Your Brand Amplified

Your Brand Amplified

Welcome to Your Brand Amplified® – the podcast that takes you behind the scenes of successful businesses, exploring the minds of entrepreneurs, business leaders, marketers and sales experts. I'm thrilled to be your host, Anika Jackson, and I'm on a mission to uncover the stories, strategies, and secrets that have propelled these individuals to success. Tune in to hear the captivating journeys of our guests. From humble beginnings to industry titans, each episode unravels the unique narrative of how these remarkable individuals navigated the world of entrepreneurship, small business, and marketing. Gain exclusive insights into the strategies that drive success in the business world. Our guests share their tested and proven methods, offering you a wealth of knowledge to implement in your own entrepreneurial endeavors. Delve into the world of marketing with our expert guests. Whether it's digital, content, or influencer marketing, we cover it all. Stay ahead of the curve and learn the latest trends and techniques to elevate your brand. Public relations is a key component of any successful business. Learn from seasoned professionals about building and maintaining a positive public image, navigating crises, and leveraging PR to amplify your brand's voice. Craft Your Business strategy is the backbone of sustainable growth. Our guests share their strategic insights, providing you with the tools and knowledge to formulate and execute effective business plans. Elevate your business acumen, amplify your brand, and be inspired by the stories of those who have turned their visions into reality.

Episodes

December 6, 2024 22 mins

In today’s busy world, many of us are searching for ways to find balance, peace, and clarity. That’s where the wisdom of Zen comes in. Allan Knight, a former Zen Monk, along with Anika Jackson, Zen Power Coach in Training, teaches us how to access a state of inner freedom—the Zen Zone—where we can manage our emotions, stay calm, and navigate life’s ups and downs with ease. Practices like meditation, mindfulness, and even activities...

Mark as Played

Pamela Zapata has played a pivotal role in transforming the world of influencer marketing, shifting the focus from traditional talent to content creators who bring diverse perspectives to the table. With her background in broadcast journalism and experience working with major networks, Pamela understands the power of media and how it has evolved in the digital age. She emphasizes the importance of diversity, both in terms of ...

Mark as Played

Christian Smutherman’s approach to business growth is all about embracing authenticity and leveraging what makes you unique. Rather than following generic blueprints or trying to imitate others, he emphasizes the importance of developing a personal brand that resonates with your true strengths and values. When entrepreneurs tap into their unique qualities, they can build deeper, more meaningful connections with their audience...

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Matt Theriault’s journey from the music industry to real estate is a powerful story of transformation and financial freedom. After facing the unpredictable nature of the music business, he made the bold decision to shift careers and pursue real estate as a way to build lasting wealth. Matt didn’t have all the answers when he started, but his willingness to take the first step and learn along the way led him to success. Throug...

Mark as Played

Dive into the inspiring journey of Jonathan Green, an entrepreneur who turned a career setback into a thriving online business. His journey from academia to entrepreneurship is a powerful story of taking risks and following one’s passion. Starting with SEO services, he quickly realized the power of scalability and began teaching others, helping them build successful businesses of their own. His story highlights t...

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Scott Hebner, an experienced AI analyst and former IBM executive, brings a wealth of knowledge on the rapidly evolving field of artificial intelligence. After transitioning from a corporate role to advisory work, Hebner has focused on how AI is transforming industries, particularly small businesses. He highlights the shift from traditional predictive AI models to powerful generative AI tools that are democratizing access to c...

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Matthew Davis brings a wealth of knowledge to entrepreneurs looking to build strong, sustainable businesses. He emphasizes the importance of setting up the right legal structure, like an LLC or corporation, to keep your personal assets safe. But he doesn't stop there—Matthew also talks about the value of strong, clear contracts with clients, vendors, and employees to avoid future headaches. Above all, he believes in putting y...

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From humble beginnings to scaling a successful agency, Mike Schmidt and AJ Rivera's entrepreneurial journey is a powerful example of what can be achieved through strategic partnerships, intentional growth, and a relentless commitment to learning. Starting in 2003, Mike’s deep expertise in web and online marketing laid the foundation for their future success. AJ, with his corporate experience, joined him in 2008, and together ...

