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December 28, 2023 44 mins

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Welcome to Your Sasstastic Life, a community for Gen X and Millennial women.  Join us for funny and emotion packed conversations that women over 40 are facing. We are here to navigate midlife with you, support and encourage you with empathy and humor.

David Allen Tracy is a serial entrepreneur and an award-winning marketing and advertising strategist with a global client base. His specialty is curating effective, in-depth marketing campaigns bridging international and cultural gaps. As a personal brand coach, he’s coached hundreds of clients, from models and entertainers to keynote speakers, authors, realtors, entrepreneurs, and influencers, all on their journey to developing powerful personal brands, whether that be brand assessment and strategy, storytelling, online presence, image and appearance, communication skills, networking and relationship building, career advancement, personal development and more.

David's storytelling brings a childhood steeped in cultural richness and adventure to life. Through the kaleidoscope of David's life, we traverse themes that strike a chord with us all – family, health, and the impact we leave on the world. Our conversation weaves through the adaptability of children in globetrotting families, the importance of stability, and the transformative power of personal challenges like overcoming cancer. David's pivot to entrepreneurship, imbued with a philanthropic spirit, sheds light on the potential of businesses to create wealth and make a lasting social contribution. His insights on cultural shock and responsibility upon returning to the US are a profound reminder of the abundance and safety we often take for granted.

Concluding our exploration, we delve into the essence of deep, authentic connections – the cornerstone of personal and professional growth. David opens up about the rarity of relationships that foster complete honesty, the healing power of therapy, and the importance of addressing trauma for societal progress.  We're reminded of the significance of investing in ourselves and cherishing the moments with our loved ones. Join us for a dialogue that is as enriching as it is enlightening, filled with powerful stories that inspire a life lived passionately and present with those we hold dear.

Find out more about the "Ignite Your Influence Retreat" in Panama, which David mentioned in this episode, here
@davidallentracy - Instagram
https://www.davidallentracy.com

Listen to our episode on David's podcast, Northgate Cafe HERE

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Produced by Jason Fredregill - https://www.apexxcreative.vip


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Transcript

Episode Transcript

Available transcripts are automatically generated. Complete accuracy is not guaranteed.
Speaker 1 (00:11):
Your sastastic life with hosts Tricia Rivas and
Wendy Fredrigo.
Hello everybody.

Speaker 2 (00:18):
Hello, we cut Jason off there as he was counting us
down.

Speaker 1 (00:22):
Yes, I jumped ahead.
I jumped ahead of the countdown.
Sorry about that, we're rude.
We are super excited to haveDavid Allen Tracy with us.
I specified that because youknow there's other people that
have that name.

Speaker 3 (00:38):
Yes, and they're not me Theologians.
Theologians yeah, oldtheologian named David Tracy
Sure is a great guy.
I'm not that guy.

Speaker 1 (00:48):
So how would you differentiate yourself between
the theologian?
What would you if someone justmeets you on the street?
How do you describe who you are?

Speaker 3 (00:57):
Oh gosh, you know, as a personal brand coach, I
should be able to answer thatreal quickly, but I am an A&G 7.

Speaker 2 (01:02):
Yes.

Speaker 3 (01:03):
And we don't like being put in a box.
So I am, as a 7, literallysomeone who does a little bit of
everything.
I am someone who is alwayslooking for the next exciting
thing let's do this, you knowand creative, artistic, and I
see things that other peoplecan't see sometimes and I'm like

(01:26):
let's do that and pushing theboundaries, and people who
follow me on social media willsee I'm always up to something
random and yet to me it allmakes sense, right?

Speaker 1 (01:35):
So so have you always embraced that about yourself or
have you fought it?

Speaker 3 (01:42):
I have fought.
I fought that for probably thefirst 30 years of my life, so as
many people do.
And so you know, when that'ssomewhat normal, up to a point,
when we grow up, you know, youkind of like who am I, what am I
going?
You know what am I and what'sallowed, whether it, whether
your parents allow it or yourpeers allow it or society allows

(02:05):
it as a whole, you know, or youallow yourself to do it.
We tend to think like, oh, Ican't truly authentically be me
because if I do that, maybethat's weird or that's not going
to be accepted or whatever.
I still push the boundaries.
I was the one who you know, inschool even was, was you know
doing.
I was an art, I was in, I wasthe nerd, I was not too sporty

(02:30):
but I did like playing footballand you know I tried to do a lot
of variety of things.
I had like little businesses.
You know, on the side that Iwould surprise me, you know,
like you know, when the beaniebabies were a big thing you know
Princess dies like purple.
You know everybody's like, oh mygosh, 350 bucks.
It's going to be worthsomething someday and it's not.
And I would like collect thoseand like sell them to like grade

(02:53):
schoolers.

Speaker 2 (02:54):
I thought you were going to say cigarettes.

Speaker 3 (02:57):
That came later.
No, but like literally we were.
We would just, I would justconstantly be doing things.
And so we I went to like thislittle school that was at a
church in Panama and I'd buypizza with my friends and we eat
it in the baptismal.
I hope no one's listening.
Who was there?
So you're going to help, yeah.

Speaker 1 (03:21):
So tell us about that .
You were up in Panama, I did, Idid.

