Your Fitness Money Coach Podcast

#285

The Perform Better Summit in Rhode Island brought together over 1,100 fitness professionals including gym owners, coaches, and therapists for a weekend of connection and learning.

In this special episode, Billy takes you backstage for three exclusive interviews with world-class presenters:

• Chase Kough (The G.O.A.T. Mindset) — Learn what separates elite performers and the mindset shifts that make all the difference.
• Kevin ...

#284

The over-50 market is not a niche — it’s a goldmine. In this episode, Jay Croft, founder of Prime Fit Content and author of Selling Longevity, reveals how fitness and wellness pros can connect with older adults by being intentional with their words and designing experiences that meet their real priorities.

What You’ll Learn in This Episode:

• The exact 7 things adults over 50 really want from a fitness or wellness program.
• ...

#283

In this week’s episode, I sat down with Joe Denner—executive coach, leadership consultant, and father of nine! Joe helps successful leaders who feel stuck or burned out reconnect with purpose, align their work with their faith, and step into a more meaningful next chapter.

We talked about his journey from CFO/COO to coach, the power of starting with the end in mind, and practical ways to lead with integrity. Joe also shared ho...

#282

If you’ve been feeling stuck, stressed, or just want a boost to your gym’s cash flow, I’ve got something for you.

The Cash Growth Challenge is a 5-day, action-packed sprint designed to help gym owners like you bring in more cash fast without complicated funnels or gimmicks.

You’ll get:

✅ A short, focused video each morning

✅ A simple action step you can take that same day

✅ 2 live group coaching calls (Day 3 + Day 5)

✅ Optiona...

#281

Falling behind on taxes is one of the most common (and stressful) money challenges for business owners, especially gym owners. The good news? It’s fixable. In this episode, I walk you through exactly what to do if you're behind so you can stop the spiral, take control, and get back on track without freaking out.

You'll learn:

• Why falling behind happens (and why it’s not just a “you” problem)
• My own struggle with the taxma...

#280

Are you in a rough season? Maybe your revenue’s down, motivation is low, or things just haven’t gone as planned this year.

In this episode, I share some quick but powerful perspective shifts that have helped me and the fitness pros I coach navigate difficult years in business.

Here’s what I cover:

• Puttin...

#279

We’ve been sold the idea that more is always better — more clients, more revenue, more hustle.

But is growth always a win?

In this episode, I break down the truth about business growth and share 3 powerful lessons that will help you scale smarter, avoid burnout, and build a business that actually supports your life.

Here’s what we cover:

• The trap of revenue growth without profit
• Why bigger isn’t always better
• How to pursu...

#278

A client recently asked me, “What helped you turn your finances around?” It got me thinking…

In this episode, I’m sharing the 3 biggest game-changers that took me from financial chaos to clarity including how I paid off nearly $500K in debt, grew my business, and created more peace for my family.

Here’s what you’ll learn:

#277

Most gym owners focus on sales, revenue, and growth but the real question is: Are you actually building wealth?

In this episode, we break down average and median net worth by age so you can see where you stand and what to do next. I’ll also share why most gym owners fall into the trap of focusing on income while ignoring the true scoreboard: net worth.

Whether you’re ahead of the curve or ...

#276

Fresh off the stage and the floor at the Perform Better Chicago Summit, I’m sharing 5 powerful takeaways that really hit home plus one big overall lesson that’s bigger than business.
Whether you made it to the event or not, these lessons can help you lead better, think sharper, and grow stronger personally and professionally.

Top 5 Nuggets:

• Compare Yourself to Bigger Companies – Brendan Stapleton
  Big companies leave clues...

#275

In this episode, I’m joined by the incredibly insightful Ann Chisolm — a nutrition coach, gym owner, and trail runner who knows what it means to lead with purpose. We unpack everything from personal discipline to practical financial systems, offering a roadmap for creating a business that fuels your life… not the other way around.

Here’s what we cover:

Why having passions outside of work helps you perform better in your busine...

#274

In this bite-sized episode, Billy shares a powerful snippet diving into a hard truth many fitness professionals face but few address directly.

Here’s what you'll learn:

Why the real financial problem usually isn't what you think.

The sneaky trap of avoidance and how it compounds over time.

Why you don’t need permission from anyone to change.

How confronting your financial fears actually makes them smaller.

A simple question to...

#273

In this episode, I share the story of two gym owners. One thriving and one struggling and what made the difference. If you’ve ever felt the pressure of not knowing where your money is going or wondered how to create more financial peace in your business, this one’s for you.

We’ll break down 5 simple but powerful ways to lower money stress without needing a finance degree or a million spreadsheets.

Here’s what you’ll learn:

How...

#272

In this episode, I’m joined by James Allen, former productivity coach and founder of Profit Your Knowledge. We talk about what it really takes to grow your business without burning out.
James shares how applying simple frameworks like the 80/20 Rule and Parkinson’s Law helped him stop spinning his wheels and start scaling smarter. We also dive into why your first (or fifth) funnel might flop and why that’s totally OK.

We also ...

#271

Kevin Dineen is the founder of Structure and the St. Louis Fitness Conference. He got his start at Equinox before launching his first training space—a modest 150 square foot facility in New York City. From those humble beginnings, Kevin built a multi-location business, trained high-level clients (including celebrities), and relocated to St. Louis, where he continues to serve his local community.

In this conversation, we cover:

#270

Guest: Sherman Merricks, Chief Sales Officer at LASSO

In This Episode:

• Paid Ads in the Fitness Industry: Sherman breaks down why paid ads are essential for gym owners and fitness pros looking to expand their reach and generate quality leads.
• The Power of Sales Skills and Training: We discuss how investing in developing your sales skills can help you create lasting relationships with clients and boost your business’ growth...

#269

I recently had the pleasure of being interviewed by Kate Martin, and we had an honest, in-depth conversation about my journey, from having my car repossessed to paying off almost $500,000 in debt, and eventually helping other fitness professionals get financially strong.

We covered a lot including the exact steps I took to climb out of $130K in debt, how I went on to run two gym locations, and why I’m so passionate about coach...

#268

Every master was once a disaster. That’s just one of the powerful insights Brian Keane dropped in this episode as we dive into what it really takes to build a successful fitness business.
Brian, a former schoolteacher turned fitness entrepreneur, author, and podcast host, shares his 12-year journey of building his brand and the marketing principles that helped him scale.

In this episode, we cover:

 ✅ The difference between an ...

#267

In this episode, I had the chance to sit down with fellow BJJer Jordan Edwards, author of Business Jiu-Jitsu, CEO of Mixology (which operates 17 locations and employs 450 people), and a partner in the family investment company, Chart Organization.

Tune into the conversation and hear about:

Navigating Business Challenges: Jordan shares his strategies for navigating difficult situations.

Success in Business: We dive deep into Jo...