September 25, 2025 • 45 mins
🚨 SHOCKING PREDICTION: By Christmas 2026, 95% of coaches won't be able to make a living. AI is coming for your profession, and most coaches are completely unprepared.
In this explosive episode, Kellan reveals:
- Why AI will replace 95% of coaches within 14 months.
- The ONE thing that makes coaches irreplaceable (hint: it's not your methods).
- How to become part of the elite 5% who will thrive in the AI era.
- The radical transformation required to survive professional extinction.
This isn't just another "AI is coming" warning. This is your survival guide.
🎯 READY TO BECOME PART OF THE 5%?
Join the Dream, Build, Write It Challenge - your pathway to becoming an embodied, AI-proof coach: https://www.dreambuildwriteit.com.
📚 FREE Coach Survival Kit: Get Kellan's emergency guide to AI-proofing your coaching practice.
🎓 Your Ultimate Life Coaching University opens January 2026 - for the elite 5% only
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Transcript
Episode Transcript
Available transcripts are automatically generated. Complete accuracy is not guaranteed.
(00:00):
In this episode, you're goingto know right now why the choice
is embodiment or extinction.
By Christmas 2026, 95% ofcoaches won't be able to make a living.
Welcome to the show.
Tired of the hype about livingthe dream?
It's time for truth.
(00:21):
This is the place for tools,power, and real talk, so you can
create the life you dream anddeserve your ultimate life.
Subscribe, share, create.
You have infinite power.
That may be a bold claim, buthere's what I see.
(00:44):
I'm a coach.
I've been a coach for 18years, and I coach at the highest
level, high performers, peoplethat really want to make a difference,
people that have significantchallenges and that want to create
significant results.
So that's not trivial work.
And if you're a coach, youknow that.
And I'm not saying you don'tcoach at a high level, too.
But here's what I'm noticing.
I'm seeing the proliferationalready of applications popping up
(01:09):
all over the place about coaching.
In other words, coaching by bot.
It's happening in medicine,it's happening in counseling, and
it's happening in coaching.
And there are other fields aswell, all kinds of advice fields.
And so the question naturallycomes up, what the heck is left?
Like, what are we going to doas coaches?
(01:31):
And you are going to need toanswer that question powerfully and
deeply for yourself.
And here's the danger, numberone, people, you maybe are going
to say, it's not going toaffect me.
I'm already past that.
AI can't duplicate me.
Well, that might be true, butmy guess is you're full of crap.
(01:52):
And you'll know as you listento this episode whether or not you
need to flag the danger sign.
So one reason coaches aregoing to be buried is they're going
to stick their head in thesand, and you need to ask yourself
if this is you and pretendthat the tsunami is not coming, it
is.
So I have a book calledCoaching and the Rise of AI and it's
(02:13):
done and in editing andactually it's in final production
right now, and it'll be out ina couple of weeks.
And depending on when you seethis, it may already be out.
It'll be out by the middle ofOctober 2025.
The prediction I have is thatby December of 26, which is about
14 months from now, 95% ofcoaches won't be able to make a living.
(02:36):
Now, that may sound bold andit may piss you off.
I don't really care, becausehere's the Truth.
Right now, more than 50% ofcoaches don't even make $25,000 a
year, which is what, 2,000bucks a month?
Well, that's not a livingwage, that's a hobby.
Less than, I mean, up to 75%don't even make 50,000.
(02:57):
And the numbers go down from there.
When I redid calculations withusing AI and several different versions
and different ways ofcalculating this, somewhere between
95 and 97% of coaches won't beable to make up to 100k or 100k US
(03:18):
dollars.
Now you may think, well, 100k,that's rich.
No, it's not.
Right now, if you can't make100k or very near it, 90, 80, 90,
that's not really a living.
You're going to have to haveanother gig or it's going to have
to be one income in a two fullon income family because it takes
$100,000 a year to live.
(03:41):
Prices are up, expenses are up.
It's just that expensive tolive decently.
And I'm not saying you can'tlive on 60 or 75.
Maybe you are right now, butyou're certainly not living the kind
of life you want and you'renot living and having the impact
you imagined.
So you can spend some timearguing with me about the numbers
or you can pay attention tothe thrust because right now is as
(04:05):
crappy as AI is ever going to be.
And this is as good as it'sever going to be for you as a coach
unless you make some radical changes.
And the radical changes iswhat I'm going to talk about.
So this is the first episodein a series that I'm going to release
starting every Thursday.
(04:25):
Now, if you follow yourultimate life, you know that we go
Tuesdays and Fridays twice a week.
Starting right now, September25th, I'm going to throw in a Thursday
episode.
So we're going to be threetimes a week.
This one right here is goingto be the only solo episode as I
introduce what we're doing andwhy we're doing it and what this
(04:46):
has to do with anything.
And it's for coaches only orthose thinking about being coaches
or whatever.
And I'm going to do that every Thursday.
And starting next Thursday,I'm going to have two coaches on
with me, different ones each week.
And we're going to have athree way, a conversation about what
AI is done to them or forthem, how they're using it or not
(05:10):
using it, the positive thingsthey see, the negative things they
see.
And that sort of cautions,because AI is here, like it or not,
pretended away or not.
I want you to think about Blockbuster.
Like, I don't know if you'reold enough, but in the 80s and then,
you know, 90s VCRs were allthe rage.
(05:30):
And I remember going to workand I worked with a bunch of people,
some of whom are engineers andstuff, and there was all arguments
every week at the water coolerabout Beta versus vhs, you know,
videotapes and which storeshad the best, you know, new releases
and all that stuff.
And there was an entire conversation.
And that went on for someyears, right?
(05:51):
And then DVDs came, and ofcourse you had to have a VCR and
maybe you had two or three ofthem in the house, and you know,
which model was best and hadthe best sound and all the stuff
that you'd get with any kindof techno gear, right?
And then years went by andguess what?
VCRs, it's like, they're nowdoorstops, they're gone.
You might find them in antiqueshops, unless you're a nerd and you
(06:13):
happen to have an old one.
Because why?
Because some technology showed up.
First there was DVDs and thenBlu Rays, and now it's all digital
streaming service.
And so in the space of a fewyears, that entire industry was born,
created all this gear,including manufacturers and brands
and JVC and Sony and all that,and then died.
(06:35):
Completely gone.
Well, AI is doing that to coaching.
This is a sea change, amonumental shift.
The entire earthquake going toblow this industry to pieces.
And here's why.
It's not hard to understand AIand it's getting better and better.
(06:56):
And I'll give you another example.
In a minute, AI can researcheverything that's available, all
the books that are online,everything, all that data, and collate
it and give yourecommendations, summaries and all
that kind of stuff in just aminute, couple minutes at best.
Thinks for 10 seconds, 15seconds, and right this minute is
(07:16):
as crappy as it's ever goingto be.
So as I started doing theresearch for Coaching and the Rise
of AI this book, it took methree months to research it and write
it.
And in that period, 90 days, Isaw with my own eyes and my own experience,
AI double in its ability to dofaster, better, more cogent, more
(07:37):
succinct, more powerfulresearch, summary and so forth.
And I had IT do coaching scripts.
So I had it help me.
I said, well, I'm worriedabout this and here's my thoughts
and here's my worries.
And I just talked to it and itcame back with powerful recommendations,
very encouraging stuff, stuffthat made me have an emotional reaction.
(08:01):
And I watched that happen andthought, we're screwed.
We as coaches are screwed.
Unless.
So I'm not painting a pictureof doom and gloom.
And Coaching in the Rise of AIis not a book.
That's just observational.
I don't write observationalbooks, meaning, oh, gee, this is
what happens.
The sky is falling.
(08:22):
Everything I write is aboutwhat we can do to both use or make
something better or overcomesome challenge.
My book, Walking without Fear.
My book, the story arc, theresults equation, you know, the book
of context, meeting God at thedoor, all the books on meditation.
I mean, you know, I've written 20.
So this coaching in the Riseof AI is observing that this is happening
(08:47):
and it's going to change ourindustry fundamentally.
And it's also.
And what do you want to do orwhat can you do if you want to stay
in business?
Now, here's what I'm saying.
Here's my prediction.
By Christmas of next year, 14months, 95% of coaches won't be able
to make a living.
And I'm defining a living asup to, you know, over 100k.
(09:07):
You won't be able to make that.
And here's the reason I willdo everything that you do today,
better and faster and on, on demand.
It is already available inmultiple apps and it will become
more available, faster and better.
And for $97 a month or $197 amonth, you'll be able to access sophisticated,
(09:31):
powerful, on point, dead onadvice, encouragement, scripts to
empower you, affirmations, allthat stuff that will move and motivate
you to accomplish your goals.
And the point will be, whatthe frick do I need a coach for?
So that's the real question.
