Seth Greene built a life-saving marketing agency—but not the kind you think.
In this heart-wrenching episode, Seth reveals how a single ad campaign stopped a man from ending his life. What starts as a conversation about business becomes a raw, spiritual deep-dive into service, legacy, and becoming the kind of person your purpose requires.
If you’ve ever doubted that your work can truly matter—this is your wake-up call.
In this episode:
- Why your energy is more important than your marketing.
- How to transform your spiritual breakthroughs into business results.
- The power of ripple effect and why legacy starts inside.
- How this near-death health scare led to a life of impact and purpose.
Go to InnerEmpirePodcast.com — that’s the new show.
→ He explicitly invites listeners to check out his newest podcast, Inner Empire, focused on spiritual and emotional work in business.
If you want 30% off the Amazon price of my book… go to UltimatePodcastBook.com. That link is especially for Kellan’s listeners.
→ Exclusive discount CTA for his book: The Ultimate Guide to Growing Your Business With a Podcast.
🔥 Want to turn your story into a movement? Join the Dream • Build • Write It Challenge, starting September 29. 👉 DreamBuildWriteIt.com
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Transcript
Episode Transcript
Available transcripts are automatically generated. Complete accuracy is not guaranteed.
(00:00):
I have the day marked in mycalendar that I was going to kill
myself.
I couldn't take it anymore.
But I saw this Facebook adthat it found out you guys did, telling
me I could get some relief.
So I said, well, I'll go tothe seminar, which is in a couple
of weeks.
I can kill myself then if it doesn't.
If I don't like the seminar.
Welcome to the show.
(00:21):
Tired of the hype about livingthe dream?
It's time for truth.
This is the place for tools,power, and real talk so you can create
the life you dream.
And Disney deserve yourultimate life.
Subscribe, share, create.
You have infinite power.
(00:44):
Hello there.
Welcome to this episode ofyour ultimate life, the podcast that
we've created to help youcreate a life of purpose, prosperity
and joy by serving with yourgifts and your life experience.
Got a special guest today,Seth Green.
Seth, welcome to the show.
Thank you so much.
It is an honor to be here.
I'm super excited.
(01:05):
Cool.
So as a question that I liketo start with, not always, and I
don't want you to be modest.
I'd just like you to tell us,how does Seth choose to add good
to the world?
I believe that marketing saves lives.
We have proof that ourmarketing campaigns have saved people's
(01:25):
lives, which is some of myfavorite testimonials.
And how do we add good to the world?
We are in the business ofstorytelling, so we tell your story
for fun and profit.
We tell it to the right peopleto get them to give you money, save
you money, cut your taxes,make you more money, all kinds of
different ways.
But our goal is to get yourmessage out to the world, to the
right people who can expandyour network and your net worth.
(01:48):
So tell me, like, obviouslythat's a little bit practiced, which
is good.
Something that you do.
And you, you.
I love the emphasis on storytelling.
And what is it about thismission that you're on that's in
your heart?
Like, why do you care about this?
Because of the ripple effect.
(02:08):
I love the fact that.
So, for example, I started outas a retail financial advisor, and
in that business, I was goingto touch maybe a couple hundred people,
maybe a couple thousand if Iwas lucky and worked hard over my
entire career.
But as a direct responsemarketing agency, we might touch
thousands of clients who intotal, that ripple effect might be
(02:30):
tens of millions of peoplethat we reach.
So I love the leverage.
I love the fact that everysingle day, our marketing on behalf
of our clients is going toreach more people.
They're going to help themimprove Their lives.
And thus I get to affect awhole lot more people than I ever
would on my own.
So that's magnificent.
What are some of the moreimpactful, joyful things that you
(02:51):
like?
People come to you, they want help.
Marketing.
Okay.
Some things you're like, I'mso stoked to market this thing.
This is wonderful.
So tell me about a couple of those.
Absolutely.
So at one point in time, andthis is why I say marketing saves
lives, we did, Mark.
We were helping grow thefastest growing chain of stem cell
clinics in the country.
(03:11):
And we.
They would pick a city thatthey wanted to open a location in.
We would do.
We would fill a seminar roomof prospective patients.
They would do theirpresentation, close the business,
and then open the clinic andthen 90 days later, serve those people.
