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March 11, 2025 52 mins

In this energized episode of the 'Your Message Received' podcast, host John Duffin dives into an inspiring conversation with Marcelo Salup, a dynamic business leader, CMO, global traveler, and seasoned expert, about discovering, sharing, and maintaining your true voice in the business world.

Marcelo shares captivating stories from his unique career path that took him from architecture to advertising, including his groundbreaking work on iconic brands like Diet Coke and McDonald's. He emphasizes the power of continuous learning, adaptability, and authenticity in effective leadership, boldly challenging the "age-cliched" barriers we often face.

Additionally, Marcelo reveals his entrepreneurial insights, the vital role of age and experience in thriving startups, and his love for people photography. This engaging discussion showcases the significance of empathy, inclusivity, and the importance of staying teachable throughout your professional journey.

00:38 Introducing Today's Guest: Marcelo Salup

03:32 Marcelo's Journey into Advertising

05:23 Early Career Highlights and Challenges

11:18 Mentorship and Inclusivity in the Workplace

25:34 Living Authentically

27:32 The Creative vs. Business Dilemma

30:54 Age and Entrepreneurship

33:34 Lessons from Experience

42:09 Defining Authenticity

50:14 Conclusion and Contact Information

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