasto be almost really intentional
(15:05):
to make sure that you're able todo that.
So I think that's fantasticadvice and I think 10-year-old
Sherry would love a hug for thattoo.
Me.
Speaker 2 (15:16):
I was just thinking about what you said, starting
local, because so I run a littlefree library, but sometimes I
have surplus of books and Ididn't know what to do with them
, and one day I stumbled onsomething that's literally
around the corner for me local.
And so this place.
What they do is they dosubscriptions of used, gently
used books.
(15:36):
Yeah, which is great, that'sgreat.
Yes, what I found out from themwas they just did videos Like
just fun video.
They are funny.
So they do these videos withtheir boxing stuff like that,
and it somehow managed to go onTikTok and then the whole thing
exploded to the point wheretheir website crashed because
they're like oh we think this isgreat, this is gonna be a good
(15:57):
thing.
So I love what you're doing,because you never know what
opportunities arise fromsomething like this.
Right, I do.
I just love that In this world.
What would be your perfect day?
Like.
What would be like yes, this isit.
Like this is the most perfectday in my history in Babelbox.
(16:21):
Like.
What would that look like?
Speaker 1 (16:22):
for you?
Does that work?
Or are you saying like myperfect day personally?
Speaker 2 (16:26):
I'll take any answer to either.
So what's your perfect day looklike for you personally, since
you're most likely workingaround the clock on Babelbox?
So what does your perfect daylook like if you had a chance to
have it all to?
Speaker 1 (16:40):
yourself.
It's not triggering, okay, soit has to be.
I'm not a big coffee drinker,but I always have to have a
little bit of coffee with mycoffee creamer because that just
makes the start of my morning.
And then it would involve waterand some type of me being on a
kayak, probably.
Oh, okay, yeah.
And if I could drag my 11 yearold but he's not such a fan, he
(17:04):
likes the paddle board, but Idon't know if he likes the
paddle board it would either bethat or skiing with my son Nice,
my son is saying hi from thebackground.
I don't know.
Speaker 2 (17:13):
Hi, I love you.
Speaker 3 (17:17):
I love it.
So I love kayaking.
I did when I lived in Berkeley.
There was a I think they calledit the moon rise kayak, so we
went out into we went out beforesunset, so we went out, paddled
out and then got to watch thesunset.
And then we got to watch thisand then we went to another spot
(17:38):
and then watch the moon riseand it was just incredible.
And recently my kids so I havea six year old and a nine year
old and they're both like wewanna go kayaking.
So, yeah, okay.
Speaker 1 (17:51):
I did this summer.
So what happened was I turned50 during COVID, thank you, and
my friends chipped in cause.
None of them were gonna go withme, so they bought me kayaking
REI trip like a camping trip.
Oh fun, You're going byyourself, cause none of us will
do this.
I didn't go the year before, sothis past summer I actually
(18:11):
went on this trip with a bunchof strangers in Grand Tetans and
it was unbelievable.
Speaker 3 (18:18):
Yeah, oh, that sounds like my kind of trip.
So I was gonna say they soundlike great friends.
Speaker 2 (18:24):
That's awesome.
Speaker 1 (18:25):
Yeah, yeah, it was amazing.
Well, they didn't go with me,but that's the other one.
Camping is not for everyone,right?
Speaker 2 (18:34):
No, it's not, but you know what?
There's something to be saidabout solo trips that can be
very soothing for the soul too,so that's fantastic.
Speaker 3 (18:42):
That's cool.
I have to do that Cause I haveto figure out.
I have to figure out causethey're both still young enough
where I'm like, can you just geta regular kayak for the kids?
There's like, there's thedoubles, I know that right, but
do you just get the regularadult kayak?
I'll ask REI, I don't know.
Speaker 1 (19:00):
No, for the trips.
Oh, they go in a double forsure, but my son never.
He was always like I'm gonnapaddle board.
Speaker 3 (19:07):
So he's paddle boarding yeah.
I have not yet tried that and Ifeel like I would just get very
tired standing.
I'm like I just want to sitdown for a little bit, I would
fall in.
Speaker 1 (19:17):
I don't think.
Speaker 3 (19:17):
That too.
Speaker 1 (19:18):
Yeah, not a good thing?
Speaker 3 (19:21):
No, and we have.
So around here in Spokanethere's a lot of people that do
all the outdoor activities also,and so, like this summer, we
went out to the river and someguy was you know.
He came down on the paddleboard and he's got his dog
hanging out on the board, on theboard.
We have two dogs and they wouldnot stay on the paddle board
like that, so but they know.
Speaker 1 (19:42):
it's funny is that they seem small but when you
actually get close to themthey're kind of big, like
they're not yeah, so Are they,cause they do look small from a
distance, but my dog is eightpounds and there's no way she'd
get on that.
Speaker 2 (19:56):
Yeah.
Speaker 3 (19:57):
Yeah, oh, that's fun.
So does your son have interestsin Babelbox, like playing a
role or anything?
Speaker 1 (20:04):
So we made him the official toy ambassador.
We got a few years Fantastic.
Boyfare and when he was likeeight, and now he's shifted
roles in the organization and hehelps me do charity, like we
create candy boxes for anorganization called One Simple
Wish, and so it's for fosterkids and so we send them candy.
(20:26):
So his responsibility is topack all the candy for the kids.
Speaker 3 (20:31):
Oh my gosh, I love that.
Yeah, that's incredible.
How often do those go out?
Speaker 1 (20:38):
So it's when they need it, but it's usually every
season.
So we'll do, you know, aChristmas box or holiday box,
and then a spring box, and thentheir big push, I think, is the
summer and then a back.
So it's like usually four timesa year and sometimes they have
other like special projects thatgo on.
But he's packing candy, he'spacking packs one.
Speaker 3 (20:58):
Well, yeah, I mean, I get that.
I mean that's fair.
Speaker 2 (21:01):
That's fair compensation.
I think that works.
Yeah, I love that you have yourson involved and I love that
you are doing something thattakes care of kids who don't
have, so that's wonderful.
I know that.
You know, eileen, and I knowjust from personal experience
that setting up a podcast doesnot happen.
(21:23):
You know in and of itself, andwe have a lot of people to thank
along the way and continue todo so.
Are there people in your life,if you had a chance, that you
would say thank you to?
Speaker 1 (21:35):
My parents.
They're like my rock solid andI thank them every day.
So, and the person thatprobably shaped me the most in
my life, who's no longer with us, as my grandmother so she was
just, she was like anothermother to me and I kind of thank
her every day too, pretty muchyou know.
(21:56):
I think that you know it'sfunny when you're like going
through the growing and you'relike yelling at your parents,
even when you're 20s or 30s, andnow it's like every day is like
they just they're still mybusiness advisors.
I'll call them every day Likewhat do I do with this?
What do I?
You know my dad's like 88 thatI'm calling him Like.
You know, he taught meeverything I know.
(22:16):
So, yeah, I'm thankful to them.
Speaker 3 (22:18):
It's incredible how much of a gift they are or can
be.
I know that there aredefinitely spaces and
relationships that struggle alittle bit more with parent and
child relationships, so I'm notsaying that everyone has that
and I understand that and Idon't know.
The older I am, the moregrateful I get to have them and
(22:42):
the things that I learned fromthem and try to be I don't just
to appreciate as much as I canwith them here.
Speaker 1 (22:51):
Yeah, it's like you don't realize that when you're
younger.
Speaker 2 (22:55):
No, no, you're definitely parents stupid when
you're younger.
Yeah, I've learned mostly.
I lost my mom last year and Iknow that there's so many things
that I wish I could have saidto her.
There are so many things that Iwish I would have done with her
(23:16):
.
So I know how important it iswhen we say every day is a gift.
So every day is a gift that youhave your parents and God love
you.
Your dad's 88 and that'sfantastic and I'm sure if he's
anything like my dad, my dad ispretty sprightly and wants to
get involved and do stuff likethat, so keep him involved.