(09:52):
What the frick do you need acoach for if AI can do all that?
So we're going to talk aboutthat today and then these episodes
going forward, we're going totalk about not only what the difference
has to be in real coachingthat matters and how to partner with
this awesome tool.
Because right now there arethree things that are getting in
(10:14):
the way of coachesunderstanding this.
Number one is the head in thesand thing, like the ostrich.
It's not going to affect me.
I'm already past that.
It can't duplicate me.
You're full of crap.
That's my saying.
Get mad if you want, butthat's what I'm saying to 95% of
you and maybe even 97%.
One model I ran is 97%, but 95.
(10:39):
The second reason is becausethe ante to get in the game has just
gone up.
So I want you to picture this.
A casino with, you know, awhole bunch of blackjack tables and
all the seats at the blackjacktables are taken by robots.
And the only place where youor I can sit our butt down and play
blackjack if you want to, isin the high roller room.
(11:01):
And the minimum bet there's10,000 bucks.
So the ante's gone from 10 to10,000, meaning you got to be a different
kind of coach to get in this game.
And I use 10,000, I mean athousand as a multiplier because
it's going to feel like athousand times higher ante to get
in this game.
The third reason is becausethe work that it takes to be there,
(11:25):
to be the kind of person, thekind of coach that matters anymore
is hard.
So head in the sand, theante's gone way up and the work is
hard.
Those are the three reasonsthat 95% of coaches are just going
to get blown away by this tsunami.
My hope for you is to callthis to your attention and then tell
you what you can do about itif you want.
(11:47):
I'm not telling you what yougot to do.
I'm telling you what's goingto happen and you can decide what
to do.
So this episode and then allthe ones that follow every Thursday
are going to talk about that.
And again today I'mintroducing the series and raising
the flag.
And the series every Thursdayafter this is going to be with coaches
(12:08):
that are in the game andthey're going to talk about what
they know about AI, whatthey've seen, how they're using it
already.
Some of them I know that arecoming on have already created apps
to use in their coaching tohelp in a powerful way instead of
being afraid of it.
So you can't ignore this.
You can't ignore it.
The guy that wrote theforeword for my book Coaching in
(12:30):
the Rise of AI and I recommendthat to read, by the way, because
it lays it out in great detailand what to do about it.
He said that he got convincedof this when he had a disagreement
with his wife.
And the next morning she wasall tuned up, everything was fine,
and he asked her what happenedand she said, oh, I coached myself
through it with chat GPT andhe was absolutely floored.
(12:53):
And he's a very successful,money making, way past six figure
coach.
And then he was slapped by Boom.
She was fine.
She was tuned up, there was no issue.
Coached through it by chatty chat.
GPT in that case.
So that, you know, slapped himupside the head and said, wow, this
(13:13):
is real, this is now.
So this is not coming.
This is here.
And it's getting worse orbetter or more powerful or having
a bigger impact.
Those are the facts.
So here's, here's the questionfor you.
You, you have to think aboutwhat these large language models
do and how it affects the workthat coaches have typically done.
(13:36):
Okay, Large language modelshave access to everything on the
Internet, books and papers andall kinds of stuff, websites and
everything else.
And they have the ability tofollow good instructions.
Some are being built andspecialized in the mode of coaching,
meaning identifying problems,identifying behavioral patterns,
(13:57):
looking for excuses, lookingfor reasons, giving people encouraging
reframes, all that stuff.
They're being built right now.
I just saw another oneadvertised on Facebook a couple of
days ago.
By the time you hear this,it'll be longer than two days, but
it said the app of yourdreams, fix everything, coach you
through anything, et cetera,et cetera, and $197 a month or something.
(14:18):
Now the price point doesn'tmatter and the total absolute capability
of that app to live up to theclaims doesn't even matter.
The point is it's enough forsomeone to put that out there.
And $197 a month is, you know,flexible, right?
As there are more and more,that price will go down.
Competition will drive that down.
The open source models areavailable now.
(14:39):
There are some proprietarylarge language models that are elevated
up above, you know, Gemini andGrok and Chat GPT and you have to
pay significant money to haveaccess to those.
But all of those are availableand people are going to use them
at all levels, customize themspecifically to get rid of you and
me as coaches.
(15:00):
So here's what you need tothink about.
Anything to do with nichecoaching, you're gone.
Anything to do with, you know,teaching frameworks about how to
overcome fear or get rid ofself doubt or anything.
Gone.
Anything that has to do withscripts or affirmations or worksheets
or weekly accountability orcontent calendars or, or any of that
(15:24):
kind of stuff, you're in thedustbin of history because AI can
do that faster and betteralready and it's only going to get
better.
Anything that can, thatdepends on even listening really
well and then reframing and,you know, giving someone another
way to look at it.
(15:45):
All that stuff with nlp,you're toast.
Your History.
And you can get mad at me andargue, but you are, because these
models can already do that.
I've tested them all.
One of the things I did inwriting the book was I took 11 popular
coaching models, and I'm notgoing to repeat them now because
(16:06):
they're in the book, but Itook 11 models that exist today that
are very successful, that havelots of adherence and proponents.
And I had chat.
I happen to use ChatGPT, but Icould have used any LLM.
I had them analyze them, thesystems, how they work, what they
provide, you know, how theyinteract with people in terms of
(16:27):
the coach and the client.
And I compared them to what anLLM CHAT GPT in this case can do.
And it analyzed the model, theapproach, what the strengths were,
what it did really well, whatthe weaknesses were, and it gave
it an AI vulnerability rating score.
And the answers terrified me.
(16:47):
Terrified me.
And here's the thing, youknow, low, medium, and high vulnerability,
and then gave reasons and examples.
And here's.
Here's the thing.
Even in the ones, there weretwo or three of them that were low
vulnerability.
And coupled with that lowvulnerability, there was moderate
(17:08):
to low effectiveness.
Because you as a coach, youand I both know people don't pay
for coaching.
They pay for results.
They pay for having a change,dealing with a problem in their life.
I'm not making enough money inmy business.
That's the typical one.
Another typical one is myrelationships suck.
I've made a boatload of money,but I've neglected either myself
(17:30):
or my family or myrelationships, et cetera, et cetera.
My life is out of balance.
Those are two common ones, andthere are others.
Okay, so let's talk aboutmaking money and let's talk about
getting your life back in themaking money.
All of the processes formaking money, if you're selling any
kind of product or serviceonline or in real life, it's about
(17:52):
finding an avatar, finding,you know, understanding what they
need, creating products thatmeet those needs, the marketing of
getting the products in frontof them and then making sales.
All of that process is wellknown and has been forever.
And I have asked CHAT GPTabout marketing different things.
I run a book challenge, okay,by the time you see this, book challenge
(18:15):
for September will be over.
But I fill a book challengewith people that want to write books.
And as a coach, that ought tobe particularly important to you
because it's one of the keyelements of coaches that will survive
this.
We'll talk about that more ina minute.
But I use Chat GPT to give memarketing strategies to fill my book
challenge.
It worked.
(18:35):
I got more people and mademore money.
Boom, done.
So I want you to think about this.
This is from experience andI'm already experienced.
I've run a bunch of book challenges.
I've filled them before, madegood coin, helped a lot of people
do that.
And I ask, so here's what I'vedone before.
What else can I do?
It gave me some really goodideas, it tweaked the ones that I
(18:56):
had and it made it more effective.
It was easily equal towhatever I would have gotten from
any coach that I've everworked with.
And I've worked with a lot ofand systems.
So anyway, I analyzed allthese systems and you can read about
the analysis in the book andthe vulnerability of many was high
vulnerability to AI.
But even the ones that weremedium and low, the, the, the vulnerability
(19:19):
that still remained is theyweren't very good.
They were medium to poor atgetting people to actually take action
and solve the problem.
So one of them particularlywas somatic coaching where you deal
with, you know, things in thebody and that healing is necessary
and important.
And I've needed a boatload inmy life.
(19:40):
And so the AI vulnerability,because it has to do with bodily
feelings, was fairly low.
It was medium to low.
But when it analyzed theability to help that person move
into the action to create morecash in their business, it was also
low.
So you end up feeling good.
But it doesn't deal with thenatural fears and self doubt and
(20:05):
self sabotage that youalready, that we all already have,
that you deal with as a coachall the time.
So anyway, you can argue withmy analysis and read it in the book
and argue with it if you want,but this is what I'm observing.
And so you can spend your timearguing or you can ask what do I
do about this?
Because I don't want to go outof business and I'm speaking for
you.
So you may have decided thatcoaching, you're done with it and
(20:28):
you did it for a year or twoor 10 or 20, and you want to move
on to something else.
Lots of coaches are going tofind themselves there.
So you better be thinkingabout a backup plan or you better
figure out what has to changebecause fundamentally, AI is getting
better.
