All Episodes

January 29, 2025 • 40 mins

Send us a text

Reflecting on a milestone journey, we are thrilled to welcome back our mentor and dear friend, Joseph McClendon III, a distinguished neuropsychologist and ultimate performance specialist. With Joseph by my side, we celebrate the 100th episode of our podcast by sharing the invaluable lessons we've learned along the way. As we reminisce, we also express our heartfelt dedication to supporting military veterans and their families, inspired by the legacies of our fathers who served in the military. This episode promises to inspire and encourage those looking for ways to contribute to meaningful change in the lives of others.

Transitioning from military service to civilian life presents a complex set of challenges, and we tackle this topic head-on. Through a personal story of my father, a Vietnam War veteran, we highlight the enduring impact of military conditioning and the struggles veterans face when these ingrained responses clash with civilian life. We examine the critical importance of robust support systems to help veterans navigate these internal battles and avoid isolation. Our discussion aims to provide insights and tools for veterans and their families to foster reintegration and wellness.

Empowerment is key, and our conversation underscores the transformative power of self-belief, gratitude, and small daily actions. We explore practical techniques for overcoming limiting beliefs and celebrating personal victories as a way to foster a positive mindset. Joseph and I share strategies for recognizing and replacing unhelpful thoughts with productive ones, creating a ripple effect that strengthens family bonds and uplifts those around us. Join us in this heartfelt discussion as we explore the significance of celebrating success and the profound impact it can have on personal growth and community wellness.

Mark as Played
Transcript

Episode Transcript

Available transcripts are automatically generated. Complete accuracy is not guaranteed.
Speaker 1 (00:02):
Welcome to your Thoughts, your Reality with
Michael Cole, the podcast thatshines a compassionate light on
the journey of veterans battlingthrough life's challenges.
Michael is a dual elitecertified neuro encoding
specialist in coaching andkeynote training presentations
dedicated to guiding militaryveterans as they navigate the
intricate pathways of postdeployment life.

(00:23):
Join him as we delve into theprofound realm of neuroencoding
science, empowering these braveindividuals to conquer universal
battles procrastination,self-doubt, fear and more.
Together, let's uncover thestrength within you to re-engage
with families and society,forging a new path forward.

Speaker 2 (00:49):
Hello, hello, hello everybody.
So first of all, I have mymentor, you know my Invicta
buddy, joseph McLennan III, ontoday.
I just want to give a briefintro and we're going to dive in
.
Joseph is a renownedneuropsychologist, has spent
decades mastering the science ofhuman behavior and brain
optimization.

(01:09):
He's, of course, an ultimateperformance specialist, known
for guiding high performance,like Academy Award winners and
Olympic athletes who their peakpotential.
I can go on for days with thisguy.
I'm just saying Founder of theNeuron Coding Institute, my
chosen tribe, that's for sure.
He's a New York Timesbestselling author, global
speaker and mentor.
Again, the man, the myth, thelegend, here today with us

(01:33):
celebrating our 100th episode.
As people know that Joseph'sbeen on for the 50th.
They challenged me, they saidJoseph will come on when you do
50.
And Joseph said I'll come backon.
So, of course, first person Ithought of I wanted to celebrate
with was Mr Joseph McClendon.
Joseph, thank you for beinghere with us.

Speaker 3 (01:53):
Listen.
It is my absolute pleasure andthank you so much for being on
your show, especially in that itis your 100th anniversary.
I know how important that isand how much of a milestone that
is, and, most important in allof those hundred, the amount of
people's lives that you'vechanged and people that you've
helped.
So it is my honor, my pleasureand thank you so much for what
you do.

Speaker 2 (02:13):
Thank you, man.
I really appreciate that.
You know I was reflectingJoseph and we'll get into this
in just a second, but you know Ihave in my computer, of course,
I have all my episodes withthumbnails and all that stuff
and I was looking through on,you know, the ripple effect that
we're creating right doing theshow, but really all the
different guests and how muchI've learned from each of them,

(02:35):
how much they've impacted mylife, just as you've impacted my
life, and it's really just thatgratefulness of wow, this is
absolutely amazing that we'rehere, but what a blessing for
myself as well, you know.

Speaker 3 (02:50):
Well, again, my pleasure and, as you know, we're
here my personal belief is isthat everyone's purpose is to
reach out and help other peoplehelp our other, our fellow, our
fellow man and or woman, and inwhatever way that we can.
And the niche that you havechosen and that you're doing is

(03:10):
so overlooked and so many peopledon't really even consider it.
And for you to consider it andfor you to do what you do is
really something to me, and thatis not just admirable, but it
is necessary right now to make adifference in people's lives.
Yeah, amen, thank you forsaying that.
And again, I do this both tohonor my father and all the, and
that is not just admirable, butit is necessary right now to
make a difference in people'slives.

Speaker 2 (03:26):
Amen, thank you for saying that.
You know, and again I do thisto honor my father and all the
other veterans and theirfamilies you know that are so
often forgotten.

Speaker 3 (03:35):
Yeah, mine too.
My father was a veteran as well.
He was a I'm even going to saya war hero from the Vietnam War.

