Your Brand Is Showing

Your “why” isn’t just a feel-good portion of your brand strategy; it’s the thing that keeps your business grounded. It’s how you make sure you’re building something that doesn’t just make money, but actually feels right.

Without it, you’ll burn out, you'll start chasing trends, saying yes to “quick cash” jobs, and taking advice from internet experts who don’t know your business, your goals, or your values.

And then sudde...

What good is a beautiful brand if nobody gets it?

In this episode, I’m joined by brand strategist and designer Joel Sousa to break down what brand strategy is and why it needs to come before design if you want to create a brand that turns heads and converts.

We talk about why your logo is just the tip of the iceberg, how to avoid looking like every other service provider in your niche, and what it really means to build your brand fro...

If your business's video content feels flat, forgettable, or just kind of...lame? You’re probably missing the most important ingredient: you.

In this episode, I’m joined by two-time Emmy Award-nominated Director of Photography and Producer Tom Langan to discuss why most business videos fail to make people care and how to shift from surface-level, trend-chasing content to a story-driven strategy that actually makes people car...

In this episode, I’m joined by Cassidy Handle to unpack the real power of brand messaging and why your words are the thing that's either pulling people in or pushing them away.

If you’ve ever felt like your content sounds like someone else… or you’re trying to sound like a pro but end up sounding like a weird robot version of yourself, this one's for you.

Cassidy breaks down what brand messaging actually is, how to c...

Design isn’t just how your brand looks. It’s how it speaks.

Before anyone reads a word, your visuals are already doing the talking. Your colors, fonts, logo, and brand experience are all setting the tone, creating expectations, and shaping perception...in literal milliseconds.

So if you’ve been treating your visual identity like an afterthought? Let this be your wake-up call. Because what people see is telling them more about...

Your brand's best content ideas aren’t going to be found while scrolling for inspiration on your feed...They’re in your real life.

In this episode, I’m breaking down:

• Why “scrolling for inspiration” is actually code for “send help, I’m spiraling into comparison”
• How copying what’s already out there makes your brand forgettable
• The psychology behind content that actually connects—and converts
• Why lived experiences turn into the m...

If you’ve ever wondered why some content grabs attention and creates instant connections while other content falls flat, the answer isn’t just "the algorithm."

The best content—whether it’s a social post, a website, or an ad that stops people in their tracks—all follow the same three-part formula: Psychology + Storytelling + Visual Design

In this episode, I break down:

• The role of psychology in content marketing ...

Sound is one of the most overlooked elements of branding, yet it has the power to make or break your audience's experience.

When your content's audio feels off, people might not be able to articulate what's wrong—but they'll click away faster than you can say "is this thing on?"

Most business owners obsess over visuals while treating audio as an afterthought.

They grab trending sounds for their Re...

Your brand isn’t just a logo, a social media feed, or a website—it’s a system.

When your marketing feels disconnected, it’s usually because you’re building in silos instead of creating a brand that works as a whole.

First, you hire a designer for a logo.

Then you hire a marketer for social media.

Then you hire someone else for your website.

And suddenly… none of it actually feels like it fits together.

Sound familiar?...

If your business feels like a constant game of Chutes & Ladders—gaining momentum, only to slide right back down to square one—this episode is for you.

Because listen, anyone can start a business. Anyone can build a brand. But building an intentional brand? That’s what makes you unforgettable.

In this episode, we’re breaking down:

• Why checking off “business tasks” (logo, website, content) won’t magically give yo...

So you’ve been creating content and getting likes, maybe even a few DMs...but no actual clients?

Let’s talk about it because engagement doesn’t equal income.

And you're creating content to grow your business, yes?

Well, that viral post you're salivating over achieving? It might get you some clout, but it won’t necessarily get you booked.

Meanwhile, the post that got crickets? It could be the one that lands y...

This episode is slightly chaotic (blame it on the quad shot of espresso), but trust me—you’ll want to stick around.

If you’ve been cranking out content and still not seeing results, the problem probably isn’t the algorithm...it’s your brand.

Your content is only as strong as the brand behind it.

If you’re creating content for your business without a solid brand strategy, you’re basically driving somewhere new without a GP...

You have a brand story. Everyone does.

What micro-moments in your life led you to go into business for yourself?

What drives you to provide the services you offer and help the people you show up for every day?

Being able to define your brand story or put your "why" into words, will help you show up and market your business in a more meaningful way.

You'll be able to share this story with your audience and connect with them on a deeper ...

Seeing local small businesses capitalize on marketing psychology tactics in their customer experience brings me so much joy. But I often wonder if the business owner truly understands the psychological triggers they're able to pull or if they're just implementing a tactic because it's a "best practice."

In this episode, I'm diving into the psychology behind what makes things like punch cards or loyalty programs so powerful and why ...

When you think of the best marketing campaigns of 2023, you might instinctively think about the Barbie movie campaign because, with a budget of $150 million, it was hard to miss. 

That campaign had us in such a chokehold that someone on the internet took a picture of a pink sunset, thanked Warner Bros. for it and it went viral because that would be so on brand for the time we were living in. The marketing message was so strong and a...

Creating content for the right audience is more important than simply showing up with generalized content.

Not exactly earth-shattering news, I know. But here's where it gets fun - While likes, comments, saves, and shares don't necessarily pay your bills, they do give you a live pulse on your audience.

So if you're consistently creating organic social media content and your posts aren't getting traction, it's clear as day that your m...

In today's episode, we're diving into the world of sales pages! Specifically how to improve your digital product’s sales pages quickly and effectively with psychology and neuromarketing research.

From product mockup placement to pricing psychology hacks, I’ll be sharing some of the best tips and tricks to help you optimize your sales pages in order to boost your digital product sales.

So whether you're a data-driven nerd like myself ...

Utilizing educational, engaging, and conversion-focused content in your social media marketing strategy is essential.  In this episode, we'll explore why you need these three pillars and how they work, based on psychology. 

Additional Resources + Links Mentioned In This Episode: 

• Content Catalyst - The only membership that combines psychology-driven strategy and done-for-you content, so you can create a month’s-worth of social p...