It's going to be able to mineeverything that's out there.
Draft scripts, worksheets,weekly accountability, encouragement,
(20:53):
things, affirmations, youknow, things that you use to get
yourself psyched up, to getpast fear, to affirm your worth and
power all those things, it'sgoing to do better and faster than
you can and in better language.
As I did this research, Ifound myself emotionally affected.
(21:14):
The language was so good andthe encouragement and interaction
was so intense and real.
I. I found myself emotionallymoved during some of the research
and thought, holy crap, thisis really getting good.
And so the real question is,what is left?
(21:37):
What can't be automated?
And the answer is obvious toyou and to me right now, and that
is our humanness.
And you might be tempted tojust leave it there.
Our humanness can be automated.
Boom.
That's the trump card.
We're done.
And you're full of crapbecause, excuse me, one of the things
(22:01):
that separates a human fromthe AI is the emotional piece.
90% of coaches that I havetalked to or work with still struggle
with self doubt, with fear,with imposter syndrome, with neediness,
with I've got to find anotherclient, with I don't know how to
(22:22):
enroll.
I don't know how to make thattransition to the money part of the
conversation.
90 plus percent still dealwith that.
They queer the deals thatthey're trying to make.
They blow up sales conversations.
They don't prospect well.
You may not prospect well.
You don't like doing it.
I love the coaching part, andI hate the selling part.
(22:43):
All of that humanness is poison.
So humanness is the thing thatAI can't do, even though it can talk
about it really effectively.
And I've seen it happen.
That part of humanness is adetriment and has been up to now,
to your coaching practicebeing full and charging the fees
(23:04):
that you know you could and should.
You know you can make a difference.
But because you're afraid toprospect, you don't know how to enroll.
You don't know how to do this powerfully.
You're busy worrying aboutwhat they think about you.
Am I asking good questions?
Are they going to renew?
Am I impressive?
Any of that stuff is ahumanness that's poison.
So that adds to the AI side ofthe ledger, so they can write better
(23:28):
language than you, faster andmore encouraging, et cetera, et cetera.
And any amount of fear thatyou have of imposter syndrome, of
worry of thinking aboutyourself, of ego that's in the conversation
adds to the AI side of theledger and against us as coaches.
So you look at all that andit's scary.
(23:48):
And you're like, holy crap,are we toast?
And the answer is, yes, you are.
Unless.
Yes, you are.
Unless.
I know.
I repeated myself.
All right, so what is it thatcan't be duplicated?
Well, I asked that over andover again in different ways as I
did the research for this bookand over and over again the answers
(24:11):
came back the same.
Not the same words, but the difference.
Is this the difference?
I'm going to use the word presence.
Well, being fully present withsomeone is a skill you can develop
and it only happens in thetotal absence of ego, when you are
(24:34):
not thinking about what theythink about me witot fungus, what
I think others think.
When there's none of thatgoing on, when you're not thinking
about money or enrollment ortime or pressure or are you sounding
good or any of that stuff,when that's completely gone and you're
just in a complete space oflove and being with that person in
(24:57):
the most powerful and human way.
Hey, I can't do that.
And it's summer.
It said stuff like that overand over again, but it summarized
it in a way that I really hitme really hard and it said I can't
bleed.
One of the times I ask it, sowhat can't you do now?
In order to prime theconversation, I uploaded to my particular
(25:19):
chat GPT conversation.
All my books, Meeting God atthe Door.
The Book of Context, WalkingWithout Fear, Living with Purpose
and Power.
This book, Coaching in theRise of AI.
Another book that I'm workingon called Masterpiece that'll be
out by Christmas of 25.
And that book is about how toseize the day, live your purpose
(25:42):
and change the world.
All of those things operatefrom a particular premise, and that
is that you're completely freeof ego.
You're completely free ofattachment to an outcome.
You're completely free ofanything except total and absolute
service.
Now, I know lots of people whopreach that doctrine and here is
(26:05):
the key differentiator.
It is one thing to preach thedoctrine, doctrine of being unattached,
to preach the doctrine ofbeing fully present, of only being
there for the person and youknow, the love frame and all that
stuff.
And it is a completelydifferent thing, Grand Canyon apart,
(26:27):
to actually embody that truthso that someone can't be in your
presence without feeling thatin awesome power when it leaks out
of your eyes and out of everypore of your body, when the air in
the room changes before youspeak, that is embodiment.
And you might think I'mexaggerating, but I'm not.
(26:50):
So the key thing that willsurvive and surpass every piece of
AI technology, at least in itscurrent foreseeable incarnations.
I'm not talking about theSingularity and all that kind of
stuff.
We'll worry about that if andwhen it happens.
But right now, with what italready can do, if you are not a
(27:11):
product of the product, you're toast.
And so the question thenbecomes, how do I become a product
of the product?
Now, I know that you aresometimes, and I'm not dissing any
framework or tool or method orNLP or 3P3 principles or, you know,
Ken Wilbur's integral coachingor ontological coaching.
(27:33):
Coaching the human observerinto the human soul, and on and on
and on.
All those models I analyzed,I'm not dissing any of those things.
All those things are valuableand have use, but AI is going to
blow you out of the water withthem unless you are the living embodiment
of that.
And here's how you can tell.
(27:53):
When you coach, are you afraid?
Ever?
When you coach, are youthinking about your responses?
When you coach, are youworried about enrollment?
When you coach or prospect,are you afraid of prospecting?
Do you hate networking and prospecting?
Right?
Do you have to psych yourselfup to get into coaching or to prospecting
(28:16):
or any of that?
If any of that is even alittle bit true, your toast.
And so the game becomes notgetting mad at AI or yelling at Kellen
because I'm the messenger.
The game becomes, what do Ineed to do?
Who do I need to be so thatthis Persona or this being that I
am is the embodiment of what I teach?
(28:37):
When we're trying to helppeople to get over their fear, to,
quote, get out of their ownway, to get past their limitations
and their stumbling blocks andrecognize their greatness and step
into their power and all thatgooey crap that we all say.
You know, we all.
We all say that because we'retrying to point at something.
We're trying to point at a possibility.
(28:58):
And that possibility is you,me, and each person we work with.
You're a divine being, and youhave infinite potential.
And so we use all those wordsto try to point at that truth.
All that is exactly right.
But if you or I are not livingthat truth, we are done as coaches.
(29:21):
It cannot be a jacket of truththat you put on when you prospect
or when you coach.
It has to be how you live yourlife, moment to moment and day to
day.
And that's why I said the anteis really high, and being there is
really hard.
(29:42):
Because if you say anythinglike this, and I've heard this a
thousand times, I know I canhelp other people.
I can see what they need todo, but when it comes to my own,
I just can't do it.
I keep my commitments toothers, but I just don't keep my
word to myself.
(30:03):
Or any one of a hundredvariations where you pretend that
you're helping others, andmaybe you do, but you can't help
yourself, then you're not aproduct of the product.
That's like going gettingmedical advice from a doctor who's
smoking.
Hello, you're not taking careof yourself.
(30:23):
How do I know I can trust you?
Right?
Or hiring a personal trainerthat's wildly out of shape, like
you just don't do that.
Well, here's the truth.
And you're going to get mad at this.
You cannot coach what youhaven't bled.
You cannot coach a path youhaven't walked.
You cannot coach a truth youhave not lived.
(30:45):
Now, one of the arguments thatI used to hear all the time is people
would say, well, I want tocoach CEOs.
And they say that because theythink, well, people like that have
money to pay and that way Iwon't hear this I can't afford you
crap.
And you have no experiencewith high pressure decision making,
managing lots of people ordoing the things that CEOs do.
(31:07):
Well, you're, you're fooling yourself.
And having sat in the C suitein multiple companies, I can tell
you that's true.
Because I talk to coaches allthe time that say they're going to
coach CEOs and they don't haveno idea what they're talking about
because they haven't walked inany of those paths or anything that
compares to it.
So here is what you can coachand me, the only thing we can coach
is the truth that we havelived and bled.
(31:32):
Now, the good news about thisis, is hit is this.
This is a good news.
90%, 80 to 90% of the problemsthat CEOs or entrepreneurs or any
individuals face are in here.
80 to 90% of this is mindsetand 10 to 20% of strategy and execution.
So if you have walked the pathof transformation in yourself, if
(31:58):
you have walked through thefire of change, if you've had events
in your life that have ruinedyou and you let them refine you and
you are a transformed person,then transformation, the act of recognizing
those barriers and blocks andthen helping someone through them,
you can do.
And you can only do them ifyou are fully transformed.
(32:20):
If you are living in a placewhere you are talking about transformation,
you're finished.
If you had transformativeevents in your past that moved you
from A dark place or adifficult place.
And you overcame death ortragedy or bankruptcy or financial
failure or betrayal oraddictions or suicide attempts or
illness.