Speaker 2 (03:44):
Yeah, I'm going to say mine.
War hero from the Vietnam War,I'm going to say mine as well.
They may have known each other.

Speaker 3 (03:49):
Yeah, maybe so.

Speaker 2 (03:51):
They may have known each other.
Yeah, I've got all his medalsWhoops, wrong side Back there
with his flag and all that funstuff.
So, again, thank you for beinghere.
So I want to just start offwith just saying this I'm a
little sad and I know I haveJoseph McLennan on here to help
me with this, right?
So if there's anybody that canget me through this, this is our

(04:14):
last episode.
This is the 100th.
The season is ending.
Season one is over.
Oh, hold on, though, right,season two is about to start
next week, so I'm celebratingthat.
I'm sad, but quickly I can getmyself out of that.
So everybody, stay tuned again.
100th episode, season oneending.
Uh, and we are about to tostart the second season, so hang

(04:38):
on for another hundred.
Let's go, joseph, we can, butno, please, you're gonna.

Speaker 3 (04:44):
Yeah, I was going to say that the way I look at
things like that when seasonsend and so on and so forth,
seasons are just what they are.
There's always going to beanother one coming, and I look
at it as voyages.
You know people talk about this.
Life is a journey.
Yeah, life is.
It's from cradle to grave, butin between there we have voyages
, and voyages means youdisembark from one place and you

(05:04):
arrive in another place, butyou had adventures all along,
and as soon as you arrive atanother place, what do you want
to do?
You want to take another voyage, and that's what's going to
happen.
So you've had a successfulvoyage and learned a lot of
things, impacted a lot ofpeople's lives, and you at the
very least and I know you areshould be proud of yourself and
be proud of the things thatyou've done and think about the

(05:25):
lives that you've impacted.
And I love what you said theripple effect versus just okay,
you do something once and peoplego.
Yeah, but the ripple effect,because if you change that
person's life, then they'regoing to impact somebody else's
life, and so on and so forth.
So congratulations on thecompletion of this voyage and
the readying to disembark onyour new voyage.

Speaker 2 (05:47):
Yeah, I'm not even unpacking, that's a good idea.
I'm not even unpacking you werealready going, yeah, so let's
get started.
Just before we do, I just wantto remind everybody on the top
right-hand corner of your screenthere's a blue QR code that
takes you toempowerperformancestrategiescom
For people listening on thepodcast forums.
Later on againempowerperformancestrategiescom

(06:11):
Check that out.
We have multiple free e-booksthat I've written for both
families and veterans, as wellas there are trainings and
Facebook groups to be part of acommunity again for families and
veterans separately, so that wecan be part of the mission.
Move this forward.
Let's all join in and let'skick some butt with this.
Be part of our community.

(06:31):
With that said, joseph, shallwe dive into BS?
Let's go.
One of my favorite subjects isBS.
I just got to say it Redefiningbeliefs.
How would you define a beliefsystem and why is it critical to
reevaluate and rebuild, alwaysduring periods of reintegration

(06:52):
or transition or something like?

Speaker 3 (06:54):
that.
Sure, I like to work back tofront.
A system is something that,whether it is a program system
or whatever, it is a set ofbehaviors, it is a set of
physical things that we do andit's a set of.
It's a syntax, in this case, asyntax of thought.
A system is something that youhave a system for tying your

(07:17):
shoes, you have a system fordriving your car.
You do the same thing over andover again and, as a result, it
becomes automatic with you.
So a belief is nothing more thana feeling of certainty about
something, and they can beconscious and unconscious, and
they can be made to beunconscious.
I'll give you an example.
We all have a belief.

(07:37):
Every single one of us has abelief, has a feeling of
certainty that our feet aregoing to stay planted firm on
the ground, that if we drop anink pen, it's going to go down.
We have a belief that gravityalways works and it's not
something we think about all thetime.
It's in there.
Now.
We had to learn that aschildren, as babies.

(07:59):
We had to learn that when wefell over and things like that,
and that programmed us, if youwill, to have that belief, that
we have that certainty about it.
And so, when it comes down tothe systems that are in us, we
have ones that serve us and wehave ones that don't serve us.
We have, we have ones thatcause us to move forward and we

(08:20):
have ones that cause us to movebackwards.
And all of them, every singleone of them, is powerful, and
when they become unconscious,when that's when it becomes a
belief, there's nothing we cando about it.
It's just that we don't thinkit through, we don't go.
Okay, I should do this.
You never go.
Okay, I can tie my shoe.

(08:42):
It's just a feeling that we have, and it's the same with
everything else in our lives.
So when we have negativebeliefs, that system goes in
play over and over again and wedo the same thing over and over
again.
And to answer your question,why it's so important to change
those, it's important because ifyou want to go what that sign
says there go further, faster inour lives.

(09:02):
If we want to feel better, ifwe want to make more money, if
we want to have better bodies,if we want to be happier, if we
want to be healthier, whateverit is, then a great deal of time
, if not all the time.
We need to change our beliefsystems about what keep us in
place from not having thosethings.

