In this episode, I'll show you how to transform your online community from forgettable to unforgettable by defining your unique brand personality through popular TV shows. I break down why generic communities fail and how adopting the right TV show personality—whether it's The Office's relatability, Ted Lasso's optimism, or Succession's ambition—can dramatically increase engagement and member loyalty.
I'll walk you through identifying your community's perfect TV match, implementing its personality across welcome experiences, content formats, visual elements, and community rituals, and creating a space where members feel an instant sense of belonging. I've packed this episode with actionable examples and implementation strategies to provide a fresh framework for community builders, course creators, and online entrepreneurs who want to create a space that members can't wait to visit.
Whether you're building a community from scratch or revitalizing an existing one, my TV-inspired approach to brand personality will help you stand out in a crowded digital landscape and foster the kind of passionate member engagement that turns casual participants into dedicated superfans.
Timestamps:
01:35 Meet Your Host: Rachel Starr's Journey to Community Building
02:12 The Essentials of Community Building
03:25 The Importance of Community Personality
07:45 Defining Your Community's Personality with TV Show Frameworks
08:26 Examples of TV Show Personalities for Communities
14:21 Practical Steps to Identify Your Community's Personality
18:46 Bringing Your Community's TV Show Personality to Life
24:12 Evolving Your Community's Personality
26:45 Conclusion: Your Community's Personality is Your Superpower
Resources & Links:
- Get started with a 14-Day FREE trial of Circle
- Get Your 1st Month of The Strategic Community Co-Op for just $1
- Quick Wins for Circle Communities is our new YouTube series delivering actionable tips in bite-sized videos.
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