Speaker 1 (23:41):
Yeah, I had a funny bit I was gonna put on it.
It didn't, the sound didn'twork, but I got to my FaceTime
and I don't know why the volumewhen you try to record a
FaceTime doesn't work.
But I was like, can you tell mewhat an influencer is?
And my mother got it spot on,and then my father I mean, you
gotta understand this is, thesepeople are from Siberia, like
they were born in like in aslave camp in Siberia and they
(24:03):
both got it.
I'm like, oh my God, like youget what I do.
But I thought that they'd belike we don't know what you do,
but we're proud of you.
Speaker 3 (24:10):
Yeah, oh, that's so.
That's amazing.
Like you're seen, they see you.
Yeah, that's incredible.
Yeah, absolutely Well,especially, I don't know, after
I've had kids.
Now too, I do understand thatthey yes, they are pushing away,
and I'm not hurt either by thatas their parent, Like that's a
(24:33):
totally normal thing for you nowto be like I need to be my own
human being and I want them tobe their own human being and
learn what that means and lookslike, and eventually they'll
come back around and that's okaytoo.
So it's interesting now to seeit from sort of both of those
(24:54):
perspectives having been the onetrying to push away and now
being the one that's starting tobe pushed.
Speaker 2 (25:00):
But there's just so much love.
Speaker 3 (25:03):
And you're young.
Yeah, well, not my young.
My daughter's still like she'sall the wants to be right with
me.
My son's nine and he goes to aMontessori school and so they
have four, five and six mixedtogether.
So he's got a little bit ofinfluence from some of the sixth
(25:23):
graders and stuff, and you knowthat is it plays a part.
Yeah, very cool age.
Speaker 1 (25:30):
That's so cool, so cool.
Speaker 3 (25:32):
Yeah, I'm so uncool, but I'm okay with that.
I'm a math major and so, likeI'm, look, I accept my
uncoolness and I'm just okaywith that.
Speaker 1 (25:45):
It's fine, maybe you could tutor me after this
session.
Speaker 3 (25:53):
Yeah, I know that it's played a great role in my
life, certainly.
But yeah, so I have acceptedthe uncoolness and I'm very okay
with them just being superembarrassed of me for singing to
them at random times and doingthings, but they will certainly
remember it when they're older,so I'm gonna keep doing it.
(26:13):
So you know, as Cheryl wastalking about, I haven't created
this podcast and even you know,really understanding the
entrepreneur's journey withinthis space, was there ever a
point where you know and I knowyou were saying your people are
selling, you you're crazy andall of that stuff was there ever
a point where you almost gaveup?
And why didn't you?
Speaker 1 (26:36):
So, yes, I, you know, when I first started, it was
like now I was responding andlike again, you think, like in
the movies, like, oh, she was atthe New York Times, like she's
gonna get a book deal, but noone cared, like it was just my
you know friends calling oh myGod, this is so exciting.
But at the same time, a jobcame up and I was like you know,
I always go for a job.
(26:56):
I learned that I would reallylove.
And this was like, oh my God,like Weight Watchers.
When I worked there, I was likethis is my dream job.
I wanted to do that and thiswas one of those.
And so it had been like threeyears and this job came up and I
was in the final two and I'mlike, okay, if I get this, I'm
gonna do it.
And then the hiring woman isactually someone pretty famous
(27:19):
and she didn't give me the joband she called me to a lunch and
she said you need to do whatyou were doing.
And again back then it was likethis website for singles.
But she's like, wow, you can'twork in corporate America, you
need to be an entrepreneur.
And she just said, no, youcan't get the job, even though,
like you're my number onecandidate, I'm gonna go with
(27:40):
candidate number two.
Speaker 3 (27:41):
Wow, yeah, that's incredible.
Speaker 1 (27:46):
Yeah.
Speaker 3 (27:47):
I mean talk about, I mean obviously whoever this was,
but also the universe beinglike no, this is that's the way.
Go that way, keep going.
Speaker 1 (27:56):
And it was also I have one of my dear friends from
Warraki what I was saying.
No, no, you've got to keepgoing.
I mean, there are a lot oftimes when you're starting out
and like you know, again, no one, no one even knew what an
influencer or a blog or likepeople thought I was.
You know, like you gave up thisgreat job and like you're
writing about singles, and thenthey thought I was like writing
(28:16):
about dating and I'm like, I'mnot really writing about dating
and my best friend just keeps on, keep going.
It's gonna turn into somethingand I didn't know that it would
turn into this.
Right, it just it's and peopledon't even pivot it.
But I'm like I don't think it'sa pivot, I think I just it's
like a pinball machine, like Ijust went with the flow, you
know.
Speaker 3 (28:35):
Well, it sounds like you have a lot of amazing people
also around you to support youin that and to keep encouraging
you, cause I mean that can bepiece of it, right.
If you don't have the supportto say, keep going, the nose can
get very hard.
If you're completely alone, andeven if they're not in the
business piece of it with you,just to have friends, family,
(28:57):
whatever that looks like for you, that that love you and want to
see you succeed, and if that'sthe thing that's you, they know
that and they're not gonna letit fall down.
So I'm I'm so glad that youhave those people in your life
and I hope they're still around.
Obviously, your parents are apiece of that also.
Speaker 1 (29:18):
Yeah, they're all still around.
Yeah, cause I'm very lucky andI think now what I keep looking
at, it's like amazing to readsome of the statistics of, like
what they're saying is the nextepidemic or the biggest epidemic
is loneliness.
And when I like it's gonna, youknow, surpass in, and when I
think of, like the influencers,it is a very lonely, because
(29:42):
you're basically alone, workingfrom home, and a lot of these
people are in parts of thecountry that there isn't that
much, you know, that muchcommunity around them, and then
they don't go into an office, orso I think that that's like
something that we need to lookat, like how these people are
working alone and how do webuild community around them,
(30:02):
cause there's millions of them?
Speaker 3 (30:04):
Yeah, absolutely, and I mean even for myself.
I started working remotely well, gosh, but it was before the
pandemic, so it was in 2017.
Having moved from the EastCoast and to move over here and
you just don't build up thenetwork of people when you are
(30:25):
working remotely, and it wasfine, and I'm a full-time mom
and doing all of that stuff too,so that the world of things is
just so busy, right.
But now they're getting alittle bit older and I've
intentionally inserted myselfinto the community to meet other
people and do that kind ofstuff, because, if not, I can be
(30:47):
on my computer all day doingwhat I need to do and then I'm
done and then that's it.
And I've found that for myself.
But it can be very difficult todo that, especially if you don't
have the immediate connectioninto something.
Right, it's like how do I goout and start doing that and
making those connections?
(31:08):
And if you're, I mean I'mluckily not in a super, super
remote area, so there's adowntown and things like that I
can go to.
But yeah, there's a lot ofplaces that that's not
necessarily the case and that'snot necessarily true.
Speaker 1 (31:22):
And I think I mean.
So.
I've been remote since thebeginning, right Since 2007.
And I tell you that when COVIDwas happening, oh, we knew we
were doing these Zoom calls,like in 2000.
We were doing live Zoom eventsin 2009.
So or whatever, but I know, forme, when you don't leave the
house, it becomes harder to sayokay, not like in a bad way, but
(31:45):
you just like what you'resaying, like I like being at my
desk and I'd rather be here anddo my thing than have to go.
You know, make small talk, Idon't know.
So yeah, I could see that thatis a challenge.
Speaker 2 (31:58):
Yeah, yeah, I heard it's.
You know, with the pandemic too, I'd heard it's changed the
dating world as well.
I have a couple of people thatI talked to who are single and
they do talk about.
You know how it's changed thegame of dating, because with the
pandemic it was.
You know, everybody's online.
Of course, everybody has adifferent facade when they're
(32:20):
online until you meet them, andthen it's something different.
And even then you've got to sayyou know, like you know, are
you sick, are you?
You know, it's all this weird.
You know, it's all this weirdstuff that you didn't even think
of to.
You know, go, you know we wereused to.