Speaker 3 (03:24):
So my parents ran a nonprofit that worked with
indigenous peoples.
So we moved.
While I was originally born inWisconsin, but around age four
my dad went to CambridgeUniversity campus in Nova Scotia
, learned to become a teacher toteach English as a second
language, went to Mexico, livedthere for almost a year, then

(03:46):
went to Florida for a little bitand then to Texas and then and
then to Panama, and then back toFlorida and then Panama, and I
lived there for most of my life,from age seven forward.
So I grew up.
We didn't live.
You know Panama is one of theseplaces with the Panama Canal and
with the military that wasstationed there.
There's a huge US presence oflike 200,000 troops and their

(04:09):
families.
But we didn't live in that area.
We lived out in the rural areasand I was in a grew up in a
little small town where we werethe only white people in the
whole town.
So I learned Spanish.
I already knew a little bit,having lived in.
We also lived in Guatemala fora year.
Okay so, but playing soccerwith the kids, and you know

(04:31):
there was certain things that Ican identify with little.
You know Panamanian kids whoare now adults what childhood
was like back in the early 90s,you know, in Panama in a rural
community where you'd play withlike the tops and marbles and
things that maybe in the US thatwould have been done, like
maybe in the 60s, 70s, 50s, likewhat we would do, that because

(04:54):
there was nothing else to do youknow and you know I was
expressing.
And then we eventually moved tothe jungle and we worked amongst
indigenous tribes and that wasa total different ballgame,
right.
So we're talking like beautifulpeople who live deep in the
jungle, canopy, rainforest, huge, like avatar type.

(05:17):
You know, like the movies, youknow just gorgeous and huts and
you know they were loinclothsand you know reference Kurds and
our topless and and, but notalways like as tourists started
coming and you know think thenthey would like they were normal
clothes.
Tourists come they're ribbonoff the shirts, you know.

Speaker 2 (05:42):
I would.
These are my people.
Yeah, yeah, Like here come thetourists.

Speaker 3 (05:46):
So no, but it's like.
But literally, I learned tocook over wood fire and I rather
, and I would like, climb treesand go sliding on the muddy
slopes into the river and shootbig tarantulas at night with
flashlights.
We'd have flashlights and shootthe tarantulas with BB guns and
then blow up and oh my goshDavid.

Speaker 2 (06:08):
So, what was probably the biggest insect that you
ever witnessed.
Imagine the bugs you saw.
Did you drive it or did youride it around?

Speaker 3 (06:18):
Well, there are a lot of insects in Panama, but truly
the tarantulas are the biggestthey are.
They're about, they're aboutthat big, which is what is that?
Seven inches or so, yeah, andyou know, circular diameter.
So, basically, and there aredifferent types, so there's the
ground ones and then there'sones that can come off the trees
and oh my gosh.

(06:42):
Yeah, it's interesting, there'salso over in the rainforest
areas.
So like I'm going to be doing aplug for Panama so I don't want
to freak anyone out, but likethere are like 150 different
types of snakes in Panama yeah,over 50 of them are poisonous.
Now in my entire life livingthere, I saw like seven.
Yeah okay.
So, and I lived in therainforest.
Yes yeah, but it is a beautifulcountry and it's really a

(07:07):
melting pot.
There's seven distinct,different indigenous tribes,
each with their own language.
There's also a large populationof Chinese there's.
I think 14% of the populationis from China Wow.
There's a huge population ofpeople from the Middle East,
from India, europe, southAmerica, and so it's really a

(07:28):
huge melting pot.
In 2012, that was the numberone place for tourism in the
world Wow.
And it was the number one placefor US retirement outside of
the US.

Speaker 2 (07:36):
Really.
Yeah, we're going to have to gothere.
We're going to have to do apodcast there.

Speaker 3 (07:43):
Absolutely, absolutely.
It's cool.

Speaker 1 (07:46):
So it sounds to me like, with the energy type that
you are, that that was a goodupbringing for you, because you
weren't in a box.
I was just going to ask aboutthat, I mean.
So that actually is good.
It's not like you were stuckliving in some tiny town.

Speaker 3 (08:00):
No, and I traveled a lot because we did nonprofit
work all over the world and Igot to see firsthand extreme
poverty, extreme devastationafter earthquakes or floods or
loss.
We did medical brigades topeople who had no medical care
whatsoever accessible, where ifthey had dysentery too long they

(08:21):
could die from it you know, ora flu, they could die, you know,
like that kind of stuff.
So where the indigenous peopleswould, the women would fight
over our garbage, like we wouldhave like a container with a lid
you know, that was like an icecream bucket, not ice cream, but
you get my idea like just acontainer like margarine or
something.

Speaker 2 (08:40):
Yeah, exactly.

Speaker 3 (08:41):
And we put it in the garbage and they're like
fighting over it because it's acontainer and they could use it.
And so you learn like you knowit.
For me that was normal life.
I didn't realize, like, howdifferent it was.
And then I'd come to the US andFor me, even though I am a US
citizen I've never lived in theUS Long term up until four years

(09:04):
ago.

Speaker 2 (09:05):
Yeah, I was just gonna ask was it a culture shock
, shock when you came back.

