August 19, 2025 • 44 mins
Most people never come close to reaching their full potential — not because they can’t, but because they’ve been programmed to settle.
In this electrifying conversation, Athin Casiotis joins Kellan Fluckiger to show you how to rewire your mind for unstoppable success, dissolve the mental blocks holding you back, and build habits that align with your highest potential.
You’ll learn:
- The science and psychology of rapid personal transformation.
- Why most people never break free from their self-imposed ceilings.
- The daily rituals and mental frameworks that create consistent wins.
- How to reprogram your mind to turn your vision into reality.
📌 What's next from Athin
"Your dream life is already possible. It’s waiting for you to claim it. Start now — because later is a lie.”
👉 Connect with Athin at https://www.athincassiotis.com.
📌 Connect with Kellan
Turn your breakthrough into a book, a movement, and a legacy. Join the Dream Build Write It Challenge starting September 29, 2025.
➡️ dreambuildwriteit.com
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Transcript
Episode Transcript
Available transcripts are automatically generated. Complete accuracy is not guaranteed.
(00:00):
Didn't enjoy my final year ofschool, year 12, and I ended up dropping
out of high school, and myparents, being high school teachers,
didn't like that.
Welcome to the show.
Tired of the hype about livingthe dream, it's time for truth.
This is the place for tools,power, and real talk, so you can
(00:21):
create the life you dream anddeserve your ultimate life.
Subscribe, share, create.
You have infinite power.
Hello and welcome to yourultimate life, the podcast created
to help you live to the maximum.
(00:43):
Live a life of purpose,prosperity and joy by serving and
creating with your gifts, yourtalents, and your life experience.
I've got a special guesttoday, Athan Cassiotes, who comes
for me from Australia.
So it's in the afternoon whereI'm recording and early the next
day.
He's already in the future.
How cool.
Ethan, welcome to the show.
(01:05):
Yeah, thanks, Kellen.
Awesome to be here, mate.
Look forward to sharing a lotof value with your audience.
Good.
So let's jump right in.
I don't give introductions.
I don't do that because it allcomes out in the show.
So let's just start with a question.
Tell me, what are the ways?
And I don't want you to be modest.
I'd like you to just sharewhat are the ways that Athan has
(01:28):
chosen in his life to add goodto the world?
Yeah.
What a question.
So if I go when I was younger,right, you know, growing up in Adelaide,
South Australia, it's almostlike a big country town, city.
My parents were teachers.
I'd play sport from a youngage, right?
So that's where I was thinkingof a team, right.
(01:50):
Is going, how can I add valueto a team and be on, you know, for
a bigger purpose of.
Of achievement?
So I think that's where a lotof my drive and, you know, aiming
to be better happened insoccer and in tennis.
Won a lot of championships there.
That's where things started there.
And then in.
In year 10, when I was at highschool, I started selling VCD movies,
(02:10):
good old CD burners back inthe day for the older people.
Uh, Fast and Furious number one.
That's where my originaljourney started there.
And instead of going to thecinemas, I can get you, uh, the movie
quite quickly that way.
That was, uh, y.
My.
My initial journey.
And then, you know, I wasalways someone that was a bit against
the grain, right.
When I growing up and didn'tenjoy my final year of school, year
(02:35):
12, and I ended up droppingout of high school.
And my parents, being highschool teachers, didn't like that,
as you can imagine.
No, I can imagine.
They probably flipped right out.
Definitely.
Yeah.
My dad, my dad had three degrees.
He told me I'd never be ableto study.
And one of my teachers told meI'd never be successful.
Right.
And my parents tried to get meinto university a different way.
(02:55):
It didn't happen.
And I ended up getting a job.
Right.
And I thought, well, I'm goingto add value here.
How can I do the best that Ican do?
And that's not going to bother me.
Right.
And did a lot of big thingsfor that company.
And then I got headhunted bythe head offices in Sydney, and they
moved me to Sydney.
And I worked on a lot of big projects.
One of them, a lot of big clients.
You know, we're talking likedefense and all these other people.
(03:16):
Um, and then, you know, wantto learn more about business and
going.
Cause I want, you know, peoplewere talking about these degrees
and how can I add value?
And I think I was.
The way I was perceived waslike, oh, Ethan just worked his way
up right in this company and Iwant to learn more.
So I go, well, how can I get in?
And I got into university, oneof the top universities here, doing
an MBA just based on overeight years of experience working.
(03:37):
So I got to skip school in thebachelor and do that.
And it was challenging for meto study.
Right.
Like, so I have a questionright there.
When that happened and you gotin to study an mba, what did your
parents.
Parents say then?
Oh, but my parents werefinally like, oh, finally, right?
You're finally doing somethingthat they didn't care.
I was getting all these, youknow, these amazing things in work.
(03:57):
Right, right, right, right.
I'll touch back on that in a minute.
Right.
It's funny as I go throughthis story and then basically, yeah,
got in, started doing it.
It was a bit challenging.
Went through most of the coresubjects and then it was a challenging
final year and I didn't likeit anymore.
So after ten and a half years,I left that company.
I did the really risky thing.
I quit my job, burnt the boatand started my business the next
(04:19):
day with no traction.
Right.
I had a few months money inthe bank, so I thought, I'm someone
that likes to rise to thechallenge and put myself into a situation
where I have to, you know,perform basically in that area there.
So I put myself in there,started getting some, some work.
But my, my, you know, my cashflow was going down.
And then I got an opportunity.
(04:40):
You could say this is divine intervention.
The Universe, whatever peoplewill say, where one of my friends
bought a ticket to a three daybusiness bootcamp for a few thousand
dollars and they called him aweek before saying, you could bring
a friend for free.
And he called me saying, aan,do you want to come to this?
And I said, and I, and Ineeded something to change, right?
And I said, I'm there.
And I, we did so many big days.
(05:00):
I wrote a hundred pages ofnotes, I implemented, upgraded my
mindset, you know, sal tradesand then I got my first big client,
Westfield from there, youknow, the big shopping center group
that are also in the US and,and UK as well as Australia.
And then, you know, all thebig brands, Kohl's, all these other
big brands that sort of donefrom that in the, in the waste management
space.
And then finished my mba, Istarted business coaching mentoring
(05:21):
because people would come tome and this is probably the biggest
part that I deliver to peoplenow, right, is I used to go to networking
events and people would ask mequestions about business.
I'm like, why don't you do 1,2, 3, 4, 5?
They're like, that's reallygood, I need to write that down.
So I realized from my mba,from my own experience in business,
from my coaches and mentorsthat I was investing in, it's like
I should, you know, helppeople in this way.
So I started business coaching mentoring.
(05:42):
Over six years now, I'vehelped people from startups all the
way to making, you know,multiple eight figures and everything
in between.
And that's really been anamazing journey to be able to help
people, you know, take their,their business and in, in turn their
life to that next level,right, and whatever's meaningful
for them.
And then from there, mypodcast as well, which I've had you
on there, you know, theBusiness grow show, over 250 episodes
(06:03):
over five years and counting,looking at many other opportunities
and businesses and just beinga connector and really helping people
create wealth and freedom andwhatever that means for them so they
can, you know, live a life ofpurpose and meaning.
So that's where my journey's taken.
And it's funny, right?
I go to these big clients, bigbrands, everything my business, my
parents didn't care about that.
But as soon as I finished mymba, my dad said, ah, you're finally
(06:26):
successful now.
You've done something in theold school way of thinking.
So that was pretty funny.
Let's throw a party.
So, you know, here's aninteresting question.
Here's what I notice, withoutexception, not even most of the Time,
all the time.
When a person, you, me,anyone, overcomes some set of challenges,
(06:46):
you dropped out of highschool, went against the grain, told
your parents you're going todo something different, go pound
sand, at least to start with,and you're going to make your way
in the world.
And then you overcome thosechallenges, you get some big clients,
and you do some stuff that,you know, that puts you in a place
of success that someone wouldlook at from the outside and say,
okay, cool, you got it.
(07:07):
There seems.
There seems to always arise atthe same time this desire to help
somebody else do this.
Like, yeah, you got to figureit out for you, and you got some
cash and glory or whatever.
And there always seems to bethis yearning to help other people
shortcut the process, suffer less.
Everything from reducesuffering in the world to make more
(07:30):
money or whatever.
So what is it in your heart?
I want you to just think about that.
What is it in your heart thatmakes it important for you to help
other people make the money,fix their lives, and create the kind
of prosperity you learn tocreate for yourself?
I mean, you got it, you made it.
So why is it so important tohelp other people for you?
(07:54):
Yeah, it's a very powerful question.
And, you know, if.
If I think about it generally,we do a lot more for others than
what we do for ourselves, right?
So if we would think aboutthis from our family, right?
Initially, if you're thinkingabout if it's your partner or your
children or potentially yourparents, right?
Or what you would do, you'dalways do more.
(08:15):
So, you know, growth is andcontribution are two human needs
which are really powerful thatwe all have.
We all need to.
If you're not growing, you'redying, so to speak.
And we all want to contributein some way.
So we feel like we're doingsomething in this world that's not
just about us, right?
That's the ego, that's ourselves.
And once we get to a certainpoint, it's not about us anymore.
(08:36):
It's like, what.
What legacy can I deliver intothis world?
How can I impact more thanjust me or the people around me?
Because it's.
It's a ripple effect, right?
Once you impact one personover here, that impacts their family,
that impacts their clients,their partners, and it goes on there.
And I haven't just workedwith, you know, people in Australia.
I work with people all overthe world.
(08:56):
And that is massive, right?
And what I can do, and I seethe change because, yes, I've done
the mba.
I've also am an NLP Master Practitioner.
So I can help with mindset reframing.
I'm sure you, you understandthose components because that's very
important as well.
Because normally the personhas to upgrade their mindset themselves
for the business to besuccessful for their life.
(09:16):
Is that ever not true?
You said normally and I wouldargue that it's incontrovertibly
100% true.
You can't be the.
You can't be, except maybe fora few minutes, like you can't be
the same person here as youwere here if you're trying to create
that higher level of success.
It isn't that, just that yougot to do new stuff, you got to be
(09:37):
somebody else.
Yeah, definitely, Completely agree.
You got to be.
And, and the way I see it isit's like a two prong approach.
A lot of people talk about mindset.
There's also an element ofidentity here, right.
Depending on where you are,especially if you're transitioning
from, let's just say, youknow, a job type of mentality or
a technician to a business owner.
