Your Intended Message

Help Your Audience Listen Better Why Curiosity Is the Key to Connection and Leadership

Episode 263 (Meaghan is based in Chicago)

In this conversation with Meaghan Benjamin we explore:

• The difference between credibility and rapport — and why both matter in leadership.

• How communication habits are formed and the importance of adapting them.

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• What it means to practice agile communication in today’s digital world.

• How curi...

How to Ask Better Questions Without Saying "Why?" Stakeholder Whispering: Secret to Better Communication

Episode 262 (Bill is based in New Mexico)

In this conversation with Bill Shander we explore:

• How to uncover what your stakeholders really need—beyond what they ask for

• Why your first idea is often just an automated response

• How to apply the Socratic method to guide people toward their own insight

• Why asking “why” dir...

How Video Builds Trust and Your Bottom Line How CEOs can Build Authentic Person Brands that Attract Opportunity

Episode 261 (Alan is based in Oakville, Ontario)

In this conversation with Alan McClaren we explore:

• the power of authentic personal branding for CEOs and business leaders

• how a Brand DNA session transforms fear into clarity and confidence

• why video is the most scalable and trustworthy communication tool today

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Instead of Call-to-Action Do this Inside-Out vs. Outside-In Marketing

Episode 260 (James is based in California)

In this conversation with James Hipkin we explore:

• The difference between inside-out and outside-in marketing—and why it matters.

• Why empathy is a marketer’s most powerful asset.

• How to design a website that confirms, not converts.

• The fatal flaw in “call to action” and what to say instead.

• How to create “p...

Networking for Introverts: Break the Ice Confidently Transform your Networking Mindset from Sales to Service

Episode 259 (Michael is based near Atlanta)

In this conversation we explore:

1. Why networking should focus on giving rather than receiving.

2. How to build trust through active listening.

3. The FORM method to start conversations naturally.

4. How to practice introductions and grow more confident.

5. Why handwritten thank you ...

Vocal Confidence: The Hidden Key to Leadership Voice Training Tips for Team Leaders and Executives

Episode 258 (Tina is based in Florida)

In this conversation we explore…

• …why voice pitch influences leadership credibility and income.

• …how vocal qualities like tempo and sonority affect trust.

• …the cultural biases and perceptions surrounding vocal fry.

• …how to warm up your voice quickly and effectively before a speech.

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How to Create a Sense of Belonging at Work Retain Talent and Boost Innovation with Cross-Generational Mentoring

Episode 257 (Summer is based in Washington DC)

In this conversation we explore…

1. Why traditional mentorship models are no longer effective in today’s multigenerational workforce

2. How a horizontal mentorship model fosters mutual respect and learning

3. The psychological need for belonging and how it fuels engagement a...

Stop Outsourcing Culture to HR From Toxic to Terrific: Small moments create big shifts

Episode 256 (Mike is based in Canmore, Alberta)

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In this conversation we explore:

• The difference between workplace culture and humor—and how humor supports culture.

• Why culture is a company’s number one competitive advantage.

• The visible and invisible signs of strong or weak workplace culture.

• The impact of leadership on shaping a...

Podcasting vs. Radio: Carl Richards Explains the Big Shift The Secrets to Sound Bites: Make Your Message Memorable

Episode 255 (Carl is based in Gananoque, Ontario)

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In this conversation, we explore:

1. The evolution from radio to podcasting—what changed, what remained.

2. The core differences between scheduled radio and on-demand podcasting.

3. Why defining your podcast’s purpose is the most important first step.

4. The myth ...

Accounting Myths That Sink Small Businesses How to Forecast Cash Flow and Stop Guessing

Episode 254 (David is based in Salt Lake City, Utah)

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In this conversation we explore…

1. Why traditional accounting fails to protect small businesses.

2. How cash flow differs from accounting and why it matters more.

3. The danger of relying on profit and loss statements alone.

4. How to recognize early warning signs of cash trouble.

5. Why...

Executive Branding: It's More than a Logo Build Your Leadership Brand from the Inside Out

Episode 253 (Lesley is based in Monterey, California)

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In this conversation, we explore…

1. …why executive branding goes far beyond personal image or a logo.

2. …how to define what you want to be known for—and why that matters.

3. …why an integrated branding approach across a team amplifies leadership impact.

4. …the internal journey of di...

The Emotional Secret to Better Sales Conversations Why Raising Your Prices Could Be the Fastest Way to Grow Your Business

Episode 252 (Robin is based in the UK)

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In this conversation, we explore:

• Why so many business owners undercharge—and how to fix it

• How fear of rejection limits pricing and profitability

• The fastest path to growing your business (hint: it’s not more marketing)

• What it really means to sell result...

How to stay sane in a noisy world Instead of digital minimalism consider this alternative

Episode 251 (Craig is based in Grand Rapids Michigan)

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In this conversation with Craig Mattson we explore:

• Why acknowledging digital overwhelm is the first step toward healthier communication.

• The limitations of digital minimalism and the need for digital flexibility.

• Six communication modes professionals rely on to cope with di...

Common Linkedin mistakes you can avoid Build a Linkedin Network that generates revenue

Episode 250 (Daniel is based in Israel)

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In this conversation, we explore…

• Why your personal LinkedIn profile is more valuable than your company page

• The truth about connection quantity vs. quality

• How to turn LinkedIn invitations into sales conversations

• Why vanity metrics won’t grow your business

• When and why not to post on L...

Identify the core truth of your marketing message Avoiding Confirmation Bias in Your Messaging

Episode 249 (Saffana is based in London, England)

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In this conversation we explore…

• How audience mindset shapes effective copywriting
• Discovering your brand’s core truth
• Using timing strategically to enhance marketing results
• The hidden influence of confirmation bias in marketing
• Leveraging data to uncover actionable audience in...

The Myth of Brand Loyalty Herd, Habit, Hassle: The Science Behind Consumer Behavior

Episode 248 (Ethan is based in Boulder, Colorado)

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In this conversation we explore:

• The science behind consumer behavior and brand growth.

• Why brand loyalty is often misunderstood and overrated.

• How frequency of purchase correlates directly with customer numbers.

• Three core factors driving purchasing decisions: Herd, Habit, and Hass...

What to Say (and Not Say) to Someone Facing a Health Crisis Navigating Tough Conversations: Lessons from a Cancer Warrior

Episode 246 (Deb is based in Atlanta, Georgia

In this conversation we explore:

1. How to communicate effectively during a personal crisis
2. The challenges of sharing personal health struggles with others
3. Why specificity in communication leads to better support
4. How to support someone facing a serious illness in a...

Selling Digital Solutions: Lessons for Microsoft Partners

Episode 245 (Rick is based in the Toronto area)

In this conversation we explore:

• How the buyer journey has changed – Why modern buyers are 80-90% through the process before engaging with sales.
• The importance of adapting sales presentations – How to tailor messaging for Microsoft, ISVs, SI partners, and end customers.
• Why sales professionals must become guides, not just...

Beyond SEO: The Seven Stages of Marketing Success How Perception Shapes Marketing (More Than Facts Do)

Episode 244 (George is based in the Toronto area)

In this conversation we explore:

• The concept of holistic digital marketing and how it differs from traditional marketing approaches.
• The seven stages of the customer journey and why businesses should focus beyond conversion.
• The role of client advocacy and how turning customer...