You know, for me, like I met myhusband inadvertently at
(32:43):
college, I mean, I introducedhim to his first girlfriend and
then we got together.
Oh, I want to say 15 yearslater or something ridiculous.
So it's just, yeah, long story,whole different story.
But you know, otherwise I wouldhave met, you know, other
people at bars or I would havemet, you know, that would have
(33:04):
been my dating trajectory.
And you take that social aspectaway from it and doing this is
fine, because you can still readfacial expressions and stuff
like that.
But you, there's something tobe said about being, you know,
being able to see the wholeperson and see them interact in
social experiences and thingslike that.
(33:25):
Right, so you're, because lotsof people are perfectly
comfortable at home and then youget them outside and it's like
they don't know what to do withthemselves.
So, it's just a fascinatingthing.
I'm those people.
By the way, you put me out inpublic now I'm like hi, yeah,
it's just hi, yeah, so it's agood time, but yeah.
Speaker 3 (33:48):
If your pants still fit, not you specifically.
Speaker 2 (33:51):
You could say that the pandemic pudge was real and
not cool.
Speaker 1 (33:56):
It is the pandemic pudge.
Speaker 2 (33:57):
Yeah, I'm gonna put that on a T-shirt, one that you
can fix eventually.
Yeah, oh, my goodness, you knowI applaud you, sherry, because
it sounds like not only are youtenacious, but you have what I'm
seeing as generational tenacityso clearly.
I mean, you know you casuallyslipped in that your parents
(34:19):
were at a Siberian camp, likethat's kind of where they were,
and I'm like, mm-hmm, yeah,that's not the suburbs, that's.
That had to be difficult andI'm sure that's a whole other
podcast episode hint.
But yeah, yeah, so and then youknow you're there, your son is
tenacious, you know he wants tobe involved in your business and
(34:41):
he does it with kindness.
So again, I applaud you foryour tenacity and sticking
through all of this.
And you know what there issomething to be said about.
You know I know we call itsnail mail.
You know like it's like, butthose boxes bring joy to people
who receive them.
(35:01):
You know whether or not they'reinfluences or not, like there
is something to be said.
Like you get something in themail and it's like, oh, I got
something in the mail, versus anemail where it's like, oh, an
email, great, another one, letme just add it to the pile.
But there is something soglorious about receiving a box
(35:22):
or a package or a letter in themail.
Speaker 1 (35:27):
And again, anyone listening.
I want to get the letter in themail.
I'm not curious.
Speaker 2 (35:30):
All right, well, we'll put it out there for you
Let us know.
Oh, my goodness.
Speaker 3 (35:35):
It's true, though, I actually got a surprise box the
other day from I love this story.
Thanks, it was fantasticbecause I walked outside and
speaking of influencers, my sonloves Mr Beast.
Speaker 1 (35:53):
Oh Beast too.
Speaker 3 (35:55):
Yep.
So we got a Beast sweatshirt soyou can have that.
I was expecting that to come.
So I saw that package outside,picked it up, but then there was
a box and I was like I don'tknow, not sure what this is.
Just the inner child, likeplayful nature of me is like I
can't wait to see what this isgoing to be.
(36:16):
It's not a bill, it's notsomething that I have to be a
grown up about.
I get to like, just enjoy thepure surprise of what is going
to exist within this box.
It could be nothing really thatexciting, but I don't know what
it is, so let's go.
So I open it and it's a stuffedpigeon.
Speaker 1 (36:38):
My son would love that.
It's his favorite animal, Ithink.
Speaker 3 (36:41):
Well, I'm going to have to tell you which one it is
.
It's super soft too, so I'mloving that.
So I work full time inconsulting and well, that's
again a whole other story.
But teaching executives andcompanies how to basically lead
human first, so like withempathy and belonging, and you
(37:04):
know, human, human first.
Anyway, my, my boss and I weretalking one day about mission,
purpose and vision.
I was very tired that day andaccidentally smushed all of them
together and said, my pigeon.
Speaker 2 (37:24):
So now now anytime we have.
Speaker 3 (37:29):
We have my pigeon meetings, that are when we talk
about the big strategy leveltype of things, and she sent me
a stuffed pigeon.
That's hilarious, so good, butit was so.
It was, I mean, just pure joyto be like I'm not sure what's
going to happen in this box, butlet's do it.
And as soon as I saw it I knew,didn't say who was from, like I
(37:52):
know that.
Speaker 1 (37:54):
That was like with the candy boxes, like if I, we
get so much stuff here, right,because every brand is sending
us like toys, I would just sendout free boxes to people, but I
don't know who to send to.
But yeah, I mean I could put iton social, but then I think
we'd get inundated with.
You sure would.
But yeah, so much, because theyalways said extra stuff.
(38:16):
And I'm always trying to likehow do we turn this into a
program where we could be?
So we've done some things, butit's very tricky with donations
and stuff because thisorganization can only take this
and this and like we have alldifferent kinds of stuff, so
it's tricky, but yeah.
Speaker 3 (38:33):
Yeah, that's incredible.
But yeah, just the joy of allof those things.
I think it's just wonderful andpeople get to experience that.
I mean, I know it's like theinfluencer thing and there's pay
and all that stuff, but likeyou get to bring people joy.
Speaker 1 (38:51):
Yeah, we do.
That's cool.
Actually, because of everythingthat we've kind of touched on
here, I said we should do morestuff with the influencers.
We're working with the brands alot and we do over the
influencers.
But I feel like we need to rallybehind and build some sort of
community, because, yes, there'slike these events for
(39:12):
influencers, but is there reallyCommunity for them?
And it's hard because I thinkthey're all different stages
right that there's the newerones and the bigger ones and the
different categories, right.
But I think that at the end ofthe day, they all kind of need
some sort of community.
Speaker 3 (39:29):
Yeah, I mean we all do.
That's where humans are socialcreatures and we need that from
each other.
And I'm sure they're seen, butthey're not seen seen in the way
that makes them feel More human.
So I think that would be anincredible way to support and
serve them to.
(39:49):
Yeah, so one of our lastquestions in this, I mean, I
feel like maybe we're evenheading towards it Interestingly
enough, but for the future ofWell, for you personally, or
battle box, you know, what isthe direction you see sort of
(40:12):
Happening next, or do you?
Is your hope to keep growing?
Is it to like, do you want to?
Eventually someone else cantake this and I'm going to sell
that and I'm going to go live inthe Bahamas or something right?
But what is sort of your, whatare your hopes and dreams and
what is sort of that next stepfor you of where you want to
(40:35):
take your life and or battle boxand what would you want to be
happening next?
So I think, what?
Speaker 1 (40:43):
I've learned in the past few years is that you know
they say, oh, the leopard can'tchange the stripes, or a dog an
old dog, and I really don'tthink that that's true.
Like I have every day, I'mtrying to learn new things or
change certain behaviors, or,and so that's how I want to live
(41:03):
.
You know, you get to a point inlife where the stupid stuff is
just stupid and you just want todo the stuff that is good for
you, not help, like just makesyou happy.
And you know I say to my teamevery day like this is a fun
place, like, if you don't, like,I want people that we live,
(41:23):
we're all happy, and I want tomake my clients happy, I want to
make my team happy.
And, yeah, I want to keepgrowing, but growing because I
love what I do.
It's creative, I love beingcreative.
Speaker 3 (41:38):
And that I completely understand here that I, if I
was ever not creative and Cherylknows this about me at least
like if I have to just sit anddo the same thing over and over,
I'm out, yeah.
Speaker 1 (41:51):
I'm lucky, though.
You have the math and thecreative is more like right.
Speaker 3 (41:56):
So my mom was a musician, or is a musician, and
my dad's a mathematician, soit's sort of just like my mother
always says that if you're inmusic then you have to be good
at math.
Well, it does help, it certainlyhelps because then if you're
reading music, you have tounderstand, like triplets, and
you have, like you have to beable to cut all of those into
(42:16):
pieces.
But there's also the art of it,too, right.