Speaker 2 (09:20):
Yeah, absolutely, and I love that.
And let me go a little furtherwith you with that, of course,
because I think it's, you know,important.
You know, you know we have, wehave a table and we have beliefs
.
Right, here's our belief and wehave our support system.
Like, like Joseph was saying,you know you have the legs of
the table or chair changing yourbelief system, whether it be a
enabling or disabling belief.

(09:41):
You break that one of those out, remove one of those and you
put an enabling belief in thereand you have a couple of those.
All of a sudden, your table'ssupported differently and your
belief system starts to changeabout that event or that belief.
Would you agree?

Speaker 3 (09:57):
with that.
I would agree with you 100percent.
And I look at it a little bitdifferent.
I think that's that'sspectacular.
Look at it a little bitdifferent.
And that is what does the tablestand on?
The table stands on us on asolid floor, and so all of these
legs that you're talking about,those that you're talking about

(10:18):
that support that table.
Those are important to keepthat table, you know, stable,
level or whatever.
And the foundation that all ofthose beliefs sit on, the number
one belief that we have thataffects everything.
The foundation is the beliefthat we have about ourselves.
That is our psychology, ourpsychology.
And so whenever I approachanything you've been around me

(10:38):
for a long time, You're a neuroencoding specialist yourself you
know that the one thing that wego after is find out what
people want, find out what theybelieve and find out what they,
and in that conversation they'regoing to somehow reveal how
they feel about themselves.
And then then we can go inthere and help them change that.
And especially in the work thatyou do, you know people have.
They come back with a beliefabout themselves and, by the way

(11:01):
, that can change through times.
They can change through asignificant emotional event, and
if that can change for thenegative, it can also change for
the positive and we candeliberately do that.

Speaker 2 (11:11):
Absolutely, and you know you talk about that.
I love the foundation that youtalked about as well.
Thank you for making that point.
You know, I love the foundationthat you talked about as well.
Thank you for making that point.
You know, when we have thatbelief system and again, we're
veterans, you know, areconditioned to go and do things,
whether that be action, youknow, combat, or just security,
or whatever the case may be,they're conditioned, you know
very well.

(11:31):
Well, guess what?
You can also condition yourselfwhen you reintegrate into
society and civilian life again,and by redefining those beliefs
and so on, would you?

Speaker 3 (11:40):
talk about that for a minute.
Yeah, absolutely.
First off, that's a very, verygood point, because that the
military does that.
It's indoctrinating you intohaving a belief that you do what
you're told.
And this means this, that meansthat and you rehearse over and
over again, which is thesimplest way of creating a
belief.
You do something over and overagain until it bleeds into your

(12:01):
nervous system, your unconsciousmind.
It becomes who you are.
The challenge is that they'relike you said.
We can change that leavemilitary duty.
There's very little, ifanything at all, most of the
time nothing at all that is doneto, let's just say,

(12:21):
decommission those beliefs thatyou have.
And so when we come back intosociety, we still have those
beliefs underneath.
And the challenge is life outthere in the real world does not
A require those types ofbeliefs and, as a matter of fact
, they conflict with thosebeliefs as well.
And I'll give you an example mydad I'll never forget this.

(12:43):
My dad served in the VietnamWar and he was there for two
years and it was at the.
Unfortunately, I had to changemy beliefs about this animosity
and resentment for the armedforces for a while, because my
father spent served 26 years inthe Air Force and his last two

(13:05):
years they sent him to Vietnam.
He was in his 40s and Vietnam,you know he was close to
retirement and that was a I'mnot going to say a young man's
war, but you know, most of hisconstituents, people that were
around him, were in their 20sand they were younger and he was
a I'm not going to say a youngman's war, but most of his
constituents, people that werearound him, were in their 20s
and they were younger and he wasthere and he was bitter about

(13:26):
it, quite honestly, and when hecame back he had also been
conditioned to.
When you're in a battlesituation, there's certain
things that you do, and we livedin a place called Lancaster,
california, which was only about20 miles from Edwards Air Force
Base, and Edwards Air ForceBase was where they tested all
of the experimental airplanesand things like that, and there

(13:47):
was always planes taking off andI grew up and so did he raising
us.
I grew up in every Air Forcebase that we went to to sonic,
sonic booms, and sonic boomswere.
You know, when an airplanebreaks a sound barrier, there's
a boom, boom out there, and sowe're used to them.
And the day we picked my fatherup from the airport.

(14:08):
I'll never forget this.
My family had three sisters, mymom and myself and my dad, and
we're all.
We picked my dad up from theAir Force.
We all you know, are from theairport and we're all hugging
him and everything we get in thecar we drive home.
We're walking up the walkway tothe house, all of us, the whole
family, and there was a sonicboom and my dad, without

(14:30):
hesitation, took us all out,knocked all of us to the ground,
the whole family.
My mom was pissed, but sisterswere crying.
All of us were scared and my dadwas crying and the reason he
was was because when anexplosion happens, you hit the
deck and you take everybody down, and he was saving his family

(14:50):
because he was conditioned whichis, by the way, that is a
trigger to a belief that he hasthat when something that happens
, it's danger and everything.
And he was.
He was mortified that he didthis with his family because it
didn't.
He didn't, you know, gentlypush us over.
He took us all out and heexplained later that, you know,

(15:11):
through his tears, it was onlythe only one of two times I've
ever seen my dad cry that herealized that he'd hurt his
family.
One of two times I'd ever seenmy dad cry that he realized that
he'd hurt his family and healso realized that he was
hurting inside, that he wasconditioned in a way and he was
resentful for that andeverything and there was nothing
that was ever done to rid himof that and he spent, you know,
a long time until I was able tohelp him years later to help him

(15:32):
mitigate that.