And then maybe the next levelis an investor or whatever that next
(09:59):
level of identity is for you.
That's the biggest shifts.
And then it's what are thebeliefs that support that?
And then along that journeywe've got all these limiting beliefs
or false beliefs, whateverword you want to use from our parents
and people that were around usgrowing up that they weren't aware
of, I guess not beingconscious of what they were.
You mean like you're going toamount to nothing because you've
dropped out of high school?
You mean stuff like that?
(10:20):
Yeah, my dad, my dad growingup told me money is the root of all
evil hundreds of times.
Right.
So you can imagine what thatwould have done, right.
To me.
And when I started mybusiness, I was having trouble making
money.
And then I got RobertKiyosaki's book Rich Dad, Poor dad,
which specifically talkedabout that belief and how he reframed
it to Lack of money is theroot of all evil.
(10:42):
Because money allows us tohelp more people to choose to do
all these things right that wecan do in this life.
And that's when I started, youknow, personally just to reframe
myself before I went down thedeeper path and got, you know, more
assistance.
So there's, we've all gotthese resistance, let's call it,
within us growing up.
And it's going, how can weremove that resistance?
And normally we need somebodyexternally from us to do it.
(11:04):
It's challenging for us to beAble to dig that deep on our own,
Someone has to take us down ajourney to be able to go, oh, that's
the thing that's actuallyholding me back.
This deeper down thing.
And once we reframe, we changethat, then everything changes and
we become this new person.
And really the person that weare today is actually a reflection
of how we've upgraded who weare being in the past.
(11:25):
At some point, that's finallycaught up, right?
So it's like a revolution.
It is.
And you said something really interesting.
You said, well, we got to havehelp to go on a journey.
Well, we had lots of helpgetting to the grumpy place.
I mean, that didn't happen accidentally.
Whether.
Whether intentionally oraccidentally, socialization, teachers,
(11:46):
churches, parents, they giveyou stuff, and especially when we're
younger, we just absorb it andthen that happens.
And so the idea that we needor benefit from help, mentors, coaches,
whatever it is, shrinks.
It doesn't even matter.
It's not weird.
It's like that's how stuff happens.
(12:07):
It's how we got here in thefirst place.
Even though we didn't hirethem, they just sort of showed up.
You know, they were part of the.
Part of the wallpaper, Right.
And so the idea that you needthat isn't weird.
And some people resist that.
So that's fabulous.
Keep.
Keep on going.
Yeah, it is.
And you know, the way I thinkabout it, right.
Is because growth is a human need.
(12:29):
Like, a lot of people juststay comfortable, they want to stay
in what they're doing, butthat shrinks you and makes you go
down.
Ideally, we have a mindset ofgrowth, and the only way to do that,
if someone helps push us, right.
That a lot of people can do iton themselves.
However, if you've got someonethere guiding you, keeping you accountable,
because it's very challengingas a human to keep yourself accountable,
right?
To be going, I said, I'm goingto do this thing and always do it.
(12:50):
Very challenging.
However, if you've gotsomebody else there, coach, mentors,
whoever that is right on theside, the chance of you completing
that thing is so much higher.
I think it's four or fivetimes more that you will complete
that task or whatever you're doing.
And if you think about it fromsport, right, the best, you know,
athletes in the world havecoaches, mentors, trainers, you know,
(13:11):
dietitians, all this type of stuff.
So they can be at the toplevel of their game in any area of
life, business, sport,wherever, right.
That they need to be becausethey know that they need that assistance.
And those people are notnecessarily the, you know, the best
in the world at that sport.
They're not a, you know, ifwe're losing tennis, which is probably
easy for do you know, theRogers Feather or the Djokovic or
(13:32):
the Nadal, they don't have tobe exactly like that.
They just have to bespecialists in their area to help.
They know that they can helpthem get to that level.
And I think that's a level ofstandard that you have for yourself.
It's going, what.
What do I want to do in this life?
And do I want to keep pushingmyself to be better?
And.
And what's the reason for that?
It's for myself, but also so Ican serve and help other people.
(13:52):
Also for my children.
Like, you know, behind mehere, this is my son when he was
just born.
He's now seven months oldright when we're recording this.
And now there's so much morepurpose and a legacy to my life where
I'm going, where I'm much moreconscious than my parents.
So I'm giving him empoweringbeliefs every day from when he was
born, basically, that I'mtelling him here, and I'm thinking,
(14:12):
how can I give him a different life?
That there is less resistanceand more about empowering him, not
telling him that he can't dosomething, telling that he can do
something.
And it's up to him, obviously,that he gets older on the path and
just allowing him to be ableto experience that in his own way.
And I think that's a verypowerful thing and doing that from,
obviously for my child, mypartner, but also for.
(14:34):
For the people around us.
So I think this is what'sreally important, is going, how do
I get people around me that'sgoing to get me to that place first.
And really, it's ourenvironment as well that dictates
that if you're staying withthe same friends that you had growing
up that are just playing smalland staying comfortable, you're going
to be one fifth of the fivepeople you spend the most time with.
So you need to be able tobreak out of that and going, who
(14:56):
are the people that are on asimilar journey of growth?
They want to go to that nextlevel in their life, the business,
whatever that is, and hangaround them.
And that's what's going to bethe biggest deciding factor actually
to your success or that, thatroad in your life.
So finding those people.
And you have to basically, youknow, drift from people.
That's what I said.
I Don't cut people.
People necessarily.
For my life, I just stoppedspeaking to them.
(15:18):
And I was fortunate that I hadto move from where I lived in Adelaide,
like a big country town whereeveryone knows each other and it's
very comfortable.
Adelaide is a long way fromSydney, like 3,000 miles or something.
Yeah, that's right.
Yeah.
You got, you got an hour, 40minutes flight and you've got like,
it's very different mindsetright there, Very comfortable, smaller
(15:38):
city, whereas Sydney is thebiggest city in Australia.
Everyone wants to get ahead, alot more opportunity.
And all of a sudden it's like,oh, wow, I'm around these people
now and then they're going,who else do I want to hang around
here?
And all of a sudden, massivethings started opening out what I
put out there.
And then, you know, becomecoming part of groups, other communities,
masterminds, whatever that is,where there's other people playing
a similar game.
(15:58):
And then your trajectory canreally just exponentially grow from
there.
So, you know, you said severalthings that I think are really important
and I think bear calling outwhen you're like, because of the
work you've done personally onwho you're being, not just the skills
(16:19):
you have and the money you're making.
You said you're intentionallycreating beliefs and communicating
with your son, who's young, ina positive, uplifting way.
I don't know.
But I don't think a few yearsago, 20, 30, 40 years ago, parents
(16:42):
paid any attention at all tothe beliefs they were unconsciously
inculcating into their offspring.
I mean, they might teach themto play the piano or go to church
or whatever, but theirbehavior, the behavioral, attitudinal,
sort of the stance with lifeand just the very fact that you're
saying, hey, I'm actuallypaying attention to the unwritten,
(17:08):
unspoken beliefs that I'mcreating around my kid.
So I want to invite peoplethat are listening to think about
that.
What are the things thatyou're communicating to your partner,
to your kids, to your friendsthat are not about the mechanics
of life or the job, but aboutwho you're being in the world?
As far as I'm concerned, beingis everything, because everything
(17:30):
you have and everything you docomes from that place.
What do you think about that?
Yeah, completely agree.
It is all being.
And there's also.
There's the beingness andbeing intentional, like you said,
with, with how you speak to people.
Then there's the element ofactually what you are doing because
people model you as well,especially your children.
(17:53):
Right.
So one Thing is to say something.
The other thing is to actuallyembody that and actually do that
right in your life.
Because a lot of the, youknow, for example, children or people
that want to model you, theydon't necessarily do what you say.
They do what you do incongruence and have integrity with
yourself in going, this iswhat I'm doing.
So, you know, it's beingmindful where I'm not, you know,
(18:15):
always being on the phoneright around my child, where possible,
right there, so I can showthat I'm being present in that moment
with him.
You know, when, when, whenpeople are talking, I'm being present
right in that moment.
So I'm not trying to bedistracted in that area there.
So I think that our energy,right, our presence is really the
(18:35):
most important thing.
That's what people want.
People want connection, right?
They want love generally on,on the deepest level.
So if we can give that topeople, be present and go, and then.
And have the awareness of howwe are showing up and how we are
talking and then going, wait aminute, actually I said something
that I didn't want to say.
Actually, I want to do this.
And being conscious of that,that's when it becomes really powerful.
(18:57):
And I actually see it a lot inmy clients now.
I'm teaching them how to think.
And it's on the calls or in mysessions, they're going, they say
something, they're like, oh,wait, no, I shouldn't say that.
I'm saying this now.
This is actually what I wantto believe.
And that's what, that's what'sreally powerful, right?
If you can consciously beaware of what you're doing at that
time and, and rescript yourself.
And that's what I invite people.
Like you were saying here islike, are you aware of what you were
(19:20):
saying?
Or do you have somebody aroundyou, whether it's your partner or
other people that can, youknow, call you out in a good way?
Just saying, hey, I justnoticed you said this.
You know, is that what youwanted to believe?
Or did you want to think aboutthis in a different way?
That's going to empower you orthe people around you.
That goes right into the.
Another thing I wanted tobring up from.
From the stuff you said aminute ago, and that's this.
(19:42):
You talked about getting up tothe next level, and you talked about
sports figures, Federer andother people.
To me, there's two aspects to that.
And sometimes they're helpedby the same person, but often they're
not.
So if you want to learn toplay the piano better or to play
tennis better.
And you played tennis.
You get someone who is skilledat that skill.
(20:06):
And you know that I'm nottelling you anything you don't know.
But the second thing isthere's a skill that's actually more
important than the mechanicalskill of doing a thing.
And it is the mindset piece,which according to some studies,
is 80%.
20% is mechanics and strategy.
(20:27):
And you know, your mindset's 80%.
So when you're thinking abouta coach or someone to help you, finding
the richest person to help youget rich, or the best tennis player
to help you play tennis, youhave to think about something.
Because if what's missing isyour confidence, your belief in yourself,
(20:48):
your limiting beliefs, thentheir skill at a thing isn't going
to help you with that.
And that's why you me, canhelp people in a coaching context
without being an expert inthat business, because they're already
an expert in that business.
And the reason they're notblossoming is they're crappy at managing
(21:10):
people.
