July 1, 2025 • 15 mins
Let's dive into the belief that we have to work harder to earn more in our businesses... Something I struggled with myself. I share how our self-worth and ability to receive income aren’t tied to nonstop productivity, and why allowing yourself to rest is so important. I break down how to let go of hustle culture and embrace receiving with ease, not guilt. You’ll learn practical mindset shifts, how to release pressure, and why aligned action is more powerful than “doing more.” Join me as we rewrite the story around money and success so you can truly thrive!
Cashflow Calculator: https://aimeecerka.com/cashflow
For the full transcript and all links mentioned, see the blog post: https://aimeecerka.com/215
Mark as Played
Transcript
Episode Transcript
Available transcripts are automatically generated. Complete accuracy is not guaranteed.
(00:00):
If you believe that you've gottawork harder or keep doing the work to
(00:03):
receive money, receive revenue in yourbusiness, this episode is gonna change
everything for you because your worthand your ability to receive revenue
isn't measured by how much you produce.
Receiving.
It's not something that you earn.
It's something that you allow.
So if you feel guilty resting, ifyou're constantly doing things all the
(00:27):
time, super productive and strivingto feel like you deserve the support
or success that you actually want,this conversation is going to help
you rewrite that story starting today.
And I will tell you thisfrom personal experience.
Been there, done that.
This was exactly me.
So much changed when Iunderstood this concept, so,
(00:51):
so excited for you to to hear.
Let's get to it.
This is the Your Money Your LifePodcast, the show where I help
female entrepreneurs go fromstress and struggle to unstoppable.
Here we blend step-by-step strategy,mindset, work, and emotional regulations
(01:11):
so you can create unstoppable finances,build an unstoppable business, and
truly enjoy your unstoppable life.
It's time to take my wisdom, myexpertise, to help you simplify
money and go beyond the numbers.
I'm your host, Aimee Circa.
Welcome.
I'm so glad you're here.
(01:32):
Welcome back to the YourMoney Your Life Podcast.
I'm your host, Aimee Cerka.
Today we are talking about thebelief that we have to work harder.
We have to do these thingsto be able to receive income,
revenue, and here's the thing.
This is something thatI thought myself, right?
(01:54):
Like we have to keep working.
We have to keep doing these things.
Even though I had evergreen systemsin place, like this podcast here and
this, and like blog, YouTube, allof those channels, those platforms,
those things that are out there.
That I know that peoplebinge all the time.
You can go back and listen to so many.
I mean, we're at 215, episode 215now, so you have 214 episodes alone on
(02:19):
the podcast, much less the video showthat I hosted for years before that.
Like there's so much there for youto be able to rece, like consume the
content that I've given you, right.
But I felt like I hadto continue to do more.
And if I didn't do more that Iwouldn't be seen and it wouldn't work.
And then I couldn't make the moneythat I wanted to in my business.
(02:40):
And today we're talking abouthow that is absolutely not true.
The shift that I made thatmakes all the difference.
Okay.
So much of this work that we're doing,right, it we're almost justifying.
To being able to receive, right?
If I do this, then that meansI'm worthy of receiving.
(03:04):
We've tied our sense of worth orour income level to our productivity
because we've heard so manytimes that rest equals laziness.
Or if we're receiving, without having toput out all this effort, it's cheating
or there's something wrong with you.
(03:24):
How many times do we struggle tocharge our worth because we're
working in our zone of genius.
This comes easy to you, right?
You're doing this thing,it comes easy to you.
You love it.
It's a gift, and people wanna pay you forthat because it doesn't come easy to them.
But we feel like we have to justifywhy we're doing these things.
(03:46):
We are overworking ourselves.
We end up that we are in burnout,and then we wonder why like we're
not making the money that we should.
We're frustrated.
We are resentful of all the peoplewho seem like they're doing less work
and then they're getting more results.
But that's not how you wanna operate.
Yes, you wanna work in your business, youwanna do things because it lights it you
(04:08):
up, it excites you enjoy those things.
But if we're doing it from a place ofshould, that's where the problem comes in.
Before we go any farther, ifyou are totally like, what
are you talking about, Aimee?
The idea that you can receive more withouthaving to do more, then I highly suggest
(04:28):
that you grab my Money Mindset Playbook.