And my favorite marketingstory one of all time is we got a
phone call from one of theirpatients and he had tracked down,
(03:33):
called the local office, askedthem who did the marketing, and called
us, called me and said I haddiabetic neuropathy so bad I couldn't
even wear a T shirt.
I was going to kill myself.
I have the day marked in mycalendar that I was going to kill
myself.
I couldn't take it anymore.
But I saw this Facebook adthat it found out you guys did, telling
me I could get some relief.
(03:53):
So I said, well, I'll go tothe seminar, which is in two, you
know, a couple of weeks, I cankill myself then if it doesn't.
If I don't like the seminar,he goes to the seminar, signs up
for the treatment, says thetreatment's in 90 days.
I guess I'll stay alive for 90more days.
I can kill myself then if itdoesn't work.
Got the treatment and thensaid my pain went from a level nine
to like a level two.
Not only am I wearing clothes,I'm playing with my grandkids, I'm
(04:15):
running around in the backyard.
My whole life is different.
I don't have to kill myself anymore.
And I said, marketing saves lives.
Thank God we created thatmarketing campaign for that client.
Well, that's not even a stretch.
So it's an absolute truth, andit's a powerful thing.
Give me another story that has.
(04:35):
That's an individual incident,but about another thing, because
I know you've done lots ofdifferent products for different
people and different thingsthat's near and dear to your heart
about it means something toyou, something you've helped grow
or sell or spread or whateverthe right word is you want to use.
Tell me something about that.
(04:56):
Absolutely.
So I will.
My original core business wasbeing a college financial aid negotiator.
It was helping families cutthe cost of college tuition.
$31,077 per year per kid.
And I got into that businessbecause my dad had driven me so nuts
every semester I was inundergrad about how much it cost
that I decided I wanted to solve.
(05:16):
Help solve that problem forother families.
So we've literally now savedpeople millions of dollars in college
tuition.
We have a number of studentsthis last.
This past year who were goingto their dream schools who otherwise
their parents had said, youcan't apply there.
We can't afford it.
And I said, if we work ourmagic, right, yes, you can.
And those kids are going toschools and having opportunities
(05:37):
that they otherwise wouldn'thave gotten because they didn't know
that they could pay less toget to college.
So that's a fabulous story,and it's exactly what I was thinking
about.
Not that story, but theprinciple, like, if you solve that
for yourself, that's one thing.
I mean, sometimes peopleovercome a problem or challenge,
it's like, okay, I'm good.
(05:59):
But you.
You.
You said, well, I'm going tohelp other people.
I'm curious about what it isabout Seth that makes it so that
he has an interest in, like,helping somebody else with this problem.
What's going on in your worldthat makes that a priority?
I mean, isn't in my.
(06:19):
Isn't that what life's all about?
I mean, you know, in the.
In the Jewish space, we callthat tikkun olam, fixing the world.
Our goal is to make it betterthan we left it.
Our goal is to help others andlift everybody up.
And other people have beenvery helpful to me, you included,
along the way.
And I've just always tried toreciprocate or pay it forward.
So that's an interestingthing, and I love that.
(06:41):
Thank you.
And the fact that youcharacterize it, isn't that what
life's about?
I mean, we are literally builtphysiologically and spiritually to
love and serve each other.
We feel good.
Neurotransmitters, all thiscrap happens when we do good.
And there's, you know, somespiritual equivalent of, you know,
dopamine or serotonin or whatever.
(07:02):
I don't know what it is, butthere's got to be some, because our
heart and our body feels goodwhen we, me, do that.
What I notice is that whenpeople solve a problem for themselves,
usually first, and they getexcited about, you know, having something
be better, there seems toarise at the same time, almost universally
(07:25):
a desire to serve others, tohelp people with that same problem.
And you said, you know, isn'tthat what life's about?
The answer is yes, it is.
Unequivocally.
Now my question is why do we.
Why do you think we live in acircumstance, in a world that we've
created, that.
(07:46):
That promotes and advertisesthe opposite of that.
I got mine.
Screw you.
What are we doing in that world?
Hopefully making it better,hopefully reversing that tide and
reversing that trend.
I think we probably got herewith too much self interest, too
much people focusing onthemselves, on what they could get,
(08:07):
as opposed to thinking thatboth the world and relationships
are a place we go to give.
It is a place we go to give.
And thank you for saying that.
Is there anything like.
I know you've got a family andyou love them dearly.