All of those things, they areyour truth.
(32:43):
And if you have gotten pastthose, those are your touch points.
Those are the truth you can coach.
And if they are not fullypresent, if you are not remaining
transformed and in power andin focus and clear your toast, because
that becomes your history,that becomes stuff you are still
(33:03):
talking about.
Let me give you another example.
And again, I'm trying the bestthat I can to.
To paint a picture, point to something.
I have a. I've been workingfor many years with a Hollywood A
list vocal coach.
I sing, I'm a vocal performerand I have performed professionally.
So I have a high level A list coach.
(33:26):
And he was talking about performance.
And here's what he said.
He.
He had gone to a workshophimself with someone that was a very
successful songwriter.
And here's what the guy taught.
He said, people write a songand then they sing from that place
of writing the song.
Powerful, emotional, meaningful.
(33:47):
And when we hear it, oh, boom.
Says.
And then he said, then theyspend the next 20 or 30 years singing
about that place instead offrom that place.
If your complete radicaltransformation, including getting
past your own barriers andblocks and limitations and living
(34:09):
in that place of love andgrowth, if that's not real and present
for you today, you're finished.
Because that's old news.
So I use the word embodiment.
Embodiment to.
To describe that thing.
If you are not the embodimentof what you teach today, now, on
a regular basis, you're out of business.
(34:31):
Because that embodiment is theonly thing that the AI can't do.
Because it can talk about fromthat place of transformation, of
realization, of shift, of allthose discoveries.
You know, that bright light.
Whoops.
That one right there and theone behind my head, it can talk about
those places all day long anddo it better than you can.
Better language.
Why?
Because it has access to everydescription of that transformation
(34:55):
ever published.
Thousands, hundreds ofthousands, millions of stories.
And I've tested it over andover again.
It can come up with startling,awakening, encouraging language about
it.
And the thing it can't do isbring the energy in the present moment
that radically shifts themolecules in the room.
(35:18):
And so the way I describe itis this.
If you can't walk into a roomand not say a word, but simply change
the room because you walked init, you're not the embodiment of
what you teach.
And that might Piss you offtoo, I don't care.
Because that's where you haveto be if you're going to survive.
(35:39):
Now the good news is the 5%that survive are going to be high
in demand.
They're going to makeboatloads of money and they're not
going to be assailable by AI.
So fully embodied coaches wholive and breathe and bleed the truths
they talk about every singleday, even when they're not on, because
it's who they are, not ajacket you put on.
(36:01):
They're going to.
You are.
If you're that, you're goingto be in high demand and you're going
to get paid a lot of moneybecause that's something that no
app and no other program can do.
But it doesn't consist of sometechnique, you know, an NLP thread
or a kind of thing you walkthrough that isn't that.
Those tools are still going tobe okay, but they're just going to
(36:22):
be a screwdriver you pull outhere and there.
Okay?
That series of beautifulquestions you have, they're fine,
but they're just going to beanother wrench.
The truth has to be in who youare at every moment.
It has to be in the presenceyou bring in the complete absence
(36:43):
of ego.
It has to be there.
Then and only then will you beable to command decent fees, stay
in business and make the kindof difference you want.
You got into coaching for thesame reason I did.
We want to make a differencein the world.
My commitment this year is toreach 300 million people with the
message of Whippos worth.
(37:03):
Identity, possibility,ownership and sovereignty.
This podcast, a thousandsomething episodes, is all about
that.
My LA talk radio show's about that.
Every book I've written isabout that.
And it's about reaching youhere now with this.
And the reason I'm startingthis third episode per week is to.
Is to raise awareness.
I hate that phrase.
(37:24):
But to help you and me realizeand slap in the face that we got
to pay attention here or we're done.
Because a thing has happened,we didn't plan for it or ask for
it and it doesn't matter.
It happened and it is growingand increasing in capability faster
(37:44):
than you can think.
And I've been up front andcenter with that as I've done the
research and written this bookand I've used it for all kinds of
stuff.
So here's what I'm doing about it.
I'm creating a university andyou'll hear more about that.
Your ultimate life coaching university.
And it's going to start InJanuary of 2026, a few months from
now, or depending on when youhear this, maybe it's already started.
(38:08):
But that university is onlyaimed at the 5% because those that
are the 95.
I'm not trying to rescue youbecause the, one of the most important
admission criteria is you haveto be absolutely committed to be
the full embodiment.
Which means eliminating thefears and self sabotage and the noise
(38:28):
and excuses andprocrastination and all of the rest
that we've all struggled with.
That has to be, you have to bewilling to get rid of that.
It has to be gone from your heart.
Because enrollmentconversations won't happen, won't
be successful unless that is gone.
Your coaching won't beanything except mediocre unless that
(38:51):
kind of, unless you're in theembodied essence of the thing you
teach.
So I'm creating a new model.
I'm calling it something.
I'll, I'll release all that.
But I'm creating a university.
And you can read the book andsee what the new model is.
But the model isn't to replaceor dis any existing coaching framework.
(39:11):
It is to recognize that withthe rise of AI, the bar has gone
up a thousand times.
The ante to the game has moved.
Up to now, we as coaches couldget by using frameworks and checklists
and tools and you make, youknow, charge a thousand, two thousand,
three thousand, four thousanddollars a month and make 30, 40,
(39:35):
$50,000 a year.
But that's not a living.
And that leaves us scramblingfor clients and blowing enrollment
conversations and you know, onand on and sending in proposals and
biting nails.
Vomit city.
Wouldn't you like that to be done?
Well, the way to have it bedone is to change who you are being.
(39:59):
That's always been true.
AI doesn't make that true,that's already true.
But up to now you could limpalong being less than that and make
some money.
And if you hustled, you couldmake, you know, good money.
The university is going tohave, it's going to be six month
semesters and it's reallyfocused on commitment, growth, creation,
(40:23):
how to use your own story, thepath of your own creation.
Because you can't coachanything you haven't lived.
So how do you use that livedexperience, the thing that drove
you to coaching in the firstplace, that your own transformation,
how do you use that powerfully?
Most coaches don't even knowhow to use their own transformation
story powerfully.
That's one of the things we'regoing to learn and we're going to
(40:44):
learn about what real coachingis in the new world.
It already has a definitionand practice there.
And there are practitioners, a few.
The top 2 or 3% are going tobe able to move right over.
But.
And if you're fooling yourselfsaying you're already in that, then
you're fooling yourself.
Because unless you're makingtwo or three hundred thousand dollars
a year today, you're not inthat top percent.
(41:09):
You're not.
And you can pretend you are,but you're not.
And if you're not, you're gone.
So be mad at me if you want,or let's talk some more.
You're going to see enrollmentopportunities to find out more about
the university if it interests you.
But my point is you have tochange and become the embodiment
(41:29):
of the truths you teach.
Not occasionally, but it hasto be real.
And then one of the three dayintensives in the university is going
to be marketing and enrollment.
Because marketing andenrollment is the big.
Has been forever, the bigbugaboo, the big monster.
Because often the spiritualtransformations we undergo feel like
they ought to be free.
(41:50):
And we have that whole dramaabout money which is ridiculous and
has to evaporate.
So the three intensive arecommitment and growth, creation and
coaching, marketing and enrollment.
And the outcome is that whenyou come out of that uni, you're
150k coach.
I'm tired of people talkingsix figures, that's barely scraping
by.
(42:10):
150 is the floor.
There are processes andsystems that you're going to have
and they're already writtenand maybe you have some of them now.
This will sharpen and grow.
Anyway, so this is theintroduction to what we are, what
we're going to do on this podcast.
(42:32):
I'm going to interview twocoaches a week and they'll come out
every Thursday.
We're going to talk aboutthis, about what they've seen in
their own practice.
This is your invitation tolevel up, because if you don't, you're
dead.
If you don't, you're dead.
Now there'll be some freestuff that you can get, a coach survival
(42:53):
kit that will come later.
And then there's thisuniversity that's coming in January
and depending on when you hearthis, it may already be started.
Because my commitment to youis to help you thrive as a coach,
to help you fulfill thehighest level of expectation in changing
the world and getting wellpaid that you dreamed about when
(43:17):
you wanted to become a coach.
So here's the thing.
If you don't take action,you're dead.
Because this tsunami is coming.
It's going to bury you.
Okay?
And this is your invitation totake action now before it is completely
(43:40):
over our heads.
I know you can do this.
The work you've already donesays that you have the skill.
The challenges you've alreadyovercome have qualified you.
But the truth is, are youfully embodied?
In other words, do you everfeel the fear or worry?
Does it stop you?
(44:01):
Does it make you not be ableto fill your practice?
Like, if you're under 100k,you're not in that top percent now.
And your choice now is tofigure out how to get there or go
find something else to do.
