Growing as business owner after a failed product with Raina Willick

I don't get many business owners who want to come on the show and share that their first product didn't sell at all, but I am so glad that Raina Willick joined me to tell her story. Even though her first product failed from a sales perspective, she doesn't consider it a failure. She learned a lot and grew from the experience. We also chat about potential digital products for her new venture, Baguette Bound.

Raina Willick guides business owners to create more flow and fun in their work by cutting through their Shiny Object Syndrome and organizing the focus of their businesses around their Personal Jedi Code of Values.

Her goal is always to turn the internal clarity coaching brings into external action plans her clients can use to make their business a better place for them to work.

She is a Certified Professional Co-Active Coach (CPCC), a member and an Associate Certified Coach (ACC) of the International Coaching Federation, and a Fellow of the Institute of Coaching McLean, an affiliate of Harvard Medical School.

Since 2020, has spent hundreds of hours coaching owners of small service location based businesses, freelancers, content creators, agency owners, and consulting firm executives.

Previous to coaching, her experience as a Registered Nurse in critical care leadership taught her how to prioritize under pressure without loosing sight of the human element in every situation, and experience as a community manager for entrepreneurial memberships gave her unique insight into the lives and time challenges of business owners behind the scenes.

Personally, Raina has a deep understanding of when to dive in and when to turn away, like when she left a religious cult at age 18; when she signed up for (and completed) a triathlon without knowing how to swim; when she first enrolled in, then dropped out of, pastry school; and when she left a 17 year career as a critical care nurse to turn her talent for community organizing into a service building community growth and facilitating masterminds for entrepreneurs.

Raina grew up unschooled. She claims she will never have time for all the books on her list, and has seen every episode of The Office, Schitt’s Creek and Downton Abbey more than once. She is mother to one human child, wife to one human man, and reluctantly cohabitates with one talkative orange cat name Grits (she won’t claim to be his owner in case he reads this bio).

Links 🔗
- Raina's coaching website
- Baguette Bound YouTube channel

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