Montana is joined by legal business development expert Jared Correia to demystify business development for young lawyers and equip them with strategies to thrive in a rapidly evolving legal landscape. Jared clarifies the nuances between client and business development, emphasizing the importance of setting aggressive "stretch goals" for both referral networking and web-based marketing.
Key takeaways from this episode:
- Proactive Development: Learn why young lawyers are essentially "intrapreneurs" and must proactively build their client base to secure a successful career, even when working within an established firm.
- Building Your Brand: Explore how brand-building activities, from podcasts and social media to CLEs, contribute to ultimately attracting clients. Jared also shares invaluable insights on what potential clients look for in young lawyers, highlighting the importance of thoroughness and a proactive approach, even without a lengthy track record.
- Solo Firm Success: For those brave enough to launch their own firms, Jared discusses the unique advantages of authenticity, direct communication, and flexible pricing models to stand out.
- Navigating Clients: Understand how to identify and avoid "bad clients" by recognizing crucial red flags, such as payment issues or a history of strained attorney relationships. Jared also offers practical advice on vetting potential clients, including leveraging online research and open-ended conversations.
- Bouncing Back: Learn to embrace "failure" as a learning opportunity and develop resilience in networking situations. Discover why showing your human side can actually be an asset.
- Authenticity Online: Jared shares critical advice on leveraging content creation and why having a memorable "shtick" is essential for standing out in a crowded field. He emphasizes being authentic in your online presence, as "nobody's looking for a carefully curated internet personality".
Subscribe to Jared’s podcast on:
Apple: https://podcasts.apple.com/podcast/legal-late-night/id1809201251
Spotify: https://open.spotify.com/show/0Rkik0LLMaU6u0e7AKfK9h
YouTube: https://www.youtube.com/channel/UCZO71dMbPZJWAKWw_-qrRRQ
LinkedIn: https://www.linkedin.com/in/jaredcorreia/
Website: https://www.redcavelegal.com
Additional Resources:
- How to Master Client Development in the Legal Profession
- Advice for New Attorneys on How to Build a Client Base and Develop Strong Client Relationships
- How New Attorneys Can Fuel Business Growth with Personal Branding
- How New Lawyers Can Build Their Brand on Social Media
- The Transformative Power of Content Creation in the Legal Profession
- How Do Young Lawyers Know When to Go Solo?
- How the Legal Client Intake and Conflict Check Process Works
- When Should an Attorney Decline the Representation of a New Client?
- Reacting to M
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