I saw a Facebook post theother day, I don't know how old it
was, about you and somemartial arts that you were doing.
(08:28):
What is it?
A couple months ago.
Yeah.
Cool.
Tell me a little bit aboutthat journey.
What is it about?
Because I, you know, I spent alot of years in martial arts and
competitive stuff, so I knowthe effort, energy, discipline, etc.
That that kind of work takes.
Is that like.
Tell me a little bit aboutthat journey.
So I've been a martial artistmost of my life and I got.
(08:51):
My parents enrolled me inmartial arts originally when I was
in middle school because I wasbeing bullied, I was being physically
picked on and it was for me tolearn self defense, which took.
Took enough practice andrepetition for me to actually stand
up for myself and defendmyself and eventually worked.
And the bullies at the timeleft me alone after that.
(09:12):
But I remained fascinated andhave taken many martial arts my throughout
my life.
The post you saw was megetting my third degree black belt
and Krav Maga, which is by farmy favorite martial art I've ever
done and the one I've stuckwith the longest.
Why is it your favorite?
It's the most practical forthose of you who folks may be watching
or listening at home.
(09:33):
I'm not that big a guy.
Right.
I'm not.
I'm not going to win a fightbased on strength.
You know, someone who's goingto pick on me as, or fight with me
or mug me is going to mostlikely be bigger or stronger and
I need to be able to win bybeing smarter or faster.
And Krav Magaz, the Israelimilitary's martial art and their
military.
The women serve right next tothe men, so their martial art was
(09:55):
designed specifically not to be.
I'm just going to be strongerthan you and win.
It was designed to be.
I am a smaller, physicallyperhaps weaker opponent getting attacked
and I need to be able todefend myself anyway and still win.
So it, it's the most practicalone I've ever studied.
That's fantastic.
And a third degree black beltis nothing to, to sneeze at.
(10:17):
I have a second degree in acouple of different styles, but I
didn't finish the third, sothat's fantastic.
And good on you.
Tell me a little bit about thethings that drive you in life, because
this podcast is about creatinga life of purpose, prosperity and
joy.
And you and I know fromprevious conversations I believe
(10:38):
in and practice and live alife where I love every minute of
every day.
And I'm excited about that andI believe that's possible for anyone.
When I say your ultimate life,what does that mean to you?
I, I, I'm, I have been, as youknow, you know, we've worked together
in the past and I want thatlife of purpose, passion, and joy,
(11:00):
of loving every single minuteI've got.
I, I feel like I have a lot ofpurpose, passion, and joy in my life.
Do I love every minute of it?
No.
So I've still got some work to do.
And why I do what I do is tohelp others make.
And I'm trying to make theworld a better place.
And whether that's to help asmany other people as I can along
the way to make the world abetter place, or simply the selfish
(11:23):
goal of, you know, putting allthree of my kids through college?
I'll take all of it.
Of course you will.
And you'll accomplish all that.
I have no question.
Do you believe that it'spossible for anyone that's really
dedicated to create a lifethat they love?
It's like, who else is goingto do it for you?
So, yes, absolutely.
I think, I mean, my lifewasn't always filled with purpose
(11:46):
and passion and joy, and ittook hard work and dedication to
get there.
I think we might, I thinkthat's actually probably our natural
state that we were born into.
And then society or ourfamily, mother, father, sister, teacher,
preacher, whoever sent us in adifferent direction by their own
misguidedness.
And it's our job to kind ofwork to our way to get back there.
(12:09):
I agree.
And somehow we've created thisworld that focuses so much on negativity
and there's all kinds ofstories about the amygdala and saber
tooth tigers and all that crap.
And the truth is, nobody wasborn with hate.
Nobody was born with negativity.
When someone comes to you and,you know, I know you do marketing,
but I'm sure, sure, in theprocess of working with clients,
(12:32):
or at least I think I'm surethere's someone that comes to you
with a, this will never work.
I can't do this.
I've tried everything else.
They're all bunch ofcharlatans and somehow you have to
help them see perhaps theirown value and then allow them to
see the possibilities that you present.
That's different.
Talk a little bit about that.
(12:53):
So you are absolutely right.
And our firm would probably beway smaller if I didn't hear that
complaint several times a daywhen we talk to prospective clients
for the first time.
So I, I will tell them that,you know what, you're absolutely
right.