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From his early days in recycling to launching and selling his PR agency, Nick Leighton experienced a dynamic blend of global marketing experience, entrepreneurial ventures, and a deep understanding of the evolving role of technology in business. Leighton’s international exposure in regions like Eastern Europe and the Middle East shaped his approach to marketing and business management. His current focus is on coa...

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Noah Healy, the founder of Coordisc, has developed a revolutionary market system called the Coordinated Discovery Market (CDM), designed to make economic transactions more efficient and transparent. The CDM separates traditional market roles—producers, consumers, and negotiators—into distinct categories, streamlining processes and reducing waste while still achieving the same outcomes as conventional markets. Hea...

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The Boylan Sisters, Alexandra and Andrea, have built a thriving independent filmmaking career centered around faith-based, family-friendly content. After years of struggling in the entertainment industry, Alexandra shifted gears by moving to New Mexico and co-founding a production company with Andrea. Together, they have produced six films, co-writing scripts, overseeing production, and raising private investment...

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With a career spanning multiple decades and marked by significant reinvention, Derick Gant has a compelling story of transformation and growth. After starting his professional life in retail management, he realized the limitations of the industry in terms of financial growth and fulfillment. Seeking a more rewarding path, he transitioned into financial consulting, where he spent over three decades navigating the ...

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From the vibrant landscapes of Costa Rica to the entrepreneurial heart of Arkansas, one woman’s journey is transforming the way we think about business, inclusivity, and opportunity. Claudia Scott, diagnosed with Tourette syndrome at a young age, has used her personal experiences to fuel her advocacy for neurodiversity and underserved communities. Through her work with organizations like Startup Junkie and KIVA N...

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Juanita Wheeler, founder of Full and Frank, exemplifies the transformative journey from a corporate professional to a leader in public speaking and personal branding. With a rich background in nonprofit work, education, and corporate marketing, she helps individuals articulate their ideas and amplify their voices. Her passion for public speaking was ignited by a TEDx event, prompting her to leave her corporate jo...

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Dylan Huey’s journey in social media began in 2016 on Musical.ly, where he quickly built a loyal following by focusing on creating a supportive community rather than chasing viral content. His dedication to authenticity and using his platform to combat bullying resonated with his audience, setting him apart from other influencers. As his reach grew, Dylan shifted from content creation to managing other creators, including pro...

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Transformation often arises from our most challenging moments, as illustrated by Paul Glover in a journey from a promising federal trial lawyer to a man confronting the consequences of his actions. Initially captivated by the thrill of courtroom victories, Paul’s ambition led him into the gray areas of the law, where he eventually faced an astonishing indictment on 33 counts of white-collar crimes. The consequences were severe: a s...

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Russell Boiarsky, an expert in sonic branding with over three decades of experience as a musician and marketing professional, emphasizes the transformative power of sound in establishing brand identity. He highlights that sonic branding goes beyond simple sound logos, encompassing a wide range of auditory elements that evoke emotions and create lasting connections with consumers. This approach is increasingly essential in a competi...

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Josh Muskin from Level Agency has seen the digital marketing landscape evolve dramatically since 2011. With a strong focus on continuous learning and adaptability, he emphasizes the shift from SEO-centric strategies to a more comprehensive approach that incorporates AI, machine learning, and platform-specific tactics. Quality content remains essential, and Josh warns against over-reliance on AI-generated output, ...

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The integration of artificial intelligence (AI) and transformative systems is essential for businesses aiming to succeed in today's competitive landscape, as highlighted by Anthony Coppedge. He introduces the Outcome Driven Alignment Model (ODAM), a strategic framework that aligns client needs with business goals. This approach emphasizes the importance of cross-functional teams in driving innovation and responsiveness, enabl...

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In today's competitive landscape, success requires more than traditional approaches; it demands a deep understanding of human behavior and the flexibility to adapt. Leaders like Anthony Coppedge emphasize the value of diverse experiences, advocating for a shift from profit-centric philosophies to a client-focused mindset through his Outcome Driven Alignment Model (ODAM). By prioritizing client satisfaction and leveraging lead...

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