Speaker 3 (09:10):
Yeah, well, I mean, I think it could have been more
so if I hadn't visited as often.
Okay, but with the way it was aculture shock for me was that
it's kind of like when youtravel, let's say you do repeat
going somewhere repeatedly, likelet's just say, you Go to
Norway and you go there likeonce a year for like a month.
It's like a tourist destinationfor you, it's like the fun

(09:33):
place where we go and they, oh,they have all that, they have a
target and they have.
You know, whatever it is thatyou do when you go to the US
like for us it was rummage sales, as kids you know, like my like
go get all the stuff, or likereally cheap and and Whatever it
was, and but when you live hereit's completely different, and
so I did live in Hawaii for acouple years, but that's very

(09:56):
different than you mainland USA.
Yeah, it's culturally completelydifferent.

Speaker 2 (09:59):
Yeah, yeah so what about your beautiful daughters?
What was it like for them,especially your oldest, because
were they all born there?

Speaker 3 (10:10):
So three of them were born in Panama and one was born
in Hawaii.
Okay, yeah gosh okay so for themit's interesting because
Children are like for me, forexample, when I lived in
Guatemala and Texas and allthese different places.
You just think that's what itis.
It's normal we childrenassimilate so well and are so
adaptable.

(10:30):
It's the grown-ups have a hardtime adapting, sometimes, right,
so true, my daughters Really.
Last year we said you knowwhere's your favorite place to
have lived so far?
And and they all said Iowa,really.
And I'm like, really, in partthey don't remember a lot of the
other things, but the otherpart of it is like they're just
content where they're at.

(10:51):
And there are things here likewe finally have a house we lived
in for four years straight.
Yeah we had moved on average ofonce a year before and that was
a big deal, and so we have fourcats now that they adore and we
will never get rid of those cats, even if we travel at this
point, because, yeah, they'relike part of the family and they

(11:12):
have, you know.
So it's things like that.
I think that Before I went intolike marketing and all this I
was doing international numberhave a work.
So when you're doing nonprofitwork, you can go, go, go, go,
give, give, give, give.
What you can do in the businessfrom to, yeah, but in its
nature it's expected of you todo that.
So I was gone a lot in thoseyears just doing things and we

(11:35):
were hosting like 50 somethingvolunteer groups a year from the
US and I was traveling anddoing organizing conferences and
events and Festivals and I wason this committee and that
committee and you know it's.
It was crazy and and eventuallymy my health Started to suffer

(11:55):
as a result of that and I hadjust, I was forced to stop, to
slow down, and that came througha cancer diagnosis actually.
So I got diagnosed with livercancer and we were living in
Hawaii at this point.
I was still doing volunteerwork at that point doing
international Administration,for like different types of

(12:17):
projects happening globally andwe suddenly just had to uproot
and leave and you know I had tohave this surgery.
I didn't know what's gonnahappen and thankfully, ended up
being.
The doctors could not explainit, but they're like you had
cancer and now you don't likeexplain it.
So miracle situation and Veryyeah, because I mean we were

(12:42):
praying and like, okay, god,come on.
Like I have four daughters andyou know, yes, and you have shit
to get done in a life a lot oflife ahead of me, yes, so, and
so the doctor's going to explainit.

Speaker 1 (12:55):
I mean you didn't have treatment or anything like
no treatment.

Speaker 3 (12:57):
I had had cancer and I was 14 as well, which is
another story, but that one Iwent through chemo and all the
things, so that this was notconnected to that cancer is
completely separate.
But male clinic, minnesota,proven records of you had and
now you don't and we don't knowwhy.
Wow so with that came like thislike new lease on life.

(13:22):
I was just gonna ask so you know, you mentioned you got shit to
do like, okay, god, what is thatshit I have to do now?
You know what is that, and soFor me it was.
I had always grown up in thenonprofit realm.
We'd done nonprofit work.
It kind of took that forgranted, that that is what I was
gonna do.
But when I had met my wife in2009, probably 70% or more of

(13:45):
the ideas I had wereentrepreneurial and their nature
with philanthropic foundations,and Everything I do is how can
I better society, how can Iimprove on people's lives?
How can we give back?
How can we make a difference,how can we invest, and and?
But to do that, you need means,and the biggest issue is that
nonprofits don't have money andthey always have to spend like

(14:10):
Two-thirds of their staff tryingto fundraise for it, and then
it takes forever to get thingsdone and then, by the time they
get the money, they have to getvolunteers, and I'm fun for that
, and it's just super slow.
Yeah so my model has always beenlet's stop that, like I don't.
I don't not trying to say thatnonprofits should stop existing,
but could we not instead createbusinesses that are ecosystem

(14:32):
ecosystems to create wealth andabundance in our communities and
Outflow and overflow into otherpeople's lives around the world
?
And that has to start with mefirst and my family.
We have to prosper, and thenfrom that place we can do that
in other places, and so our goalin the long run as serial
entrepreneur at this point I ownfive business, four businesses

(14:53):
and I'm part owner of anotherone but basically All of it is
to create this symbioticecosystem so that I can plant
seed money in two third worldcountries and Start to and that
would be in the form ofbusinesses in those countries
Yep, so if you so.
Anyway, long story short islike Mark, a lot of it comes

(15:15):
down to.
For me, the culture shock inthe US was not Really in its
culture in the general.
So I love the US, I lovethere's a make.
We are really an amazingcountry and even right now,
politically, depending on whatside you view things on,
whatever like, no matter what weall can agree, the US is still
a flipping amazing country to usyes and yet and we have very

(15:37):
well-meaning individuals andbusiness owners.
But my challenge has been withthat abundance and with that
safety, how much more can we do?
Yes, you know, because when youdo travel which, as people, we
would see the groups go andvolunteer when you do go to some
of these villages and you dosee the people fighting over
just a plastic container, youask yourself questions.