With that attitude, it's notgoing to work and we can't help you.
And usually that disarms people.
Like, what do you mean?
(13:13):
Like, well, if you come atwhatever we do with that type of
spiritual energy, you will win.
I cannot defeat your spiritual energy.
If you're convinced this won'twork, then let's not do it.
Because we could do thegreatest marketing campaign in the
world and it will fail becauseof your spiritual energy that you're
putting out into the world.
And usually that sparks adifferent, a much more engaging conversation.
(13:35):
So I think that it's all aboutwho you are being, which I know you
talk a lot about, a lot abouton this show and in your books, which
I am a huge fan of, who youare being affects how well what you
do works.
So when we've got clients whoare excited, who are optimistic,
who can't wait to get theirpurpose and their passion out into
the world, magically, ourmarketing works better.
(13:56):
It's the same in my own business.
Our geometric leaps in revenueexpansion don't happen because I
learned some new marketing trick.
I mean, I wish they did, butthey don't.
That happen most of the timewhen I haven't learned learn something
new.
It's when I've becomesomething new.
When I have had anevolutionary leap as a father, as
a husband, as a leader, as a spirit.
When I've had a personalbreakthrough or spiritual breakthrough,
(14:19):
magically I become this biggercontainer and my business rises to
fill it.
I think that's why I tellpeople, spend more time working on
yourself than you do your business.
And if you do that, yourbusiness will rise to meet the new
you.
So thank you for saying it andsaying it so clearly because it's
a funny thing.
I have, you know, all kinds ofclients, and most of them come to
(14:40):
make more money in theirbusiness occasionally for other reasons.
And it doesn't matter why they come.
The thing we end up working onall the time, first and most is who
you're being, because everysingle thing that you do comes from
that place of being.
And so if you come from asucky place, get sucky results or
half baked results or whatever.
(15:02):
And I know there's somestudies that show that the biggest
determining factor inhospitals about patients recovery,
especially from seriousillnesses, is their attitude about
recovery.
Nothing to do with the germs,the drugs, the doctors, or anything
else.
It's that, you know, I'm notdying from this kind of feeling.
Right?
(15:22):
Absolutely.
So how did you land on thismarketing stuff?
I mean, you have lots oftalents, you have lots of skills.
You know, I talk about peoplefinding their purpose and their real
purpose.
People say, I don't know, mypurpose is I have a process called
the triple helix.
(15:42):
And it's a mix of your skills,your gifts, and your life experience.
And if you mine those threethings, you'll find the thing that's
your real purpose and lightyou up.
How did you land on marketing?
I know you're passionate aboutit and have been for a long time.
So how did that happen?
I had again decided to becomea college financial aid negotiator
(16:03):
about 26 years ago, a careerthat didn't exist at the time.
The Fortune 500 company I wentto work for had me making 300 cold
calls a day, interruptingstrangers asking for money.
I hated that process.
I found the legendarymarketing expert guru Dan Kennedy,
who I then borrowed more thanour house to go work with.
And when the marketing hetaught me how to do worked for my
(16:27):
practice as a collegefinancial aid negotiator at how to
find money for college.com.
and I never had to cold call again.
And all of a sudden, my idealclients were coming to me.
I said, oh my God, this is amazing.
And other business owners,other advisors started finding out
about it, reading about me intrade journals and saying, how did
you do that?
And I faxed Dan Kennedy backthen, and I said, what do I do?
(16:49):
And he said, you start amarketing firm and do it for them.
And I said, I now have leverage.
Instead of just helping theclients I can individually work with,
I can now reach a whole lotmore people by Helping other businesses,
other professional practicesmarket their companies.
And I get to help a lot morepeople and make the world a better
place.
I love that it's true, andit's true in spades.
(17:10):
And I love the ripple effect.
How long did you study or workwith Dan Kennedy?
As you.
As you made that first initial change?
First initial change happenedover, I'd say, the first 24 months
of working with Dan.
I have stayed a student of hisev, you know, for multiple decades,
(17:32):
ever since been to many, manyevents and bought every course, every
product, every book, everytape, every.
Everything he's pretty muchhe's ever offered.
And I grow every single time I do.
So there's this feeling, maybebecause of the atmosphere we live
in or the society we'vecreated, that, you know, the world
(17:56):
is kind of stacked against us.
And we get what I call thelearned helplessness, right?
