Holistic Marketing in a Digital World (Part 1): Gee Ranasinha’s Mission to Educate and Elevate Small Businesses

Gee Ranasinha brings a much-needed reality check to the modern marketing world. With a background as a global marketing director and founder of the agency KEXINO, he challenges the shallow, tactic-heavy approaches promoted by self-styled marketing gurus. Instead, he champions a holistic view of marketing—one that blends strategic thinking with behavioral science to truly connect with customers and build long-term brand value. For Ranasinha, real marketing goes far beyond digital ads and flashy content; it’s about creating meaningful mental associations and understanding how people make decisions.

His work emphasizes that marketing is not a one-size-fits-all formula, especially for small businesses. Ranasinha urges business owners to look beyond surface-level trends and to reconsider how they hire, plan, and execute marketing strategies. He advocates for deeper customer insight, emotional positioning, and education as the foundation for sustainable growth. Drawing from behavioral psychology, he explains how perception, emotion, and memory shape consumer behavior—reminding us that even in B2B environments, buying decisions are fundamentally human.

If you’re tired of marketing fluff and want to better understand what truly drives customer action, Gee Ranasinha’s insights are a breath of fresh air. He shares short, practical marketing lessons regularly and stays committed to helping others avoid costly mistakes. To explore more of his ideas and connect directly, visit his LinkedIn page.

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