Your Fitness Money Coach Podcast

#277

Most gym owners focus on sales, revenue, and growth but the real question is: Are you actually building wealth?

In this episode, we break down average and median net worth by age so you can see where you stand and what to do next. I’ll also share why most gym owners fall into the trap of focusing on income while ignoring the true scoreboard: net worth.

Whether you’re ahead of the curve or ...

#276

Fresh off the stage and the floor at the Perform Better Chicago Summit, I’m sharing 5 powerful takeaways that really hit home plus one big overall lesson that’s bigger than business.
Whether you made it to the event or not, these lessons can help you lead better, think sharper, and grow stronger personally and professionally.

Top 5 Nuggets:

• Compare Yourself to Bigger Companies – Brendan Stapleton
  Big companies leave clues...

#275

In this episode, I’m joined by the incredibly insightful Ann Chisolm — a nutrition coach, gym owner, and trail runner who knows what it means to lead with purpose. We unpack everything from personal discipline to practical financial systems, offering a roadmap for creating a business that fuels your life… not the other way around.

Here’s what we cover:

Why having passions outside of work helps you perform better in your busine...

#274

In this bite-sized episode, Billy shares a powerful snippet diving into a hard truth many fitness professionals face but few address directly.

Here’s what you'll learn:

Why the real financial problem usually isn't what you think.

The sneaky trap of avoidance and how it compounds over time.

Why you don’t need permission from anyone to change.

How confronting your financial fears actually makes them smaller.

A simple question to...

#273

In this episode, I share the story of two gym owners. One thriving and one struggling and what made the difference. If you’ve ever felt the pressure of not knowing where your money is going or wondered how to create more financial peace in your business, this one’s for you.

We’ll break down 5 simple but powerful ways to lower money stress without needing a finance degree or a million spreadsheets.

Here’s what you’ll learn:

How...

#272

In this episode, I’m joined by James Allen, former productivity coach and founder of Profit Your Knowledge. We talk about what it really takes to grow your business without burning out.
James shares how applying simple frameworks like the 80/20 Rule and Parkinson’s Law helped him stop spinning his wheels and start scaling smarter. We also dive into why your first (or fifth) funnel might flop and why that’s totally OK.

We also ...

#271

Kevin Dineen is the founder of Structure and the St. Louis Fitness Conference. He got his start at Equinox before launching his first training space—a modest 150 square foot facility in New York City. From those humble beginnings, Kevin built a multi-location business, trained high-level clients (including celebrities), and relocated to St. Louis, where he continues to serve his local community.

In this conversation, we cover:

#270

Guest: Sherman Merricks, Chief Sales Officer at LASSO

In This Episode:

• Paid Ads in the Fitness Industry: Sherman breaks down why paid ads are essential for gym owners and fitness pros looking to expand their reach and generate quality leads.
• The Power of Sales Skills and Training: We discuss how investing in developing your sales skills can help you create lasting relationships with clients and boost your business’ growth...

#269

I recently had the pleasure of being interviewed by Kate Martin, and we had an honest, in-depth conversation about my journey, from having my car repossessed to paying off almost $500,000 in debt, and eventually helping other fitness professionals get financially strong.

We covered a lot including the exact steps I took to climb out of $130K in debt, how I went on to run two gym locations, and why I’m so passionate about coach...

#268

Every master was once a disaster. That’s just one of the powerful insights Brian Keane dropped in this episode as we dive into what it really takes to build a successful fitness business.
Brian, a former schoolteacher turned fitness entrepreneur, author, and podcast host, shares his 12-year journey of building his brand and the marketing principles that helped him scale.

In this episode, we cover:

 ✅ The difference between an ...

#267

In this episode, I had the chance to sit down with fellow BJJer Jordan Edwards, author of Business Jiu-Jitsu, CEO of Mixology (which operates 17 locations and employs 450 people), and a partner in the family investment company, Chart Organization.

Tune into the conversation and hear about:

Navigating Business Challenges: Jordan shares his strategies for navigating difficult situations.

Success in Business: We dive deep into Jo...

#266

Guest: Alison K, Business Coach for Hybrid Health, Fitness, and Wellness Businesses

In This Episode:

• Creative Options for Online Training: Alison explains that online services are only limited by your creativity, whether it’s one-on-one sessions, accountability programs, or subscriptions. There’s no shortage of ways to serve your clients virtually.
• The Power of Blending Offline and Online: We dive into why business owners...

#265 

In this episode of Your Fitness Money Coach Podcast, I’m joined by fitness coach and writer Andrew Coates for a thought-provoking discussion about focusing on the person in front of you, rather than getting caught up in the pressure to "scale."

Andrew dives into the importance of listening to your clients and using their questions to inspire your content. We also talk about the value of investing in yourself, which Andrew see...

#264

Corey Smallwood, owner of Go Performance Clarksburg and Gyminai Fitness Solutions joins me to explore the evolving role of AI in the fitness industry. With 28 years of experience as a coach, speaker, and consultant, Corey brings unique insight into how AI can help fitness professionals save time, enhance client experiences, and stay ahead of the curve.

In this episode, we cover:

• Is using AI in fitness "cheating"?
• Where to...

#263

Today on the show, I’m joined by the incredible Caroline Plambeck. Caroline serves as Team Captain for Studio Grow and is also a passionate studio owner herself. She’s a numbers and spreadsheet expert with a background in accounting, which has allowed her to blend her love for fitness and her financial expertise to create remarkable success.

Caroline’s journey is nothing short of inspiring. She was able to buy into a strugglin...

#262: Success isn't all about flashy moves and quick fixes—it's about consistency, discipline, and a little bit of room to breathe when things go off track. In this episode, Billy breaks down 5 simple but powerful pillars that apply to both fitness and finance.

1. Success is boring: Staying consistent with the basics is the key. No need for shortcuts—get comfortable with repetition.
2. You don’t have to be perfect: Don’t let perfect...

#261: Do you ever feel like you’re running around all day but not making real progress? You're checking things off your to-do list, but at the end of the day, it feels like nothing actually moved forward. In this episode, I break down the difference between being busy vs. being productive and share practical strategies to help you take back control of your time.
If you're a fitness business owner who wants to grow your revenue with...

#260: 

I talk a fair amount about managing cash flow as a Profit Coach. I truly believe it’s the missing piece for many fitness entrepreneurs. With that said, growing revenue is a vital piece of the puzzle. All else being equal, the business with more clients and revenue wins. Of course, it isn’t quite that simple. 

I’m excited to share an interview I did with Hailey Rowe. 

Hailey is a marketi...

#259: In this episode, I share the unexpected story of my laptop crashing right before a big conference—and how that tech meltdown turned into an opportunity for growth. I dive into the lessons learned about staying adaptable, embracing vulnerability, and keeping things simple, even when plans go off the rails.

Key Topics Covered:

• The Unex...