(15:58):
Yes, you know.
Yeah, so the culture shock andI don't mean that in any shape
or form of judgment.
Yeah, there's need here in theUS.
Yes, yes, yes yes and there'sneed within this community, like
Need is need, trauma is trauma.
I can't say this is less ormore.
Yeah but we do know thatthere's.
We were talking, you're talkingabout those.
We're talking, you're talkingabout the blue zones.

(16:20):
Yeah, there's also red zoneswhere it's just chaos.

Speaker 2 (16:23):
Yes.

Speaker 3 (16:24):
What can we do to change that?

Speaker 1 (16:26):
Yeah, if you think about indigenous cultures like
the women, it seems like, fromwhat I've learned, most of the
women always work together incommunity.
It's women are used to that,but men I Don't think aren't.
That's not always encouraged.
It's not natural for men tojust Could get together like
women do collaborate collaborateyeah.

Speaker 3 (16:48):
Well.

Speaker 1 (16:48):
I'm general.

Speaker 3 (16:49):
Yeah, I mean and this is a you know, I'll a little
plug to the podcast that youguys are featuring on with me
because this topic came up.
Yeah, the one of of friendshipin general.
Yes, yes, yes, yes, it was afoundational on your guys's
friendship, the two of you and Isaid how rare that is like
nowadays.
Yeah, truly, where you have afriend who can be with you
through the, through the uglycrying and the happy moments and

(17:11):
all the in-betweens, yeah, andit's consistently there.
That's rare.
Most people would just say liketo have a friend like that is
is special.
Yeah, you'll find it more oftenthan not with women.
Men it's very rare and and thatis I still am trying to figure

(17:32):
out exactly why that is.
I do know women tend to be morenurturing in nature, more
maternal, and that can happenthat way with friendships as
well, where it's just natural tobe more embracing, whereas men
tend to be more individualisticand like I need to conquer this
mountain myself.
And when I do get my buddies,it's more to like burn steam and

(17:54):
to like just more shoot thebreeze and not go there.

Speaker 2 (18:00):
Yeah, yes, not to talk about anything that is
going to jar any in-depthfeelings.

Speaker 3 (18:08):
Because life is stressful and so we wanna keep
things in a box, right, and sowe men tend to compartmentalize
things a little bit more.
Women tend to connect it allmore, and that's just the way it
is.
But, like my, having been inthe nonprofit realm, right, and

(18:29):
we had all these volunteerscoming through and seeing very
traumatic situations, Like whenI was in Haiti in 2010, just
after the earthquake.
This is a country that wasalready devastated by poverty
and chaos that only got morechaos as a result of the
earthquake, and we were livingin this refugee camp, people who

(18:51):
had lost their homes andliterally had nothing For like a
month.
We're living there and drinkingwater through a filter system
from the ditch, like that kindof stuff, cooking over wood fire
and people would.
There was a lot of violencehappening and adults towards
children and between spouses anddomestic violence, and so it

(19:15):
was very interesting because thegirls in those situations would
gravitate towards other girlsand they'd cry and they'd
comfort each other and the guyswould isolate themselves and
they wouldn't process it likecommunally or they would just
like we didn't even have devicesbecause there was no place to
put our power and there was nosignal.

(19:36):
So it's like okay.
So you're really confrontedwith like when can you have
those deep conversations?
Well, they began to happen andit was amazing to have those
deep conversations with guys,because so often they don't come
up and I have counseled overmany years and then like lots of

(19:58):
guys, and they would open up.
And I think what has happenedfor me with many of my male
friendships is that naturally,as someone who I want to pull
out who are you?
What's really going on?
Like I can tell the shit hashit the fan.
Like tell me more.

(20:18):
And when they finally open upand they talk with me, then all
of a sudden it's like okay, Ijust opened up and we're not
meeting anymore.
And then it's like disappearingmode.
Right, I'm not saying thatcondemningly to any of the guys.
I've been there myself and donethat.
But when you can get to thepoint of opening, I learned

(20:43):
something this week that wasreally, really interesting.
And we talk about theapocalypse, the end of times, or
like, and I learned that inGreek means apocalyptic.
It means it's almost likeremove the curtain, unveil the
blind and unveil it, move itaway, and it's the unveiling of

(21:03):
the reality, right, the end ofthis is what is really there
right.

Speaker 1 (21:06):
So Leaving the matrix .

