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February 18, 2025 7 mins

Damien discusses the recent rebranding of YNAB (You Need A Budget) and the introduction of the term 'spendfulness.' He critiques the effectiveness of this new term and argues for a return to the straightforward concept of budgeting. He expresses his love for YNAB while highlighting its identity crisis and the need for clarity in its messaging.

00:00 YNAB Reinvents Itself

00:44 YNAB Invents A Word

03:30 Stop Tricking People into Budgeting

05:20 YNAB's Identity Crisis

06:22 Please Join the YNAB Cult

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