Digital First, Story Forward: Inside Levine Museum’s Audio Strategy

Franky Abbott, Chief Content Strategist at Levine Museum of the New South, joins Your Next Chapter to explore how museums can harness podcasting to reach audiences far beyond their walls. Recorded live at the American Alliance of Museums conference, this conversation dives into Levine’s “digital first” strategy, the creative process behind the award-winning Our New South podcast, and how trust, storytelling, and teamwork drive their national impact. Whether you’re in the cultural sector or the world of audio or not, this episode offers a compelling look at what’s possible when museums embrace the power of podcasting. Listen to Levine Museum Of The New South's podcast, Our New South, here: https://www.museumofthenewsouth.org/digital/our-new-south-podcast/