I hope you choose coaching.
We need more good people incoaching, in the people encouragement
business.
People that are completelyempowered, embodied and focused on
(44:24):
adding good to the world.
I'm in.
I'm inviting you to join meand stay on the path that you've
already started.
As you continue to create yourultimate life right here, right now.
(44:49):
Your opportunity for massivegrowth is right in front of you.
Every episode gives youpractical tips and practices that
will change everything.
If you want to know more, goto kellenfluekermedia.com if you
want more free tools, go hereYourUltimate Life CA subscribe Share.
In this episode, you're goingto know right now why the choice
is embodiment or extinction.
By Christmas 2026, 95% ofcoaches won't be able to make a living.
Welcome to the show.
Tired of the hype about livingthe dream?
It's time for truth.
(00:21):
This is the place for tools,power, and real talk, so you can
create the life you dream anddeserve your ultimate life.
Subscribe, share, create.
You have infinite power.
That may be a bold claim, buthere's what I see.
(00:44):
I'm a coach.
I've been a coach for 18years, and I coach at the highest
level, high performers, peoplethat really want to make a difference,
people that have significantchallenges and that want to create
significant results.
So that's not trivial work.
And if you're a coach, youknow that.
And I'm not saying you don'tcoach at a high level, too.
But here's what I'm noticing.
I'm seeing the proliferationalready of applications popping up
(01:09):
all over the place about coaching.
In other words, coaching by bot.
It's happening in medicine,it's happening in counseling, and
it's happening in coaching.
And there are other fields aswell, all kinds of advice fields.
And so the question naturallycomes up, what the heck is left?
Like, what are we going to doas coaches?
(01:31):
And you are going to need toanswer that question powerfully and
deeply for yourself.
And here's the danger, numberone, people, you maybe are going
to say, it's not going toaffect me.
I'm already past that.
AI can't duplicate me.
Well, that might be true, butmy guess is you're full of crap.
(01:52):
And you'll know as you listento this episode whether or not you
need to flag the danger sign.
So one reason coaches aregoing to be buried is they're going
to stick their head in thesand, and you need to ask yourself
if this is you and pretendthat the tsunami is not coming, it
is.
So I have a book calledCoaching and the Rise of AI and it's
(02:13):
done and in editing andactually it's in final production
right now, and it'll be out ina couple of weeks.
And depending on when you seethis, it may already be out.
It'll be out by the middle ofOctober 2025.
The prediction I have is thatby December of 26, which is about
14 months from now, 95% ofcoaches won't be able to make a living.
(02:36):
Now, that may sound bold andit may piss you off.
I don't really care, becausehere's the Truth.
Right now, more than 50% ofcoaches don't even make $25,000 a
year, which is what, 2,000bucks a month?
Well, that's not a livingwage, that's a hobby.
Less than, I mean, up to 75%don't even make 50,000.
(02:57):
And the numbers go down from there.
When I redid calculations withusing AI and several different versions
and different ways ofcalculating this, somewhere between
95 and 97% of coaches won't beable to make up to 100k or 100k US
(03:18):
dollars.
Now you may think, well, 100k,that's rich.
No, it's not.
Right now, if you can't make100k or very near it, 90, 80, 90,
that's not really a living.
You're going to have to haveanother gig or it's going to have
to be one income in a two fullon income family because it takes
$100,000 a year to live.
(03:41):
Prices are up, expenses are up.
It's just that expensive tolive decently.
And I'm not saying you can'tlive on 60 or 75.
Maybe you are right now, butyou're certainly not living the kind
of life you want and you'renot living and having the impact
you imagined.
So you can spend some timearguing with me about the numbers
or you can pay attention tothe thrust because right now is as
(04:05):
crappy as AI is ever going to be.
And this is as good as it'sever going to be for you as a coach
unless you make some radical changes.
And the radical changes iswhat I'm going to talk about.
So this is the first episodein a series that I'm going to release
starting every Thursday.
(04:25):
Now, if you follow yourultimate life, you know that we go
Tuesdays and Fridays twice a week.
Starting right now, September25th, I'm going to throw in a Thursday
episode.
So we're going to be threetimes a week.
This one right here is goingto be the only solo episode as I
introduce what we're doing andwhy we're doing it and what this
(04:46):
has to do with anything.
And it's for coaches only orthose thinking about being coaches
or whatever.
And I'm going to do that every Thursday.
And starting next Thursday,I'm going to have two coaches on
with me, different ones each week.
And we're going to have athree way, a conversation about what
AI is done to them or forthem, how they're using it or not
(05:10):
using it, the positive thingsthey see, the negative things they
see.
And that sort of cautions,because AI is here, like it or not,
pretended away or not.
I want you to think about Blockbuster.
Like, I don't know if you'reold enough, but in the 80s and then,
you know, 90s VCRs were allthe rage.
(05:30):
And I remember going to workand I worked with a bunch of people,
some of whom are engineers andstuff, and there was all arguments
every week at the water coolerabout Beta versus vhs, you know,
videotapes and which storeshad the best, you know, new releases
and all that stuff.
And there was an entire conversation.
And that went on for someyears, right?
(05:51):
And then DVDs came, and ofcourse you had to have a VCR and
maybe you had two or three ofthem in the house, and you know,
which model was best and hadthe best sound and all the stuff
that you'd get with any kindof techno gear, right?
And then years went by andguess what?
VCRs, it's like, they're nowdoorstops, they're gone.
You might find them in antiqueshops, unless you're a nerd and you
(06:13):
happen to have an old one.
Because why?
Because some technology showed up.
First there was DVDs and thenBlu Rays, and now it's all digital
streaming service.
And so in the space of a fewyears, that entire industry was born,
created all this gear,including manufacturers and brands
and JVC and Sony and all that,and then died.
(06:35):
Completely gone.
Well, AI is doing that to coaching.
This is a sea change, amonumental shift.
The entire earthquake going toblow this industry to pieces.
And here's why.
It's not hard to understand AIand it's getting better and better.
(06:56):
And I'll give you another example.
In a minute, AI can researcheverything that's available, all
the books that are online,everything, all that data, and collate
it and give yourecommendations, summaries and all
that kind of stuff in just aminute, couple minutes at best.
Thinks for 10 seconds, 15seconds, and right this minute is
(07:16):
as crappy as it's ever goingto be.
So as I started doing theresearch for Coaching and the Rise
of AI this book, it took methree months to research it and write
it.
And in that period, 90 days, Isaw with my own eyes and my own experience,
AI double in its ability to dofaster, better, more cogent, more
(07:37):
succinct, more powerfulresearch, summary and so forth.
And I had IT do coaching scripts.
So I had it help me.
I said, well, I'm worriedabout this and here's my thoughts
and here's my worries.
And I just talked to it and itcame back with powerful recommendations,
very encouraging stuff, stuffthat made me have an emotional reaction.
(08:01):
And I watched that happen andthought, we're screwed.
We as coaches are screwed.
Unless.
So I'm not painting a pictureof doom and gloom.
And Coaching in the Rise of AIis not a book.
That's just observational.
I don't write observationalbooks, meaning, oh, gee, this is
what happens.
The sky is falling.
(08:22):
Everything I write is aboutwhat we can do to both use or make
something better or overcomesome challenge.
My book, Walking without Fear.
My book, the story arc, theresults equation, you know, the book
of context, meeting God at thedoor, all the books on meditation.
I mean, you know, I've written 20.
So this coaching in the Riseof AI is observing that this is happening
(08:47):
and it's going to change ourindustry fundamentally.
And it's also.
And what do you want to do orwhat can you do if you want to stay
in business?
Now, here's what I'm saying.
Here's my prediction.
By Christmas of next year, 14months, 95% of coaches won't be able
to make a living.
And I'm defining a living asup to, you know, over 100k.
(09:07):
You won't be able to make that.
And here's the reason I willdo everything that you do today,
better and faster and on, on demand.
It is already available inmultiple apps and it will become
more available, faster and better.
And for $97 a month or $197 amonth, you'll be able to access sophisticated,
(09:31):
powerful, on point, dead onadvice, encouragement, scripts to
empower you, affirmations, allthat stuff that will move and motivate
you to accomplish your goals.
And the point will be, whatthe frick do I need a coach for?
So that's the real question.
(09:52):
What the frick do you need acoach for if AI can do all that?
So we're going to talk aboutthat today and then these episodes
going forward, we're going totalk about not only what the difference
has to be in real coachingthat matters and how to partner with
this awesome tool.
Because right now there arethree things that are getting in
(10:14):
the way of coachesunderstanding this.
Number one is the head in thesand thing, like the ostrich.
It's not going to affect me.
I'm already past that.
It can't duplicate me.
You're full of crap.
That's my saying.
Get mad if you want, butthat's what I'm saying to 95% of
you and maybe even 97%.