Speaker 2 (15:33):
I was going to say I know a guy yeah, I was going to
say I know a guy yeah, that'sfantastic and it's overseen,
because a lot of veterans and Iwon't spend a lot of time on
this they don't realize theconditioning is still there
until later on when it reallyrears its head.

(15:54):
And I want to say something.
It may have seemed at the timehorrific all those things, but
if your dad didn't have thatexperience he may not have
changed and gotten some help.
You know what I mean.

Speaker 3 (16:06):
Oh no, doubt, no doubt, no doubt.
And unfortunately and I love mydad unfortunately, the help
that he got first was drinkingalcohol and that, by the way, as
you know, I'm preaching to thechoir on this a lot of people,
that's how they cope with whatthey don't even know is inside.
It's just that feeling.
It's like I don't fit orsomething's going wrong here and
everything.
Drug abuse, alcohol abuse, youknow, any kind of addiction that

(16:31):
is going to immediately takethem out of that pain that they
don't even know that they'refeeling.
That's what they lean towards.

Speaker 2 (16:41):
Yeah, absolutely.
And you know that's thedownward spiral, right Is,
you're not dealing with thatemotion, you're not dealing with
that concern, issue, challenge,let's call it, and the downward
spiral happens.
And then usually it's isolationand unfortunately that's why
the suicide rate is so high.
The numbers's, the numbers arestaggering.
I won't get into it right now,but the numbers are staggering.
So you know, I always sayeverybody you go to the military

(17:04):
or you're even starting to havethat reintegration process,
reach out, start a plan.
You know, start creating thatplan so you aren't going into
solitude.
You do have people around you,a support system, a plan for
your future.
Find that fulfillment so youcan move forward in the right
ways coming out.
And you know Tina Parker, Iknow, you know Tina Parker,

(17:25):
she's a great friend of mine aswell.
You know she's one of the firstpeople that said man, if I had
a plan coming out, everythingwould have been different.

Speaker 3 (17:32):
No doubt, and that is why and why I admire you so
much, michael that blue QR codeup in the upper left hand corner
.
That is a way to be part of acommunity of people that are
like minded and people that havegone through things like that,
because people can help eachother.
Sometimes it's just like, oh,I'm not alone, this person is
going through it as well.
So you know, that means thatI'm not alone and I can get some

(17:53):
help and together we can dosomething together, because
that's the other thing In themilitary.
You know you're with a group ofguys and group of women.
That is your tribe, that is thepeople that you're with, and
then when you leave that you'reall alone.
You're without that tribe,you're without people that are
like you, that have the sametypes of experiences and that
can weigh on you.

Speaker 2 (18:12):
Absolutely, and that is one of the things that I see.
One of the main things isthere's five or six patterns
that you see.
Stories are different, patternsare very similar.
That I've seen from everybodythat I've talked to and worked
with.
When you get out, if you don'thave that tribe because a lot of
people know someone's last nameor call signs or whatever the

(18:33):
case may be and this was verybig in the Vietnam era that they
got out and they had noconnection with these people
anymore absolutely and thenyou're trying to reintegrate and
you know your family is grownand changed and different, just
like you are, and finding thatskill set for communication,
slowing things down and puttingintent on on reintegrating in

(18:55):
the right ways was was lost.
It still is.
That's why I'm so passionateabout what I do.

Speaker 3 (19:01):
Absolutely.
And we've talked about theVietnam War.
Well, there have been otherwars.
There's the Iraq War, all thethings that are going on as well
, and as well even people thatdon't go to war, the military
itself is still designed toindoctrinate you.
Indoctrinate you to followorders, to not think outside the
box, Just do what you're told,and all those things and that

(19:23):
messes with people.
I worked with somebody a whileago who was an artist, like
myself, and in the military.
They had a tough time in themilitary because they were an
artist, and then, when they gotout of the military, they had
this dual thing going on.
It's like I've got to followorders.
I got to do this, but I alsowant to be a musician, I also
want to be an artist, I alsowant to do these things.
And that conflict, that innerconflict, causes that person to

(19:45):
not know which way to go andfeel empty.
And I hear people say this allthe time.
My son actually asked me aboutit.
His girlfriend said somethingabout it.
I just want to feel something.
Well, when people say that, thetruth of the matter is, what
they really mean is they don'twant to feel how they are
feeling, they want to feelbetter, that I just need to feel

(20:06):
something and I will say thatwe never stop feeling something.
And to get people clear on thefeelings that they're having are
fueled by their beliefs, bytheir beliefs about who they are
, what they're capable of, theirself-worth, all of those things

(20:29):
.
You know me, the definition ofone's psychology are these three
things.
Number one the conscious andespecially unconscious thoughts
slash beliefs that we have aboutourselves first.
Secondly, our beliefs that wehave about other people and then
, thirdly, our beliefs about wehave about our environment or

(20:49):
the world around us.
That's what constitutes ourpsychology.
And the number one thing whichaffects all the others and
everything else around us how wefeel about ourselves.
Am I a good person?
Am I a bad person?
You know?
Am I worthy, am I capable?
Am I stupid?
Am I smart?
Am I too black?
Am I too white?
You know all this stuff.
It can be maddening If you eventhink about it.