Speaker 3 (21:08):
Yeah, you're leaving them, you're waking up right To
the reality.
Yes, and so I was like that'scool, because I went right away,
took an introspective and I'mlike when you get to the end of
times with someone is whenthey've let that veil down.
That's why marriage is sospecial, because it's the one
person that you can fully if youhave a good marriage completely

(21:28):
unveil, completely embody, mind, spirit, everything, unveil
Friendships.
It's harder to do that and butwhen that happens, we tend to
think I opened up, now I've beenexposed, and there's this
vicious cycle of shame, fear andcontrol.
When we feel shame, then we areafraid and we hide and we try

(21:50):
to control it by putting upboundaries or coping mechanisms
of some form.
And so I try to assuagepeople's fears by saying what
does love look like?
What does it looks likesomething.
We talked about that in that oneepisode.
It looks like something andthat love is gonna be

(22:11):
continually there, ongoing.
It doesn't give up on you.
Even if you feel like youfailed, I'm still here.
And so I've done that and beenthere, not perfectly, but tried
to be.
Therefore, many of my friendsand the hard part sometimes has
been and we talked about thislast time too is that sometimes,

(22:33):
although you pour out and Iknow you experienced this as a
coach and you experienced thisas well.
I mean just the nature of yourindustry.

Speaker 2 (22:41):
Yes, very much.
So yes, David.

Speaker 3 (22:43):
Like I think every bartender and every hair salon
should have some degree incounseling or something, because
you just naturally, but it'sjust like, okay, we can go there
, but then don't disappear on meand what about me in this
situation?

(23:03):
Because I'm giving and I'm notreceiving.
Yes, yes, so it's just a rarething and it sounds like whiny
baby stuff, but like, if weactually think about it, in
those listening and watching, ifyou actually think about this,
like, who do you have in yourlife that you can 100% say this
is what's going down, this iswhere I am at?
I had this thought the otherday.

(23:24):
I don't know what to do withthat, and I tell you that in
that you're still that person,still in your life, no judgment,
walking with you, empoweringyou.
Do you have someone like that?

Speaker 2 (23:35):
Because there's people that don't even have
parents that would have thatreaction, and that is so sad.
That is so sad, so sad to me.

Speaker 3 (23:51):
And this is why, too, like.
So it's an odd thing becausepeople are like David, like
you're a marketing guy, why areyou doing drama, data healing?
And I'm like you don'tunderstand.
Like so many of my clients comein and they need a marketing
strategy or business consultingand I can give them the

(24:12):
marketing strategy, I can tellthem what to do with their
business.
But if they are carrying trauma, if it won't do any good, 100%.

Speaker 1 (24:20):
Witness that myself.
Yes, you have.
Yes, very much so, very much so.
Most people need coaching andthen marketing, or marketing and
then coaching, because you canhave them take the most amazing
photos, you can give them themost beautiful website, but if
they don't believe in themselves, it won't matter 100%.

(24:40):
Or they have the impostersyndrome, like I look great in
the pictures and my websitelooks great, but I'm not doing
well.
So then they have this likeimposter syndrome struggle.
So they go hand in hand.
They do.

Speaker 2 (24:53):
They do Well, and Wendy and I have talked about
this in great length too.
There are things that I knowabout my clients that their
families don't even know, or Iknow.
First, yeah.
Yes, and that in itself can bevery draining of your energy to
know that you are keeping thesecret, but then sad knowing

(25:13):
that they couldn't even expressthis to those that are supposed
to love them unconditionally.
Yeah, so I mean, and again, asan A-Ram 7, I'm a 2 with a 7.

Speaker 3 (25:27):
I mean, sometimes we're all up in our shit, honey,
in our feelings, and it's justlike yeah Well, people know,
when I'm mad, I'm mad, when I'mhappy, I'm happy, and when I'm
sad, I'm sad.
It's like you know there's noconfusion I can't.
You will never wonder with me.
There's no passive aggression,it is pure aggression.

Speaker 2 (25:47):
So Okay, we need that on a shirt.
Yeah, exactly, you need to takecare of that, david.
Yeah, we'll have it done bytonight.

Speaker 3 (25:55):
I'm not passive, aggressive, I'm aggressive,
aggressive.

Speaker 2 (25:58):
I'm just aggressive, oh my gosh, I love it.
So you have a retreat coming upin Panama, correct?
I do, so tell us a little bitabout that.

Speaker 3 (26:10):
So this has been something that I've wanted to do
for a long time and, havingorganized conferences and events
previously, one of the biggestbeefs I have with conferences is
that there's way too much onthe schedule and not enough
downtime to actually connectwith people and have fun.

Speaker 1 (26:27):
And if you look at most, events.

Speaker 3 (26:28):
What's your favorite thing you got to do, like
actually it's over the mealtimes or it's like the outing
you did, and usually we'llremember like one or two of the
keynotes and we're like, yep,and then the other ones were
like on our phone.
You know, like so I have a it'sa personal branding retreat.
It's called.
I can't remember what it'scalled right now.
See, it's in the descriptionbox.

(26:52):
Yeah.

Speaker 2 (26:54):
Maybe you're supposed to rename it.