One model I ran is 97%, but 95.
(10:39):
The second reason is becausethe ante to get in the game has just
gone up.
So I want you to picture this.
A casino with, you know, awhole bunch of blackjack tables and
all the seats at the blackjacktables are taken by robots.
And the only place where youor I can sit our butt down and play
blackjack if you want to, isin the high roller room.
(11:01):
And the minimum bet there's10,000 bucks.
So the ante's gone from 10 to10,000, meaning you got to be a different
kind of coach to get in this game.
And I use 10,000, I mean athousand as a multiplier because
it's going to feel like athousand times higher ante to get
in this game.
The third reason is becausethe work that it takes to be there,
(11:25):
to be the kind of person, thekind of coach that matters anymore
is hard.
So head in the sand, theante's gone way up and the work is
hard.
Those are the three reasonsthat 95% of coaches are just going
to get blown away by this tsunami.
My hope for you is to callthis to your attention and then tell
you what you can do about itif you want.
(11:47):
I'm not telling you what yougot to do.
I'm telling you what's goingto happen and you can decide what
to do.
So this episode and then allthe ones that follow every Thursday
are going to talk about that.
And again today I'mintroducing the series and raising
the flag.
And the series every Thursdayafter this is going to be with coaches
(12:08):
that are in the game andthey're going to talk about what
they know about AI, whatthey've seen, how they're using it
already.
Some of them I know that arecoming on have already created apps
to use in their coaching tohelp in a powerful way instead of
being afraid of it.
So you can't ignore this.
You can't ignore it.
The guy that wrote theforeword for my book Coaching in
(12:30):
the Rise of AI and I recommendthat to read, by the way, because
it lays it out in great detailand what to do about it.
He said that he got convincedof this when he had a disagreement
with his wife.
And the next morning she wasall tuned up, everything was fine,
and he asked her what happenedand she said, oh, I coached myself
through it with chat GPT andhe was absolutely floored.
(12:53):
And he's a very successful,money making, way past six figure
coach.
And then he was slapped by Boom.
She was fine.
She was tuned up, there was no issue.
Coached through it by chatty chat.
GPT in that case.
So that, you know, slapped himupside the head and said, wow, this
(13:13):
is real, this is now.
So this is not coming.
This is here.
And it's getting worse orbetter or more powerful or having
a bigger impact.
Those are the facts.
So here's, here's the questionfor you.
You, you have to think aboutwhat these large language models
do and how it affects the workthat coaches have typically done.
(13:36):
Okay, Large language modelshave access to everything on the
Internet, books and papers andall kinds of stuff, websites and
everything else.
And they have the ability tofollow good instructions.
Some are being built andspecialized in the mode of coaching,
meaning identifying problems,identifying behavioral patterns,
(13:57):
looking for excuses, lookingfor reasons, giving people encouraging
reframes, all that stuff.
They're being built right now.
I just saw another oneadvertised on Facebook a couple of
days ago.
By the time you hear this,it'll be longer than two days, but
it said the app of yourdreams, fix everything, coach you
through anything, et cetera,et cetera, and $197 a month or something.
(14:18):
Now the price point doesn'tmatter and the total absolute capability
of that app to live up to theclaims doesn't even matter.
The point is it's enough forsomeone to put that out there.
And $197 a month is, you know,flexible, right?
As there are more and more,that price will go down.
Competition will drive that down.
The open source models areavailable now.
(14:39):
There are some proprietarylarge language models that are elevated
up above, you know, Gemini andGrok and Chat GPT and you have to
pay significant money to haveaccess to those.
But all of those are availableand people are going to use them
at all levels, customize themspecifically to get rid of you and
me as coaches.
(15:00):
So here's what you need tothink about.
Anything to do with nichecoaching, you're gone.
Anything to do with, you know,teaching frameworks about how to
overcome fear or get rid ofself doubt or anything.
Gone.
Anything that has to do withscripts or affirmations or worksheets
or weekly accountability orcontent calendars or, or any of that
(15:24):
kind of stuff, you're in thedustbin of history because AI can
do that faster and betteralready and it's only going to get
better.
Anything that can, thatdepends on even listening really
well and then reframing and,you know, giving someone another
way to look at it.
(15:45):
All that stuff with nlp,you're toast.
Your History.
And you can get mad at me andargue, but you are, because these
models can already do that.
I've tested them all.
One of the things I did inwriting the book was I took 11 popular
coaching models, and I'm notgoing to repeat them now because
(16:06):
they're in the book, but Itook 11 models that exist today that
are very successful, that havelots of adherence and proponents.
And I had chat.
I happen to use ChatGPT, but Icould have used any LLM.
I had them analyze them, thesystems, how they work, what they
provide, you know, how theyinteract with people in terms of
(16:27):
the coach and the client.
And I compared them to what anLLM CHAT GPT in this case can do.
And it analyzed the model, theapproach, what the strengths were,
what it did really well, whatthe weaknesses were, and it gave
it an AI vulnerability rating score.
And the answers terrified me.
(16:47):
Terrified me.
And here's the thing, youknow, low, medium, and high vulnerability,
and then gave reasons and examples.
And here's.
Here's the thing.
Even in the ones, there weretwo or three of them that were low
vulnerability.
And coupled with that lowvulnerability, there was moderate
(17:08):
to low effectiveness.
Because you as a coach, youand I both know people don't pay
for coaching.
They pay for results.
They pay for having a change,dealing with a problem in their life.
I'm not making enough money inmy business.
That's the typical one.
Another typical one is myrelationships suck.
I've made a boatload of money,but I've neglected either myself
(17:30):
or my family or myrelationships, et cetera, et cetera.
My life is out of balance.
Those are two common ones, andthere are others.
Okay, so let's talk aboutmaking money and let's talk about
getting your life back in themaking money.
All of the processes formaking money, if you're selling any
kind of product or serviceonline or in real life, it's about
(17:52):
finding an avatar, finding,you know, understanding what they
need, creating products thatmeet those needs, the marketing of
getting the products in frontof them and then making sales.
All of that process is wellknown and has been forever.
And I have asked CHAT GPTabout marketing different things.
I run a book challenge, okay,by the time you see this, book challenge
(18:15):
for September will be over.
But I fill a book challengewith people that want to write books.
And as a coach, that ought tobe particularly important to you
because it's one of the keyelements of coaches that will survive
this.
We'll talk about that more ina minute.
But I use Chat GPT to give memarketing strategies to fill my book
challenge.
It worked.
(18:35):
I got more people and mademore money.
Boom, done.
So I want you to think about this.
This is from experience andI'm already experienced.
I've run a bunch of book challenges.
I've filled them before, madegood coin, helped a lot of people
do that.
And I ask, so here's what I'vedone before.
What else can I do?
It gave me some really goodideas, it tweaked the ones that I
(18:56):
had and it made it more effective.
It was easily equal towhatever I would have gotten from
any coach that I've everworked with.
And I've worked with a lot ofand systems.
So anyway, I analyzed allthese systems and you can read about
the analysis in the book andthe vulnerability of many was high
vulnerability to AI.
But even the ones that weremedium and low, the, the, the vulnerability
(19:19):
that still remained is theyweren't very good.
They were medium to poor atgetting people to actually take action
and solve the problem.
So one of them particularlywas somatic coaching where you deal
with, you know, things in thebody and that healing is necessary
and important.
And I've needed a boatload inmy life.
(19:40):
And so the AI vulnerability,because it has to do with bodily
feelings, was fairly low.
It was medium to low.
But when it analyzed theability to help that person move
into the action to create morecash in their business, it was also
low.
So you end up feeling good.
But it doesn't deal with thenatural fears and self doubt and
(20:05):
self sabotage that youalready, that we all already have,
that you deal with as a coachall the time.
So anyway, you can argue withmy analysis and read it in the book
and argue with it if you want,but this is what I'm observing.
And so you can spend your timearguing or you can ask what do I
do about this?
Because I don't want to go outof business and I'm speaking for
you.
So you may have decided thatcoaching, you're done with it and
(20:28):
you did it for a year or twoor 10 or 20, and you want to move
on to something else.
Lots of coaches are going tofind themselves there.
So you better be thinkingabout a backup plan or you better
figure out what has to changebecause fundamentally, AI is getting
better.
It's going to be able to mineeverything that's out there.
Draft scripts, worksheets,weekly accountability, encouragement,
(20:53):
things, affirmations, youknow, things that you use to get
yourself psyched up, to getpast fear, to affirm your worth and
power all those things, it'sgoing to do better and faster than
you can and in better language.
As I did this research, Ifound myself emotionally affected.
(21:14):
The language was so good andthe encouragement and interaction
was so intense and real.
I. I found myself emotionallymoved during some of the research
and thought, holy crap, thisis really getting good.