(21:10):
You know, here you and I aretalking about this and we're
kind of exposing that andgetting people to go, but we
don't sit down and go.
Am I this, am I that?
It's just this system that'sgoing through our heads all the
time and that's just how we are,and then that system makes us
go either into our sympatheticnervous system, which is fight
or flight, and or aparasympathetic nervous system,

(21:32):
which is chill.
And guess which one we're goingto go to readily.
We go to our fight or flightwhen danger shows up or
something doesn't feel good.
But fight or flight is onlydesigned to get us off the dime,
it's not designed to keep usthere, and so what we do is,

(21:53):
when that shows up any kind ofuncomfortableness or anything,
our nervous system goes well, wegot to get out of here, let's
find something else, and then weimmediately, or very quickly,
will move to something thatmakes us feel better, even if
that something that makes usfeel better harms us in the long
run.
You know somebody that smokesweed or drinks alcohol
excessively, or something likethat.

(22:14):
They're smart enough to knowthat this isn't good for me.
They're smart enough to knowthat in the long run this is
going to hurt me, but in theshort run it gets us out of that
pain.
And that's where a lot ofpeople do that seesaw back and
forth, back and forth, back andforth.
They wake up and they feelterrible.
I didn't do this, or I did thisor I did this and everything,
and they don't do anything aboutthat feeling in the moment, the
moment, so they resort to doingsomething that doesn't serve

(22:36):
them.
Yeah absolutely.

Speaker 2 (22:38):
And you know, I think I like to talk about
limitations because that kind ofbrings us right into that right
.
So you know, what would you say?
Limitate?
Let's talk about again morespecifically for beliefs, right,
limitations with beliefs.
So how do you know that you'rehaving these limitations and

(22:59):
you're in I call it the spincycle, where you're just, your
mind is just going.
What are some thoughts on that?
And, of course, we want to moveforward, but that's what we're
about is how do you get out ofthat?
Yeah, yeah.

Speaker 3 (23:12):
Awareness is always the first step.
Matter of fact if you'relistening, write that down.
Awareness is always the firststep.
Matter of fact if you'relistening, write that down.
Awareness is always the firststep.
Aware of what, Aware of how youfeel, because that is the
telltale sign that something isgood and doesn't need to change,
or something needs to change,If at any time in your day, and

(23:33):
as neuroencoders, we haveprocesses to help people do that
.
And I would say that one of thethings that I would suggest to
anybody listening right nowfirst off, seek this man out,
Hit that QR code, Seek him outand find him, because he's got
so many processes and so manythings, and that's the answer.
By the way, it's process overknowledge.
You can know something, but ifyou don't do something about it,
nothing's going to change, andhe's going to help you do

(23:54):
something about it.
And so one of the things Ialways suggest to people is to
observe you, Even if it's justfor an hour or a half hour.
Observe you.
Observe how you feel aboutthings, how you're going through
the day.
Are you going through the daylike?
Are you going through the daylike, what about this?
Any pain?
And when I say pain, I meanemotional pain.
Even as simple asuncomfortableness is a signal.

(24:16):
We call it an action signal todo something about that pain.
And again, without going intoit and Michael is an absolute
expert in helping you dosomething about that feeling and
not just push it under the rug,because that's what drug abuse
or alcohol or anything I know Ikeep coming back to that, but it

(24:37):
can be anything, anything thatis not serving you, that takes
you away from that.
That's what it's designed to do, is to get you out of that pain
.
So instead, oftentimes and it'snot about just stay in that
pain it's observed that thatpain is there.
And when I say pain, I meanemotional pain.
It doesn't feel good, I feeluncomfortable, I'm embarrassed,
I'm whatever, I'm even shyness,things like that.

(24:59):
Right, I'm unwilling to do thatand you're suffering from you
know, we'll go into it in aminute the toxic 10, the things
that hold us back in our lives,Observe that and go oh, isn't
that interesting, Isn't thatinteresting that I feel that?
And then, from there, nowyou're aware that that is there
and then you can do somethingabout it, Then you can approach
it in a way that you can notonly squash it but replace it

(25:21):
with something that is preferred.
That's the whole.
Foundation of neuroencoding isto program oneself so that we
automatically default to ourchosen best beliefs and
behaviors.
And when that happens, itstarts to be automatic so that
when something shows up,consciously or unconsciously, we
automatically default to what Icall optimism Right.

Speaker 2 (25:45):
I absolutely love that and you know so many people
don't realize that there arethese skill sets, techniques,
tricks, hacks whatever you wantto call them nowadays that can
help, and you're not going to goand do it one time.
You know you're not going to goand walk into the gym and come
out looking like ArnoldSchwarzenegger.
You know it's just not going tohappen.