There's the creation ofsomething that never existed
before and that has to comethrough you, and I think I don't
.
There's just something reallyspecial.
Speaker 1 (42:29):
It's so rare to see people who have both mindsets
right, so I can't add two plustwo, but creatively I'm okay,
you know.
I think that most people I knowis either one or the other, but
you're very lucky.
Speaker 2 (42:45):
Thank you, yes, she is Sherry.
We're coming to the end of ourepisode.
How can people connect with you?
Speaker 1 (42:56):
So on Babelbox, on any of the channels, it's either
Babelbox with two X's soInstagram, or it's Babelbox
official.
That's probably because wecouldn't get the Babelbox where
someone took it, but Babelboxofficial.
And then me personally, I thinkI go by Sherry Lang because
people never can figure out mylast name.
It's really Lang Burt, but Ithink on Instagram I'm Sherry
(43:16):
Lang.
I think on Facebook too, I'mSherry Lang.
Speaker 2 (43:21):
That's great.
Thank you so much, of course,on behalf of Eileen and myself,
I just want to thank you again,sherry, for joining us and for
our dear listeners.
Thanks again, once again, forspending time with us, and this
closes out another episode ofyou Only Go Once.
Thank you Bye.
Hi, I'm Sherri Langbert.
I hope when you look back onyour life, you trust your
instincts, because your trueinstincts are going to lead you
down the right path and make youhappy, because you only go once
.
Speaker 2 (00:15):
Hello, hello, hello, welcome everybody to you Only Go
Once.
I am joined by my spectacularco-host, eileen Grimes, and we
have a very special guest.
Eileen, kick us off.
Speaker 3 (00:27):
Thanks, sherri.
So today we have SherriLangbert on with us.
Sherri is the CEO of Babelboxand has been a pioneer in
influencer marketing space since2007.
A passion for storytelling andbrand marketing and a desire to
create an innovative socialmedia solution led Sherri to
create Babelbox, the influencermarketing agency best known for
(00:49):
its co-sampling and signaturebox solutions.
Babelbox currently provides arange of integrated marketing
services to brands acrossindustries.
So, sherri, welcome, welcome,welcome.
I also want to just say Sherriis with us and I see she's got
this really cool background withher that also has cocktails and
conversations, so we might haveto talk a little bit about that
(01:12):
too.
But, sherri, welcome.
Speaker 1 (01:15):
Thank you, I forgot to change my backdrop and I
don't drink, which is the funnything that this is my backdrop.
Well, there you go, you're theonly person in America who quit
drinking during COVID.
Speaker 3 (01:24):
but yes, you know, I don't think you are.
Speaker 1 (01:28):
That could be a whole episode.
Speaker 3 (01:29):
Yes, yes, definitely yeah.
No, that's great, I mean,what's really been cool is I've
just seen a lot of differentoptions, now too, for not
drinking, so I'm actually verycurious about some of the newer
things even just very recentlythat we've seen.
(01:50):
But anyway, let's talk aboutyou, sherri and Babelbox.
I mean gosh, you've been inthis influencer space for so
long.
What brought you there?
Speaker 1 (02:01):
So I worked in corporate America at Weight
Watchers and just you know it'sa membership model, right, it's
people to subscribe but I feltlike there needed to be like a
division of like ad sales.
Like you know, we were leavingmoney on the table and so as we
got into that, then it became alittle bit more of.
I was on the Canadian side,from New York, but the US side
(02:23):
also started ad sales and thenthey started working with
influencers back then bloggers,and so I was like all these
brands are only talking to mommybloggers.
I am going to create a blogthat's for single limit, cooking
for one, travel for oneinsurance, hotel, quiet,
everything.
And I did that and it got metons of publicity, but I
(02:44):
couldn't get anyone to sponsorit.
So some smart women who I am, Istill am in touch with today I
said if there's one like you,that it must be hundreds.
And so he said, go find them.
And I did fitness influencer.
Like there was no, like no onewas talking to these people.
So they were writing on blogsabout fitness and recipes, but
most people just were talking tothe moms at that point.
(03:05):
So that's kind of how I startedworking with bloggers back in
the day.
Speaker 3 (03:09):
Interesting.
I mean it's such a, it's such awide space and it can feel so
lonely at times being out justin the internet, right, and so
that's.
I mean it's fascinating whenpeople start thinking big
picture like that and how tokind of bring some of those
things together.
So really interesting.
Speaker 1 (03:27):
Yeah, I don't know if I thought so big picture.
I think I stumbled into itbecause my big picture was so
yeah, but no yeah, that's okay.
Speaker 3 (03:37):
But you know what?
Even stumbling sometimes is thebest?
I don't know.
I don't know that I've ever hada true plan for my pathway in
life, so I feel like stumblingis kind of great sometimes.
Speaker 1 (03:47):
Yeah, me too.
That's my son.
Speaker 3 (03:52):
So so that's how you started there.
So what, how, how did BabbleBoxthen come about?
Where?
What's the what's the storythen that got you from there to
to hear, and what are you doingnow?
Speaker 1 (04:05):
So yeah, so I did this for many years and you know
, it became a point where it wasstill even in 2016,.
Branches were like we don'tknow, we don't know budget or
it's too expensive.
And at the same time, the wholeunboxing but also subscription
boxes, right, like the Birchboxes, the what's the pet one
called Bark box, and so everyonewas like fascinating.
(04:27):
With fascinating, I'm likethat's really visual, it's going
to look really good, and if youtake five brands and put them
in a box, you're saving themoney because they're chipping
in, so the media buy, eventhough they're sharing it.
It's not as expensive.
So it was kind of a play on abunch of different things and I
kind of just said let's go printa box, get five brands and see
what happens.
(04:48):
And we did it and the brandsloved it, the influencers loved
it, the engagement and thetraffic was through the roof
from that first one.
So I was like okay, there needsto be themed boxes, not just
beauty, like we did.
Like Super Bowl was the nextone and resolutions was one that
we did right away.
So, yeah, that's how it kind ofstarted.
Speaker 2 (05:07):
Yeah, I can't believe how popular, especially on
YouTube, the unboxing videos are.
It's mind blowing to me becauseI'm like they're literally
opening a box, but they make itsound like you've just opened
Pandora's box.
Like this is going to be thegreatest thing ever and it's
like a music CD and they're like, oh, look at the artwork and
(05:28):
stuff like that and I'm like,okay, okay.
And then the reaction videos.
So my husband listens to orwatch, will watch reaction
videos to music.
So, that, to me, is fascinating,because you get to see people
from different demographicsreacting like, oh my goodness,
look at this person Like.
I remember I watched a youngwoman who had never heard of
(05:51):
Queen before react to Queen andI was like, oh my, you know, and
you also.
You know, I'm of an age nowwhere I'm like you've got to be
kidding me.
How did you never hear this?
And yet, you know, I haven'theard of half the people that
are out there.
So do you do reaction videos aswell to these battle boxes that
are open?
Do you use that as park yourmarketing, or is that part of
(06:13):
the charm that is Babel box?
Could you talk to us a littlebit about that?
Speaker 1 (06:17):
Yeah, we don't.
What we see is that theinfluencers, when they do their
content while the boxes are so.
So now we also do those copromotions where it's five
different brands and a themelike the mom and baby.
Yes, then we also do so.
The influencers are doing allthe content.
We also do custom kits.
So, like, bigger brands willsay, well, we need a custom kit,
(06:38):
and with that, I think what'sthe benefit is that the consumer
, like the audiences, get soexcited.
But it's also like, like, itprovides like props for the
influencers to use, and so, it'ssure, the content and I think
that the brands like it becausethey could also use it for so
many reasons.
Right, they could use it forgiveaways and sweepstakes.
(06:58):
Some companies are using it tosend to, like buyers at
supermarkets or retailers, presskit, sales kits.
So there's a lot of use cases.
So I think that we just, youknow it's starting an influencer
and now it's kind of like,every time we do a custom kit,
it's like the brands want themfor all different reasons.
So it's really interesting,sure.