It's got.
12 key shifts that'll help you shiftthe beliefs that are quietly sabotaging
your ability to be supported, to makethe money that you're looking for, your
money mindset, and your life itself.
You can grab it absolutelyfree, AimeeCerka.com/mindset.
(04:51):
Of course, that link is hanging outin the show notes for you as well.
So trying to earn the receiving.
By doing more, we're likework, work, work, work, work.
I have to keep workingto be able to do this.
It's like pouring waterinto a cracked cup.
It's never gonna be full.
That hustle culture that we haveto do more, we have to do these
things, it's very fragile because howquick do we end up in the burnout?
(05:19):
We also end up, when we do this,we keep moving the finish line.
So you set a goal, let'ssay 5K months, right?
Set the goal for the 5K monthsand you hit the 5K months.
But do you stop and rest andsit and celebrate in that?
Or do we just set the next goal?
We move the finish line.
So like you never feel likeyou've done enough because.
(05:41):
There's always more to do, and yes, wewant to have goals and we want to do those
things, and we want to continue to grow,but it's not from that like we have to.
So the way that we approach this,the way that we talk about this, is
it's an energetic thing, and thisalso makes all the difference and the
(06:04):
energy that you're putting out whenyou do make offers for your audience.
Okay.
So we talked a littlebit about the podcast.
I'm gonna use myself asan example here on this.
I have my podcast, I have the email list.
I have so many things that I've given.
We've done free masterclasses, all of those things.
I've got another one that I'mplanning right now, and that is a
(06:25):
give, that's your giving channel.
Okay.
And I do that because I give value.
And there's not the expectation to,like, if you can give without the
expectation that you have to receiveand you have to receive right now,
there's gonna be so much power in that.
(06:47):
Like it frees up your energy and thatneediness, the clinginess is different.
Okay?
Here, I'll show you the difference.
All right?
If you say, I need $5,000 versusI want $5,000, say it to yourself.
Do you feel the difference?
The need feels heavier,but the want is playful.
(07:11):
It, it's light.
You do this with your content as well.
If you are posting, if you're sendingemails, if you're putting out podcast
episodes, if you're hosting webinars,if you're doing sales calls, all of
those things with this need energyand like, I'm doing this so that I
can receive, that energy shows up.
It's not clean.
(07:35):
And you put pressure on yourself too.
We put pressure on ourselves.
We put pressure on ouraudience, and they feel that.
So if you can show up and wegive giving channel, right?
We're, we're giving that information.
And I know that there are people whoare never going to choose to work with
me, but I give in the hopes that it'sstill, like it changes their life.
(08:02):
I truly hope that for you, I know that wecan get results so much faster and we can
do all those things if we work together.
And I'd love to support you.
I'll share in a minute, you know,like the unstoppable experience is
my favorite way to do that becauseit gives us the time and space, but
we've got other options as available aswell, because I know that everybody can
start with the unstoppable experience.
(08:22):
So it's, I'm there to support you,but it's not tied to a have to.
But then at the same time.
Your receiving is separate, so if you'relistening, podcast listening, right?
Like it's a separate river,
we're gonna blend.
Okay?
Now we had water.
(08:42):
In the other metaphor, we'renot blending it completely.
It's a separate thing.
And I can receive from work that I'vedone, somebody can go listen to like
the first episodes on the podcast.
A, it should probably be a confidenceboost for in you, for you and
like, and how far we've come.
Actually, really like thefirst live video I ever did.
(09:03):
Like that should be aconfidence boost for you, right?
But I can receive something.
Somebody can watch it.
Somebody can listen to it, somebody canfind that and be like, yes, I'm ready.
I wanna work with Aimee and Ican receive without doing work.
Right?
Because it was already in the past.
(09:24):
And there can be people that findme on LinkedIn and we can connect
or whatever, and they're like,they'll see my profile and they
don't even have to consume anything.
Right?
What if that was a possibility?
You didn't do a single thing,your profile set up, so I
guess you did one thing there,
but they find you and it's,oh my gosh, you're everything
(09:47):
that I've been looking for.
How can I work with you?
And they buy your top package.
What if that happened?