(26:06):
So you know there is the skills, or the techniques are again.
Joseph is so well known forassassinating complexity.
Thank you, sir.
But when you can assassinatecomplexity and you can do
something simple, the only hardpart is being courageous enough
to take that action and do it.

Speaker 3 (26:27):
Yeah, I would agree.

Speaker 2 (26:28):
Yeah enough, courageous enough to take that
action and do it.
Yeah, I would agree.
Yeah, and the last what have Ibeen?
I've been playing with you,joseph, for you know, a year and
a half, two years now, right,and I mean there are so many
changes in my life wheresomething is just, oh man, I
can't do that.
I would have said years ago,right, or yeah, I'm too old, or
all these things right.
And by doing these exercisesand so forth, literally you can

(26:52):
make changes like that and youcan make processional changes as
well.

Speaker 3 (26:59):
I look at it like this If you work on one thing,
it's like that.
I saw a great video the otherday, michael.
That was spectacular, and thevideo was this guy.
He had dominoes and the firstone was only this big and the
second one was like this big andthey were made of stone, you
know, or something very, veryheavy.
And the next one was this bigand it got down to the last one

(27:23):
was like six feet tall and likethis wide and it was huge.
And then he said watch this.
And he tipped the very firstlittle one and it knocked over
the bigger one, knocked over thebigger, bigger, bigger one,
until finally the one that was,and it had to weigh, I'm sure,
six, 700 pounds.
When he hit that one, that oneknocked over.

(27:44):
And I look at it that's the waythat it is.
When you work on your beliefs,your unresourceful behaviors and
all those things, you noticethem what they are.
That's the little one.
You don't have to feel this big, you know, huge, unattainable
and daunting thing.
You work on the little one asit begins and it has the effect
on doing this one, this one,this one and it has the genuine

(28:06):
effect of affecting how you gothrough lives.
You're underlying yourfoundation of how you go through
your lives and you become andI'll elaborate on this a little
bit what I call optimistic.
Optimistic doesn't mean thatevery just mean that every cloud
has a silver lining and everyglass is half full.

(28:27):
Optimism around here meansoptions, that you see more
options.
In that moment you go, oh, Icould do this.
I could do that.
When danger or frustration orany of the toxic 10 show up in
your life, it causes you to gooh, wait a minute.
Oh, I caught myself.
I'm doing that, I could do this.
I could do this Because we, in99% of the time, we have a

(28:50):
plethora more options goodoptions and better options than
the ones that are sitting infront of us that are challenging
us.
Said differently, when we arein our sympathetic nervous
system fight or flight you gottwo options fight or get the
hell out of there.
But when you are able to shiftthat make it automatically

(29:14):
become optimistic, you can go.
I can do this, I could do this.
I have done this before.
I've done this.
I could do this.
I could do this.
Somebody else did this nolonger your brain and your body
is not flooded with cortisol andthe adrenalins and all those
things that keep us in thatunresourceful state and keep us

(29:34):
feeling like we're fighting orrunning away.
We now have dopamine, oxytocinand all the things that make us
feel good going through oursystem.
Endorphins make us feel goodand we go, oh, I could do this,
and we tend to move in thatdirection.
It feels better and here's thegreatest part about it go oh, I
could do this, and we tend tomove in that direction.
It feels better.
And here's the greatest partabout it, michael, is that once

(29:55):
we do it and, as you know, andwe acknowledge ourselves and
reward ourselves for having donesomething different and taken
ourselves out of beingunresourceful, the nervous
system says, hey, let's do itagain next time.
So it's that domino effectagain.
It's funny you brought that up.

Speaker 2 (30:08):
I literally just watched that video and it was
absolutely fantastic Becausethis thing literally, guys, it's
this small compared to you know, six feet tall and 1,200 pounds
, or whatever it was, you know.
But when you start thatmomentum, it's amazing what can
happen.

Speaker 3 (30:23):
Absolutely.

Speaker 2 (30:24):
If we can I was giggling dying back here because
I just watched that video.
We can.
Just, I was giggling dying backhere because I just watched
that video.
Um, so can we talk about, uh,just really quick, uh, finding
your success, patterns or yoursuccess um, I want to say
patterns, um, because again I'mbig on patterns.
So finding it.
And then, you know, I think wehave to end off on celebration,

(30:46):
don't we, joseph?

Speaker 3 (30:47):
It's always end on celebration, you know me.
So, yeah, there's a few simpleprocesses that you can do.
I'll share with everybody onethat you can do to do what you
just said there, Michael, andthat is to find your, let's just
say, empowering or your beliefsthat serve you, and that is
this.
Now, this is from the Bible asye seek, so shall ye find, and I

(31:08):
am not going to claim that Iimproved the Bible.
I am, however, going to saythat I added something to it
that, let's just say, helps yougo further, faster, and that is
this as he seeks, so shall hefind.
That's obvious.
If you go looking for your carkeys, you're going to find them.
Nine times out of 10, you'regoing to find them.
The journey in which you'relooking for them we're not going

(31:30):
to find them Nine times out of10, you're going to find them.
The journey in which you'relooking for them we're not going
to go into that right now is toremember, to reconnect your
unconscious to your conscious,Because when you find them, what
do you always do?
You go oh, okay, that's wherethey were.
Of course, that's where theywere.
And in that moment you've gotthat connection, okay, and the

(32:03):
process of looking for something.
My personal belief is and thisis what I've added to it as he
seeks, so shall out there thatis always there is going to make
itself more prominent.
It's going to make itself knownin terms of your beliefs.
So if you're looking for thegreat things about you and I'll
give everybody a really quickexercise to do that If you're

(32:24):
looking for the things thatyou've been successful at before
, then guess what.
You will continue to look forthem and those things will find
you in your brain.
So the exercise I like to giveeverybody is this Just do this
for five minutes every day for10 days and it'll blow you away.
And that is to get out ajournal and just list any and
everything that you aresuccessful at.