They've got conflict in theirpersonal life, who they believe themselves
to be.
The old stories aren't cleaned out.
And so what the expertise isthat you're looking for, you got
to be really clear, like, whatis it actually that you need to change?
Is it you need to level upyour skill in the thing, or do you
(21:33):
need to level up your skill inyour head, like who you are, again,
being.
And you said that about, youknow, coaching, and you said quickly,
but you said it's notnecessarily getting the best player,
because it's not.
Gretzky was the greatesthockey player, and he was a lousy
coach.
And so when he went to be acoach, he failed.
And then he's part owner orowner of something or other.
(21:54):
I don't even know anymore.
But that's a classic exampleof the best in the world was a lousy
coach because it wasn't theskill that was needed.
Do you find that a lot withyour clients that what you end up
talking about isn't, like,they'll come to you with, I need
more money, I need more leads.
I need more conversion sales.
(22:15):
And you can go out in theweeds and do that.
But what I find, and I guessI'm asking you, is what you end up
fixing or helping them fix iswho they're being.
Yeah, definitely.
That is the biggest thing.
And you don't have to, likeyou said, have that level of success.
And there's potentially, youcould go to multiple People, if you
want to specifically look atthat, but most of it is themselves.
(22:37):
So it's like you, you sellpeople what they want and you give
them what they need, right?
Is the simple way here.
So they say, hey, I want moreclients, more leads, and go, yes,
I can give you that.
But really what they need isthe mindset shifts and the growth,
because that's what's actuallygoing to create it.
Because likely what theproblem is is their beliefs around
the client's success.
The leads that's stopping themfrom doing that, right?
(22:58):
From taking those actions thatthey actually need to take, that's
going to get them the result.
That's, that's likely what it is.
It's the precursor to that,that's stopping them.
And they're not aware of it.
It's unconscious in that area there.
Yeah, I got a funny storyabout that.
I was in a mastermind a numberof years ago with a fellow named
Steve Chandler, who someconsider the godfather of coaching.
(23:20):
I mean, he helped write thecurriculum for the University of
Santa Monica spiritualpsychology program and all that stuff.
But anyway, he's retired now.
But one of the things he didin there is he talked about coaches
trying to sell coaching and hesaid, the way you're doing it is
you're, you have a banana andbefore you offer it, you know, you
(23:40):
smash it and you make it allbruised and then you go to someone
and say, yeah, you don't, youdon't want this banana, do you?
You know, and that's the wholeenergetic thing of how.
Because you don't haveconfidence in yourself or your product
or whatever and you don't wantthis piece of crap, do you?
And so the answer is, well,duh, no.
And so if you've got someonethat's not making calls, closing
(24:02):
deals, setting appointments,is the energy, I'm afraid you're
going to say no.
So I'll help you do it reallyquickly because we both know where
that's going.
If that's, or some version ofthat is the energy, you, you're dead
from the get go.
Yeah, it's so true.
And you know, and it takessomeone like us as a really good
coach, mentor, because a lotof the time what people think is
(24:24):
the problem is only thesurface level problem as well.
Right?
It takes someone good to beable to ask the deeper questions
and go, what is the root causeof this?
And going, how can we shiftthat within ourselves and create
a new level of, you know,beliefs and how to imprint that and
a new level of actionsBehaviors, you know, that, that support
that area and moving forward.
(24:44):
And once you change that,everything starts to change around
you.
And all you need is one shift, right?
Like I had, I'll tell you acouple of quick little things, right,
With a couple of clients,yeah, One client had a very successful
business, right?
Like, you know, 15 staff,everything like that.
Multiple seven figures,dropped down to five staff wasn't
going really well.
And he found me on LinkedInthrough a podcast episode.
(25:05):
Know he goes, nathan, I needyour help.
Had a call, all right, let,let's work together one on one.
The first session, I go, it'syour mindset, right?
We need to do a mindsetsession because you've had the success
before.
Something's happened in thisperiod of time.
And we shifted a lot of thingsin that call that next month in his
business.
He had his biggest month everin his business.
(25:26):
No strategies, mechanics,anything like that.
One mindset session, right?
That did it.
And he couldn't believe it.
And he, I've got a recordingsaying that was worth that one session
was worth the coaching for theyear, basically, right?
Like the money he made wasworth more than obviously what I
did in that session.
So that's how powerful, right,What Kellen and I are talking about
here of your mindset.
Sometimes it's one or a fewshifts that need to happen and that,
(25:49):
you know, pulls you forward tothat area, whether it's business
life, whatever is importantfor you, right?
That you're wanting to movetowards another client there.
So that, that, that's on thatside, right?
So, you know, I've helped manydifferent people right, in this area
here.
And I think one guy recently,you know, we had a shift and he,
(26:11):
like, I was upgrading asthey're doing his mindset, all these
things, right?
I'm thinking, what's going on?
What's going on?
And eventually, you know, Ihelped him to shift something really
deep.
For him not taking action formultiple months, even though he knew
he had to take the action, allof a sudden he was working 12, 15
hour days and so rooted in hispurpose that he was like just taking
(26:32):
so much and he was like theamount of, you know, he was just
there.
It was just, it was likeshackles, you know, were taken off
of him.
And it was amazing to see.
And he was like, yeah, youknow, it was just knee deep into
it.
And I think that's the thingabout energy management that people
don't understand.
Like, I've got a new businessthat I'm working on and I'm Doing
some late nights, but I'mactually, I'm getting less sleep
and I feel more energized inwhat I'm doing because I'm doing
(26:55):
more purposeful things.
And I feel like I haveshackles off of me that I'm doing
that, which is so interesting.
Right.
So are what you're doing inyour business, in your life, is it
purposeful enough if you'renot feeling energized towards it?
Something needs to change.
It's either about yourself, onhow you're being, or it's about what
you're doing and changing thatand finding that thing that's going
to light you up to do what you love.
(27:16):
I love that.
I want to ask you a specific question.
So if someone comes to you andit becomes clear in the conversation
through their language andtheir description of the problem
or the difficulties they'reexperiencing, that their struggle
is really in the 80%, which isthe mindset stuff, where do you start
(27:36):
with somebody?
Like, someone comes and theyunload the tale of woe.
And obviously, if it'sbusiness, it usually centers around
money.
And, and so what do you, whatdo you start.
How do you show people tellpeople how you start to get them
thinking about, what are the,what are the things that are important?
(27:59):
Yeah, so initially I start ona plan, right?
So it's like, well, what, whatdo we want to achieve?
Let's say if we're going towork together for a year, you know,
normally with business ittakes multiple months, three to six
months minimum, right.
To start getting momentum asyou're shifting, and ideally 12 months
plus.
So normally we're workingtogether for a longer period of time.
And then I would say, okay,well, what are the goals?
And it would be the businessgoals first, right.
(28:19):
That comes out there like, Iwant to make a certain amount of
money or do something.
Then it's like, okay, well,well, what are the, what are the
other elements?
Right?
Like, what are the personal goals?
I always bring personal goalsinto what we're doing now.
Like, you know, is theresomething about your family?
Is it, is there other areas ofpersonal goals that you want to achieve
as well in this period of time?
So it starts to bring outother things there.
(28:40):
Then I, I say, these are allthe mechanics in, in the words that
we're using today of how I'mgoing to help you in your business.
Right?
We're going to any of theseareas we're going to work on, and
depending what, what's mostimportant at that time, we will work
on it.
There's also the other side isthe mindset side and everybody needs
mindset shifts every, youknow, everybody's different as the
way we've growing up.
And I just need to work outwhat, what I'm going to unlock in
(29:02):
you.
So I'm going to call you outon certain things that you say as
you say them because you arenot aware of your thoughts and your
limiting things that you talkabout it.
I am acutely listening at thistime, so.
And maybe I might interruptyou sometimes to break your pattern
as it would be people thatunderstand that.
Right.
So you're not just saying thesame story over and over again and
(29:23):
also to go on a differentlevel of thinking.
Are you open to changing?
Right.
And being different and howyou think?
Because that's going to be theultimate change there.
Because I can teach the samething to 10 different people in terms
of skills, mechanics and Iwill get 10 different results because
of their mindset.
So that's the key point thatis going to get you closer to where
(29:46):
you want to be.
So basically it's getting themto understand that, getting their
buy in to go.
Yes, I'm open to that.
And then as things change andas they put these things in place,
they actually see the changes.
Right.
Of what's going on, whetherit's in the business, but especially
in their life.
Right.
Of what they're doing thereand how they're relating to their
family.
You know, with clients, withtheir team.
(30:07):
All of these things start tochange and then it becomes like almost
addictive in a positive way.
Right where it's going well,I'm seeing changes.
I want to keep doing this andit's celebrating those wins and allowing
that energy to foster and thenreally help them to create the being
that, you know, that they wantto be in this world.
That's fabulous.
And that's a great description.
(30:29):
The things they think theywant, which almost always have to
do with business, if that'swhy they're coming.
And the real underlying poweris, is their attitude, mindset, who
they're being.
You can say that a hundreddifferent ways, but that's it.
So what do you do mainly now?
Do you have, do you haveprivate, private work with people
one to one?
Are you working with executive teams?
Do you have group kinds of things?
(30:51):
What is the, I guess is.
What is the structure of thekind of help that you offer people?
Yeah, so I definitely havemany one on one clients that I do.
I think a lot of people lovethe one on one.
The challenge with that fromOur side is obviously, it's not necessarily
hugely scalable, right.
In that way, because we onlyhave a certain amount of time that
we can do.
So normally, normally I workwith people fortnightly sessions,
(31:13):
you know, for an hour and.
But I also offer unlimitedsupport in between.
And I think this is where alot of people fail, right, in how
they do it because they get anhour session and which is great.
And we can shift beliefs, wecan, we can create strategies, whatever's
gonna, you know, move themforward and then there's a level
of accountability there, goingby the next session in two weeks.
This is what I want you toachieve, right.
(31:34):
And this is how I want you tothink about yourself.
Whatever the outcomes thereare, and ideally they complete most
of it.
If they don't, we work on thatand, you know, we start to create
momentum in between sessions.
But it's also saying, well,you can reach out to me, for example,
on WhatsApp, on a voicemessage and things like that going,
do you have any questions?
Maybe it's.
Maybe it's your mindset is abit challenged, whatever that is,
(31:54):
right.
Any challenges that are coming up.
So I can help you shift the mindset.