And so the real question is,what is left?
(21:37):
What can't be automated?
And the answer is obvious toyou and to me right now, and that
is our humanness.
And you might be tempted tojust leave it there.
Our humanness can be automated.
Boom.
That's the trump card.
We're done.
And you're full of crapbecause, excuse me, one of the things
(22:01):
that separates a human fromthe AI is the emotional piece.
90% of coaches that I havetalked to or work with still struggle
with self doubt, with fear,with imposter syndrome, with neediness,
with I've got to find anotherclient, with I don't know how to
(22:22):
enroll.
I don't know how to make thattransition to the money part of the
conversation.
90 plus percent still dealwith that.
They queer the deals thatthey're trying to make.
They blow up sales conversations.
They don't prospect well.
You may not prospect well.
You don't like doing it.
I love the coaching part, andI hate the selling part.
(22:43):
All of that humanness is poison.
So humanness is the thing thatAI can't do, even though it can talk
about it really effectively.
And I've seen it happen.
That part of humanness is adetriment and has been up to now,
to your coaching practicebeing full and charging the fees
(23:04):
that you know you could and should.
You know you can make a difference.
But because you're afraid toprospect, you don't know how to enroll.
You don't know how to do this powerfully.
You're busy worrying aboutwhat they think about you.
Am I asking good questions?
Are they going to renew?
Am I impressive?
Any of that stuff is ahumanness that's poison.
So that adds to the AI side ofthe ledger, so they can write better
(23:28):
language than you, faster andmore encouraging, et cetera, et cetera.
And any amount of fear thatyou have of imposter syndrome, of
worry of thinking aboutyourself, of ego that's in the conversation
adds to the AI side of theledger and against us as coaches.
So you look at all that andit's scary.
(23:48):
And you're like, holy crap,are we toast?
And the answer is, yes, you are.
Unless.
Yes, you are.
Unless.
I know.
I repeated myself.
All right, so what is it thatcan't be duplicated?
Well, I asked that over andover again in different ways as I
did the research for this bookand over and over again the answers
(24:11):
came back the same.
Not the same words, but the difference.
Is this the difference?
I'm going to use the word presence.
Well, being fully present withsomeone is a skill you can develop
and it only happens in thetotal absence of ego, when you are
(24:34):
not thinking about what theythink about me witot fungus, what
I think others think.
When there's none of thatgoing on, when you're not thinking
about money or enrollment ortime or pressure or are you sounding
good or any of that stuff,when that's completely gone and you're
just in a complete space oflove and being with that person in
(24:57):
the most powerful and human way.
Hey, I can't do that.
And it's summer.
It said stuff like that overand over again, but it summarized
it in a way that I really hitme really hard and it said I can't
bleed.
One of the times I ask it, sowhat can't you do now?
In order to prime theconversation, I uploaded to my particular
(25:19):
chat GPT conversation.
All my books, Meeting God atthe Door.
The Book of Context, WalkingWithout Fear, Living with Purpose
and Power.
This book, Coaching in theRise of AI.
Another book that I'm workingon called Masterpiece that'll be
out by Christmas of 25.
And that book is about how toseize the day, live your purpose
(25:42):
and change the world.
All of those things operatefrom a particular premise, and that
is that you're completely freeof ego.
You're completely free ofattachment to an outcome.
You're completely free ofanything except total and absolute
service.
Now, I know lots of people whopreach that doctrine and here is
(26:05):
the key differentiator.
It is one thing to preach thedoctrine, doctrine of being unattached,
to preach the doctrine ofbeing fully present, of only being
there for the person and youknow, the love frame and all that
stuff.
And it is a completelydifferent thing, Grand Canyon apart,
(26:27):
to actually embody that truthso that someone can't be in your
presence without feeling thatin awesome power when it leaks out
of your eyes and out of everypore of your body, when the air in
the room changes before youspeak, that is embodiment.
And you might think I'mexaggerating, but I'm not.
(26:50):
So the key thing that willsurvive and surpass every piece of
AI technology, at least in itscurrent foreseeable incarnations.
I'm not talking about theSingularity and all that kind of
stuff.
We'll worry about that if andwhen it happens.
But right now, with what italready can do, if you are not a
(27:11):
product of the product, you're toast.
And so the question thenbecomes, how do I become a product
of the product?
Now, I know that you aresometimes, and I'm not dissing any
framework or tool or method orNLP or 3P3 principles or, you know,
Ken Wilbur's integral coachingor ontological coaching.
(27:33):
Coaching the human observerinto the human soul, and on and on
and on.
All those models I analyzed,I'm not dissing any of those things.
All those things are valuableand have use, but AI is going to
blow you out of the water withthem unless you are the living embodiment
of that.
And here's how you can tell.
(27:53):
When you coach, are you afraid?
Ever?
When you coach, are youthinking about your responses?
When you coach, are youworried about enrollment?
When you coach or prospect,are you afraid of prospecting?
Do you hate networking and prospecting?
Right?
Do you have to psych yourselfup to get into coaching or to prospecting
(28:16):
or any of that?
If any of that is even alittle bit true, your toast.
And so the game becomes notgetting mad at AI or yelling at Kellen
because I'm the messenger.
The game becomes, what do Ineed to do?
Who do I need to be so thatthis Persona or this being that I
am is the embodiment of what I teach?
(28:37):
When we're trying to helppeople to get over their fear, to,
quote, get out of their ownway, to get past their limitations
and their stumbling blocks andrecognize their greatness and step
into their power and all thatgooey crap that we all say.
You know, we all.
We all say that because we'retrying to point at something.
We're trying to point at a possibility.
(28:58):
And that possibility is you,me, and each person we work with.
You're a divine being, and youhave infinite potential.
And so we use all those wordsto try to point at that truth.
All that is exactly right.
But if you or I are not livingthat truth, we are done as coaches.
(29:21):
It cannot be a jacket of truththat you put on when you prospect
or when you coach.
It has to be how you live yourlife, moment to moment and day to
day.
And that's why I said the anteis really high, and being there is
really hard.
(29:42):
Because if you say anythinglike this, and I've heard this a
thousand times, I know I canhelp other people.
I can see what they need todo, but when it comes to my own,
I just can't do it.
I keep my commitments toothers, but I just don't keep my
word to myself.
(30:03):
Or any one of a hundredvariations where you pretend that
you're helping others, andmaybe you do, but you can't help
yourself, then you're not aproduct of the product.
That's like going gettingmedical advice from a doctor who's
smoking.
Hello, you're not taking careof yourself.
(30:23):
How do I know I can trust you?
Right?
Or hiring a personal trainerthat's wildly out of shape, like
you just don't do that.
Well, here's the truth.
And you're going to get mad at this.
You cannot coach what youhaven't bled.
You cannot coach a path youhaven't walked.
You cannot coach a truth youhave not lived.
(30:45):
Now, one of the arguments thatI used to hear all the time is people
would say, well, I want tocoach CEOs.
And they say that because theythink, well, people like that have
money to pay and that way Iwon't hear this I can't afford you
crap.
And you have no experiencewith high pressure decision making,
managing lots of people ordoing the things that CEOs do.
(31:07):
Well, you're, you're fooling yourself.
And having sat in the C suitein multiple companies, I can tell
you that's true.
Because I talk to coaches allthe time that say they're going to
coach CEOs and they don't haveno idea what they're talking about
because they haven't walked inany of those paths or anything that
compares to it.
So here is what you can coachand me, the only thing we can coach
is the truth that we havelived and bled.
(31:32):
Now, the good news about thisis, is hit is this.
This is a good news.
90%, 80 to 90% of the problemsthat CEOs or entrepreneurs or any
individuals face are in here.
80 to 90% of this is mindsetand 10 to 20% of strategy and execution.
So if you have walked the pathof transformation in yourself, if
(31:58):
you have walked through thefire of change, if you've had events
in your life that have ruinedyou and you let them refine you and
you are a transformed person,then transformation, the act of recognizing
those barriers and blocks andthen helping someone through them,
you can do.
And you can only do them ifyou are fully transformed.
(32:20):
If you are living in a placewhere you are talking about transformation,
you're finished.
If you had transformativeevents in your past that moved you
from A dark place or adifficult place.
And you overcame death ortragedy or bankruptcy or financial
failure or betrayal oraddictions or suicide attempts or
illness.
All of those things, they areyour truth.
(32:43):
And if you have gotten pastthose, those are your touch points.
Those are the truth you can coach.
And if they are not fullypresent, if you are not remaining
transformed and in power andin focus and clear your toast, because
that becomes your history,that becomes stuff you are still
(33:03):
talking about.
Let me give you another example.
And again, I'm trying the bestthat I can to.
To paint a picture, point to something.
I have a. I've been workingfor many years with a Hollywood A
list vocal coach.