We have to untangle the need tokeep doing things and be productive
with our worthiness to receive.
(10:07):
And this is so much of the work thatwe do within the offense, because
I don't know about you growingup, you know, raised by humans.
I'm a human school.
We can talk about the influence thatschool has had traditional public
school has had on so many of us, right?
Media.
And then we've got the businessentrepreneurship industry telling
you like, this is the solution.
(10:28):
You gotta have this 57 step funnel.
You have to be on TikTok, you haveto be doing Instagram reels, you
have to be running Facebook ads,all of those different things.
We should do this, you should do that.
This is the key to success.
And all of those strategies work.
They all work, but it'sif they will work for you.
And the problem hasbecome that we get stuck.
(10:51):
Feeling like we have to domore, we have to do more.
We have to do more.
So when you can listen and trulyoperate from an inner knowing, this
is the way that I'm gonna operate mybusiness, there's also a knowing like,
this is the way I'm gonna want, thisis the way I wanna operate my business.
So this is the way it's going to work.
This is not traditional corporate America.
(11:12):
This is not nine to five.
You are an entrepreneur.
You get to build your business the waythat you know that you want to build
your business and it's gonna work.
You have to believe that for yourself.
But when you get to that inner knowingand you can understand that you don't
feel pulled by all the different thingslike I should do that should do that.
(11:34):
Like there's still the productivity,like I need to be doing more.
Like it's still a thing that showsup, but now we know how to handle it.
And it doesn't take you out forever.
You don't make an investment thatyou didn't really wanna make.
You don't waste a week or two buildingthis thing that you didn't really wanna
(11:55):
do because you know, and you have thatclear path that it's not about the
productivity, it's not about doing more,it's about doing the aligned things, but
doing it from a place of alignment sothat you can receive out of alignment.
(12:15):
Like you are worthy ofsuccess because you are here.
You don't have to earn it.
The God of the universe createdeverything, all the birds, like
if he takes care of all the littlebirds, all the ants, why wouldn't
(12:38):
you be worthy of this as well?
No, I'm not saying it's notgonna be without hardship.
Because we all know hardship shows up.
This is why it's unstoppable.
Finance, an unstoppablebusiness, an unstoppable life,
because stuff's gonna show up.
You're gonna be tested.
We're not promised the life ofbutterflies and rainbows, but that
doesn't mean that you're not successful,and we have to untangle that portion.
(13:04):
So if you're constantly feeling likeyou're pushing, you have to fix things.
You have to earn your way.
You have to earn yourworth through the effort.
Let this be your permission to stop.
You don't have to hustleyour way into receiving.
You don't have to hustle yourway into your income goals.
And if that feels hard to believeright now you're not broken,
(13:26):
you just need a better frameworkand the right kind of support.
The Money Mindset Playbook ishere to help you with this.
It's a free resource packed with 12lessons to help you release the beliefs,
behaviors, and emotional patterns thatare keeping you stuck your mindset.
Let's open it up to aligned,peaceful growth and create
(13:49):
that unstoppable mindset.
To grab that absolutelyfree, aimeecerka.com/mindset.
That link's gonna be inthe show notes as well.
But when you're ready to godeeper, this is exactly what we do
inside the Unstoppable experience.
We rewrite.
Your financial identity.
We shift these beliefs.
We create that strategy, the systems, thesimple money systems that work for you and
(14:13):
help you feel safe, receiving, resting,and reaching all of your financial goals.
So
that link to join me insidethe Unstoppable experience is
AimeeCerka.com/unstoppable.
Again, both links arein the show notes below.
I had love to hear fromyou on this episode.
What resonated?
(14:33):
What takeaways did you have?
Send me a message atAimee Cerka on Instagram.
That's it for now.
We'll see you next time.
If you love today's episode,make sure to subscribe wherever
you like to listen to podcasts.
That way you'll receive new episodesright when they are released.
Then leave a rating and review.
It helps amazing people just like you.
(14:55):
Find the show faster.
We'll see you next week.
If you believe that you've gottawork harder or keep doing the work to
(00:03):
receive money, receive revenue in yourbusiness, this episode is gonna change
everything for you because your worthand your ability to receive revenue
isn't measured by how much you produce.
Receiving.