I can help you with strategiesand tactics to get you forward quicker,
right.
To build that momentum.
So I offer that as well.
Now, on top of that, yes, I doevents and things.
So whether it's virtualevents, in person events, to be able
to get more people into aroom, you know, and be able to deliver
trainings in different areasin that side of things.
(32:15):
So that's, that's that elementon the, on the business coaching
side, basically.
And this is, yeah, growing andscaling your business.
There's also areas of, youknow, looking at bigger things as
well, like looking at dealsand other stuff.
Like maybe it's, you know,we're looking at acquiring businesses
or we're looking at doingother, bigger stuff that might come
into these discussions as well.
(32:35):
So that sort of, you know, howI help people in that way.
You know, I have my otherbusiness, my waste management consulting,
my first business I'm stilldoing with some big clients and stuff,
you know, there that I help people.
I'm.
I'm also looking at acquiring,buying businesses myself as partners.
I'm also looking at starting asporting business now as well, which
is going to be very interesting.
(32:56):
And I love sport, you know,growing up, as I've mentioned, so
something I'm very passionateabout there that I've been, you know,
working on for a while.
Can't share too much here.
Today, but you'll soon findout that in the near future and,
you know, really understandingis going, who?
And I'm very big on partnering.
I think this is a big thingfor everyone to understand, right.
It's like in school, we'retaught, how do I do something, do
(33:17):
it all myself?
I want to keep everything to myself.
And that.
That can be quite limitingbecause there's only so much that
we can do on our own.
Now.
They don't necessarily have tobe a business partner in your business.
That can be the case.
Right.
I've been given equity intoanother company, Right.
Without buying in as well, sobecause they saw my value in that
area.
So that is a.
A possibility as you grow andhave a lot of, you know, value to
(33:39):
give in that side.
But it's also going, maybesomeone has a complimentary business,
right?
Like what they do, going, howcan we do things together and create
something unique to the marketto be able to partner, whether it's,
you know, through an event toan offering a product or service,
something like that.
So I'm very big on that aswell and going, how can I do that?
So I'm going to be doing someevents with some people, you know,
(34:00):
you know, soon, right, wherewe're going together, going, how
can we put something veryunique to there?
So I'm big on that, on what Ido, but that's basically, you know,
how I help people and lookingat creating, like a unique mastermind
to be able to get, you know,bigger minds together, to.
Yeah.
To share, grow together,everything like that.
What's your favorite thing toteach, to talk about, to coach on?
(34:22):
Like, I know I see yourpassion, I feel your energy and coming
from your own experience andeverything, and I honor that.
I'm just wondering if you, ifI ask that question, what's the first
thing that pops to mind?
Like, what do you really loveto talk about?
Yeah, I guess for me and whatI've done in my life, right, Is I've
(34:50):
built myself into this personand into this personal brand, really.
Right.
Where I've.
I've empowered myself.
And then through buildingmyself up, I've been able to, you
know, through my podcast,like, what you're doing now is to
be able to connect with a lotof people, right?
And then going, how can Iimpact more people in that way?
And the more that I buildmyself up from the internal as well
(35:12):
as the external of theperception of me is the more impact
that I can make, right?
So there's a lot moreintroductions, partnerships and things
that are coming now in themore recent past that I've built
myself on the external to show that.
Right.
As me, as Aan Cassiotis, as mypersonal brand.
So my wife's got a brandingagency as well.
(35:32):
So, you know, that that helpsto make me look good.
Sure.
On the external side of things.
So that's really what I loveto talk about now because I've.
I've signed some big deals andI've done all these things.
And it's because that I'vebeen showing my authentic self after,
you know, there and online, aswell as how, like, my website is
(35:53):
portrayed.
Everything is portrayed andthen who I am being.
Right.
And that's opened upopportunities to do things all over
the world and to impact more people.
So I really talk.
Think I love talking about thepower of your personal brand because
it doesn't matter whatbusiness, what you're doing in your
life, that will always live on.
Right.
Because you can change things,but the personal brand doesn't change.
That is you, and that isuniquely you.
(36:15):
Right.
We are all ideally authenticbeings showing ourselves there.
And I think the more authenticI am and the more I share about this
and.
And I share of how I'veleveraged it to meet more people
and get on podcasts, do deals,partner, all this type of stuff that
creates more successfulfulfillment or whatever that is for
me, that is very powerful forme because I love spending time with
(36:36):
people, with great people, youknow, that have a higher energy or
frequency, let's call itthere, and really enjoying life.
And because of that, thatpersonal brand that's allowed me
to do that, you.
Know, as you described that Ithought of something that I just.
It comes up all the time.
The most powerful thing thatKellen or Athen or anyone has to
(37:01):
offer in the world isn't theknowledge that we have about a thing.
It is the answer to thequestion, how did you get here?
Here being where you are atthis moment.
Because when someone looks ata thing or someone, me or someone
successful, they say, oh, I'dlike to have this, that, and the
(37:22):
other.
I'd like.
And then come all the excuses,yeah, but this and yeah, but that.
Why all the reasons we can't.
Right?
And when we share, you use theword authenticity and vulnerability
and openness.
When we answer honestly thequestion, including the refinement
and the choices and thesetbacks and the failures and the
doubts and the work, the truthof the journey of our becoming, I
(37:49):
believe that's the mostpowerful thing we have to give people
what do you think about that?
Yeah.
Extremely powerful.
We, you know, we've climbedmountains to get to where we are
today, and no one really seesthat, right?
No, no.
They think we fell up themountain, right?
Yeah.
(38:10):
There's.
There's so many failures,challenges, whatever words you want
to use that I've gone through.
I'm sure Kellen's the same.
Right.
And we've had to pickourselves up going, okay, that didn't
work.
We've got to try something different.
Right.
And there's been hundreds ofthose over the years.
You know, that, you know, and.
And I think that's why mostpeople quit, unfortunately.
Right.
It's that resilience, thatgrit factor of going, okay, that
(38:31):
didn't work.
I'm going to keep going,though, because in the end, I don't
want to live a life of regret.
Right.
I don't want to go out and go,I tried a few things.
Didn't really work.
I'm just going to staycomfortable, get a job and just,
you know, exist.
That.
That's not me.
Right.
I think that will be a path to dying.
Yeah.
I got a name for that.
(38:51):
I call it addiction to mediocrity.
Yes.
I love that we live in thisplace where we think that's all we
get, and, okay, I might aswell, whatever.
And we just kind of getaddicted to that idea that that's
as good as it gets.
And it's not true.
No, it's not.
And I think ideally, and thisis what I say with my children or
(39:13):
with yourself, if you've beensomeone that's done through something
where you had some discipline, right.
Could be sports, it could bemusic, could be like, martial arts,
something like that.
We.
You stuck at something for awhile, and it's.
It's helped you to.
To grow because, you know,you're improving, you're learning
everything like that, right.
That builds that resilienceand grit.
So it's like leveraging thatskill, ideally, that you've learned
(39:35):
or you can pass on to learn topeople around you and going, okay.
And it.
It's like.
And when you go down,especially a business path, it's.
It's a personal development path.
And if you don't growyourself, the business will basically
fail.
Right.
In the end as well.
So that's the way that is.
The business is a reflection of.
Of yourself and everything there.
So.
So you have to know this andthen going, okay, I just need to
(39:56):
learn.
And then knowing that we don'tknow everything ourselves and we
have to go to External peoplelike coaches and mentors to help
us to get to that next pointbecause we're blind in certain areas
of what we need.
And we also can't make thepersonal shifts in our mindset, our
being normally the big ones,without somebody externally from
us helping us to do that.
And it's just constantly doingthat and doing that and doing that.
(40:19):
And now after being inbusiness for over eight years and
having a lot of challenges inthe last, let's say, year, the growth
that I've had is so much morethan it was in the previous seven
years.
Like every year the growth hasbeen more exponential, right.
So I can just imagine whatit's been, but it's like slogging
it out for a while, like upsand downs, ups and downs and eventually
(40:41):
you go up right in that way there.
So understanding that you'regoing to have a lot of challenges
and that you're always goingto have challenges, it's not like
you're going to get to a pointand it's nirvana and you're just
going to be chilling on thebeach for the rest of your life.
There's always going to be problems.
It's just going to be higherlevel problems, right?
It's better to have high level problems.
So in the end, we're problemsolvers in whatever that is.
(41:02):
And it's just going, it's likewarning the problems.
It's going, oh, cool, what'sthe next problem for me to solve?
It's that type of mindset thatI say we need to have because then
it becomes a fun game in away, going, oh, cool, another challenge
has come up.
How am I going to solve this?
Can I do it?
Can I get some help?
How are we going to work this out?
And then it's that constantgrowth and.
Evolution that is such apowerful, fundamental piece.
(41:24):
You called it the growthmindset much earlier.
So if people want to knowmore, find out more, tell them where
to find you and how to get more.
Athan.
Yeah, thanks, Kellen.
So my website,athancasiotes.com there's only one
of me with my name.
That's easy.
You'll find like I've got anebook, the Nine Keys, the Business
(41:45):
Growth Mastery.
For free.
You can get on there and learnall about my podcast.
I'm on all the social mediaplatforms, you know, Facebook, LinkedIn,
Instagram, all of them.
There you could find me asAthen Casiotes.
Luckily, I've got a veryunique name, a bit like yourself,
where there's only one of me,so easy to find on that side.
And I share so much with, youknow, with my podcast as you do,
(42:05):
and, you know, there's so muchthere and.
And I'm always open to partnering.
Right.
So, however, I can help you.
Maybe it's an introduction,maybe there's other ways.
You know, I can interview you,whatever that is.
So love to have a chat at somepoint and, you know, hopefully we
can go together.
I just want to say thank you,Kellen, as well.
It was a pleasure interviewingon my podcast and now, you know,
being interviewed on your podcast.
You know, you're a great host.
(42:26):
You've done a lot of amazingepisodes as well.
And yeah, look forward to, youknow, how this, we can impact more
with this podcast andeverything going forward.
Thank you for being heretoday, for showing up, for teaching
us, for bringing your love andyour energy.
I appreciate that.
You're welcome, mate.
So I'd like to encourage you,don't let this stuff that we do go
(42:48):
in one ear and out the other.
Because the battle scars thatAthan has or other guests or that
you have are sacred.
And they can either be thething that keeps you locked down
or that they can be the energythat liberates you.
And if you choose to let thoseevents refine you instead of ruin
you, then all the stuff thatyou heard today will do you good.