I sing, I'm a vocal performerand I have performed professionally.
So I have a high level A list coach.
(33:26):
And he was talking about performance.
And here's what he said.
He.
He had gone to a workshophimself with someone that was a very
successful songwriter.
And here's what the guy taught.
He said, people write a songand then they sing from that place
of writing the song.
Powerful, emotional, meaningful.
(33:47):
And when we hear it, oh, boom.
Says.
And then he said, then theyspend the next 20 or 30 years singing
about that place instead offrom that place.
If your complete radicaltransformation, including getting
past your own barriers andblocks and limitations and living
(34:09):
in that place of love andgrowth, if that's not real and present
for you today, you're finished.
Because that's old news.
So I use the word embodiment.
Embodiment to.
To describe that thing.
If you are not the embodimentof what you teach today, now, on
a regular basis, you're out of business.
(34:31):
Because that embodiment is theonly thing that the AI can't do.
Because it can talk about fromthat place of transformation, of
realization, of shift, of allthose discoveries.
You know, that bright light.
Whoops.
That one right there and theone behind my head, it can talk about
those places all day long anddo it better than you can.
Better language.
Why?
Because it has access to everydescription of that transformation
(34:55):
ever published.
Thousands, hundreds ofthousands, millions of stories.
And I've tested it over andover again.
It can come up with startling,awakening, encouraging language about
it.
And the thing it can't do isbring the energy in the present moment
that radically shifts themolecules in the room.
(35:18):
And so the way I describe itis this.
If you can't walk into a roomand not say a word, but simply change
the room because you walked init, you're not the embodiment of
what you teach.
And that might Piss you offtoo, I don't care.
Because that's where you haveto be if you're going to survive.
(35:39):
Now the good news is the 5%that survive are going to be high
in demand.
They're going to makeboatloads of money and they're not
going to be assailable by AI.
So fully embodied coaches wholive and breathe and bleed the truths
they talk about every singleday, even when they're not on, because
it's who they are, not ajacket you put on.
(36:01):
They're going to.
You are.
If you're that, you're goingto be in high demand and you're going
to get paid a lot of moneybecause that's something that no
app and no other program can do.
But it doesn't consist of sometechnique, you know, an NLP thread
or a kind of thing you walkthrough that isn't that.
Those tools are still going tobe okay, but they're just going to
(36:22):
be a screwdriver you pull outhere and there.
Okay?
That series of beautifulquestions you have, they're fine,
but they're just going to beanother wrench.
The truth has to be in who youare at every moment.
It has to be in the presenceyou bring in the complete absence
(36:43):
of ego.
It has to be there.
Then and only then will you beable to command decent fees, stay
in business and make the kindof difference you want.
You got into coaching for thesame reason I did.
We want to make a differencein the world.
My commitment this year is toreach 300 million people with the
message of Whippos worth.
(37:03):
Identity, possibility,ownership and sovereignty.
This podcast, a thousandsomething episodes, is all about
that.
My LA talk radio show's about that.
Every book I've written isabout that.
And it's about reaching youhere now with this.
And the reason I'm startingthis third episode per week is to.
Is to raise awareness.
I hate that phrase.
(37:24):
But to help you and me realizeand slap in the face that we got
to pay attention here or we're done.
Because a thing has happened,we didn't plan for it or ask for
it and it doesn't matter.
It happened and it is growingand increasing in capability faster
(37:44):
than you can think.
And I've been up front andcenter with that as I've done the
research and written this bookand I've used it for all kinds of
stuff.
So here's what I'm doing about it.
I'm creating a university andyou'll hear more about that.
Your ultimate life coaching university.
And it's going to start InJanuary of 2026, a few months from
now, or depending on when youhear this, maybe it's already started.
(38:08):
But that university is onlyaimed at the 5% because those that
are the 95.
I'm not trying to rescue youbecause the, one of the most important
admission criteria is you haveto be absolutely committed to be
the full embodiment.
Which means eliminating thefears and self sabotage and the noise
(38:28):
and excuses andprocrastination and all of the rest
that we've all struggled with.
That has to be, you have to bewilling to get rid of that.
It has to be gone from your heart.
Because enrollmentconversations won't happen, won't
be successful unless that is gone.
Your coaching won't beanything except mediocre unless that
(38:51):
kind of, unless you're in theembodied essence of the thing you
teach.
So I'm creating a new model.
I'm calling it something.
I'll, I'll release all that.
But I'm creating a university.
And you can read the book andsee what the new model is.
But the model isn't to replaceor dis any existing coaching framework.
(39:11):
It is to recognize that withthe rise of AI, the bar has gone
up a thousand times.
The ante to the game has moved.
Up to now, we as coaches couldget by using frameworks and checklists
and tools and you make, youknow, charge a thousand, two thousand,
three thousand, four thousanddollars a month and make 30, 40,
(39:35):
$50,000 a year.
But that's not a living.
And that leaves us scramblingfor clients and blowing enrollment
conversations and you know, onand on and sending in proposals and
biting nails.
Vomit city.
Wouldn't you like that to be done?
Well, the way to have it bedone is to change who you are being.
(39:59):
That's always been true.
AI doesn't make that true,that's already true.
But up to now you could limpalong being less than that and make
some money.
And if you hustled, you couldmake, you know, good money.
The university is going tohave, it's going to be six month
semesters and it's reallyfocused on commitment, growth, creation,
(40:23):
how to use your own story, thepath of your own creation.
Because you can't coachanything you haven't lived.
So how do you use that livedexperience, the thing that drove
you to coaching in the firstplace, that your own transformation,
how do you use that powerfully?
Most coaches don't even knowhow to use their own transformation
story powerfully.
That's one of the things we'regoing to learn and we're going to
(40:44):
learn about what real coachingis in the new world.
It already has a definitionand practice there.
And there are practitioners, a few.
The top 2 or 3% are going tobe able to move right over.
But.
And if you're fooling yourselfsaying you're already in that, then
you're fooling yourself.
Because unless you're makingtwo or three hundred thousand dollars
a year today, you're not inthat top percent.
(41:09):
You're not.
And you can pretend you are,but you're not.
And if you're not, you're gone.
So be mad at me if you want,or let's talk some more.
You're going to see enrollmentopportunities to find out more about
the university if it interests you.
But my point is you have tochange and become the embodiment
(41:29):
of the truths you teach.
Not occasionally, but it hasto be real.
And then one of the three dayintensives in the university is going
to be marketing and enrollment.
Because marketing andenrollment is the big.
Has been forever, the bigbugaboo, the big monster.
Because often the spiritualtransformations we undergo feel like
they ought to be free.
(41:50):
And we have that whole dramaabout money which is ridiculous and
has to evaporate.
So the three intensive arecommitment and growth, creation and
coaching, marketing and enrollment.
And the outcome is that whenyou come out of that uni, you're
150k coach.
I'm tired of people talkingsix figures, that's barely scraping
by.
(42:10):
150 is the floor.
There are processes andsystems that you're going to have
and they're already writtenand maybe you have some of them now.
This will sharpen and grow.
Anyway, so this is theintroduction to what we are, what
we're going to do on this podcast.
(42:32):
I'm going to interview twocoaches a week and they'll come out
every Thursday.
We're going to talk aboutthis, about what they've seen in
their own practice.
This is your invitation tolevel up, because if you don't, you're
dead.
If you don't, you're dead.
Now there'll be some freestuff that you can get, a coach survival
(42:53):
kit that will come later.
And then there's thisuniversity that's coming in January
and depending on when you hearthis, it may already be started.
Because my commitment to youis to help you thrive as a coach,
to help you fulfill thehighest level of expectation in changing
the world and getting wellpaid that you dreamed about when
(43:17):
you wanted to become a coach.
So here's the thing.
If you don't take action,you're dead.
Because this tsunami is coming.
It's going to bury you.
Okay?
And this is your invitation totake action now before it is completely
(43:40):
over our heads.
I know you can do this.
The work you've already donesays that you have the skill.
The challenges you've alreadyovercome have qualified you.
But the truth is, are youfully embodied?
In other words, do you everfeel the fear or worry?
Does it stop you?
(44:01):
Does it make you not be ableto fill your practice?
Like, if you're under 100k,you're not in that top percent now.
And your choice now is tofigure out how to get there or go
find something else to do.
I hope you choose coaching.
We need more good people incoaching, in the people encouragement
business.
People that are completelyempowered, embodied and focused on
(44:24):
adding good to the world.
I'm in.
I'm inviting you to join meand stay on the path that you've
already started.
As you continue to create yourultimate life right here, right now.
(44:49):
Your opportunity for massivegrowth is right in front of you.
Every episode gives youpractical tips and practices that
will change everything.
If you want to know more, goto kellenfluekermedia.com if you
want more free tools, go hereYourUltimate Life CA subscribe Share.
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