Your Digital Reputation

For years, leaders have been encouraged to tell better stories. New research from Dr Jacki Johnson now suggests - for some organisations - that may be the most dangerous advice they could act on.

Jacki is an author, board director and a former insurance executive and chief executive, including six years leading IAG New Zealand through the Christchurch earthquake recovery. She has chaired the United Nations Environment Programme ...

What is your reputation actually worth?

Mike Smith built Zero Co from a kernel of an idea in his childhood bedroom into a home-cleaning brand that not only served more than 100,000 Australian households, but also sought to tackle the enormous global problem of single use plastic pollution in the process.

He became the public face of one of this country's biggest crowdfunding stories, a regular feature in mainstream and social...

Leadership belief forms from everything you do, is often decided on when you're not in the room, and is tested whenever your leadership falls under the microscope - any belief is either lacking and exposed, or present and pays dividends.

Allison Rossiter has spent her career quietly and consistently building it, and is reaping the benefits today.

As she shares on this episode of Your Digital Reputation, her healthcare journey...

For decades, "communication" was largely a one-way flow, with stakeholders on the receiving end. Whether via a press release, internal comms or investor relations - organisations could essentially set a narrative and expect it to land. The model worked.

But that world of controlled, one-way communications has been steadily reshaped, first by rolling news, then social, now AI. There's a new world - and a new way - shaping reputat...

For leaders in high-trust sectors, control has long felt like safety. Control the message, control the narrative, control how you show up, and nothing can go wrong.

But, as Alex Chapman explains in this episode, that instinct is now quietly doing the opposite of what was intended - particularly in our digital world - and executives risk being caught out.

Alex is Head of Communications for Europe and Canada at Allergan Aesthet...

Like most CEOs, Tara Castle's leadership journey has never been about self-promotion. It’s been about making people feel connected to something bigger than themselves.

As CEO of Queensland Gives by Queensland Community Foundation, overseeing nearly $200 million in FUM, Tara spends her days helping charities, communities and philanthropists create meaningful impact across the state. But for a long time, she struggled with t...

For years, leaders have been told to be more visible: show up, post more, build a presence.

But as Craig Badings makes clear in this episode of Your Digital Reputation, visibility was never the goal - belief is.

Craig is Partner and Reputation Practice Co-Lead at SenateSHJ, and one of Australia’s most experienced advisors to leaders navigating high-stakes reputation moments. Drawing on insights from the Future of Reputa...

Leadership today doesn’t happen behind closed doors. It happens in public view - and that changes everything.

In this opening episode of Season 7 of Your Digital Reputation, host Roger Christie sets the scene for a new era of leadership. One where visibility is a given - even risky, at times - and where trust and belief are the ultimate goals.

As a precursor to his guest conversations this season, Roger explores a serie...

Trust is built and tested in the moments you don’t see coming. Sometimes, those moments involve a global superstar throwing a bright orange thong off a balcony.

When a spontaneous Drake post exploded into 150 million global views for his organisation, Sydney Water's Nick Plunkett had a very clear takeaway: virality is never the goal - trust is. And trust is earned through consistent behaviours, long before a viral moment e...

True leadership is tested in moments of crisis and transformation - online and offline. The key message from Melissa Agnes, Founder & CEO of the Crisis Ready Institute, in this episode of the Your Digital Reputation podcast is clear: leaders must do both.

To lead effectively through these crucial moments of change, leaders must have conviction in what they say, do and "transmit" today, and doing so online means they can reac...

Dr Angeline Achariya is a non-executive director and chair overseeing multi-billion dollar national investments who thrives at the intersection of breakthrough innovation and measured risk.

She's had 25 years in C-suite roles at global multinationals, and guided 1,200+ innovations in that time. If that's not impressive enough, Angeline has also been recognised on the Victorian Honour Roll of Women as a Trailblazer, she's also a...

Mary Delahunty is doing things on LinkedIn that would terrify most CEOs.

But as CEO of ASFA (the Association of Superannuation Funds of Australia), Mary knows the story is not about her - it's about her members. So when an idea strikes - and it's something that matters to members - whether she's just back from yoga on a weekend or not, Mary rushes to her whiteboard, sets up her smartphone, and captures her views in a natural, di...

What happens when a lawyer afraid of public speaking becomes the national face of the Australian Taxation Office?

In this episode of Your Digital Reputation, host Roger Christie talks to Tim Loh, Assistant Commissioner at the ATO, about his transformation from 15 years in tax law to becoming one of LinkedIn’s Top Voices (an exclusive group!). Tim shares how social media helped him conquer fear, humanise the ATO, and c...

What happens when you "slide into the DMs" of key decision makers? Can social media give you access to the people and opportunities that can help create real, lasting change?

In this episode of Your Digital Reputation, host Roger Christie talks to Georgie Dent, CEO of The Parenthood - Australia’s leading parent advocacy organisation representing over 80,000 parents, carers and supporters.

One story in particular stand...

In this episode of Your Digital Reputation, host Roger Christie is joined by Stephanie Speck, Head of Special Initiatives at the Green Climate Fund - the world’s largest climate fund dedicated to transformative climate action in developing countries.

The challenge Steph and her team face is no small task. And the issues they discuss are often daunting, sensitive, complex, and politically-charged. But, at its core, they ar...

How should you use social media to find work in a new market: highlight your technical credentials, access local networks, or share stories that help people connect with you on a deeper level?

These are the very real questions being asked and explored by my guest on today's episode of Your Digital Reputation, Aniisu Verghese PhD.

Aniisu moved to Australia with his family at the end of 2023 on a Distinguished Talent visa, and ...

How would you respond to relentless criticism on social media if things were completely out of your control?

That's the challenge Alicia Rieniets - Senior Marketing Executive, and former Head of Brand, Media & Social at Australia Post at the time - faced when every normal delivery channel changed or was shut off, online purchases rose by 80% in one month. And her entire team and call centre staff were forced to work from hom...

Season six of the Your Digital Reputation podcast launches with an amazing and powerful story. And a slightly new direction - hearing from guests about how they get social media right in the moments that matter most.

Robert Hoge - author, strategic communicator, and the former Head of Communications at the Queensland Government's Department of Health - has one of those stories.

In February 2020, Robert's role became one of th...

Last episode's conversation with Shirley Chowdhary (episode 50) was a special one. It showed just how much impact your LinkedIn posts can have on the lives of others.

How can you tap into that same impact at scale as Shirley did? What ingredients are need to shift your efforts from chasing likes and vanity metrics, to pursuing a more purposeful path that has the potential to inspire many thousands of professionals?

In this fi...