(43:11):
And I encourage you to followAthan, find out about his podcast.
He's got a weird name likemine, Athan Cassidy.
So look him up, find hispodcast, get some good help, and
move forward to create yourultimate life right here, right now.
(43:41):
Your opportunity for massivegrowth is right for you.
Front of you.
Every episode gives youpractical tips and practices that
will change everything.
If you want to know more, goto kellenflukermedia.com if you want
more free tools, go here.
Your ultimate life casubscribe Share on the ground.
Didn't enjoy my final year ofschool, year 12, and I ended up dropping
out of high school, and myparents, being high school teachers,
didn't like that.
Welcome to the show.
Tired of the hype about livingthe dream, it's time for truth.
This is the place for tools,power, and real talk, so you can
(00:21):
create the life you dream anddeserve your ultimate life.
Subscribe, share, create.
You have infinite power.
Hello and welcome to yourultimate life, the podcast created
to help you live to the maximum.
(00:43):
Live a life of purpose,prosperity and joy by serving and
creating with your gifts, yourtalents, and your life experience.
I've got a special guesttoday, Athan Cassiotes, who comes
for me from Australia.
So it's in the afternoon whereI'm recording and early the next
day.
He's already in the future.
How cool.
Ethan, welcome to the show.
(01:05):
Yeah, thanks, Kellen.
Awesome to be here, mate.
Look forward to sharing a lotof value with your audience.
Good.
So let's jump right in.
I don't give introductions.
I don't do that because it allcomes out in the show.
So let's just start with a question.
Tell me, what are the ways?
And I don't want you to be modest.
I'd like you to just sharewhat are the ways that Athan has
(01:28):
chosen in his life to add goodto the world?
Yeah.
What a question.
So if I go when I was younger,right, you know, growing up in Adelaide,
South Australia, it's almostlike a big country town, city.
My parents were teachers.
I'd play sport from a youngage, right?
So that's where I was thinkingof a team, right.
(01:50):
Is going, how can I add valueto a team and be on, you know, for
a bigger purpose of.
Of achievement?
So I think that's where a lotof my drive and, you know, aiming
to be better happened insoccer and in tennis.
Won a lot of championships there.
That's where things started there.
And then in.
In year 10, when I was at highschool, I started selling VCD movies,
(02:10):
good old CD burners back inthe day for the older people.
Uh, Fast and Furious number one.
That's where my originaljourney started there.
And instead of going to thecinemas, I can get you, uh, the movie
quite quickly that way.
That was, uh, y.
My.
My initial journey.
And then, you know, I wasalways someone that was a bit against
the grain, right.
When I growing up and didn'tenjoy my final year of school, year
(02:35):
12, and I ended up droppingout of high school.
And my parents, being highschool teachers, didn't like that,
as you can imagine.
No, I can imagine.
They probably flipped right out.
Definitely.
Yeah.
My dad, my dad had three degrees.
He told me I'd never be ableto study.
And one of my teachers told meI'd never be successful.
Right.
And my parents tried to get meinto university a different way.
(02:55):
It didn't happen.
And I ended up getting a job.
Right.
And I thought, well, I'm goingto add value here.
How can I do the best that Ican do?
And that's not going to bother me.
Right.
And did a lot of big thingsfor that company.
And then I got headhunted bythe head offices in Sydney, and they
moved me to Sydney.
And I worked on a lot of big projects.
One of them, a lot of big clients.
You know, we're talking likedefense and all these other people.
(03:16):
Um, and then, you know, wantto learn more about business and
going.
Cause I want, you know, peoplewere talking about these degrees
and how can I add value?
And I think I was.
The way I was perceived waslike, oh, Ethan just worked his way
up right in this company and Iwant to learn more.
So I go, well, how can I get in?
And I got into university, oneof the top universities here, doing
an MBA just based on overeight years of experience working.
(03:37):
So I got to skip school in thebachelor and do that.
And it was challenging for meto study.
Right.
Like, so I have a questionright there.
When that happened and you gotin to study an mba, what did your
parents.
Parents say then?
Oh, but my parents werefinally like, oh, finally, right?
You're finally doing somethingthat they didn't care.
I was getting all these, youknow, these amazing things in work.
(03:57):
Right, right, right, right.
I'll touch back on that in a minute.
Right.
It's funny as I go throughthis story and then basically, yeah,
got in, started doing it.
It was a bit challenging.
Went through most of the coresubjects and then it was a challenging
final year and I didn't likeit anymore.
So after ten and a half years,I left that company.
I did the really risky thing.
I quit my job, burnt the boatand started my business the next
(04:19):
day with no traction.
Right.
I had a few months money inthe bank, so I thought, I'm someone
that likes to rise to thechallenge and put myself into a situation
where I have to, you know,perform basically in that area there.
So I put myself in there,started getting some, some work.
But my, my, you know, my cashflow was going down.
And then I got an opportunity.
(04:40):
You could say this is divine intervention.
The Universe, whatever peoplewill say, where one of my friends
bought a ticket to a three daybusiness bootcamp for a few thousand
dollars and they called him aweek before saying, you could bring
a friend for free.
And he called me saying, aan,do you want to come to this?
And I said, and I, and Ineeded something to change, right?
And I said, I'm there.
And I, we did so many big days.
(05:00):
I wrote a hundred pages ofnotes, I implemented, upgraded my
mindset, you know, sal tradesand then I got my first big client,
Westfield from there, youknow, the big shopping center group
that are also in the US and,and UK as well as Australia.
And then, you know, all thebig brands, Kohl's, all these other
big brands that sort of donefrom that in the, in the waste management
space.
And then finished my mba, Istarted business coaching mentoring
(05:21):
because people would come tome and this is probably the biggest
part that I deliver to peoplenow, right, is I used to go to networking
events and people would ask mequestions about business.
I'm like, why don't you do 1,2, 3, 4, 5?
They're like, that's reallygood, I need to write that down.
So I realized from my mba,from my own experience in business,
from my coaches and mentorsthat I was investing in, it's like
I should, you know, helppeople in this way.
So I started business coaching mentoring.
(05:42):
Over six years now, I'vehelped people from startups all the
way to making, you know,multiple eight figures and everything
in between.
And that's really been anamazing journey to be able to help
people, you know, take their,their business and in, in turn their
life to that next level,right, and whatever's meaningful
for them.
And then from there, mypodcast as well, which I've had you
on there, you know, theBusiness grow show, over 250 episodes
(06:03):
over five years and counting,looking at many other opportunities
and businesses and just beinga connector and really helping people
create wealth and freedom andwhatever that means for them so they
can, you know, live a life ofpurpose and meaning.
So that's where my journey's taken.
And it's funny, right?
I go to these big clients, bigbrands, everything my business, my
parents didn't care about that.
But as soon as I finished mymba, my dad said, ah, you're finally
(06:26):
successful now.
You've done something in theold school way of thinking.
So that was pretty funny.
Let's throw a party.
So, you know, here's aninteresting question.
Here's what I notice, withoutexception, not even most of the Time,
all the time.
When a person, you, me,anyone, overcomes some set of challenges,
(06:46):
you dropped out of highschool, went against the grain, told
your parents you're going todo something different, go pound
sand, at least to start with,and you're going to make your way
in the world.
And then you overcome thosechallenges, you get some big clients,
and you do some stuff that,you know, that puts you in a place
of success that someone wouldlook at from the outside and say,
okay, cool, you got it.
(07:07):
There seems.
There seems to always arise atthe same time this desire to help
somebody else do this.
Like, yeah, you got to figureit out for you, and you got some
cash and glory or whatever.
And there always seems to bethis yearning to help other people
shortcut the process, suffer less.
Everything from reducesuffering in the world to make more
(07:30):
money or whatever.
So what is it in your heart?
I want you to just think about that.
What is it in your heart thatmakes it important for you to help
other people make the money,fix their lives, and create the kind
of prosperity you learn tocreate for yourself?
I mean, you got it, you made it.
So why is it so important tohelp other people for you?
(07:54):
Yeah, it's a very powerful question.
And, you know, if.
If I think about it generally,we do a lot more for others than
what we do for ourselves, right?
So if we would think aboutthis from our family, right?
Initially, if you're thinkingabout if it's your partner or your
children or potentially yourparents, right?
Or what you would do, you'dalways do more.
(08:15):
So, you know, growth is andcontribution are two human needs
which are really powerful thatwe all have.
We all need to.
If you're not growing, you'redying, so to speak.
And we all want to contributein some way.
So we feel like we're doingsomething in this world that's not
just about us, right?
That's the ego, that's ourselves.
And once we get to a certainpoint, it's not about us anymore.
(08:36):
It's like, what.
What legacy can I deliver intothis world?
How can I impact more thanjust me or the people around me?
Because it's.
It's a ripple effect, right?
Once you impact one personover here, that impacts their family,
that impacts their clients,their partners, and it goes on there.
And I haven't just workedwith, you know, people in Australia.
I work with people all overthe world.
(08:56):
And that is massive, right?
And what I can do, and I seethe change because, yes, I've done
the mba.
I've also am an NLP Master Practitioner.
So I can help with mindset reframing.
I'm sure you, you understandthose components because that's very
important as well.
Because normally the personhas to upgrade their mindset themselves
for the business to besuccessful for their life.
(09:16):
Is that ever not true?
You said normally and I wouldargue that it's incontrovertibly
100% true.
You can't be the.
You can't be, except maybe fora few minutes, like you can't be
the same person here as youwere here if you're trying to create
that higher level of success.
It isn't that, just that yougot to do new stuff, you got to be
(09:37):
somebody else.
Yeah, definitely, Completely agree.
You got to be.
And, and the way I see it isit's like a two prong approach.
A lot of people talk about mindset.
There's also an element ofidentity here, right.
Depending on where you are,especially if you're transitioning
from, let's just say, youknow, a job type of mentality or
a technician to a business owner.
And then maybe the next levelis an investor or whatever that next
(09:59):
level of identity is for you.
That's the biggest shifts.
And then it's what are thebeliefs that support that?
And then along that journeywe've got all these limiting beliefs
or false beliefs, whateverword you want to use from our parents
and people that were around usgrowing up that they weren't aware
of, I guess not beingconscious of what they were.
You mean like you're going toamount to nothing because you've
dropped out of high school?
You mean stuff like that?
(10:20):
Yeah, my dad, my dad growingup told me money is the root of all
evil hundreds of times.