Speaker 3 (26:55):
I'm going to pull out my phone right now if I can
find it under the chair here andand wow.
We can add all this though,yeah, and just come right out
the tip of your time, or you canjust leave it in and be like
yeah, this is David Tracy.
He is at a diagram seven.

Speaker 2 (27:11):
The theologian.

Speaker 3 (27:12):
The theologian.
Yeah, so, okay.
So it is going to be in PanamaFebruary 28th through March 5th
and the name of it, if it wouldpull up there's probably no
signal.
Here I mean a dead zone.

Speaker 2 (27:35):
Well, we're on the outskirts of Minneapolis, yeah.

Speaker 1 (27:39):
We're in South Minneapolis.

Speaker 3 (27:40):
Okay, it's called ignite your influence.

Speaker 1 (27:42):
Ignite your influence .

Speaker 3 (27:44):
Obviously very memorable name Stop.
So but it is going to be.
It's a personal brandingretreat and it's going to be
with myself as a personal brandcoach and Chelsea Engel.
She's a certified Enneagramcoach, so we're talking
personality and she's amazingPlug for her right now is that

(28:05):
she's should be a guest at somepoint.
She's phenomenal, Is she?
Her, Des?

Speaker 2 (28:09):
Moines.

Speaker 3 (28:10):
She is.

Speaker 2 (28:10):
Yes, I've heard of her before.
Yeah, I'm almost positivelyfrom that.

Speaker 3 (28:13):
Okay, yeah, she's really good because I've been
going through personalityEnneagram stuff with her and
it's like therapy, because itgoes into like why do I do the
things I do and why don't I dothem?
And it's like, oh yes, becauseof that memory, you know, and so
it's really good.
And then we also have Mary KateGales and she's a makeup and

(28:34):
stylist for Hollywood stars.
She's done like Susan Sarandonand like crazy Hollywood stars.
So so we're going to be talkingabout your personal brand, your
essence, authentically you,your personality.
How do you dress your colors?
How to style yourself to beauthentic?
Like I love the way you bothare dressed today, like it's so

(28:54):
you guys and and yet it's somemorable, right, I love the way
you both dress today and, likeI remembered right away, I will
never forget that t-shirt andthose glasses.
I will never forget that, thenecklace you're wearing and your
tattoos, which I love, and sothere's there's things like that
that stick in our, our mind andwe remember them.
And then we're going to talkabout digital marketing and

(29:16):
social media and AI.
But that's only a day and ahalf.
They retreats actually by sixnights, I want to say so and
we're going to go to the PearlIslands on a yacht private yacht
to go swimming and go to theislands.
We have.
We're going to the highestrooftop bar in Latin America the

(29:37):
former Trump Tower.
We're going to the 50 bestranked 50 best restaurant in
Panama.
We're going to the fish marketand having ceviche right on the
pier.
We're doing.
We have going to the indigenousvillage I talked about earlier
in this in this episode.
Going to that village and inexperience that firsthand, we're

(29:57):
having a personal shopping daywhere we're actually shopping
for each of the people at someof the nicest shopping centers
in Panama where you can buyreally cheap clothes, and so
you'll come and there's alsophotography happening throughout
, so you have all your photostaken, and so it's.
It really is like here's theworkshop, but then the rest of
it's like let's process that byand just enjoying each other.

Speaker 1 (30:19):
I love that.

Speaker 3 (30:20):
So, and to me that's much more of an effective event.
And if you're in Panama, wewant people to experience Panama
, not be stuck in a hotel.

Speaker 2 (30:29):
Yes, yes.

Speaker 3 (30:31):
So, and the hotel we're at is really beautiful,
it's the Westin Playa Bonita andit's right on the beach.
So it's it's.
It's going to be a phenomenal,phenomenal trip, and the cost is
really for all.
It's all included.
So all the food, all thetransportation, all the outings,
all the workshops andeverything for 4500.
If you want to share a roomwith a friend, or 5,000, if you

(30:53):
want your own room doesn'tinclude tickets, but everything
else is covered.
And so what is?
You know, it's like seven daysin Panama at that price, and we
also have it where it can be awrite off.
So essentially business becauseit's the day and a half of
workshop, exactly just happen tostay on for you know so.

Speaker 2 (31:15):
So what are some of the things that you think people
get in contact with you?

Speaker 3 (31:20):
to learn more about the.
So if you go to my InstagramDavid Allen Tracy, no E then
you'll find a lot of my reelsand stuff on there.
The actual event isJLWTravelgroupcom, so JLW Joy
Laughter, wanderlust TravelGroup, or Jerry Lynn Webb.
She's my, my co-owner of aswell, so I'll put up, give you

(31:46):
all those links.

Speaker 2 (31:47):
Yes, we'll have those in the notes.

Speaker 3 (31:50):
But this will be a really, really cool and we're
going to be repeating thisyearly and and maybe different
destinations.

Speaker 2 (31:57):
I love that.

Speaker 3 (31:58):
Yeah, sign up.

