Your Fitness Money Coach Podcast - Helping Gym Owners Build Profitable Businesses

#291

This episode is all about helping you move the needle in your business and finances in Q4.

Most studio owners treat Q4 as a time to coast but there’s no reason you can’t grow 20% and go into 2026 on fire.

Using the same three strategies my most successful clients follow, you’ll create momentum like you’ve never had before.

Specifically, we’ll cover:

✅ How to set a clear top-line goal — what it is, why it matters, and how to ta...

#290

Ever wondered what it’s like inside a high-level studio owner intensive? In this episode you’ll get a behind-the-scenes listen to my live training at Studio Grow.

I did a full half a day training on:

• How to spot the signs it’s time to raise your prices.
• A step by step guide to raising prices depending on the scenario.
• Why simplifying your pricing options boosts conversions and cash flow.
• The #1 mistake studio owners make ...

#289

Join Jeff Nelson (ADAPT Fitness) and I for a rare, unscripted look inside a coaching day with a 7-figure gym owner client. Recorded on the go, this candid conversation reveals what successful fitness entrepreneurs are thinking about when it comes to finances, growth, and freedom.

The truth is there aren’t any secrets although we think there are. 

What You’ll Hear in This Episode:

• What a day of high-level financial coachin...

#288

What separates those who struggle, those who succeed by chance, and those who consistently win? In this episode of Your Fitness Money Coach Podcast, I sit down with Chase Kough, owner of Performance360 and The G.O.A.T. Mind — who has coached Olympic and World Champion athletes across six different sports. With over 40,000 hours of experience, Chase has seen firsthand what it takes to turn dreams into reality.

We dive into:

#287

In this episode, I share a recent frustrating experience I had with a coworking space (spoiler: I’m no longer a member). But more importantly, I’m using it to highlight 3 key lessons every business owner needs to hear.

Here’s what happened…

Miscommunication, unaddressed billing issues, and inflexible systems turned what could’ve been a minor hiccup into a lost relationship.

Whether you run a gym, coach clients, or sell product...

#286

This week’s episode is extra special. Melissa joins me for a conversation we originally had on Marriage Therapy Radio. Together we share how our marriage has grown from survival mode into something we both call a “ten.”

You’ll hear about the systems we use to stay connected (date nights, family meetings, Sunday check-ins), the role of faith in deepening our relationship, and how moments of crisis shaped us for the better. We e...

#285

The Perform Better Summit in Rhode Island brought together over 1,100 fitness professionals including gym owners, coaches, and therapists for a weekend of connection and learning.

In this special episode, Billy takes you backstage for three exclusive interviews with world-class presenters:

• Chase Kough (The G.O.A.T. Mindset) — Learn what separates elite performers and the mindset shifts that make all the difference.
• Kevin ...

#284

The over-50 market is not a niche — it’s a goldmine. In this episode, Jay Croft, founder of Prime Fit Content and author of Selling Longevity, reveals how fitness and wellness pros can connect with older adults by being intentional with their words and designing experiences that meet their real priorities.

What You’ll Learn in This Episode:

• The exact 7 things adults over 50 really want from a fitness or wellness program.
• ...

#283

In this week’s episode, I sat down with Joe Denner—executive coach, leadership consultant, and father of nine! Joe helps successful leaders who feel stuck or burned out reconnect with purpose, align their work with their faith, and step into a more meaningful next chapter.

We talked about his journey from CFO/COO to coach, the power of starting with the end in mind, and practical ways to lead with integrity. Joe also shared ho...

#282

If you’ve been feeling stuck, stressed, or just want a boost to your gym’s cash flow, I’ve got something for you.

The Cash Growth Challenge is a 5-day, action-packed sprint designed to help gym owners like you bring in more cash fast without complicated funnels or gimmicks.

You’ll get:

✅ A short, focused video each morning

✅ A simple action step you can take that same day

✅ 2 live group coaching calls (Day 3 + Day 5)

✅ Optiona...

#281

Falling behind on taxes is one of the most common (and stressful) money challenges for business owners, especially gym owners. The good news? It’s fixable. In this episode, I walk you through exactly what to do if you're behind so you can stop the spiral, take control, and get back on track without freaking out.

You'll learn:

• Why falling behind happens (and why it’s not just a “you” problem)
• My own struggle with the taxma...

#280

Are you in a rough season? Maybe your revenue’s down, motivation is low, or things just haven’t gone as planned this year.

In this episode, I share some quick but powerful perspective shifts that have helped me and the fitness pros I coach navigate difficult years in business.

Here’s what I cover:

• Puttin...

#279

We’ve been sold the idea that more is always better — more clients, more revenue, more hustle.

But is growth always a win?

In this episode, I break down the truth about business growth and share 3 powerful lessons that will help you scale smarter, avoid burnout, and build a business that actually supports your life.

Here’s what we cover:

• The trap of revenue growth without profit
• Why bigger isn’t always better
• How to pursu...

#278

A client recently asked me, “What helped you turn your finances around?” It got me thinking…

In this episode, I’m sharing the 3 biggest game-changers that took me from financial chaos to clarity including how I paid off nearly $500K in debt, grew my business, and created more peace for my family.

Here’s what you’ll learn:

#277

Most gym owners focus on sales, revenue, and growth but the real question is: Are you actually building wealth?

In this episode, we break down average and median net worth by age so you can see where you stand and what to do next. I’ll also share why most gym owners fall into the trap of focusing on income while ignoring the true scoreboard: net worth.

Whether you’re ahead of the curve or ...

#276

Fresh off the stage and the floor at the Perform Better Chicago Summit, I’m sharing 5 powerful takeaways that really hit home plus one big overall lesson that’s bigger than business.
Whether you made it to the event or not, these lessons can help you lead better, think sharper, and grow stronger personally and professionally.

Top 5 Nuggets:

• Compare Yourself to Bigger Companies – Brendan Stapleton
  Big companies leave clues...

#275

In this episode, I’m joined by the incredibly insightful Ann Chisolm — a nutrition coach, gym owner, and trail runner who knows what it means to lead with purpose. We unpack everything from personal discipline to practical financial systems, offering a roadmap for creating a business that fuels your life… not the other way around.

Here’s what we cover:

Why having passions outside of work helps you perform better in your busine...

#274

In this bite-sized episode, Billy shares a powerful snippet diving into a hard truth many fitness professionals face but few address directly.

Here’s what you'll learn:

Why the real financial problem usually isn't what you think.

The sneaky trap of avoidance and how it compounds over time.

Why you don’t need permission from anyone to change.

How confronting your financial fears actually makes them smaller.

A simple question to...

#273

In this episode, I share the story of two gym owners. One thriving and one struggling and what made the difference. If you’ve ever felt the pressure of not knowing where your money is going or wondered how to create more financial peace in your business, this one’s for you.

We’ll break down 5 simple but powerful ways to lower money stress without needing a finance degree or a million spreadsheets.

Here’s what you’ll learn:

How...