Speaker 2 (07:19):
I've noticed lately that people who are promoting
their books will also use themto different boxes, like they'll
send the book along with, likea candle, or it's a kit.
It is, it's a kit.
Speaker 1 (07:33):
It's amazing Because it creates this experience and
yes, and especially, I think,people want the beautiful
packaging and the kit Like itcould be the simplest pair of
pajamas, but if it comes with acandle and an eye mask, all of a
sudden it's special.
It's special.
Speaker 2 (07:53):
Yeah, what was your first one?
I'm sorry, no, please.
Speaker 1 (07:57):
So our first one was Beauty, and it was five brands.
I'm going to say it was aperfume brand by, I think,
taylor Swift, oh, wow, okay, Ithink she was in there.
She was in what?
Maybe it was Katy Perry, Idon't remember about the time
Okay.
Yeah, so the first one was Perky, and then Makeup Forever and
(08:19):
then there was a company calledWinky Lux, which I don't even
know if it's around, but sothere was five beauty brands and
it went to 20 beautyinfluencers and they all just
kind of.
But if that was our battle box,so that's the one where there's
multiple brands and a theme,and it was like Beauty for Ha,
like Party Me Pretty.
It was a holiday box and thenext one right after that was
Resolution and then after thatwas Super Bowl.
Speaker 3 (08:43):
Okay, Got it.
So how does that work then?
So you have a beauty box, right?
Do different influencers getspecific?
So they'd have to be a beautyinfluencer to get this beauty
box.
Is that how it works?
Speaker 1 (09:02):
Yeah, it's not like when you think of the
subscription boxes where peopleare shipping $20,000.
It's not a tiny sampling box.
We send real-size, big products.
It's a media buy.
We're sending it to 20influencers that we vet, that we
make sure they're going to signa contract, follow the
guidelines and they have tocreate.
You know they get paid, butit's only 20 for each box, so
(09:23):
it's very controlled.
So when you talk I think one ofthe things you were thinking
about was like sizing or makeup.
You know.
So if it's only 20, it's veryeasy for us to say this beauty
brand is on board, what is yourtone of lipstick that you want?
So then, because it's only 20,we're able to make each box
specific to the influencer Shoessizes, clothing sizes, you know
(09:44):
things like that.
Speaker 3 (09:46):
Interesting For the influencer side.
I think influencing is justsuch a fascinating world and
space and you know there aresides of every approval,
disapproval, whatever you wantto call it within that space.
(10:07):
I'm curious, you know, how doyou kind of keep up to date on
that?
Are people applying to become apart of this?
Is it something that onceyou're in, you're in Just
because you know, as you know,the world of social media
changes and different people arebecome more influential in
(10:28):
those spaces?
And how do you guys kind ofkeep up to date with that side
of it?
You know, while obviouslyhaving to do all that vetting?
It seems like a lot.
Speaker 1 (10:37):
So the funny thing is , I think there's a massive
opportunity for podcasters.
But I think you both areinfluencers.
But you know, shout out and Ihave done research the biggest
conversion in any kind ofpurchases on podcast, so you
should know that Interesting.
But so look for our world.
(10:57):
There's different types ofsolutions.
Right, there are platformswhere they go and scrape TikTok
or Instagram and they justimport all these people into a
database.
And the criteria.
This platform is only going tohave influencers who have over a
million, and this one is onlygoing to have people who, you
know, this is going to be TikTok, this is going to be YouTube,
this is going to be everything.
Then there's the other approach.
We have people, like what yousaid.
(11:18):
They come to us, they apply,because then we're not just
scraping the whole universe ofanyone who's an influencer and
we build relationships that way.
So we're not a talent agent.
We don't just have like 20influencers and these are the
people.
We have thousands, but it's notmillions Because they come to
us, they fill out a profile,they give us access to all
different kind of parts of theirsocial platforms and then when
(11:43):
we have a campaign, we say, ok,we need, you know, some things
can be really specific.
Like, we need moms who live inNorth Dakota who have two
daughters you know, two and four.
We have to go and do thatresearch.
Speaker 3 (11:56):
So if you were to give advice for someone who's
looking to be an influencer,what would you tell them?
Speaker 1 (12:05):
I would say start local, because I think people
don't know where to start.
I'd say also join some of thenetworks, because some of the
net, and start with like maybekind of barter or affiliate Like
, because when you're juststarting out, brands are not
going to say, oh, here's $1,000.
Or here's $5,000.
So you have to start with likeeither I'm going to do reviews
(12:25):
of product and kind, or I'mgoing to do affiliate, where you
get the commission only andthen go from there.
Local is a great way to go andI would do very niche, because
the more niche you are like, itmight seem like there's fewer
opportunities.
But when you nail that nichelike, then you become the person
that everyone goes to.
Speaker 3 (12:42):
And that makes sense Because then you also have a
very dedicated audience that is,they're going to come to you
and they know that you know yourstuff, they know and anything
you're going to be sharing isgoing to be stuff that you care
about or get behind.
So yeah, that makes sense.
Local interesting I neverreally thought about that
Because I think so many peoplethink, well, it's big picture,
(13:03):
like it's social media, I seeeverybody and can go everywhere,
when sometimes just starting inyour community makes so much
sense.
Speaker 1 (13:13):
Yeah, when I say local, I don't mean like, oh,
you can the independent gymthat's only in your town, fine.
But the other thing is likethere's a lot of local
businesses that sell national,so they're going to be excited
that you live near them and youcan come.
Like there's a woman in my townand she's a makeup company.
She sells national, but she'salways looking for people nearby
(13:33):
to help her with whatever.
So if you all of a suddendevelop that relationship, her
products sell national, but shedoes need people nearby to help
her.
So it's a good way.
Speaker 3 (13:42):
So, sherry, if you were to go back to 10-year-old
Sherry, what would she thinkabout just where you are now,
what you're doing, and if youcould give her any advice, what
would that be?
You're going to start to cry.
Speaker 1 (13:59):
Oh, sorry, sorry, 10-year-old Sherry.
I don't think 10-year-oldSherry would believe where she
would be, that I'm here.
I think that I probably thoughtI was going to be a very.
I don't think I thought I'd bea career person.
There's no way, sure.
And I don't think 10-year-oldSherry thought she would live in
(14:21):
the United States.
I'm from Canada, and whatadvice would I give her?
I would just tell her to trusther gut, because so many people
along the way just, oh, you mustbe crazy, oh, you're dreaming,
oh, that never, you know.
You just get so many nos alongthe way that I would just tell
(14:43):
her to trust her instincts.
Speaker 3 (14:45):
I love that and I honestly it's one.
For me that's a big one.
So I hear you and sometimes itespecially when you hear so much
noise around you whether it'snose or you're crazy or whatever
and to even get the quiet tojust listen to your gut.
Sometimes it's hard and it hasto be almost really intentional
(15:05):
to make sure that you're able todo that.
So I think that's fantasticadvice and I think 10-year-old
Sherry would love a hug for thattoo.
Me.
Speaker 2 (15:16):
I was just thinking about what you said, starting
local, because so I run a littlefree library, but sometimes I
have surplus of books and Ididn't know what to do with them
, and one day I stumbled onsomething that's literally
around the corner for me local.
And so this place.
What they do is they dosubscriptions of used, gently
used books.
(15:36):
Yeah, which is great, that'sgreat.
Yes, what I found out from themwas they just did videos Like
just fun video.
They are funny.
So they do these videos withtheir boxing stuff like that,
and it somehow managed to go onTikTok and then the whole thing
exploded to the point wheretheir website crashed because
they're like oh we think this isgreat, this is gonna be a good
(15:57):
thing.
So I love what you're doing,because you never know what
opportunities arise fromsomething like this.
Right, I do.
I just love that In this world.
What would be your perfect day?
Like.
What would be like yes, this isit.
Like this is the most perfectday in my history in Babelbox.
(16:21):
Like.
What would that look like?
Speaker 1 (16:22):
for you?
Does that work?
