Your Fitness Money Coach Podcast - Helping Gym Owners Build Profitable Businesses

#300

This episode is a little different.

It's episode 300 of the podcast, and instead of teaching a new framework, I wanted to take a few minutes to explain why we created the Profitable Gym Intensive and who it's actually for.
If you're a gym owner who wants more financial clarity, stronger systems, and a clear plan you can implement right away, this episode will help you decide if the event makes sense for you.

No hype. No pressu...

#299

As we get ready to close out 2025 and step into a new year, it's the perfect time to get clear on where you're headed financially. Most gym owners either skip this step or pick numbers that aren't grounded in what actually matters.

A financial target isn't just a number.

It's a decision that will shape almo...

#298

Thanksgiving may have passed, but the opportunity to pause and remember hasn't. In this short, reflective episode, Billy talks about the kind of gratitude that changes how you lead, how you spend, and how you show up in your business.

He shares a few simple categories for noticing God's provision, why you can't be hateful when you're grateful, and a reminder inspired by Psalm 136 about how far you've already been carried.

A gr...

#297

In this conversation, I sat down with Kelsa Dickey, founder of Fiscal Fitness Phoenix and one of the best financial coaches I know.

Kelsa and I talk about the power of turning ideas into action and why cash flow is always the best place to start. She shares a fascinating study showing the progression of how likely something is to get done:

• Having the idea – 10%
• Writing it down – 40%
• Making a plan – 50%
• Telling someone – 6...

#296

Most gym owners spend endless hours refining their programs, pricing, and marketing but overlook one of the biggest profit drivers in their business: the space itself.

In this episode, Billy sits down with Cuoco Black, a former faculty member at the New York School of Interior Design and one of the most sought-after gym designers in the world. Cuoco reveals why most fitness facilities unintentionally look the same, from graffi...

#295

In this week's episode, Billy sits down with EOS Implementer Meryl Simmons to talk about what happens when your business starts to "grow up"  and how to lead it with more clarity, accountability, and peace of mind.

Meryl explains how the Entrepreneurial Operating System (EOS) helps business owners move from chaos to control using a few simple, powerful tools.
She shares her analogy of a business growing from a child to a teena...

#294

I first saw Jillian Johnsrud speak at FinCon, and I knew right away I wanted to bring her on the show. What she shared was incredibly valuable not just for the personal finance community, but especially for fitness professionals and gym owners who work so hard and often think they have to wait until "someday" to enjoy life.

In this episode, Jillian explains what a mini retirement is, why it can be one of the best decisions you...

#293

In this powerhouse conversation, Billy sits down with leadership and sales expert Antonio Garrido — author of My Daily Leadership and Asking Questions the Sandler Way to explore what it really takes to lead with courage, clarity, and conviction.

Antonio and Billy dive deep into topics like burning the boats, work ethic vs. commitment, and the necessity of getting comfortable being uncomfortable. They discuss how leaders who do...

#292

Today's episode is a little different and a little extra special. Melissa and I just celebrated our 17th wedding anniversary, so before the kids woke up, we hit record and reflected on what we've learned about marriage, money, and gratitude.

We kept it short, sweet and simple. Just two people talking about what's helped us stay grounded and grow together over the years.

Here's what we touched on:

• Being on the Same Page: W...

#291

This episode begins with a brief tribute to our friends at Perform Better, following the heartbreaking loss of team member Rob Milani. Rob embodied warmth, generosity, and family-first values — a reminder of what truly matters.

From there, Billy shares three eye-opening statistics every gym owner should know. These numbers aren't meant to discourage. They're meant to wake us up to the power of better financial habits and a str...

#291

This episode is all about helping you move the needle in your business and finances in Q4.

Most studio owners treat Q4 as a time to coast but there's no reason you can't grow 20% and go into 2026 on fire.

Using the same three strategies my most successful clients follow, you'll create momentum like you've never had before.

Specifically, we'll cover:

✅ How to set a clear top-line goal — what it is, why it matters, and how to ta...

#290

Ever wondered what it's like inside a high-level studio owner intensive? In this episode you'll get a behind-the-scenes listen to my live training at Studio Grow.

I did a full half a day training on:

• How to spot the signs it's time to raise your prices.
• A step by step guide to raising prices depending on the scenario.
• Why simplifying your pricing options boosts conversions and cash flow.
• The #1 mistake studio owners make ...

#289

Join Jeff Nelson (ADAPT Fitness) and I for a rare, unscripted look inside a coaching day with a 7-figure gym owner client. Recorded on the go, this candid conversation reveals what successful fitness entrepreneurs are thinking about when it comes to finances, growth, and freedom.

The truth is there aren't any secrets although we think there are. 

What You'll Hear in This Episode:

• What a day of high-level financial coachin...

#288

What separates those who struggle, those who succeed by chance, and those who consistently win? In this episode of Your Fitness Money Coach Podcast, I sit down with Chase Kough, owner of Performance360 and The G.O.A.T. Mind — who has coached Olympic and World Champion athletes across six different sports. With over 40,000 hours of experience, Chase has seen firsthand what it takes to turn dreams into reality.

We dive into:

#287

In this episode, I share a recent frustrating experience I had with a coworking space (spoiler: I'm no longer a member). But more importantly, I'm using it to highlight 3 key lessons every business owner needs to hear.

Here's what happened…

Miscommunication, unaddressed billing issues, and inflexible systems turned what could've been a minor hiccup into a lost relationship.

Whether you run a gym, coach clients, or sell product...

#286

This week's episode is extra special. Melissa joins me for a conversation we originally had on Marriage Therapy Radio. Together we share how our marriage has grown from survival mode into something we both call a "ten."

You'll hear about the systems we use to stay connected (date nights, family meetings, Sunday check-ins), the role of faith in deepening our relationship, and how moments of crisis shaped us for the better. We e...

#285

The Perform Better Summit in Rhode Island brought together over 1,100 fitness professionals including gym owners, coaches, and therapists for a weekend of connection and learning.

In this special episode, Billy takes you backstage for three exclusive interviews with world-class presenters:

• Chase Kough (The G.O.A.T. Mindset) — Learn what separates elite performers and the mindset shifts that make all the difference.
• Kevin ...

#284

The over-50 market is not a niche — it's a goldmine. In this episode, Jay Croft, founder of Prime Fit Content and author of Selling Longevity, reveals how fitness and wellness pros can connect with older adults by being intentional with their words and designing experiences that meet their real priorities.

What You'll Learn in This Episode:

• The exact 7 things adults over 50 really want from a fitness or wellness program.
• ...

#283

In this week's episode, I sat down with Joe Denner—executive coach, leadership consultant, and father of nine! Joe helps successful leaders who feel stuck or burned out reconnect with purpose, align their work with their faith, and step into a more meaningful next chapter.

We talked about his journey from CFO/COO to coach, the power of starting with the end in mind, and practical ways to lead with integrity. Joe also shared ho...