(32:46):
Michael, you said it Simplicityis the key.
You know we call itassassinating complexity.
Complex things make people gointo fight or flight and
overwhelm and things like that,and they don't do it.
But if you make it simple, theneverybody can do it.
So you don't have to understandhow this works.
Just do it, look.
And, by the way, most peoplewrite down.
Okay, I graduated from highschool.

(33:07):
I, you know, I bought a car, Iwon this, I won that, and you'll
run out of stuff very, veryquickly if you're only looking
at the fantastic stuff.
I didn't say just.
I didn't say look at all thegreat stuff.
I said look at any andeverything you've ever
accomplished.
You tied your shoes thismorning, you brushed your teeth,
you took your shoes out,because what that's doing is
causing your brain to look forwhat's great about you.

(33:28):
Look for what you'veaccomplished and then, when
you're done and I will segueinto and out of celebration for
a second so we can end on thatwhen you're done, celebrate,
give yourself some sort ofcredit, pat yourself on the back
or whatever to teach yournervous system to go oh, let's
do that again.
And then guess what happens,even when you stop I just said
for five minutes.
When you stop, I just said forfive minutes when you stop your

(33:49):
brain is gonna keep on lookingfor it and it's gonna start
showing up.
It's looking for you.
You've got a lifetime of gooddeeds, you've got a lifetime of
successes and unfortunately, ourbelief systems encase us to
make us only look at the badthings Not only, but for the
most part and we forget aboutthose things.
You'll be amazed at how manythings you'll come up with.

(34:10):
That alone is going to start toprogram you.

Speaker 2 (34:12):
Yeah, fantastic, absolutely.
So just we're at the end of theshow.
My dear friend, thank you, youknow, for being here.
Of course I know you have somesome A factor going on and some
other things.
How do people reach out to youand get involved?

Speaker 3 (34:27):
in neuron coding and that kind of thing.
Yeah, there's two ways.
You can go to my website, whichis my name, josephmcclintoncom,
and then on there there'sseveral different things that
you can look into and differentthings that we gifts that we
have for you and things likethat, and or you can go to
neuroencodingcom.
Neuroencoding is all one wordN-E-U-R-O-E-N-C-O-D-I-N-G, and

(34:52):
you can also find me onInstagram, which is I am and my
name, joseph McClendon.
I'm all over the place, I'meverywhere you are.
You're international, my friend, that's for sure we do.
I don't know when this is goingto air, but, yeah, if you go
online, you'll find out theevents that we have.
We have an A factor which isthe abundance factor, and then
we have tomorrow, which I don'tknow, I'm sorry, this weekend we

(35:14):
have something called impact,which we're going to teach you
how to, not just as a speaker,but how to impact people that
are around you in a way thatcauses them to to default to
their to their best as well, myfriend, it's airing.
Now we're live.
Oh, we are.
Well, I didn't know.
All right, well then is itsaturday?
Yeah, saturday, we've got anevent.

(35:34):
Go to my instagram.
I am joseph mcclendon, uh, andI click on the profile and
you'll see it right there.
It's going to be again.
It's not just about, uh, youknow, you being a speaker.
It is about you being able toimpact people on your friends,
your family people impact themin a way that causes them to
move in the direction that theywant to, and that, you, being a
speaker.
It is about you being able toimpact people around your
friends, your family peopleimpact them in a way that causes

(35:54):
them to move in the directionthat they want to and that you
want to help them move in thatdirection as well.

Speaker 2 (35:57):
And I know you and we work on ourselves before we
work with other people generally, and I know how important that
is, and we don't teach theoryright.
I mean, all the things that Iteach and you teach you do we do
right.
So you not only can impactother people, but you can start
with yourself, which isfantastic.

Speaker 3 (36:17):
Well, thank you so much and I do want to just touch
lightly in these last coupleseconds that we said we were
going to do it and I touched onit a little bit.
Celebration, celebrate yourself.
Celebrate how amazing you are.
Celebrate any and everythingthat you do.
I don't care when you pooptoday, turn around and go.
I did that.
That was me patting myself andit sounds silly, but it starts

(36:38):
to teach you, it starts to builda belief system in you that
you're amazing.
Become your own best raving fan.
Amen.

Speaker 2 (36:45):
I Amen, I love that.
Can I just say?
You know, when you celebrateand it feels goofy, smile and
giggle about it and laugh aboutit.
It literally helps it sink ineven faster and you're having
fun.