And we end up feeling like,you know, the universe is not on
my side or it's conspiringagainst me.
What do you think about that phrase?
If I say the word learnedhelplessness to you, what does that
say?
I'd say that is beautiful thatyou learned it because that means
(18:17):
you can unlearn it.
And I would say that the worldis what you make of it.
Right?
I am the center of the universe.
I cannot see it from any other perspective.
You are the center of youruniverse, so why not make it one
that you love being the center of?
How do you help somebody do that?
I send them to you.
That's not my job.
(18:38):
I can make their businessgrow, but I can't do what you do.
So tell me a little bit aboutyour family, your relationship, if
you don't mind your kids.
And you said one of the goalsyou have is getting all three of
your kids through college.
And I saw one of them earnedsomething in the martial arts, too.
I think on one of your posts.
(18:59):
Is that true or not true?
No.
None of my kids are in martial arts.
However, I'll answer therelationship and the kids question.
I am married to my soulmate, Rebecca.
We've been married for 20 years.
She makes me a betterspiritual being every single day,
and I attempt to do the samefor her.
Let's see our kids.
As we're recording this, maxis now 18 and is headed off to Cornell
(19:22):
University in the fall, whichis probably what you saw the post.
That's what it was.
I saw the post about himgetting accepted or going.
That's what it was.
Okay, keep.
Yes.
So we are super proud of him.
First Ivy League Student, youknow, college student in any one
of our families.
So super excited about that.
Ella is 16 and is busystudying for her acts and wants to
(19:46):
be a journalist and hasstarted a independent news site because
she's frustrated with the biasthat appears in mainstream media.
So we're super proud of herlaunching that.
And Lily, as of right now, isstudying for her bat mitzvah, is
about to be 13, and.
And is crushing it atcheerleading and flag football.
(20:08):
So if you think about theenergy that you bring to life as.
As a choice about who you are,are you any.
Are you surprised at all atthe level of work and performance
that your kids are showing?
No.
And yes.
So, no.
And their mother and I bothhave incredible work ethics, huge
goals, and amazingdetermination, and we have successfully
(20:32):
raised them to do that.
I think they've taken it to alevel I never imagined.
So the amount of things Maxhas developed and the work he has
put in to get into Cornell wasbeyond anything I could have imagined.
Ella, we literally have tosay, tell her you need to take a
break.
You need to stop.
You need to come swimming withus in the pool and relax and not
(20:54):
work all of the time.
So.
And watching Lily work so muchto get, like, stunts at cheerleading
or moves at flag football, orshe recently just, you know, finished.
Is getting her back handspringdown because she wants to make a
more.
Even more competitive cheer squad.
Like, I mean, I.
(21:14):
It warms my heart to watchthem set goals, do the work and achieve
things and become bigger,better, you know, people along the
way.
So you talked a little bitearlier about ripple effect.
I remember when your wifestarted her program, Whiny Palooza
Mom, I think it's called.
(21:35):
Right.
The very first episode of it.
I remember that.
And I remember your kids whenthey were much younger than that.
And the thing I'm thinkingabout is kids learn what they see.
And so I.
As I look at you and havewatched you over the years, I'm not
surprised at all that they arechoosing to create life.
(22:00):
And that's really what this is.
They've had examples of peoplecreating life and going through difficulties
and struggles, and now they'rechoosing to create it, take it into
their own hands.
Because you said, you know,the projects and things he did to
get into Cornell, he did.
He created this with hishands, the moves for the cheerleading
squad, all of those things.
(22:21):
And there was a third child, too.
The.
The creation of those thingsis an act of self determination.
Amen.
And.
And so you have modeled thatin a powerful and.
And Beautiful way for them.
What do you think when you sitby yourself and there's just space,
(22:45):
what comes to your mind?
I'm very blessed.
I am very thankful.
I am very grateful for theopportunities that we've been given
and created.
And I try and focus on that.
You know, one of the thingsthat's interesting about that neurotransmitter
business is gratitude.
(23:05):
People talk about gratitude,you know, talk about a rampage of
appreciation or I find thatwhat you're just describing there,
consciously focusing onsomething to be grateful for until
we have the neurochemicalexperience, if you will.
The actual experience ofgratitude is so transformative because
(23:26):
it pushes all that other stuffthat could occupy our thoughts and
minds out of our way, out ofour heads and all the rest of it.