Speaker 2 (31:59):
Very cool.
Yes, that is so cool, and,again, I love how you're
investing in things that igniteyour fire, that are in your zone
of genius.
And you it said something Idon't know if the impact that
you had set it as was abouttaking care of your family first

(32:21):
.
You know, and a lot of timeswe're afraid to talk about that,
especially as business ownerslike if we have employees or
whatnot, you know, we have totalk about them first.
We're not supposed to talkabout taking care of ourselves
first, and then our family andthen our employees, but it is
how it should be, because if youare working from an empty cup,

(32:44):
there is nothing left to give.
There is nothing left to give.
So I don't know if you even hadmeant, you know, or if it's
just so ingrained in you to takecare of your family first.
No, you said that.
I mean really, though, when yousaid that.
It was just like this lightbulb for me.

Speaker 3 (33:00):
I learned that the hard way.

Speaker 2 (33:03):
Yeah, and so share that please.

Speaker 3 (33:06):
So there was what it hit home, and when my second
oldest daughter, emma, my wifeand I were going, she was
showing me some photos of acertain of early years of her
life, like when she was like oneor two, and I had no memories,
no memories, like I literallyjust lost these precious moments

(33:29):
and, of course, they never lostforever I quickly switched
gears.
But when I realized how we canlike, literally, spend, expand
our lives to give, give, give,give, give, but the precious
ones that God has given us, thatwe yeah we don't invest in them
, then what's the point?

Speaker 2 (33:48):
And.

Speaker 3 (33:48):
I was like what's the point?
These are the ones that we'vebeen given Right.
And so I looked at my the, youknow, she was my second oldest
and then my third, and then wehad a four, you know, and I'm
like I can't keep doing this.

Speaker 2 (34:00):
Yeah.

Speaker 3 (34:01):
I'm too weak.
My addiction and is you know,we all have coping mechanisms.
My addiction came in the formof of being a workaholic.
So when I because I grew up innonprofit, in the nonprofit
world don't get me wrong, I'm anonprofit work is needed, but

(34:27):
you, you give, give, give, giveand you think that's the only
value you have is to give, andso it became a coping mechanism
and I've opened up about this inmy podcast.
You know I had been, I had gonethrough several very severe
traumas as a child sexualmolestation, abuse, a lot of
things.
Okay, I don't know.

(34:47):
Like we're here, we are, wesaid it so like so and I never
went and healed it.
I never got healing, I neveropened up about it and the way I
stifled it down was keepingbusy, busy, busy, busy and it
took me going through so manydifferent types of healing I

(35:08):
went through in differentseasons of my life, but it
really came to like a head.
Last year when I started to,just my body started falling
apart again because I wasactually repeating the same
patterns again.
I thought I had stopped doingthat, but what happened was my
business became the nonprofitbecause I was helping like a

(35:29):
third of my clients for free,because I felt bad, you know,
and I was like doing all thesethings.
And this coach came into my lifeand she was like why, why are
you doing all these things?
Why and I'm like because I'mtrying to help people no, why?
And I realized that I was doingit for me, not for them.

(35:51):
I was doing it because I didn'tvalue myself well enough, I
didn't trust myself well enoughto say no, if I have spare time
and I have to think with my ownthoughts about my own life, then
what does that mean?
And I thought, man, I thought Iready to heal all these things.
I hadn't.
And so we began to just, shestarted to like work and I said

(36:16):
can you please help me?
And so she did.
And she used a technique calleddata healing.
And I became certified in thateventually myself, because our
conscious mind wants to take thesteering wheel and say we're
not going to go there, we'regoing to go over here.
Avoidance, avoidance, avoidance.
Sweep that under the rug, don'tgo there, because if you go

(36:37):
there you'll lose everything.
And when I finally went thereand took out the dust bunnies
from under the rug, what wasthere was both scary and
beautiful at the same time, ourtrauma can be transformed and it
can turn to strength.
And so now I'm very busy, stillVery busy person, but it's

(37:02):
different now I'm not workingbecause I have to, for as a life
source I'm working because Iwant to and they are my hobbies.
So things that I'm choosing todo are the things I enjoy doing.
I'm saying no to like 100things a week because I get
asked to do a lot of things.
I'm like nope, nope, nope.
And the things I am doing arethings that I genuinely get life
from and my kids can still beinvolved.

(37:24):
We can go on way on weekends,like we're doing this weekend
and we can, you know, so it'sdifferent.
So it's different.
But this is where I was likeokay, like how can we as society
function if we are in constantstate of chaos and trauma?
And everybody's gone throughtrauma in some shape or form?
We just don't acknowledge it.

(37:47):
And what happens with traumalong term is that it's there,
it's not going to go anywhere.
It will manifest in sickness,yes, body yes, and so it's not
going to be a problem for us.
Or in society, manifest inoutrisings or uproars or things,
and I talk often about BLM.
You know, the reason we hadsuch it was such a big deal when

(38:09):
George Floyd was murdered wasthat it was a wound that was
festering for generations thatneeded healing.
Whether you agree with whateverperspective it is, it was an
outcry.
The nation cried out because itneeded healing.
And so how do you heal traumain society?
Is individuals taking personalresponsibility for their lives,
acknowledging that they havetrauma, healing themselves and,

(38:30):
as an outpouring of that, itwill affect others and society
can be healed.
And so that's why I decided I'mlike we're going to go there.
I'm a personal brand coach, butone of my things in my little
offering services is we're goingto go there.
You don't have to, but that isa service that is offered to you
.
If you want to go there, we'llstart there first, and usually

(38:51):
my clients will start with threeto four sessions of that first
and then we do their branding.

