Your Path to Book Publishing

Your Path to Book Publishing

You've poured your heart into writing your book for the past six months or more, and now you're eager to share it with the world. But a quick Google search on how to publish a book has left you overwhelmed with questions: Should I self-publish? Is traditional publishing better? What about hybrid publishing? Which path is the best one for my book and my business? You understand the power of publishing your book — it could instantly boost your credibility and attract new clients. You’re acutely aware that every day your book remains unpublished, you remain invisible to the people who need what you offer. But because you’re stuck handling 80% or more of your business's day-to-day operations behind the scenes, finding time to publish, market, and sell your book has felt impossible. Until now. Because picture this: what if you could publish your book within the next six months, get hundreds of people excited to buy your book before it even launches, and turn it into a powerful tool that not only increases sales but streamlines your marketing efforts but also gets new leads reaching out to you without running expensive ad campaigns, cold prospecting new leads, or attending (another) boring industry conference? For the past decade, our team at Juxtabook has helped non-fiction authors just like you navigate the publishing industry and choose the best path to publish, launch, and sell your book based on your specific business goals. Unlike other podcasts that focus only on one path to publish or on how to market a book after it’s published, we’ll guide you through the five phases of the book publishing journey from start to finish so you can publish your book, turn it into the ultimate business card, and use it to build your legacy. Join Zach Kristensen for weekly bite-sized episodes to learn how we’ve helped independent authors just like you discover the right path to become a best-selling author, double their speaking fees, establish themselves as industry authorities, and sell over 10,000 books in their first year — so you can do the same. Hit play and let’s dive in.

Episodes

April 28, 2025 11 mins

If you want to sell more books on Amazon, you're not alone—but you might be focusing on the wrong things.

In this actionable episode of Your Path to Publish, we cut through the noise and share the five strategies that actually move the needle when it comes to promoting your book on Amazon. Whether you're overwhelmed by options or not sure where to start, this episode is your guide to using Amazon the right way.

BY THE TIME ...

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Writing a book can feel like running a marathon with no finish line in sight. Starting is easy, but staying motivated? That’s the real challenge.

In this episode of Your Path to Publish, we’re tackling why motivation fizzles out, how to hack your brain to keep writing, and actionable strategies to help you cross that finish line.

BY THE TIME YOU FINISH LISTENING, YOU’LL LEARN:

  • The science behind why your motivation fades (and how ...
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Episode Description:

Your book is full of brilliant ideas, but without a clear theme, it might feel scattered or incomplete. In this episode of Your Path to Publish, we’re diving into how to find, develop, and refine your nonfiction book theme so it’s cohesive, compelling, and memorable.

BY THE TIME YOU FINISH LISTENING, YOU’LL LEARN:

  • Why your theme is the glue that holds your book together
  • How to uncover the core message you want ...
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You could have the most incredible book, but if your marketing isn’t working, it won’t sell. Many authors struggle with marketing—whether it’s not knowing where to start, feeling like they’re talking about themselves too much, or simply running out of momentum after launch.

In this episode, we’ll break down the biggest book marketing mistakes and give you actionable strategies to build awareness, sell more books, and create long-ter...

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Have you ever thought, There are too many books out there—why would anyone want mine? Or I need to keep my ideas secret so no one steals them?

If so, you’re not alone. But these thoughts come from a scarcity mindset, which can hold you back from finishing and successfully launching your book.

In this episode of Your Path to Publish, we’re breaking down the scarcity vs. abundance mindset—and how shifting to an abundant perspective can...

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You've spent months (or years) writing your book, and now you're ready to publish—but how? Traditional publishing, self-publishing, hybrid publishing... and now indie publishing?

Indie publishing is a rising path for authors who want creative control, professional support, and higher royalties—but how does it differ from self-publishing? And is it really the best choice for your book?

In this episode, we’re breaking down ev...

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Have you ever struggled with writer’s block, spent hours editing, or wished you had a personal assistant to help with brainstorming? AI-powered writing tools have transformed how books are written—making the process more efficient, creative, and enjoyable. But how can you use them effectively as an author?

In this episode of Your Path to Publish, we explore how AI is reshaping the writing world and the best tools to enhance your wor...

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Can your book title pass the one-second test?

In today's episode of Your Path to Publish, we break down why your book's title is more than just a name—it's your first (and often only) chance to hook a reader.