It's not something that you earn.
It's something that you allow.
So if you feel guilty resting, ifyou're constantly doing things all the
(00:27):
time, super productive and strivingto feel like you deserve the support
or success that you actually want,this conversation is going to help
you rewrite that story starting today.
And I will tell you thisfrom personal experience.
Been there, done that.
This was exactly me.
So much changed when Iunderstood this concept, so,
(00:51):
so excited for you to to hear.
Let's get to it.
This is the Your Money Your LifePodcast, the show where I help
female entrepreneurs go fromstress and struggle to unstoppable.
Here we blend step-by-step strategy,mindset, work, and emotional regulations
(01:11):
so you can create unstoppable finances,build an unstoppable business, and
truly enjoy your unstoppable life.
It's time to take my wisdom, myexpertise, to help you simplify
money and go beyond the numbers.
I'm your host, Aimee Circa.
Welcome.
I'm so glad you're here.
(01:32):
Welcome back to the YourMoney Your Life Podcast.
I'm your host, Aimee Cerka.
Today we are talking about thebelief that we have to work harder.
We have to do these thingsto be able to receive income,
revenue, and here's the thing.
This is something thatI thought myself, right?
(01:54):
Like we have to keep working.
We have to keep doing these things.
Even though I had evergreen systemsin place, like this podcast here and
this, and like blog, YouTube, allof those channels, those platforms,
those things that are out there.
That I know that peoplebinge all the time.
You can go back and listen to so many.
I mean, we're at 215, episode 215now, so you have 214 episodes alone on
(02:19):
the podcast, much less the video showthat I hosted for years before that.
Like there's so much there for youto be able to rece, like consume the
content that I've given you, right.
But I felt like I hadto continue to do more.
And if I didn't do more that Iwouldn't be seen and it wouldn't work.
And then I couldn't make the moneythat I wanted to in my business.
(02:40):
And today we're talking abouthow that is absolutely not true.
The shift that I made thatmakes all the difference.
Okay.
So much of this work that we're doing,right, it we're almost justifying.
To being able to receive, right?
If I do this, then that meansI'm worthy of receiving.
(03:04):
We've tied our sense of worth orour income level to our productivity
because we've heard so manytimes that rest equals laziness.
Or if we're receiving, without having toput out all this effort, it's cheating
or there's something wrong with you.
(03:24):
How many times do we struggle tocharge our worth because we're
working in our zone of genius.
This comes easy to you, right?
You're doing this thing,it comes easy to you.
You love it.
It's a gift, and people wanna pay you forthat because it doesn't come easy to them.
But we feel like we have to justifywhy we're doing these things.
(03:46):
We are overworking ourselves.
We end up that we are in burnout,and then we wonder why like we're
not making the money that we should.
We're frustrated.
We are resentful of all the peoplewho seem like they're doing less work
and then they're getting more results.
But that's not how you wanna operate.
Yes, you wanna work in your business, youwanna do things because it lights it you
(04:08):
up, it excites you enjoy those things.
But if we're doing it from a place ofshould, that's where the problem comes in.
Before we go any farther, ifyou are totally like, what
are you talking about, Aimee?
The idea that you can receive more withouthaving to do more, then I highly suggest
(04:28):
that you grab my Money Mindset Playbook.
It's got.
12 key shifts that'll help you shiftthe beliefs that are quietly sabotaging
your ability to be supported, to makethe money that you're looking for, your
money mindset, and your life itself.
You can grab it absolutelyfree, AimeeCerka.com/mindset.
(04:51):
Of course, that link is hanging outin the show notes for you as well.
So trying to earn the receiving.
By doing more, we're likework, work, work, work, work.
I have to keep workingto be able to do this.
It's like pouring waterinto a cracked cup.
It's never gonna be full.
That hustle culture that we haveto do more, we have to do these
things, it's very fragile because howquick do we end up in the burnout?
(05:19):
We also end up, when we do this,we keep moving the finish line.
So you set a goal, let'ssay 5K months, right?
Set the goal for the 5K monthsand you hit the 5K months.
But do you stop and rest andsit and celebrate in that?
Or do we just set the next goal?
We move the finish line.
So like you never feel likeyou've done enough because.