Right.
So you can imagine what thatwould have done, right.
To me.
And when I started mybusiness, I was having trouble making
money.
And then I got RobertKiyosaki's book Rich Dad, Poor dad,
which specifically talkedabout that belief and how he reframed
it to Lack of money is theroot of all evil.
(10:42):
Because money allows us tohelp more people to choose to do
all these things right that wecan do in this life.
And that's when I started, youknow, personally just to reframe
myself before I went down thedeeper path and got, you know, more
assistance.
So there's, we've all gotthese resistance, let's call it,
within us growing up.
And it's going, how can weremove that resistance?
And normally we need somebodyexternally from us to do it.
(11:04):
It's challenging for us to beAble to dig that deep on our own,
Someone has to take us down ajourney to be able to go, oh, that's
the thing that's actuallyholding me back.
This deeper down thing.
And once we reframe, we changethat, then everything changes and
we become this new person.
And really the person that weare today is actually a reflection
of how we've upgraded who weare being in the past.
(11:25):
At some point, that's finallycaught up, right?
So it's like a revolution.
It is.
And you said something really interesting.
You said, well, we got to havehelp to go on a journey.
Well, we had lots of helpgetting to the grumpy place.
I mean, that didn't happen accidentally.
Whether.
Whether intentionally oraccidentally, socialization, teachers,
(11:46):
churches, parents, they giveyou stuff, and especially when we're
younger, we just absorb it andthen that happens.
And so the idea that we needor benefit from help, mentors, coaches,
whatever it is, shrinks.
It doesn't even matter.
It's not weird.
It's like that's how stuff happens.
(12:07):
It's how we got here in thefirst place.
Even though we didn't hirethem, they just sort of showed up.
You know, they were part of the.
Part of the wallpaper, Right.
And so the idea that you needthat isn't weird.
And some people resist that.
So that's fabulous.
Keep.
Keep on going.
Yeah, it is.
And you know, the way I thinkabout it, right.
Is because growth is a human need.
(12:29):
Like, a lot of people juststay comfortable, they want to stay
in what they're doing, butthat shrinks you and makes you go
down.
Ideally, we have a mindset ofgrowth, and the only way to do that,
if someone helps push us, right.
That a lot of people can do iton themselves.
However, if you've got someonethere guiding you, keeping you accountable,
because it's very challengingas a human to keep yourself accountable,
right?
To be going, I said, I'm goingto do this thing and always do it.
(12:50):
Very challenging.
However, if you've gotsomebody else there, coach, mentors,
whoever that is right on theside, the chance of you completing
that thing is so much higher.
I think it's four or fivetimes more that you will complete
that task or whatever you're doing.
And if you think about it fromsport, right, the best, you know,
athletes in the world havecoaches, mentors, trainers, you know,
(13:11):
dietitians, all this type of stuff.
So they can be at the toplevel of their game in any area of
life, business, sport,wherever, right.
That they need to be becausethey know that they need that assistance.
And those people are notnecessarily the, you know, the best
in the world at that sport.
They're not a, you know, ifwe're losing tennis, which is probably
easy for do you know, theRogers Feather or the Djokovic or
(13:32):
the Nadal, they don't have tobe exactly like that.
They just have to bespecialists in their area to help.
They know that they can helpthem get to that level.
And I think that's a level ofstandard that you have for yourself.
It's going, what.
What do I want to do in this life?
And do I want to keep pushingmyself to be better?
And.
And what's the reason for that?
It's for myself, but also so Ican serve and help other people.
(13:52):
Also for my children.
Like, you know, behind mehere, this is my son when he was
just born.
He's now seven months oldright when we're recording this.
And now there's so much morepurpose and a legacy to my life where
I'm going, where I'm much moreconscious than my parents.
So I'm giving him empoweringbeliefs every day from when he was
born, basically, that I'mtelling him here, and I'm thinking,
(14:12):
how can I give him a different life?
That there is less resistanceand more about empowering him, not
telling him that he can't dosomething, telling that he can do
something.
And it's up to him, obviously,that he gets older on the path and
just allowing him to be ableto experience that in his own way.
And I think that's a verypowerful thing and doing that from,
obviously for my child, mypartner, but also for.
(14:34):
For the people around us.
So I think this is what'sreally important, is going, how do
I get people around me that'sgoing to get me to that place first.
And really, it's ourenvironment as well that dictates
that if you're staying withthe same friends that you had growing
up that are just playing smalland staying comfortable, you're going
to be one fifth of the fivepeople you spend the most time with.
So you need to be able tobreak out of that and going, who
(14:56):
are the people that are on asimilar journey of growth?
They want to go to that nextlevel in their life, the business,
whatever that is, and hangaround them.
And that's what's going to bethe biggest deciding factor actually
to your success or that, thatroad in your life.
So finding those people.
And you have to basically, youknow, drift from people.
That's what I said.
I Don't cut people.
People necessarily.
For my life, I just stoppedspeaking to them.
(15:18):
And I was fortunate that I hadto move from where I lived in Adelaide,
like a big country town whereeveryone knows each other and it's
very comfortable.
Adelaide is a long way fromSydney, like 3,000 miles or something.
Yeah, that's right.
Yeah.
You got, you got an hour, 40minutes flight and you've got like,
it's very different mindsetright there, Very comfortable, smaller
(15:38):
city, whereas Sydney is thebiggest city in Australia.
Everyone wants to get ahead, alot more opportunity.
And all of a sudden it's like,oh, wow, I'm around these people
now and then they're going,who else do I want to hang around
here?
And all of a sudden, massivethings started opening out what I
put out there.
And then, you know, becomecoming part of groups, other communities,
masterminds, whatever that is,where there's other people playing
a similar game.
(15:58):
And then your trajectory canreally just exponentially grow from
there.
So, you know, you said severalthings that I think are really important
and I think bear calling outwhen you're like, because of the
work you've done personally onwho you're being, not just the skills
(16:19):
you have and the money you're making.
You said you're intentionallycreating beliefs and communicating
with your son, who's young, ina positive, uplifting way.
I don't know.
But I don't think a few yearsago, 20, 30, 40 years ago, parents
(16:42):
paid any attention at all tothe beliefs they were unconsciously
inculcating into their offspring.
I mean, they might teach themto play the piano or go to church
or whatever, but theirbehavior, the behavioral, attitudinal,
sort of the stance with lifeand just the very fact that you're
saying, hey, I'm actuallypaying attention to the unwritten,
(17:08):
unspoken beliefs that I'mcreating around my kid.
So I want to invite peoplethat are listening to think about
that.
What are the things thatyou're communicating to your partner,
to your kids, to your friendsthat are not about the mechanics
of life or the job, but aboutwho you're being in the world?
As far as I'm concerned, beingis everything, because everything
(17:30):
you have and everything you docomes from that place.
What do you think about that?
Yeah, completely agree.
It is all being.
And there's also.
There's the beingness andbeing intentional, like you said,
with, with how you speak to people.
Then there's the element ofactually what you are doing because
people model you as well,especially your children.
(17:53):
Right.
So one Thing is to say something.
The other thing is to actuallyembody that and actually do that
right in your life.
Because a lot of the, youknow, for example, children or people
that want to model you, theydon't necessarily do what you say.
They do what you do incongruence and have integrity with
yourself in going, this iswhat I'm doing.
So, you know, it's beingmindful where I'm not, you know,
(18:15):
always being on the phoneright around my child, where possible,
right there, so I can showthat I'm being present in that moment
with him.
You know, when, when, whenpeople are talking, I'm being present
right in that moment.
So I'm not trying to bedistracted in that area there.
So I think that our energy,right, our presence is really the
(18:35):
most important thing.
That's what people want.
People want connection, right?
They want love generally on,on the deepest level.
So if we can give that topeople, be present and go, and then.
And have the awareness of howwe are showing up and how we are
talking and then going, wait aminute, actually I said something
that I didn't want to say.
Actually, I want to do this.
And being conscious of that,that's when it becomes really powerful.
(18:57):
And I actually see it a lot inmy clients now.
I'm teaching them how to think.
And it's on the calls or in mysessions, they're going, they say
something, they're like, oh,wait, no, I shouldn't say that.
I'm saying this now.
This is actually what I wantto believe.
And that's what, that's what'sreally powerful, right?
If you can consciously beaware of what you're doing at that
time and, and rescript yourself.
And that's what I invite people.
Like you were saying here islike, are you aware of what you were
(19:20):
saying?
Or do you have somebody aroundyou, whether it's your partner or
other people that can, youknow, call you out in a good way?
Just saying, hey, I justnoticed you said this.
You know, is that what youwanted to believe?
Or did you want to think aboutthis in a different way?
That's going to empower you orthe people around you.
That goes right into the.
Another thing I wanted tobring up from.
From the stuff you said aminute ago, and that's this.
(19:42):
You talked about getting up tothe next level, and you talked about
sports figures, Federer andother people.
To me, there's two aspects to that.
And sometimes they're helpedby the same person, but often they're
not.
So if you want to learn toplay the piano better or to play
tennis better.
And you played tennis.
You get someone who is skilledat that skill.
(20:06):
And you know that I'm nottelling you anything you don't know.
But the second thing isthere's a skill that's actually more
important than the mechanicalskill of doing a thing.
And it is the mindset piece,which according to some studies,
is 80%.
20% is mechanics and strategy.
(20:27):
And you know, your mindset's 80%.
So when you're thinking abouta coach or someone to help you, finding
the richest person to help youget rich, or the best tennis player
to help you play tennis, youhave to think about something.
Because if what's missing isyour confidence, your belief in yourself,
(20:48):
your limiting beliefs, thentheir skill at a thing isn't going
to help you with that.
And that's why you me, canhelp people in a coaching context
without being an expert inthat business, because they're already
an expert in that business.
And the reason they're notblossoming is they're crappy at managing
(21:10):
people.
They've got conflict in theirpersonal life, who they believe themselves
to be.
The old stories aren't cleaned out.
And so what the expertise isthat you're looking for, you got
to be really clear, like, whatis it actually that you need to change?
Is it you need to level upyour skill in the thing, or do you
(21:33):
need to level up your skill inyour head, like who you are, again,
being.
And you said that about, youknow, coaching, and you said quickly,
but you said it's notnecessarily getting the best player,
because it's not.
Gretzky was the greatesthockey player, and he was a lousy
coach.
And so when he went to be acoach, he failed.