Or are you saying like myperfect day personally?
Speaker 2 (16:26):
I'll take any answer to either.
So what's your perfect day looklike for you personally, since
you're most likely workingaround the clock on Babelbox?
So what does your perfect daylook like if you had a chance to
have it all to?
Speaker 1 (16:40):
yourself.
It's not triggering, okay, soit has to be.
I'm not a big coffee drinker,but I always have to have a
little bit of coffee with mycoffee creamer because that just
makes the start of my morning.
And then it would involve waterand some type of me being on a
kayak, probably.
Oh, okay, yeah.
And if I could drag my 11 yearold but he's not such a fan, he
(17:04):
likes the paddle board, but Idon't know if he likes the
paddle board it would either bethat or skiing with my son Nice,
my son is saying hi from thebackground.
I don't know.
Speaker 2 (17:13):
Hi, I love you.
Speaker 3 (17:17):
I love it.
So I love kayaking.
I did when I lived in Berkeley.
There was a I think they calledit the moon rise kayak, so we
went out into we went out beforesunset, so we went out, paddled
out and then got to watch thesunset.
And then we got to watch thisand then we went to another spot
(17:38):
and then watch the moon riseand it was just incredible.
And recently my kids so I havea six year old and a nine year
old and they're both like wewanna go kayaking.
So, yeah, okay.
Speaker 1 (17:51):
I did this summer.
So what happened was I turned50 during COVID, thank you, and
my friends chipped in cause.
None of them were gonna go withme, so they bought me kayaking
REI trip like a camping trip.
Oh fun, You're going byyourself, cause none of us will
do this.
I didn't go the year before, sothis past summer I actually
(18:11):
went on this trip with a bunchof strangers in Grand Tetans and
it was unbelievable.
Speaker 3 (18:18):
Yeah, oh, that sounds like my kind of trip.
So I was gonna say they soundlike great friends.
Speaker 2 (18:24):
That's awesome.
Speaker 1 (18:25):
Yeah, yeah, it was amazing.
Well, they didn't go with me,but that's the other one.
Camping is not for everyone,right?
Speaker 2 (18:34):
No, it's not, but you know what?
There's something to be saidabout solo trips that can be
very soothing for the soul too,so that's fantastic.
Speaker 3 (18:42):
That's cool.
I have to do that Cause I haveto figure out.
I have to figure out causethey're both still young enough
where I'm like, can you just geta regular kayak for the kids?
There's like, there's thedoubles, I know that right, but
do you just get the regularadult kayak?
I'll ask REI, I don't know.
Speaker 1 (19:00):
No, for the trips.
Oh, they go in a double forsure, but my son never.
He was always like I'm gonnapaddle board.
Speaker 3 (19:07):
So he's paddle boarding yeah.
I have not yet tried that and Ifeel like I would just get very
tired standing.
I'm like I just want to sitdown for a little bit, I would
fall in.
Speaker 1 (19:17):
I don't think.
Speaker 3 (19:17):
That too.
Speaker 1 (19:18):
Yeah, not a good thing?
Speaker 3 (19:21):
No, and we have.
So around here in Spokanethere's a lot of people that do
all the outdoor activities also,and so, like this summer, we
went out to the river and someguy was you know.
He came down on the paddleboard and he's got his dog
hanging out on the board, on theboard.
We have two dogs and they wouldnot stay on the paddle board
like that, so but they know.
Speaker 1 (19:42):
it's funny is that they seem small but when you
actually get close to themthey're kind of big, like
they're not yeah, so Are they,cause they do look small from a
distance, but my dog is eightpounds and there's no way she'd
get on that.
Speaker 2 (19:56):
Yeah.
Speaker 3 (19:57):
Yeah, oh, that's fun.
So does your son have interestsin Babelbox, like playing a
role or anything?
Speaker 1 (20:04):
So we made him the official toy ambassador.
We got a few years Fantastic.
Boyfare and when he was likeeight, and now he's shifted
roles in the organization and hehelps me do charity, like we
create candy boxes for anorganization called One Simple
Wish, and so it's for fosterkids and so we send them candy.
(20:26):
So his responsibility is topack all the candy for the kids.
Speaker 3 (20:31):
Oh my gosh, I love that.
Yeah, that's incredible.
How often do those go out?
Speaker 1 (20:38):
So it's when they need it, but it's usually every
season.
So we'll do, you know, aChristmas box or holiday box,
and then a spring box, and thentheir big push, I think, is the
summer and then a back.
So it's like usually four timesa year and sometimes they have
other like special projects thatgo on.
But he's packing candy, he'spacking packs one.
Speaker 3 (20:58):
Well, yeah, I mean, I get that.
I mean that's fair.
Speaker 2 (21:01):
That's fair compensation.
I think that works.
Yeah, I love that you have yourson involved and I love that
you are doing something thattakes care of kids who don't
have, so that's wonderful.
I know that.
You know, eileen, and I knowjust from personal experience
that setting up a podcast doesnot happen.
(21:23):
You know in and of itself, andwe have a lot of people to thank
along the way and continue todo so.
Are there people in your life,if you had a chance, that you
would say thank you to?
Speaker 1 (21:35):
My parents.
They're like my rock solid andI thank them every day.
So, and the person thatprobably shaped me the most in
my life, who's no longer with us, as my grandmother so she was
just, she was like anothermother to me and I kind of thank
her every day too, pretty muchyou know.
(21:56):
I think that you know it'sfunny when you're like going
through the growing and you'relike yelling at your parents,
even when you're 20s or 30s, andnow it's like every day is like
they just they're still mybusiness advisors.
I'll call them every day Likewhat do I do with this?
What do I?
You know my dad's like 88 thatI'm calling him Like.
You know, he taught meeverything I know.
(22:16):
So, yeah, I'm thankful to them.
Speaker 3 (22:18):
It's incredible how much of a gift they are or can
be.
I know that there aredefinitely spaces and
relationships that struggle alittle bit more with parent and
child relationships, so I'm notsaying that everyone has that
and I understand that and Idon't know.
The older I am, the moregrateful I get to have them and
(22:42):
the things that I learned fromthem and try to be I don't just
to appreciate as much as I canwith them here.
Speaker 1 (22:51):
Yeah, it's like you don't realize that when you're
younger.
Speaker 2 (22:55):
No, no, you're definitely parents stupid when
you're younger.
Yeah, I've learned mostly.
I lost my mom last year and Iknow that there's so many things
that I wish I could have saidto her.
There are so many things that Iwish I would have done with her
(23:16):
.
So I know how important it iswhen we say every day is a gift.
So every day is a gift that youhave your parents and God love
you.
Your dad's 88 and that'sfantastic and I'm sure if he's
anything like my dad, my dad ispretty sprightly and wants to
get involved and do stuff likethat, so keep him involved.
Speaker 1 (23:41):
Yeah, I had a funny bit I was gonna put on it.
It didn't, the sound didn'twork, but I got to my FaceTime
and I don't know why the volumewhen you try to record a
FaceTime doesn't work.
But I was like, can you tell mewhat an influencer is?
And my mother got it spot on,and then my father I mean, you
gotta understand this is, thesepeople are from Siberia, like
they were born in like in aslave camp in Siberia and they
(24:03):
both got it.
I'm like, oh my God, like youget what I do.
But I thought that they'd belike we don't know what you do,
but we're proud of you.
Speaker 3 (24:10):
Yeah, oh, that's so.
That's amazing.
Like you're seen, they see you.
Yeah, that's incredible.
Yeah, absolutely Well,especially, I don't know, after
I've had kids.
Now too, I do understand thatthey yes, they are pushing away,
and I'm not hurt either by thatas their parent, Like that's a
(24:33):
totally normal thing for you nowto be like I need to be my own
human being and I want them tobe their own human being and
learn what that means and lookslike, and eventually they'll
come back around and that's okaytoo.
So it's interesting now to seeit from sort of both of those
(24:54):
perspectives having been the onetrying to push away and now
being the one that's starting tobe pushed.