BY THE TIME YOU FINISH LISTENING, YOU'LL LEARN:

  • What the one-second rule is—and why it matters
  • 3 essential principles for crafting a compelling nonfiction book title
  • Real-world examples of titles that captiv...
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Thinking about hybrid publishing for your book? It promises the perks of traditional publishing with the freedom of self-publishing—but is it the right fit for you?

In this episode, we’re diving into what hybrid publishing really is, the pros and cons, and how to avoid falling into the trap of vanity presses. If you're exploring your publishing options, you won't want to miss this!

BY THE TIME YOU FINISH LISTENING, YOU’LL L...

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Feeling overwhelmed by your nonfiction book project? You’re the expert on your topic, but when you sit down to write, it feels like you’re losing direction. Where should you focus? How deep should you go? You’re not alone—and the solution might be simpler than you think.

In this episode, we’re diving into how a solid nonfiction book outline can simplify your writing process, eliminate writer’s block, and help you craft an engaging, ...

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Feeling overwhelmed about marketing your book? Whether you’re launching your first book or trying to boost sales for an existing one, a clear strategy makes all the difference.

In this episode, we’ll break down how to create a book marketing plan that fits your goals and audience—plus 10 proven tactics you can start using today.
BY THE TIME YOU FINISH LISTENING, YOU’LL LEARN:

  • The four essential steps to creating a book market...
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Imagine pouring your heart into writing your book, only to hear back from an agent or publisher that it feels too thin, too long, or overwhelming. What went wrong? It might not be your content—it could be your word count.

In this episode, we’re diving into why word count matters more than you think. From reader engagement to marketability and even your publishing options, the length of your manuscript plays a bigger role than you re...

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Your book has the potential to change lives—but only if people know about it. At the heart of every successful author and book is a strong, authentic author brand that resonates with readers.

In this episode of Your Path to Publish, we’re diving deep into the essentials of building a brand that connects with your audience, aligns with your message, and amplifies your impact.

BY THE TIME YOU FINISH LISTENING, YOU’LL LEARN:

  • What an ...
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Dreaming of seeing your name on the cover of a book? Whether you’re aiming for bestseller status or want to share your story with the world, understanding the publishing process is essential.

In this episode of Your Path to Publish, we’re breaking down the step-by-step process of turning your manuscript into a published book. From perfecting your draft to pitching literary agents or exploring self-publishing, this episode is your ro...

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Are you ready to write a nonfiction book that captivates readers, solves their problems, and builds your authority? Whether you’re starting fresh or refining your next big idea, this episode is your ultimate guide to crafting a successful nonfiction book.

In this episode of Your Path to Publish, we break down the complete process of nonfiction writing—from choosing the perfect topic to publishing and marketing your masterpiece.

BY TH...

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As we kick off a new year, many of us are setting goals and resolutions. But what if we approached this differently—focusing not just on outcomes but on growth, creativity, and learning through failure?

In this episode, we’re exploring what it means to be a fearless author: setting bold goals, embracing failure as a teacher, and carving out space for creative exploration without limits.

BY THE TIME YOU FINISH LISTENING, YOU’LL LEARN:

...
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    Do you want to build a meaningful author journey in 2025?

    In this reflective episode, we close out the year by exploring three powerful themes that can transform your writing journey: Gratitude, Mentorship, and Ambition.

    These aren’t just buzzwords—they’re the foundation for staying grounded, building strong connections, and pushing forward in your author career.

    BY THE TIME YOU FINISH LISTENING, YOU’LL LEARN:

    • How a simple gratitud...
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    Navigating today’s expansive publishing landscape can feel overwhelming, especially with the rising popularity of hybrid publishing. This model blends elements of traditional and self-publishing, but is it the right path for you and your book?

    In this episode, we demystify hybrid publishing, exploring its key features, advantages, and challenges. Whether you’re curious about retaining your rights, maximizing royalties, or offloading...

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    Are you feeling stuck or unsure about the direction of your book? It might be because you’re not clear on the type of book you’re writing. Understanding your book type not only helps you structure your content but also ensures you resonate with your target audience and meet their expectations.

    In this episode, we’re diving into the 10 book types identified at Juxta Book and how to select the one that aligns with your message, goals,...

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    Are you debating whether building an author brand and engaging on social media is worth the effort? You're not alone. Many authors question if the time, energy, and uncertainty involved will truly pay off.

    In this episode, we explore the purpose behind creating an author brand and how social media can become a powerful tool to connect with your audience and build credibility—when used strategically.

    BY THE TIME YOU FIN...

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