Young Influentials

Young Influentials

From influencers to C-suite executives, we sit down with some of the most influential voices in media, tech, and marketing who are creating real change in their fields. Whether they’re helping people match and make connections or developing the social strategy behind our favorite TV shows, these individuals are the brains behind things we watch and see daily. They are prime examples that you can impact the world at any age. Hosted on Acast. See acast.com/privacy for more information.

Episodes

December 6, 2022 37 min

They say to be careful what you post online because it lives forever. Well, if you’re a brand, you want that campaign and piece of content to be talked about for years to come. The key is how you make content online that stands out above the noise. Some might turn to the creative agency Superdigital to help their brand not be ignored. In this episode, we hear from Superdigital’s SVP of Creative Liam Trumble as he walks us through h...

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The metaverse is still something many of us struggle to understand. Thanks to creators like Michael Le, who are teaching us more about it, we can easily start to understand it. Le is known for making content with his family and dance videos on platforms like TikTok, but now he’s ready to take on Web3. In this episode, we hear from Le and co-founder Robin DeFay about their company Joystick, a next-generation gaming ecosystem that em...

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From music to commerce, Sean “Diddy” Combs has been influencing culture for decades. Combs Enterprises is an agency with a portfolio of various businesses and investments like REVOLT TV & Media, Bad Boy Entertainment and more. In this episode, we hear from CMO of Combs Enterprises Deon Graham about his journey into the media industry and how the company is shaping the media landscape for the next generation.


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November 15, 2022 44 min

If you’ve been on TikTok within the last year and a half, you’ve problably come across the various videos of girls who are going through their sorority recruitment process. In the videos, the young ladies share what their wearing and most likely it was Kendra Scott jewelry of some sort. In this episode, we hear from Amy Young, VP of Brand Marketing at Kendra Scott. Young shares how the brand reacting to the popular videos, generati...

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We all can name a few of our favorite content creators from TikTok, Youtube and Twitch, but we may not know how they move into business and figure out their next move. In this episode, we hear from Barbara Jones, talent agency Outshine’s CEO and Founder. Jones shares how the company finds talent, manages them and helps them define long-term goals to turn their passions into withstanding careers.


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Getting kids to put their games away to do homework is a challenge? What if there was a way to make learning subjects like history and math fun? Well, the online game platform Roblox is doing just that. Vp, head of education Rebecca Kantar discusses bringing education to the metaverse and the various education efforts Roblox has that parents, teachers and those in education will want to start using now!


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We all have a go-to meme account we follow where we send in our group chat's that we can't get enough of. The question many of us might ask is how those accounts stay so relevant and just seem to get it.


In this episode, Doing Things Media's head of brand partnerships Austin Pollock shares how the company came about, expanding its verticals like Bob Does Sports and Rad Dad, and the art of creating the perfect meme.


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You know their various TikToks, from reaction videos to try-on hauls, but what is it like creating content with your significant other and how do you balance family time? In this episode, Desmond and Kristy Scott break down how they started making videos, dealing with burnout and balancing being parents. Keep up with all their fun content @kristy.sarah.


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Have you ever experienced an ad or a meme that just seems so relatable that you end up sending it to all your friends? That cultural relevancy is what digital development agency Pink Teddy is on a mission to do with brands and their marketing.


In this episode, founder José Maldonado shares how the agency came about and how it's gaining people's trust and attention with content that is purposeful, interesting and valuable.


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You know those parties or events you go to that leave you speechless because they were that epic?! Well, now you can hear firsthand how those large-scale events come about.


In this episode, I speak with agency Medium Rare’s founders, Joe Silberzweig and Adam Richman, who previously worked with global festivals across Live Nation, Tomorrowland, and LiveStyle. Silberzweig and Richman share how they entered the event space, how the age...

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The world of sports marketing has changed over the last few years. Sports fans are looking to engage with their favorite teams beyond their designated seasons and ESPN is finding ways to keep fans plugged in from social media to in-person events.


In this episode, ESPN’s vp of sports marketing Emeka Ofodile breaks down their 365 marketing strategy, the iconic “Ready For Football” campaign and the various avenues of breaking into the ...

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When marketers need help reaching their target audience on social media, it can be challenging making content that doesn’t look too much like an ad. That’s where programmatic company Spaceback comes in.


When it comes to content marketing, Spaceback knows how hard it can be for advertisers to make the perfect social display that spreads awareness and looks like a native post one might see on Instagram or TikTok, for example. Social d...

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September 30, 2022 35 min

When you think about clothing brands that have a pulse on teenage fashion trends, American Eagle comes to mind. The clothing company has influenced many millennials and Gen Zs closets from their popular jeans to their iconic eagle hoodie. Now, American Eagle is reinventing the way people try on clothes with AR and even the metaverse.


On this episode of Young Influentials, American Eagle’s vp of marketing, media, performance and enga...

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When Covid started causing public places to shut down, many were left to figure out how to stay in business, quickly. Seattle-based restaurant owners Jen Lao and her husband Caleb Wang decided to pivot by moving their business online.


The two own the business Xiao Chi Jie (XCJ), which started as a local restaurant, where the mission is to build this generation’s modern Chinese food brand, with a deep focus on honest representation, ...

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When it comes to representation in media, we all have various actors, musicians and artists we point to for when we first felt seen and represented. When it comes to publishing, it’s vital that various voices are heard and reflected, especially LGBTQ+ experiences.


LGBTQ+ publication Gay Times has been around since 1974 shaping various LGBTQ+ narratives and shedding light on many issues and concerns many LGBTQ+ people...

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If you’ve been on TikTok lately, you might’ve seen a green owl who seems to always be in the loop with what’s trending on the platform and pop culture. That green owl is Duo, the mascot for the language learning app Duolingo.


What makes Duolingo stand out on the TikTok platform is how their social strategy doesn’t involve them constantly promoting the language learning platform, but finding ways to connect with those both familiar w...

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When it comes to influencers, many think after you hit a certain amount of followers that everyone is getting the same brand deals and payment for their content. That is not always the case, especially when it comes to Black female influencers. Agency Black Girl Digital is here to help brands develop deeper partnerships with Black and women of color creators by helping cultivate a sustainable, long-term relationship between the two...
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They say if you want something you have to go for it. Many of us have goals and aspirations, but simply doing the first step towards it scares us. Toronto-native Christian Di Bratto thought the opposite and founded an influencer marketing company his senior year of high school. At age 19, Di Bratto has worked with major content creators and has secured major partnerships like getting Floyd Mayweather a sponsor for his NASCAR team. ...

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Have you ever gone shopping and noticed you’re more drawn to certain products over others? Ad-tech company Neuro-Insight most likely can help you understand these things based off their unique approach to studying the subconscious. Neuro-Insight’s unique approach helps brands fully understand a consumer’s subconscious, therefore providing a better way to understand their decision-making process. Neuro-Insight CEO, Americas, and Eur...
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By now, you’ve seen your favorite influencer work with various brands, but have you ever wondered how they come about and how the deals get made? In this episode, I speak with Glewee CMO Christian Brown about how the Glewee app is a platform that brings creators and brands together to simplify the process of social media campaigns from start to finish. Brown also shares examples of how brands can help influencers develop authentic ...

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