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July 14, 2025 1 min

40% of men lose touch with close friends after major life changes.

Moving, having kids, starting a new job. We don’t fall out, we just stop showing up.

(UK Men’s Health Forum, 2022)

Why does it happen?

  • Priorities change
  • We stop making time
  • We wait for them to make it happen
  • We don’t want to make it awkward
  • We assume our mates will just always be there — until they’re not


The truth is, friendships don’t survive on memories — they survive on effort.

This week’s challenge is...

Reconnect with a friend.

  • Send a message
  • Make a call
  • Catch up
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