(05:41):
There's always more to do, and yes, wewant to have goals and we want to do those
things, and we want to continue to grow,but it's not from that like we have to.
So the way that we approach this,the way that we talk about this, is
it's an energetic thing, and thisalso makes all the difference and the
(06:04):
energy that you're putting out whenyou do make offers for your audience.
Okay.
So we talked a littlebit about the podcast.
I'm gonna use myself asan example here on this.
I have my podcast, I have the email list.
I have so many things that I've given.
We've done free masterclasses, all of those things.
I've got another one that I'mplanning right now, and that is a
(06:25):
give, that's your giving channel.
Okay.
And I do that because I give value.
And there's not the expectation to,like, if you can give without the
expectation that you have to receiveand you have to receive right now,
there's gonna be so much power in that.
(06:47):
Like it frees up your energy and thatneediness, the clinginess is different.
Okay?
Here, I'll show you the difference.
All right?
If you say, I need $5,000 versusI want $5,000, say it to yourself.
Do you feel the difference?
The need feels heavier,but the want is playful.
(07:11):
It, it's light.
You do this with your content as well.
If you are posting, if you're sendingemails, if you're putting out podcast
episodes, if you're hosting webinars,if you're doing sales calls, all of
those things with this need energyand like, I'm doing this so that I
can receive, that energy shows up.
It's not clean.
(07:35):
And you put pressure on yourself too.
We put pressure on ourselves.
We put pressure on ouraudience, and they feel that.
So if you can show up and wegive giving channel, right?
We're, we're giving that information.
And I know that there are people whoare never going to choose to work with
me, but I give in the hopes that it'sstill, like it changes their life.
(08:02):
I truly hope that for you, I know that wecan get results so much faster and we can
do all those things if we work together.
And I'd love to support you.
I'll share in a minute, you know,like the unstoppable experience is
my favorite way to do that becauseit gives us the time and space, but
we've got other options as available aswell, because I know that everybody can
start with the unstoppable experience.
(08:22):
So it's, I'm there to support you,but it's not tied to a have to.
But then at the same time.
Your receiving is separate, so if you'relistening, podcast listening, right?
Like it's a separate river,
we're gonna blend.
Okay?
Now we had water.
(08:42):
In the other metaphor, we'renot blending it completely.
It's a separate thing.
And I can receive from work that I'vedone, somebody can go listen to like
the first episodes on the podcast.
A, it should probably be a confidenceboost for in you, for you and
like, and how far we've come.
Actually, really like thefirst live video I ever did.
(09:03):
Like that should be aconfidence boost for you, right?
But I can receive something.
Somebody can watch it.
Somebody can listen to it, somebody canfind that and be like, yes, I'm ready.
I wanna work with Aimee and Ican receive without doing work.
Right?
Because it was already in the past.
(09:24):
And there can be people that findme on LinkedIn and we can connect
or whatever, and they're like,they'll see my profile and they
don't even have to consume anything.
Right?
What if that was a possibility?
You didn't do a single thing,your profile set up, so I
guess you did one thing there,
but they find you and it's,oh my gosh, you're everything
(09:47):
that I've been looking for.
How can I work with you?
And they buy your top package.
What if that happened?
We have to untangle the need tokeep doing things and be productive
with our worthiness to receive.
(10:07):
And this is so much of the work thatwe do within the offense, because
I don't know about you growingup, you know, raised by humans.
I'm a human school.
We can talk about the influence thatschool has had traditional public
school has had on so many of us, right?
Media.
And then we've got the businessentrepreneurship industry telling
you like, this is the solution.
(10:28):
You gotta have this 57 step funnel.
You have to be on TikTok, you haveto be doing Instagram reels, you
have to be running Facebook ads,all of those different things.
We should do this, you should do that.
This is the key to success.
And all of those strategies work.
They all work, but it'sif they will work for you.
And the problem hasbecome that we get stuck.
(10:51):
Feeling like we have to domore, we have to do more.
We have to do more.
So when you can listen and trulyoperate from an inner knowing, this
is the way that I'm gonna operate mybusiness, there's also a knowing like,
this is the way I'm gonna want, thisis the way I wanna operate my business.
So this is the way it's going to work.
This is not traditional corporate America.