And then he's part owner orowner of something or other.
(21:54):
I don't even know anymore.
But that's a classic exampleof the best in the world was a lousy
coach because it wasn't theskill that was needed.
Do you find that a lot withyour clients that what you end up
talking about isn't, like,they'll come to you with, I need
more money, I need more leads.
I need more conversion sales.
(22:15):
And you can go out in theweeds and do that.
But what I find, and I guessI'm asking you, is what you end up
fixing or helping them fix iswho they're being.
Yeah, definitely.
That is the biggest thing.
And you don't have to, likeyou said, have that level of success.
And there's potentially, youcould go to multiple People, if you
want to specifically look atthat, but most of it is themselves.
(22:37):
So it's like you, you sellpeople what they want and you give
them what they need, right?
Is the simple way here.
So they say, hey, I want moreclients, more leads, and go, yes,
I can give you that.
But really what they need isthe mindset shifts and the growth,
because that's what's actuallygoing to create it.
Because likely what theproblem is is their beliefs around
the client's success.
The leads that's stopping themfrom doing that, right?
(22:58):
From taking those actions thatthey actually need to take, that's
going to get them the result.
That's, that's likely what it is.
It's the precursor to that,that's stopping them.
And they're not aware of it.
It's unconscious in that area there.
Yeah, I got a funny storyabout that.
I was in a mastermind a numberof years ago with a fellow named
Steve Chandler, who someconsider the godfather of coaching.
(23:20):
I mean, he helped write thecurriculum for the University of
Santa Monica spiritualpsychology program and all that stuff.
But anyway, he's retired now.
But one of the things he didin there is he talked about coaches
trying to sell coaching and hesaid, the way you're doing it is
you're, you have a banana andbefore you offer it, you know, you
(23:40):
smash it and you make it allbruised and then you go to someone
and say, yeah, you don't, youdon't want this banana, do you?
You know, and that's the wholeenergetic thing of how.
Because you don't haveconfidence in yourself or your product
or whatever and you don't wantthis piece of crap, do you?
And so the answer is, well,duh, no.
And so if you've got someonethat's not making calls, closing
(24:02):
deals, setting appointments,is the energy, I'm afraid you're
going to say no.
So I'll help you do it reallyquickly because we both know where
that's going.
If that's, or some version ofthat is the energy, you, you're dead
from the get go.
Yeah, it's so true.
And you know, and it takessomeone like us as a really good
coach, mentor, because a lotof the time what people think is
(24:24):
the problem is only thesurface level problem as well.
Right?
It takes someone good to beable to ask the deeper questions
and go, what is the root causeof this?
And going, how can we shiftthat within ourselves and create
a new level of, you know,beliefs and how to imprint that and
a new level of actionsBehaviors, you know, that, that support
that area and moving forward.
(24:44):
And once you change that,everything starts to change around
you.
And all you need is one shift, right?
Like I had, I'll tell you acouple of quick little things, right,
With a couple of clients,yeah, One client had a very successful
business, right?
Like, you know, 15 staff,everything like that.
Multiple seven figures,dropped down to five staff wasn't
going really well.
And he found me on LinkedInthrough a podcast episode.
(25:05):
Know he goes, nathan, I needyour help.
Had a call, all right, let,let's work together one on one.
The first session, I go, it'syour mindset, right?
We need to do a mindsetsession because you've had the success
before.
Something's happened in thisperiod of time.
And we shifted a lot of thingsin that call that next month in his
business.
He had his biggest month everin his business.
(25:26):
No strategies, mechanics,anything like that.
One mindset session, right?
That did it.
And he couldn't believe it.
And he, I've got a recordingsaying that was worth that one session
was worth the coaching for theyear, basically, right?
Like the money he made wasworth more than obviously what I
did in that session.
So that's how powerful, right,What Kellen and I are talking about
here of your mindset.
Sometimes it's one or a fewshifts that need to happen and that,
(25:49):
you know, pulls you forward tothat area, whether it's business
life, whatever is importantfor you, right?
That you're wanting to movetowards another client there.
So that, that, that's on thatside, right?
So, you know, I've helped manydifferent people right, in this area
here.
And I think one guy recently,you know, we had a shift and he,
(26:11):
like, I was upgrading asthey're doing his mindset, all these
things, right?
I'm thinking, what's going on?
What's going on?
And eventually, you know, Ihelped him to shift something really
deep.
For him not taking action formultiple months, even though he knew
he had to take the action, allof a sudden he was working 12, 15
hour days and so rooted in hispurpose that he was like just taking
(26:32):
so much and he was like theamount of, you know, he was just
there.
It was just, it was likeshackles, you know, were taken off
of him.
And it was amazing to see.
And he was like, yeah, youknow, it was just knee deep into
it.
And I think that's the thingabout energy management that people
don't understand.
Like, I've got a new businessthat I'm working on and I'm Doing
some late nights, but I'mactually, I'm getting less sleep
and I feel more energized inwhat I'm doing because I'm doing
(26:55):
more purposeful things.
And I feel like I haveshackles off of me that I'm doing
that, which is so interesting.
Right.
So are what you're doing inyour business, in your life, is it
purposeful enough if you'renot feeling energized towards it?
Something needs to change.
It's either about yourself, onhow you're being, or it's about what
you're doing and changing thatand finding that thing that's going
to light you up to do what you love.
(27:16):
I love that.
I want to ask you a specific question.
So if someone comes to you andit becomes clear in the conversation
through their language andtheir description of the problem
or the difficulties they'reexperiencing, that their struggle
is really in the 80%, which isthe mindset stuff, where do you start
(27:36):
with somebody?
Like, someone comes and theyunload the tale of woe.
And obviously, if it'sbusiness, it usually centers around
money.
And, and so what do you, whatdo you start.
How do you show people tellpeople how you start to get them
thinking about, what are the,what are the things that are important?
(27:59):
Yeah, so initially I start ona plan, right?
So it's like, well, what, whatdo we want to achieve?
Let's say if we're going towork together for a year, you know,
normally with business ittakes multiple months, three to six
months minimum, right.
To start getting momentum asyou're shifting, and ideally 12 months
plus.
So normally we're workingtogether for a longer period of time.
And then I would say, okay,well, what are the goals?
And it would be the businessgoals first, right.
(28:19):
That comes out there like, Iwant to make a certain amount of
money or do something.
Then it's like, okay, well,well, what are the, what are the
other elements?
Right?
Like, what are the personal goals?
I always bring personal goalsinto what we're doing now.
Like, you know, is theresomething about your family?
Is it, is there other areas ofpersonal goals that you want to achieve
as well in this period of time?
So it starts to bring outother things there.
(28:40):
Then I, I say, these are allthe mechanics in, in the words that
we're using today of how I'mgoing to help you in your business.
Right?
We're going to any of theseareas we're going to work on, and
depending what, what's mostimportant at that time, we will work
on it.
There's also the other side isthe mindset side and everybody needs
mindset shifts every, youknow, everybody's different as the
way we've growing up.
And I just need to work outwhat, what I'm going to unlock in
(29:02):
you.
So I'm going to call you outon certain things that you say as
you say them because you arenot aware of your thoughts and your
limiting things that you talkabout it.
I am acutely listening at thistime, so.
And maybe I might interruptyou sometimes to break your pattern
as it would be people thatunderstand that.
Right.
So you're not just saying thesame story over and over again and
(29:23):
also to go on a differentlevel of thinking.
Are you open to changing?
Right.
And being different and howyou think?
Because that's going to be theultimate change there.
Because I can teach the samething to 10 different people in terms
of skills, mechanics and Iwill get 10 different results because
of their mindset.
So that's the key point thatis going to get you closer to where
(29:46):
you want to be.
So basically it's getting themto understand that, getting their
buy in to go.
Yes, I'm open to that.
And then as things change andas they put these things in place,
they actually see the changes.
Right.
Of what's going on, whetherit's in the business, but especially
in their life.
Right.
Of what they're doing thereand how they're relating to their
family.
You know, with clients, withtheir team.
(30:07):
All of these things start tochange and then it becomes like almost
addictive in a positive way.
Right where it's going well,I'm seeing changes.
I want to keep doing this andit's celebrating those wins and allowing
that energy to foster and thenreally help them to create the being
that, you know, that they wantto be in this world.
That's fabulous.
And that's a great description.
(30:29):
The things they think theywant, which almost always have to
do with business, if that'swhy they're coming.
And the real underlying poweris, is their attitude, mindset, who
they're being.
You can say that a hundreddifferent ways, but that's it.
So what do you do mainly now?
Do you have, do you haveprivate, private work with people
one to one?
Are you working with executive teams?
Do you have group kinds of things?
(30:51):
What is the, I guess is.
What is the structure of thekind of help that you offer people?
Yeah, so I definitely havemany one on one clients that I do.
I think a lot of people lovethe one on one.
The challenge with that fromOur side is obviously, it's not necessarily
hugely scalable, right.
In that way, because we onlyhave a certain amount of time that
we can do.
So normally, normally I workwith people fortnightly sessions,
(31:13):
you know, for an hour and.
But I also offer unlimitedsupport in between.
And I think this is where alot of people fail, right, in how
they do it because they get anhour session and which is great.
And we can shift beliefs, wecan, we can create strategies, whatever's
gonna, you know, move themforward and then there's a level
of accountability there, goingby the next session in two weeks.
This is what I want you toachieve, right.
(31:34):
And this is how I want you tothink about yourself.
Whatever the outcomes thereare, and ideally they complete most
of it.
If they don't, we work on thatand, you know, we start to create
momentum in between sessions.
But it's also saying, well,you can reach out to me, for example,
on WhatsApp, on a voicemessage and things like that going,
do you have any questions?
Maybe it's.
Maybe it's your mindset is abit challenged, whatever that is,
(31:54):
right.
Any challenges that are coming up.
So I can help you shift the mindset.
I can help you with strategiesand tactics to get you forward quicker,
right.
To build that momentum.
So I offer that as well.
Now, on top of that, yes, I doevents and things.
So whether it's virtualevents, in person events, to be able
to get more people into aroom, you know, and be able to deliver
trainings in different areasin that side of things.
(32:15):
So that's, that's that elementon the, on the business coaching
side, basically.
And this is, yeah, growing andscaling your business.
There's also areas of, youknow, looking at bigger things as
well, like looking at dealsand other stuff.