Do you find that?
I do 100%.
I think you.
When you know, I.
What One of my quoting of my.
One of the things I say iswhen you're nervous, get into service,
(23:46):
right?
Because if you're nervous,you're worried about yourself when
you're in service to someoneelse, when you're helping someone
else, the focus isn't on youand the butterflies go away.
They do.
I'm going to come back to someclient stuff.
So when you have a grumpy assclient that may be either complaining
about something you eitherhave or haven't done and doesn't
seem to be appreciating theeffort, and so it brings up the opportunity
(24:09):
to be pissed off at thatclient or negative about that.
How do you balance that service?
And it isn't nervous, but theservice and frustration equation.
What do you do on purpose tocreate life in that circumstance?
I could get better at that.
I work on that on a regular basis.
(24:29):
There are.
I try and try and talk tomyself about the opportunity, what
a opportunity is to work withthis person and the ripple effect
that we're.
We're having through them.
And try.
I try and realize that whoeverhas the stronger emotion is going
to quote, unquote, win that reaction.
So I have got to be theemotional leader for my client and
(24:53):
lead them to where they needme to take them as opposed to getting
sucked into their negativity.
I love that.
So what is the strong emotionthat you reference?
Because I think people runningany kind of a business have, you
know, struggles with clientsthat have either not done work or
misused the product or serviceor whatever and have the opportunity.
(25:14):
And sometimes maybe they'rejust mad at the ads or whatever because
it's not providing enough clients.
But in any of Those situations.
I like what you said.
The one that has the mostpowerful emotion is the one that
will be able to exerciseleadership and rule the day.
What is the emotion that youlook to, to give you that power?
(25:38):
Excitement, optimism,gratitude would probably be some
of them.
Okay, good.
So you intentionally thinkabout that.
The reason I'm having youdrill into that is I want everybody
listening to this to realize this.
Excitement is a choice.
Optimism is a choice.
Gratitude is a choice.
I mean, the old funny storyabout the pile of horse crap and
the kid walking in sayingthere's got to be a pony in here
(26:01):
somewhere.
That's a choice, you know, andyou, you get to create that choice.
I want you to talk a littlebit about because you, you didn't
fall up this mountain.
Nobody falls up a mountain.
Talk a little bit about yourdevelopmental journey to get to a
place where you intentionallychoose, even if there are moments
(26:23):
or hours or whatever,frustration, where you intentionally
choose to.
To be in a place of moreservice, more happiness, to.
To climb another inch up that mountain.
What's your journey been likedoing that?
I am working on that stillevery single day and think always
will.
We're all works in progressand you've helped me tremendously
(26:47):
along the way and my work with you.
And I think it's again,constantly not get sucked into the
negativity and think about theopportunities that we've been given
or that we make for ourselvesand try and focus on the positive
and things to be excited aboutlike right in the wind journal of
what, what wins did we have today?
(27:08):
I think we as business ownersdon't celebrate enough and we get
focused on the day to day andputting out the fire as opposed to
really leading from purposeand passion and joy like you talk
about.
So that journey has been upsand downs my whole life.
I got into personaldevelopment on a hospital bed when
I was 16 and was afraid,thought I was going to die and have
(27:30):
been into it and a student ofit and a protection of it ever since.
And I.
It is really, really importantto me to continue to evolve and grow
so that I can have a biggerimpact on the world.
What happened, I love that.
And you do have a big impacton the world.
And I find everything that youhave done with, especially with your
(27:52):
kids and your wife andyourself to be precious and beautiful.
What happened when you were 16that caused a problem?
I was diagnosed with a chronicinflammation, inflammation disease
that happened to be focused onmy digestive system.
(28:12):
And there was a point where itgot so bad I was hospitalized And
I was on IV nutrition.
I couldn't eat or drink anything.
And I was a very scared 16year old, you know, kid and was worried
when they told me you may notbe able to eat for months.
You know, I was, there weremoments I was honestly worried it
(28:35):
was going to kill me and I wasgoing to die.
And there are no accidents.
On the library of the seventhfloor of Children's Hospital in Buffalo
where all of the books werelike C spot run, hop on pop.
Because it was a children's hospital.
One day I, you know, I had atutor that came from the school district
(28:58):
because I couldn't go to school.