Speaker 2 (38:55):
I love that.
I have to ask what anyogram isyour wife?

Speaker 3 (39:00):
Nine.

Speaker 2 (39:01):
A nine.
Okay, so you guys do have agood balance.
Yeah, is she.
Do you find that she's the onethat pulls you, pulls you back
in sometimes?

Speaker 3 (39:11):
Far from the opposite .
Actually, she is truly theperson I was supposed to marry.
she has released me, to my owndemise sometimes, but literally
released me over and over andover and over again, repeatedly
said I believe in you and Isupport you.
I trust you go for it, and Ihave been able to have one of

(39:33):
the most adventurous life as aresult.
She loved adventure and changesyeah, all that stuff too.
The.
The thing that she does like iswhen we've had the consistency
of a family life, and that'swhat's changed the last four
years for us is that we have hada family.
You know, we used to host peoplein our home all the time and
people would travel and comestay with us and we would do.

(39:55):
You know it just, and we gotrid of our guest room.
We don't have a guest roomanymore.
It is an office and we don'treally host people anymore.
I used to have people over fordinner all the time at our home,
which I love cooking I'm acertified chef like it's
something.
I enjoy it, but got to thepoint where I'm like anything
that's gonna just if I am busy,anything that disrupts my time
with my children and my wife hasgot to go.

(40:16):
So we literally haven't hadanyone to our home in probably
two years to have dinner andwe'll have, we'll eat out
instead but it's just like nope,we're not gonna do that, like
we did that for a lifetime, donefor a season and I might serve
us again in the future, but it'shaving the boundaries where
they count.
Something I learned last yearfrom the same person who coached

(40:36):
me, was this whole concept ofboundaries.
We look at boundaries as beinglike a wall, a box.
Right, and when we do that,look as my boundary, you know,
they got boundaries, you know,and we it's like
overcompensating, because you'relike I really want to do this
and we're gonna say, yes, it'slike the wall goes up right,
yeah, and but then we putourselves in a box as a result.

(40:56):
We lose out on opportunitiesbecause we put the box instead
of just having it be.
This is my reality, that I livein, and that's the reality that
you live in and I don't need tobe in that reality.
It's completely different.
It's like the looser mindset ofit and it's like it's a
boundary, but it's not like Ihave to intentionally be like,
oh no, a wall, a wall, a wall, awall.

(41:18):
Instead, it's like I'm just ona different wavelength, like
this is, and you can join thatwavelength or you cannot, but
I'm gonna keep going, my, my, myroute yeah and it's very
freeing.
So I learned that because I waslike I don't like boundaries as
a seven.
Yeah, it's hard for me to putthem in.
But when I understood like, oh,this serves me and this doesn't

(41:39):
, and this is where I'm at andyou're welcome to join that, but
I'm not gonna do that, itdidn't feel ugly or nasty.

Speaker 2 (41:45):
Yeah, yeah it's more of a flow, like that's it is, or
it's just, you know it's.
It's a no right now.
You know it.
The boundary thing seems sopermanent.
Yes, it does, doesn't it?
It just seems so permanent.
And again, it's just you knowwhat.
It's just a no right now yeah,exactly you know, why do we over
complicate things?

Speaker 3 (42:05):
I don't know.
It's part of our.
It is part of our drama that wedo it though yeah, drama and
DNA, they go hand in hand, yeahwell.

Speaker 1 (42:18):
Thank you very much for joining us, and.

Speaker 2 (42:21):
I know I feel like we could just talk for hours.

Speaker 3 (42:23):
Yeah, likewise, yeah, likewise yeah, no, I appreciate
you both and I think that whatyou guys do through your podcast
and the event you just had lastnight which I don't know when
this is releasing, but the datethat that was was so many people
need it and you know peopleneed to hear these conversations
and be willing to go there.
You know your bravery to go outand say that me to say I was

(42:47):
abused as a child.
It to say that is like oh, hesaid that, okay, now I have
permission to say that tosomeone as well yeah, yeah,
exactly, and David, you do sucha good job of that.

Speaker 2 (42:59):
You really do.
I mean, you're just, you'revery approachable, you're always
very warm, very comforting.
You really are, and I trulymean that.
So thank you so much for comingon.
We always love getting to spendtime with you awesome you have
an amazing weekend.
I'm so jealous.

Speaker 3 (43:15):
Yeah, it's gonna be beautiful up there.
Yeah, I went to the Dells,gonna go the Kala Hari resort
yes, yeah, yeah, I love it.

Speaker 2 (43:23):
You can get back.
You can go back to your oldwork days yeah, I might see if
there's something.

Speaker 3 (43:27):
Last time I checked the place out, some of the
people were still working there.

Speaker 2 (43:30):
I'm like wow gosh, so that's fantastic.
Well, again, thank you so muchfor being on my pleasure, thank
you all right fantastic thankyou fantastic your sastastic

(43:55):
life is produced by apex VO.

Speaker 1 (43:57):
Go to apex VO, comm, that's APEX X.
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