Speaker 2 (25:00):
But there's just so much love.
Speaker 3 (25:03):
And you're young.
Yeah, well, not my young.
My daughter's still like she'sall the wants to be right with
me.
My son's nine and he goes to aMontessori school and so they
have four, five and six mixedtogether.
So he's got a little bit ofinfluence from some of the sixth
(25:23):
graders and stuff, and you knowthat is it plays a part.
Yeah, very cool age.
Speaker 1 (25:30):
That's so cool, so cool.
Speaker 3 (25:32):
Yeah, I'm so uncool, but I'm okay with that.
I'm a math major and so, likeI'm, look, I accept my
uncoolness and I'm just okaywith that.
Speaker 1 (25:45):
It's fine, maybe you could tutor me after this
session.
Speaker 3 (25:53):
Yeah, I know that it's played a great role in my
life, certainly.
But yeah, so I have acceptedthe uncoolness and I'm very okay
with them just being superembarrassed of me for singing to
them at random times and doingthings, but they will certainly
remember it when they're older,so I'm gonna keep doing it.
(26:13):
So you know, as Cheryl wastalking about, I haven't created
this podcast and even you know,really understanding the
entrepreneur's journey withinthis space, was there ever a
point where you know and I knowyou were saying your people are
selling, you you're crazy andall of that stuff was there ever
a point where you almost gaveup?
And why didn't you?
Speaker 1 (26:36):
So, yes, I, you know, when I first started, it was
like now I was responding andlike again, you think, like in
the movies, like, oh, she was atthe New York Times, like she's
gonna get a book deal, but noone cared, like it was just my
you know friends calling oh myGod, this is so exciting.
But at the same time, a jobcame up and I was like you know,
I always go for a job.
(26:56):
I learned that I would reallylove.
And this was like, oh my God,like Weight Watchers.
When I worked there, I was likethis is my dream job.
I wanted to do that and thiswas one of those.
And so it had been like threeyears and this job came up and I
was in the final two and I'mlike, okay, if I get this, I'm
gonna do it.
And then the hiring woman isactually someone pretty famous
(27:19):
and she didn't give me the joband she called me to a lunch and
she said you need to do whatyou were doing.
And again back then it was likethis website for singles.
But she's like, wow, you can'twork in corporate America, you
need to be an entrepreneur.
And she just said, no, youcan't get the job, even though,
like you're my number onecandidate, I'm gonna go with
(27:40):
candidate number two.
Speaker 3 (27:41):
Wow, yeah, that's incredible.
Speaker 1 (27:46):
Yeah.
Speaker 3 (27:47):
I mean talk about, I mean obviously whoever this was,
but also the universe beinglike no, this is that's the way.
Go that way, keep going.
Speaker 1 (27:56):
And it was also I have one of my dear friends from
Warraki what I was saying.
No, no, you've got to keepgoing.
I mean, there are a lot oftimes when you're starting out
and like you know, again, no one, no one even knew what an
influencer or a blog or likepeople thought I was.
You know, like you gave up thisgreat job and like you're
writing about singles, and thenthey thought I was like writing
(28:16):
about dating and I'm like, I'mnot really writing about dating
and my best friend just keeps on, keep going.
It's gonna turn into somethingand I didn't know that it would
turn into this.
Right, it just it's and peopledon't even pivot it.
But I'm like I don't think it'sa pivot, I think I just it's
like a pinball machine, like Ijust went with the flow, you
know.
Speaker 3 (28:35):
Well, it sounds like you have a lot of amazing people
also around you to support youin that and to keep encouraging
you, cause I mean that can bepiece of it, right.
If you don't have the supportto say, keep going, the nose can
get very hard.
If you're completely alone, andeven if they're not in the
business piece of it with you,just to have friends, family,
(28:57):
whatever that looks like for you, that that love you and want to
see you succeed, and if that'sthe thing that's you, they know
that and they're not gonna letit fall down.
So I'm I'm so glad that youhave those people in your life
and I hope they're still around.
Obviously, your parents are apiece of that also.
Speaker 1 (29:18):
Yeah, they're all still around.
Yeah, cause I'm very lucky andI think now what I keep looking
at, it's like amazing to readsome of the statistics of, like
what they're saying is the nextepidemic or the biggest epidemic
is loneliness.
And when I like it's gonna, youknow, surpass in, and when I
think of, like the influencers,it is a very lonely, because
(29:42):
you're basically alone, workingfrom home, and a lot of these
people are in parts of thecountry that there isn't that
much, you know, that muchcommunity around them, and then
they don't go into an office, orso I think that that's like
something that we need to lookat, like how these people are
working alone and how do webuild community around them,
(30:02):
cause there's millions of them?
Speaker 3 (30:04):
Yeah, absolutely, and I mean even for myself.
I started working remotely well, gosh, but it was before the
pandemic, so it was in 2017.
Having moved from the EastCoast and to move over here and
you just don't build up thenetwork of people when you are
(30:25):
working remotely, and it wasfine, and I'm a full-time mom
and doing all of that stuff too,so that the world of things is
just so busy, right.
But now they're getting alittle bit older and I've
intentionally inserted myselfinto the community to meet other
people and do that kind ofstuff, because, if not, I can be
(30:47):
on my computer all day doingwhat I need to do and then I'm
done and then that's it.
And I've found that for myself.
But it can be very difficult todo that, especially if you don't
have the immediate connectioninto something.
Right, it's like how do I goout and start doing that and
making those connections?
(31:08):
And if you're, I mean I'mluckily not in a super, super
remote area, so there's adowntown and things like that I
can go to.
But yeah, there's a lot ofplaces that that's not
necessarily the case and that'snot necessarily true.
Speaker 1 (31:22):
And I think I mean.
So.
I've been remote since thebeginning, right Since 2007.
And I tell you that when COVIDwas happening, oh, we knew we
were doing these Zoom calls,like in 2000.
We were doing live Zoom eventsin 2009.
So or whatever, but I know, forme, when you don't leave the
house, it becomes harder to sayokay, not like in a bad way, but
(31:45):
you just like what you'resaying, like I like being at my
desk and I'd rather be here anddo my thing than have to go.
You know, make small talk, Idon't know.
So yeah, I could see that thatis a challenge.
Speaker 2 (31:58):
Yeah, yeah, I heard it's.
You know, with the pandemic too, I'd heard it's changed the
dating world as well.
I have a couple of people thatI talked to who are single and
they do talk about.
You know how it's changed thegame of dating, because with the
pandemic it was.
You know, everybody's online.
Of course, everybody has adifferent facade when they're
(32:20):
online until you meet them, andthen it's something different.
And even then you've got to sayyou know, like you know, are
you sick, are you?
You know, it's all this weird.
You know, it's all this weirdstuff that you didn't even think
of to.
You know, go, you know we wereused to.
You know, for me, like I met myhusband inadvertently at
(32:43):
college, I mean, I introducedhim to his first girlfriend and
then we got together.
Oh, I want to say 15 yearslater or something ridiculous.
So it's just, yeah, long story,whole different story.
But you know, otherwise I wouldhave met, you know, other
people at bars or I would havemet, you know, that would have
(33:04):
been my dating trajectory.
And you take that social aspectaway from it and doing this is
fine, because you can still readfacial expressions and stuff
like that.
But you, there's something tobe said about being, you know,
being able to see the wholeperson and see them interact in
social experiences and thingslike that.
(33:25):
Right, so you're, because lotsof people are perfectly
comfortable at home and then youget them outside and it's like
they don't know what to do withthemselves.
So, it's just a fascinatingthing.
I'm those people.
By the way, you put me out inpublic now I'm like hi, yeah,
it's just hi, yeah, so it's agood time, but yeah.
Speaker 3 (33:48):
If your pants still fit, not you specifically.
Speaker 2 (33:51):
You could say that the pandemic pudge was real and
not cool.
Speaker 1 (33:56):
It is the pandemic pudge.
Speaker 2 (33:57):
Yeah, I'm gonna put that on a T-shirt, one that you
can fix eventually.