Like maybe it's, you know,we're looking at acquiring businesses
or we're looking at doingother, bigger stuff that might come
into these discussions as well.
(32:35):
So that sort of, you know, howI help people in that way.
You know, I have my otherbusiness, my waste management consulting,
my first business I'm stilldoing with some big clients and stuff,
you know, there that I help people.
I'm.
I'm also looking at acquiring,buying businesses myself as partners.
I'm also looking at starting asporting business now as well, which
is going to be very interesting.
(32:56):
And I love sport, you know,growing up, as I've mentioned, so
something I'm very passionateabout there that I've been, you know,
working on for a while.
Can't share too much here.
Today, but you'll soon findout that in the near future and,
you know, really understandingis going, who?
And I'm very big on partnering.
I think this is a big thingfor everyone to understand, right.
It's like in school, we'retaught, how do I do something, do
(33:17):
it all myself?
I want to keep everything to myself.
And that.
That can be quite limitingbecause there's only so much that
we can do on our own.
Now.
They don't necessarily have tobe a business partner in your business.
That can be the case.
Right.
I've been given equity intoanother company, Right.
Without buying in as well, sobecause they saw my value in that
area.
So that is a.
A possibility as you grow andhave a lot of, you know, value to
(33:39):
give in that side.
But it's also going, maybesomeone has a complimentary business,
right?
Like what they do, going, howcan we do things together and create
something unique to the marketto be able to partner, whether it's,
you know, through an event toan offering a product or service,
something like that.
So I'm very big on that aswell and going, how can I do that?
So I'm going to be doing someevents with some people, you know,
(34:00):
you know, soon, right, wherewe're going together, going, how
can we put something veryunique to there?
So I'm big on that, on what Ido, but that's basically, you know,
how I help people and lookingat creating, like a unique mastermind
to be able to get, you know,bigger minds together, to.
Yeah.
To share, grow together,everything like that.
What's your favorite thing toteach, to talk about, to coach on?
(34:22):
Like, I know I see yourpassion, I feel your energy and coming
from your own experience andeverything, and I honor that.
I'm just wondering if you, ifI ask that question, what's the first
thing that pops to mind?
Like, what do you really loveto talk about?
Yeah, I guess for me and whatI've done in my life, right, Is I've
(34:50):
built myself into this personand into this personal brand, really.
Right.
Where I've.
I've empowered myself.
And then through buildingmyself up, I've been able to, you
know, through my podcast,like, what you're doing now is to
be able to connect with a lotof people, right?
And then going, how can Iimpact more people in that way?
And the more that I buildmyself up from the internal as well
(35:12):
as the external of theperception of me is the more impact
that I can make, right?
So there's a lot moreintroductions, partnerships and things
that are coming now in themore recent past that I've built
myself on the external to show that.
Right.
As me, as Aan Cassiotis, as mypersonal brand.
So my wife's got a brandingagency as well.
(35:32):
So, you know, that that helpsto make me look good.
Sure.
On the external side of things.
So that's really what I loveto talk about now because I've.
I've signed some big deals andI've done all these things.
And it's because that I'vebeen showing my authentic self after,
you know, there and online, aswell as how, like, my website is
(35:53):
portrayed.
Everything is portrayed andthen who I am being.
Right.
And that's opened upopportunities to do things all over
the world and to impact more people.
So I really talk.
Think I love talking about thepower of your personal brand because
it doesn't matter whatbusiness, what you're doing in your
life, that will always live on.
Right.
Because you can change things,but the personal brand doesn't change.
That is you, and that isuniquely you.
(36:15):
Right.
We are all ideally authenticbeings showing ourselves there.
And I think the more authenticI am and the more I share about this
and.
And I share of how I'veleveraged it to meet more people
and get on podcasts, do deals,partner, all this type of stuff that
creates more successfulfulfillment or whatever that is for
me, that is very powerful forme because I love spending time with
(36:36):
people, with great people, youknow, that have a higher energy or
frequency, let's call itthere, and really enjoying life.
And because of that, thatpersonal brand that's allowed me
to do that, you.
Know, as you described that Ithought of something that I just.
It comes up all the time.
The most powerful thing thatKellen or Athen or anyone has to
(37:01):
offer in the world isn't theknowledge that we have about a thing.
It is the answer to thequestion, how did you get here?
Here being where you are atthis moment.
Because when someone looks ata thing or someone, me or someone
successful, they say, oh, I'dlike to have this, that, and the
(37:22):
other.
I'd like.
And then come all the excuses,yeah, but this and yeah, but that.
Why all the reasons we can't.
Right?
And when we share, you use theword authenticity and vulnerability
and openness.
When we answer honestly thequestion, including the refinement
and the choices and thesetbacks and the failures and the
doubts and the work, the truthof the journey of our becoming, I
(37:49):
believe that's the mostpowerful thing we have to give people
what do you think about that?
Yeah.
Extremely powerful.
We, you know, we've climbedmountains to get to where we are
today, and no one really seesthat, right?
No, no.
They think we fell up themountain, right?
Yeah.
(38:10):
There's.
There's so many failures,challenges, whatever words you want
to use that I've gone through.
I'm sure Kellen's the same.
Right.
And we've had to pickourselves up going, okay, that didn't
work.
We've got to try something different.
Right.
And there's been hundreds ofthose over the years.
You know, that, you know, and.
And I think that's why mostpeople quit, unfortunately.
Right.
It's that resilience, thatgrit factor of going, okay, that
(38:31):
didn't work.
I'm going to keep going,though, because in the end, I don't
want to live a life of regret.
Right.
I don't want to go out and go,I tried a few things.
Didn't really work.
I'm just going to staycomfortable, get a job and just,
you know, exist.
That.
That's not me.
Right.
I think that will be a path to dying.
Yeah.
I got a name for that.
(38:51):
I call it addiction to mediocrity.
Yes.
I love that we live in thisplace where we think that's all we
get, and, okay, I might aswell, whatever.
And we just kind of getaddicted to that idea that that's
as good as it gets.
And it's not true.
No, it's not.
And I think ideally, and thisis what I say with my children or
(39:13):
with yourself, if you've beensomeone that's done through something
where you had some discipline, right.
Could be sports, it could bemusic, could be like, martial arts,
something like that.
We.
You stuck at something for awhile, and it's.
It's helped you to.
To grow because, you know,you're improving, you're learning
everything like that, right.
That builds that resilienceand grit.
So it's like leveraging thatskill, ideally, that you've learned
(39:35):
or you can pass on to learn topeople around you and going, okay.
And it.
It's like.
And when you go down,especially a business path, it's.
It's a personal development path.
And if you don't growyourself, the business will basically
fail.
Right.
In the end as well.
So that's the way that is.
The business is a reflection of.
Of yourself and everything there.
So.
So you have to know this andthen going, okay, I just need to
(39:56):
learn.
And then knowing that we don'tknow everything ourselves and we
have to go to External peoplelike coaches and mentors to help
us to get to that next pointbecause we're blind in certain areas
of what we need.
And we also can't make thepersonal shifts in our mindset, our
being normally the big ones,without somebody externally from
us helping us to do that.
And it's just constantly doingthat and doing that and doing that.
(40:19):
And now after being inbusiness for over eight years and
having a lot of challenges inthe last, let's say, year, the growth
that I've had is so much morethan it was in the previous seven
years.
Like every year the growth hasbeen more exponential, right.
So I can just imagine whatit's been, but it's like slogging
it out for a while, like upsand downs, ups and downs and eventually
(40:41):
you go up right in that way there.
So understanding that you'regoing to have a lot of challenges
and that you're always goingto have challenges, it's not like
you're going to get to a pointand it's nirvana and you're just
going to be chilling on thebeach for the rest of your life.
There's always going to be problems.
It's just going to be higherlevel problems, right?
It's better to have high level problems.
So in the end, we're problemsolvers in whatever that is.
(41:02):
And it's just going, it's likewarning the problems.
It's going, oh, cool, what'sthe next problem for me to solve?
It's that type of mindset thatI say we need to have because then
it becomes a fun game in away, going, oh, cool, another challenge
has come up.
How am I going to solve this?
Can I do it?
Can I get some help?
How are we going to work this out?
And then it's that constantgrowth and.
Evolution that is such apowerful, fundamental piece.
(41:24):
You called it the growthmindset much earlier.
So if people want to knowmore, find out more, tell them where
to find you and how to get more.
Athan.
Yeah, thanks, Kellen.
So my website,athancasiotes.com there's only one
of me with my name.
That's easy.
You'll find like I've got anebook, the Nine Keys, the Business
(41:45):
Growth Mastery.
For free.
You can get on there and learnall about my podcast.
I'm on all the social mediaplatforms, you know, Facebook, LinkedIn,
Instagram, all of them.
There you could find me asAthen Casiotes.
Luckily, I've got a veryunique name, a bit like yourself,
where there's only one of me,so easy to find on that side.
And I share so much with, youknow, with my podcast as you do,
(42:05):
and, you know, there's so muchthere and.
And I'm always open to partnering.
Right.
So, however, I can help you.
Maybe it's an introduction,maybe there's other ways.
You know, I can interview you,whatever that is.
So love to have a chat at somepoint and, you know, hopefully we
can go together.
I just want to say thank you,Kellen, as well.
It was a pleasure interviewingon my podcast and now, you know,
being interviewed on your podcast.
You know, you're a great host.
(42:26):
You've done a lot of amazingepisodes as well.
And yeah, look forward to, youknow, how this, we can impact more
with this podcast andeverything going forward.
Thank you for being heretoday, for showing up, for teaching
us, for bringing your love andyour energy.
I appreciate that.
You're welcome, mate.
So I'd like to encourage you,don't let this stuff that we do go
(42:48):
in one ear and out the other.
Because the battle scars thatAthan has or other guests or that
you have are sacred.
And they can either be thething that keeps you locked down
or that they can be the energythat liberates you.
And if you choose to let thoseevents refine you instead of ruin
you, then all the stuff thatyou heard today will do you good.
(43:11):
And I encourage you to followAthan, find out about his podcast.
He's got a weird name likemine, Athan Cassidy.
So look him up, find hispodcast, get some good help, and
move forward to create yourultimate life right here, right now.
(43:41):
Your opportunity for massivegrowth is right for you.
Front of you.
Every episode gives youpractical tips and practices that
will change everything.
If you want to know more, goto kellenflukermedia.com if you want
more free tools, go here.
Your ultimate life casubscribe Share on the ground.
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