Your Fitness Money Coach Podcast - Helping Gym Owners Build Profitable Businesses

#311

In this episode, Billy shares three unconventional ways he intentionally lowered his net worth and the lessons behind each decision. Perfect for entrepreneurs and business owners, this candid discussion explores mindset shifts around wealth, priorities, and giving.

Key Topics

• What net worth really means and why it shouldn't define your self-e...

#310

In this episode, Thom Plummer shares insights on how gym owners can build lasting businesses by focusing on purpose, continuous learning, and strategic planning. Discover how to avoid common pitfalls, develop emotional connections, and reinvent your approach every few years for lasting success and fulfillment.

Main Topics Covered:

• The importa...

#309 

One of the biggest breakthroughs in business, money and life can happen when you first understand Pearson's Law. It states that performance improves when measured, and improves exponentially when measured and reported back.

Here is the simplest "hack" I can give you. Choose an area you want to improve. For example, it could be:

• Savings

#308

Most gym owners don't lose clients because something is obviously broken.

They lose them because nothing is intentionally getting better.

In this conversation, Devin Gage shares how his thinking around community, leadership, and retention has evolved as his business has grown. Even after hitting major revenue milestones, Devin realized that success doesn't remove problems, it simply reveals new ones.

We talk about why people d...

#307

Most business owners track revenue.
Some track expenses.

Very few track the numbers that actually determine freedom and long-term wealth.

In this episode, I break down the Top 3 KPIs almost no one is tracking and why ignoring them keeps smart, hardworking owners stuck.

KPI #1: Taxes

We talk about:

• The real difference between Schedule C and K-1 income
• Why "not paying taxes" usually means one of two things:

#306

Most gym owners don't struggle because they aren't working hard.

They struggle because they haven't made a few key leadership decisions that drive everything else including their finances.

In this episode, Billy breaks down three disciplines great gym owners practice that lead to more profit, less stress, and better long-term decision-making.

Two of them aren't "financial" on the surface but Billy explains how every one of the...

#305

Most business owners don't struggle with money because they're bad with numbers.

They struggle because their finances don't have a rhythm.

In this episode, Billy breaks down the 5 Financial Rhythms that every profitable, low-stress business needs. Miss one, and money starts to feel reactive. Build all five, and clarity follows.

The 5 Financial Rhythms

1. Revenue

• Revenue is more than just total sales. It's understanding wh...

#304

In this episode, I sit down with Chris Tutella, owner of Tutela Training in Clark, New Jersey, and co creator of Iron Business Blueprint with Joe DeFranco.

Chris and I dig into a truth that many gym owners and fitness entrepreneurs need to hear. Most people don't actually have a lead problem. They have a structure problem.

We talk about what it really takes to build a profitable, sustainable business without chasing every new ...

#303

In this episode, I'm sharing a conversation where I was interviewed by Sumit from Naamly about what truly drives profitability and stability in a gym business.

We talk about the biggest mistake gym owners make when it comes to profit, why retention is far more important than most people realize, and the habits that consistently show up in the most successful gyms.

We also dig into mindset, not in a fluffy way, but in how it ac...

#302

In this episode, I sit down with my friend and fellow gym owner Daniel Meng for a real, grounded conversation about business growth, leadership, and what actually changes as a business matures.

We unpack a common idea you hear from gurus, that if your business is profitable enough to sell, you should just keep it and why that advice often falls apart in real life.

#301

Sales doesn't start and stop with an offer. It's always running, and it comes down to one thing: communication.

In this short but powerful conversation, I sat down with Elias Scarr to talk about what actually drives sustainable growth in a fitness business. We break down why having a clear sales structure matters, how tracking the right data changes everything, and w...

#300

This episode is a little different.

It's episode 300 of the podcast, and instead of teaching a new framework, I wanted to take a few minutes to explain why we created the Profitable Gym Intensive and who it's actually for.
If you're a gym owner who wants more financial clarity, stronger systems, and a clear plan you can implement right away, this episode will help you decide if the event makes sense for you.

No hype. No pressu...

#299

As we get ready to close out 2025 and step into a new year, it's the perfect time to get clear on where you're headed financially. Most gym owners either skip this step or pick numbers that aren't grounded in what actually matters.

A financial target isn't just a number.

It's a decision that will shape almo...

#298

Thanksgiving may have passed, but the opportunity to pause and remember hasn't. In this short, reflective episode, Billy talks about the kind of gratitude that changes how you lead, how you spend, and how you show up in your business.

He shares a few simple categories for noticing God's provision, why you can't be hateful when you're grateful, and a reminder inspired by Psalm 136 about how far you've already been carried.

A gr...

#297

In this conversation, I sat down with Kelsa Dickey, founder of Fiscal Fitness Phoenix and one of the best financial coaches I know.

Kelsa and I talk about the power of turning ideas into action and why cash flow is always the best place to start. She shares a fascinating study showing the progression of how likely something is to get done:

• Having the idea – 10%
• Writing it down – 40%
• Making a plan – 50%
• Telling someone – 6...

#296

Most gym owners spend endless hours refining their programs, pricing, and marketing but overlook one of the biggest profit drivers in their business: the space itself.

In this episode, Billy sits down with Cuoco Black, a former faculty member at the New York School of Interior Design and one of the most sought-after gym designers in the world. Cuoco reveals why most fitness facilities unintentionally look the same, from graffi...

#295

In this week's episode, Billy sits down with EOS Implementer Meryl Simmons to talk about what happens when your business starts to "grow up"  and how to lead it with more clarity, accountability, and peace of mind.

Meryl explains how the Entrepreneurial Operating System (EOS) helps business owners move from chaos to control using a few simple, powerful tools.
She shares her analogy of a business growing from a child to a teena...

#294

I first saw Jillian Johnsrud speak at FinCon, and I knew right away I wanted to bring her on the show. What she shared was incredibly valuable not just for the personal finance community, but especially for fitness professionals and gym owners who work so hard and often think they have to wait until "someday" to enjoy life.

In this episode, Jillian explains what a mini retirement is, why it can be one of the best decisions you...

#293

In this powerhouse conversation, Billy sits down with leadership and sales expert Antonio Garrido — author of My Daily Leadership and Asking Questions the Sandler Way to explore what it really takes to lead with courage, clarity, and conviction.

Antonio and Billy dive deep into topics like burning the boats, work ethic vs. commitment, and the necessity of getting comfortable being uncomfortable. They discuss how leaders who do...