(11:12):
This is not nine to five.
You are an entrepreneur.
You get to build your business the waythat you know that you want to build
your business and it's gonna work.
You have to believe that for yourself.
But when you get to that inner knowingand you can understand that you don't
feel pulled by all the different thingslike I should do that should do that.
(11:34):
Like there's still the productivity,like I need to be doing more.
Like it's still a thing that showsup, but now we know how to handle it.
And it doesn't take you out forever.
You don't make an investment thatyou didn't really wanna make.
You don't waste a week or two buildingthis thing that you didn't really wanna
(11:55):
do because you know, and you have thatclear path that it's not about the
productivity, it's not about doing more,it's about doing the aligned things, but
doing it from a place of alignment sothat you can receive out of alignment.
(12:15):
Like you are worthy ofsuccess because you are here.
You don't have to earn it.
The God of the universe createdeverything, all the birds, like
if he takes care of all the littlebirds, all the ants, why wouldn't
(12:38):
you be worthy of this as well?
No, I'm not saying it's notgonna be without hardship.
Because we all know hardship shows up.
This is why it's unstoppable.
Finance, an unstoppablebusiness, an unstoppable life,
because stuff's gonna show up.
You're gonna be tested.
We're not promised the life ofbutterflies and rainbows, but that
doesn't mean that you're not successful,and we have to untangle that portion.
(13:04):
So if you're constantly feeling likeyou're pushing, you have to fix things.
You have to earn your way.
You have to earn yourworth through the effort.
Let this be your permission to stop.
You don't have to hustleyour way into receiving.
You don't have to hustle yourway into your income goals.
And if that feels hard to believeright now you're not broken,
(13:26):
you just need a better frameworkand the right kind of support.
The Money Mindset Playbook ishere to help you with this.
It's a free resource packed with 12lessons to help you release the beliefs,
behaviors, and emotional patterns thatare keeping you stuck your mindset.
Let's open it up to aligned,peaceful growth and create
(13:49):
that unstoppable mindset.
To grab that absolutelyfree, aimeecerka.com/mindset.
That link's gonna be inthe show notes as well.
But when you're ready to godeeper, this is exactly what we do
inside the Unstoppable experience.
We rewrite.
Your financial identity.
We shift these beliefs.
We create that strategy, the systems, thesimple money systems that work for you and
(14:13):
help you feel safe, receiving, resting,and reaching all of your financial goals.
So
that link to join me insidethe Unstoppable experience is
AimeeCerka.com/unstoppable.
Again, both links arein the show notes below.
I had love to hear fromyou on this episode.
What resonated?
(14:33):
What takeaways did you have?
Send me a message atAimee Cerka on Instagram.
That's it for now.
We'll see you next time.
If you love today's episode,make sure to subscribe wherever
you like to listen to podcasts.
That way you'll receive new episodesright when they are released.
Then leave a rating and review.
It helps amazing people just like you.
(14:55):
Find the show faster.
We'll see you next week.
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If you've ever wanted to know about champagne, satanism, the Stonewall Uprising, chaos theory, LSD, El Nino, true crime and Rosa Parks, then look no further. Josh and Chuck have you covered.
My Favorite Murder with Karen Kilgariff and Georgia Hardstark
My Favorite Murder is a true crime comedy podcast hosted by Karen Kilgariff and Georgia Hardstark. Each week, Karen and Georgia share compelling true crimes and hometown stories from friends and listeners. Since MFM launched in January of 2016, Karen and Georgia have shared their lifelong interest in true crime and have covered stories of infamous serial killers like the Night Stalker, mysterious cold cases, captivating cults, incredible survivor stories and important events from history like the Tulsa race massacre of 1921. My Favorite Murder is part of the Exactly Right podcast network that provides a platform for bold, creative voices to bring to life provocative, entertaining and relatable stories for audiences everywhere. The Exactly Right roster of podcasts covers a variety of topics including historic true crime, comedic interviews and news, science, pop culture and more. Podcasts on the network include Buried Bones with Kate Winkler Dawson and Paul Holes, That's Messed Up: An SVU Podcast, This Podcast Will Kill You, Bananas and more.
The Joe Rogan Experience
The official podcast of comedian Joe Rogan.