Your First Digital Product

Your First Digital Product

Are you an established service provider who wants an additional income stream, to grow your impact without increasing 1:1 work or to experience more time freedom? Then tune in! On the show, I talk to business owners who have launched digital products and dig deep into how you can create, launch and market digital products, too.

Episodes

February 20, 2024 47 mins

Hollie created the Ultimate Branding Checklist as a lead magnet for her list. After seeing a lot of success, she decided to expand on it and now offers three additional paid options.

Hollie Arnett is a brand strategist and coach for creatives, and the founder of Maker & Moxie. With a background in graphic design and experience with her own art practice, Hollie knows the power of creativity and how building a brand can...

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There are tons of sales platforms out there for your digital product – how do you know which is the best one for you? Let's talk about a few questions to ask when vetting sales platforms. I'll also share a variety of options and talk a bit about each.

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We don't all have an idea for a product – sometimes it takes a friend or colleague to show us that we already have something to sell!

Debbie had been maintaining websites for many years, communicating with clients using email templates and snippets from Google docs. She was looking for a better way to clearly let her clients know what was and wasn't included in her care plans (and to upsell additional services). Once she c...

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Everything you think about digital products is wrong.

As I was putting together the season 2 bonus episode with all of the advice from the digital product creators of season 2, I realized that SO many of the ideas we have about digital products are just plain incorrect.

Today I walk through things you may think you need to be or do, but that no guest on the show has ever actually mentioned.

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Join me as I walk through my four question framework (what happened, what went well, what didn't go well and what to try next time) as it applies to season 2 of the show. We'll also talk about how you can use this framework in any area of your life.

Links mentioned in this episode:

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Kathleen has been creating digital products for 10 years and most recently launched Quizillionaire, a toolkit to create a high-converting online quiz that attracts your ideal customer. We talk about the pieces of Kathleen's sales funnel along with creator mindset blocks and shifts.

Kathleen Celmins, the founder and CEO of The Well-Paid Expert, has more than 15 years of experience in the online marketing world - in bot...

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November 28, 2023 19 mins

There are two types of marketing when it comes to digital products – launch marketing and ongoing marketing. Today we'll talk about several things that you can do to market your product ongoing, beyond that initial launch period. From showcasing your products in easy-to-get-to places to creating content for your audience to leveraging other audiences, I share a number of ideas that you can try.

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Maggie joins me to talk about her Solo Business Retreat Planning Guide and how this low-priced product is an offering for anyone at any point in their journey.

Maggie Gentry is a thought partner for high-conscious entrepreneurs—acting as a confidant and co-conspirator—gently guiding them towards their growth edges, pointing them back to their truth, and redefining how they do business on their own terms. When these element...

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You may be wondering (like Roy on Threads) how to actually find time to work on a new digital product when you have client work and other obligations. In this episode, I share some questions around mindset to make sure you're in a good place, plus a few strategies for planning and time management.

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Angela talks about her first product, The Flourishing Affiliate and how the process was much different from her new product, The Affiliate Ascent. I also ask all of my burning questions about using affiliate marketing with your digital products.

Angela Markham has been helping small business owners grow their income and impact with affiliate marketing since 2014. She educates and motivates her clients through online course...

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I posted a question on Twitter and Threads recently that I was planning solo episodes. I asked, what are you interested in learning about digital products? Fatima responded and said, maximizing your website for converting digital products. I love to talk about websites and have a ton of tips for you in this episode. 

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Kim has been a serious student of marketing for as long as she's been in business. She also walks her talk and gets "clarity through the doing." In this episode, Kim also shares her love of physical products and how she's been offering those from the very beginning.

With over 15+ years in the digital marketing space, Kim is an email & newsletter enthusiast, podcaster, and founder of Create It - The ...

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In the last solo episode, I talked about dealing with disappointment in your digital product, but that's not the only emotion you may feel. In this episode, I explore the wheel of emotions and identify others you may encounter on your journey.

Links mentioned in the show:

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Shawn is a business coach who advises her clients to act because action creates clarity. Learn how she has embodied this mantra with her first and second businesses and the digital products she's created over the years.

Shawn Fink is a creative business strategist who has been creating digital and virtual offers, coaching and selling online for 15 years. She's a gentle instigator and changemaker who prefers to op...

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Digital products are not all rainbows and bubbles and baskets of kittens and buckets of money. There are a couple of different ways that you may experience disappointment with your digital product and in this episode, I talk about three of them.

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Bridget started with a prototype/passion project, an Amazon book, before diving into other Amazon books, a free content planner and her premium product, Launch With Words. 

Author of several marketing books, Bridget Willard is a teacher who focuses on building relationships first, brands second. She prides herself in offering in-house training, marketing strategy, copywriting, and social media account management.

Her WordPr...

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Many times we hold the "hard path" in high regard; if it's not hard, it's not worth it. But I think that taking the path of least resistance is your best bet to your first digital product.


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Kristina Romero has created a wide variety of products over the years and has used those products to create ongoing relationships, often with recurring revenue. 

Kristina Romero began as a website developer creating websites for companies that included the Coca-Cola Company, Food Network, and Hollywood celebrities. Through her experience running an agency, she developed a passion for helping other website professionals gro...

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If imposter syndrome has been holding you back from creating, launching or marketing your first digital product, check out this episode where I share a few strategies for moving past it.

Links mentioned in the show 👉

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Each step of the way, Kay has felt resistance getting to the next level. By asking for help, she's been able to break through barriers and has created a digital product and membership community that she's excited about.

Kay Peacey has honed her email marketing automation skills to ninja levels over 5 years of consulting and training for small businesses all over the world.

She’s the UK’s leading ActiveCa...

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