Yeah, oh, my goodness, you knowI applaud you, sherry, because
it sounds like not only are youtenacious, but you have what I'm
seeing as generational tenacityso clearly.
I mean, you know you casuallyslipped in that your parents
(34:19):
were at a Siberian camp, likethat's kind of where they were,
and I'm like, mm-hmm, yeah,that's not the suburbs, that's.
That had to be difficult andI'm sure that's a whole other
podcast episode hint.
But yeah, yeah, so and then youknow you're there, your son is
tenacious, you know he wants tobe involved in your business and
(34:41):
he does it with kindness.
So again, I applaud you foryour tenacity and sticking
through all of this.
And you know what there issomething to be said about.
You know I know we call itsnail mail.
You know like it's like, butthose boxes bring joy to people
who receive them.
(35:01):
You know whether or not they'reinfluences or not, like there
is something to be said.
Like you get something in themail and it's like, oh, I got
something in the mail, versus anemail where it's like, oh, an
email, great, another one, letme just add it to the pile.
But there is something soglorious about receiving a box
(35:22):
or a package or a letter in themail.
Speaker 1 (35:27):
And again, anyone listening.
I want to get the letter in themail.
I'm not curious.
Speaker 2 (35:30):
All right, well, we'll put it out there for you
Let us know.
Oh, my goodness.
Speaker 3 (35:35):
It's true, though, I actually got a surprise box the
other day from I love this story.
Thanks, it was fantasticbecause I walked outside and
speaking of influencers, my sonloves Mr Beast.
Speaker 1 (35:53):
Oh Beast too.
Speaker 3 (35:55):
Yep.
So we got a Beast sweatshirt soyou can have that.
I was expecting that to come.
So I saw that package outside,picked it up, but then there was
a box and I was like I don'tknow, not sure what this is.
Just the inner child, likeplayful nature of me is like I
can't wait to see what this isgoing to be.
(36:16):
It's not a bill, it's notsomething that I have to be a
grown up about.
I get to like, just enjoy thepure surprise of what is going
to exist within this box.
It could be nothing really thatexciting, but I don't know what
it is, so let's go.
So I open it and it's a stuffedpigeon.
Speaker 1 (36:38):
My son would love that.
It's his favorite animal, Ithink.
Speaker 3 (36:41):
Well, I'm going to have to tell you which one it is
.
It's super soft too, so I'mloving that.
So I work full time inconsulting and well, that's
again a whole other story.
But teaching executives andcompanies how to basically lead
human first, so like withempathy and belonging, and you
(37:04):
know, human, human first.
Anyway, my, my boss and I weretalking one day about mission,
purpose and vision.
I was very tired that day andaccidentally smushed all of them
together and said, my pigeon.
Speaker 2 (37:24):
So now now anytime we have.
Speaker 3 (37:29):
We have my pigeon meetings, that are when we talk
about the big strategy leveltype of things, and she sent me
a stuffed pigeon.
That's hilarious, so good, butit was so.
It was, I mean, just pure joyto be like I'm not sure what's
going to happen in this box, butlet's do it.
And as soon as I saw it I knew,didn't say who was from, like I
(37:52):
know that.
Speaker 1 (37:54):
That was like with the candy boxes, like if I, we
get so much stuff here, right,because every brand is sending
us like toys, I would just sendout free boxes to people, but I
don't know who to send to.
But yeah, I mean I could put iton social, but then I think
we'd get inundated with.
You sure would.
But yeah, so much, because theyalways said extra stuff.
(38:16):
And I'm always trying to likehow do we turn this into a
program where we could be?
So we've done some things, butit's very tricky with donations
and stuff because thisorganization can only take this
and this and like we have alldifferent kinds of stuff, so
it's tricky, but yeah.
Speaker 3 (38:33):
Yeah, that's incredible.
But yeah, just the joy of allof those things.
I think it's just wonderful andpeople get to experience that.
I mean, I know it's like theinfluencer thing and there's pay
and all that stuff, but likeyou get to bring people joy.
Speaker 1 (38:51):
Yeah, we do.
That's cool.
Actually, because of everythingthat we've kind of touched on
here, I said we should do morestuff with the influencers.
We're working with the brands alot and we do over the
influencers.
But I feel like we need to rallybehind and build some sort of
community, because, yes, there'slike these events for
(39:12):
influencers, but is there reallyCommunity for them?
And it's hard because I thinkthey're all different stages
right that there's the newerones and the bigger ones and the
different categories, right.
But I think that at the end ofthe day, they all kind of need
some sort of community.
Speaker 3 (39:29):
Yeah, I mean we all do.
That's where humans are socialcreatures and we need that from
each other.
And I'm sure they're seen, butthey're not seen seen in the way
that makes them feel More human.
So I think that would be anincredible way to support and
serve them to.
(39:49):
Yeah, so one of our lastquestions in this, I mean, I
feel like maybe we're evenheading towards it Interestingly
enough, but for the future ofWell, for you personally, or
battle box, you know, what isthe direction you see sort of
(40:12):
Happening next, or do you?
Is your hope to keep growing?
Is it to like, do you want to?
Eventually someone else cantake this and I'm going to sell
that and I'm going to go live inthe Bahamas or something right?
But what is sort of your, whatare your hopes and dreams and
what is sort of that next stepfor you of where you want to
(40:35):
take your life and or battle boxand what would you want to be
happening next?
So I think, what?
Speaker 1 (40:43):
I've learned in the past few years is that you know
they say, oh, the leopard can'tchange the stripes, or a dog an
old dog, and I really don'tthink that that's true.
Like I have every day, I'mtrying to learn new things or
change certain behaviors, or,and so that's how I want to live
(41:03):
.
You know, you get to a point inlife where the stupid stuff is
just stupid and you just want todo the stuff that is good for
you, not help, like just makesyou happy.
And you know I say to my teamevery day like this is a fun
place, like, if you don't, like,I want people that we live,
(41:23):
we're all happy, and I want tomake my clients happy, I want to
make my team happy.
And, yeah, I want to keepgrowing, but growing because I
love what I do.
It's creative, I love beingcreative.
Speaker 3 (41:38):
And that I completely understand here that I, if I
was ever not creative and Cherylknows this about me at least
like if I have to just sit anddo the same thing over and over,
I'm out, yeah.
Speaker 1 (41:51):
I'm lucky, though.
You have the math and thecreative is more like right.
Speaker 3 (41:56):
So my mom was a musician, or is a musician, and
my dad's a mathematician, soit's sort of just like my mother
always says that if you're inmusic then you have to be good
at math.
Well, it does help, it certainlyhelps because then if you're
reading music, you have tounderstand, like triplets, and
you have, like you have to beable to cut all of those into
(42:16):
pieces.
But there's also the art of it,too, right.
There's the creation ofsomething that never existed
before and that has to comethrough you, and I think I don't
.
There's just something reallyspecial.
Speaker 1 (42:29):
It's so rare to see people who have both mindsets
right, so I can't add two plustwo, but creatively I'm okay,
you know.
I think that most people I knowis either one or the other, but
you're very lucky.
Speaker 2 (42:45):
Thank you, yes, she is Sherry.
We're coming to the end of ourepisode.
How can people connect with you?
Speaker 1 (42:56):
So on Babelbox, on any of the channels, it's either
Babelbox with two X's soInstagram, or it's Babelbox
official.
That's probably because wecouldn't get the Babelbox where
someone took it, but Babelboxofficial.
And then me personally, I thinkI go by Sherry Lang because
people never can figure out mylast name.
It's really Lang Burt, but Ithink on Instagram I'm Sherry
(43:16):
Lang.
I think on Facebook too, I'mSherry Lang.
Speaker 2 (43:21):
That's great.
Thank you so much, of course,on behalf of Eileen and myself,
I just want to thank you again,sherry, for joining us and for
our dear listeners.
Thanks again, once again, forspending time with us, and this
closes out another episode ofyou Only Go Once.
Thank you Bye.
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