Speaker 3 (37:04):
Yeah, it's science.
It's not just silly stuff, it'sscience.
The brain releases endorphins,dopamine and oxytocins, which is
the feel good juices, and yourbrain is always going to go what
just happened before?
I got these feel-good juices?
Oh, I did this, this, this andthis, and it wants to do it
again.

Speaker 2 (37:12):
Absolutely so.
With that said, my friend, canyou give us three tips to get
better into their families,further, faster?

Speaker 3 (37:19):
Yeah, absolutely.
Number one appreciate yourself.
Just like I said before,appreciate yourself.
Number two appreciate thosethat are around you others.
Be kind and do everything thatyou can.
Appreciate any and everybodythat's in your life, even the
ones that are, let's just say, alittle bit flaky.
They're there for a reason.
Appreciate them.
Number three is make a ritual ofgratefulness Every morning when

(37:42):
you wake up.
Take just a few minutes andjust in your brain, go through
your brain, because, remember,the brain learns through
repetition.
Go through your brain and go.
Okay, what am I grateful for?
I'm grateful that I'm still onthis side of the dirt.
I'm grateful for this thathappened there.
I'm grateful for my wife, mykids, my husband, anything like
that.
These are things that remember.
I call it human physics themore we anything that a human

(38:03):
being does over and over again,they get better at it, and so
when you do those three things,you're going to get better at
them.
Your brain is going to continueto do that.
It's the little domino thathits.
The next one, the next and nextone makes it bigger and bigger.

Speaker 2 (38:13):
Absolutely love it, joseph.
I just want to say, just beforewe go here, thank you.
Time is the most preciousresource we have as human beings
.
We don't get it back.
Thank you again for coming onhere and spending some of your
life with us, spreading amazinginformation and continuing that
ripple effect that, if we keepgoing, we'll create waves.
I just want to thank you forthat.

Speaker 3 (38:34):
It is my pleasure, my friend 100 episodes.

Speaker 2 (38:42):
Holy crap, really.
Yeah, the last thing, joseph Ilove being part of your tribe,
joining the Neuron CodingInstitute and becoming a dual
elite.
You know, certified neuroncoding specialist, and it's
changed my life, the peoplearound me, you know, at 51 years

(39:02):
old, I said what do I want tobe when I grow up?
I like that.
And here we are.
So you know, dreams do cometrue.
I've got this man on my showtwice.
The podcast is over 95,000downloads at this point.

Speaker 3 (39:16):
Wow, spectacular.

Speaker 2 (39:18):
Dreams come true.
So just take a little bit of anaction every day.
Consistency, like Joseph,preaches and says all the time
yeah, I learned.
Well for you, my friend.
Thank you very much.

Speaker 3 (39:30):
My pleasure, my friend.

Speaker 2 (39:31):
All right.

Speaker 1 (39:37):
And on that note, we're out of here.
Thank you for joining us onanother insightful journey of
your Thoughts your Realitypodcast, with your host, michael
Cole.
We hope the conversationsparked some thoughts that
resonate with you.
To dive deeper into empoweringyour thoughts and enhancing your
reality, visitempowerperformancestrategiescom.
Remember your thoughts shapeyour reality, so make them count

(39:58):
.
Until next time, stay inspiredand keep creating the reality
you desire.
Catch you on the next episode.
Advertise With Us

Popular Podcasts

On Purpose with Jay Shetty

On Purpose with Jay Shetty

I’m Jay Shetty host of On Purpose the worlds #1 Mental Health podcast and I’m so grateful you found us. I started this podcast 5 years ago to invite you into conversations and workshops that are designed to help make you happier, healthier and more healed. I believe that when you (yes you) feel seen, heard and understood you’re able to deal with relationship struggles, work challenges and life’s ups and downs with more ease and grace. I interview experts, celebrities, thought leaders and athletes so that we can grow our mindset, build better habits and uncover a side of them we’ve never seen before. New episodes every Monday and Friday. Your support means the world to me and I don’t take it for granted — click the follow button and leave a review to help us spread the love with On Purpose. I can’t wait for you to listen to your first or 500th episode!

Crime Junkie

Crime Junkie

Does hearing about a true crime case always leave you scouring the internet for the truth behind the story? Dive into your next mystery with Crime Junkie. Every Monday, join your host Ashley Flowers as she unravels all the details of infamous and underreported true crime cases with her best friend Brit Prawat. From cold cases to missing persons and heroes in our community who seek justice, Crime Junkie is your destination for theories and stories you won’t hear anywhere else. Whether you're a seasoned true crime enthusiast or new to the genre, you'll find yourself on the edge of your seat awaiting a new episode every Monday. If you can never get enough true crime... Congratulations, you’ve found your people. Follow to join a community of Crime Junkies! Crime Junkie is presented by audiochuck Media Company.

Ridiculous History

Ridiculous History

History is beautiful, brutal and, often, ridiculous. Join Ben Bowlin and Noel Brown as they dive into some of the weirdest stories from across the span of human civilization in Ridiculous History, a podcast by iHeartRadio.

Music, radio and podcasts, all free. Listen online or download the iHeart App.

Connect

© 2025 iHeartMedia, Inc.