So I got school done in anhour and a half a day and both my
parents worked so I had lotsof free time in a hospital.
And I'm looking through thebooks in the library and again it's
hop on pop, it's C spot run.
And then for some reason,somehow, some way, somebody left
a copy of Unlimited Power byTony Robbins on that bookshelf.
(29:19):
And that was the firstpersonal development book I ever
read.
And I've never stopped.
And I have worn out copies ofthat book along with yours and many
others because I believedivine providence, or whatever you
want to call it, put that bookthere in my path so that I could
take a different path on myown journey.
I love that.
And you've made severalreferences to the divine and to our
(29:40):
spirit and those kinds of things.
And that's a, that is apowerful and important piece of anyone's
journey.
I mean, we can choose toignore that all we want and deny
it and decry it and dowhatever it is, but the truth is
when things get really bad inlife or even in large scale, you
(30:01):
know, the first thing peopledo is say, pray for this, pray for
that.
And they go there and theydon't even think about it.
So I want you to talk a littlebit about, because helping people
acknowledge and lean into thattruth is so important.
And I want you to describe alittle bit your own connection, your
(30:24):
own spiritual journey with thedivine in terms of how that evolved
for you, how much you trustintuition and inspiration in growing
your business, which is veryfinance oriented.
Money produce results intangible.
And I want you to talk aboutthe relationship of those intangibles
to that.
(30:45):
I have had the most outwardsuccess when I've had the most inner
success.
So when I feel aligned withpurpose and the divine and when I'm
not in resistance or in fearis when the magic happens.
So I literally started a brandnew Podcast Launched a brand new
podcast today.
And I've been podcastingsince, you know, three years into
(31:07):
the very first podcast ever.
And I launched onespecifically that's all about the
inner game.
That's all about doing theemotional and spiritual work in business
as opposed to just about marketing.
So this is all part of that journey.
Do you find it difficult inthat respect since it is the most
important part of any journey,no matter what you're selling or
(31:30):
money you're making.
Do you find it difficult tohelp business owners who are focused
on the bottom line andexpenses and everything, focus on
intuition, inspiration, theirown internal work and stuff?
You find that hard?
No, because I think it's partof why I'm here.
I think it's part of mypurpose to.
As I get.
I launched the podcast Inner Empire.
(31:51):
Yet today, literally Monday isJune 30th, is we're recording this.
It came out today.
And I did that specifically totalk about the things that aren't
talked about enough except on,you know, your show.
I wanted to talk about thespiritual inner work that needs to
be done and the things thatget in our way.
So I realized recently in thelast couple months that that was
part of my purpose.
It was something that I haddone for myself but hadn't really
(32:14):
shared with anybody else.
And it took a, you know, amonth or two of soul searching going,
wow, am I really going to airall my dirty laundry, all my fears,
all my stuff that I workedthrough and are working on?
And when I sent some peoplethat I trust sample episodes, just,
hey, this isn't edited or anything.
This is just what I'm thinking about.
What do you think?
(32:34):
Every.
I think the first 50 peoplesaid, oh, my God.
It was like you were talkingto me.
I'm going through that exactthing right now.
Please air this.
And I said, okay, I guessthat's a message.
It is a message.
And, you know, we.
We come into this world withnothing, right?
We're naked and come in as infants.
And when we leave, we're alsoleaving with nothing.
(32:56):
You know, none of the houses,bank accounts, or anything else that
we have created is going to gowith us.
And the only thing we're goingto take home with us is what we've
made out of ourselves.
That's it.
And so the, the commitment anddedication you're showing to that,
you know, whether you expressit that way or not doesn't matter.
(33:16):
That's the truth.
And the fact that you havestarted then.
And of course it wasn't anaccident that the book is there.
That was your first invitation to.
To recognize the truth of youropportunity for being here in terms
of not only being a goodmarket marketer and a student of
Dan and others who are greatat that part of business, but also
(33:41):
to give permission to peopleto recognize and then develop those
things.
What is the most fun thingyou've got planned for this rest
of this year?
2025 Inner Empire Podcast.
I am most excited about theripple effect of talking about the
spiritual health, emotionalhealth, mental health of business
(34:04):
owners and what we can allwork on to improve as spiritual and
human beings.
I love that you say that.
As you know, if you've beenlistening to some shows, my commitment
this year is to reach 300million people.
And my year ends October 14th,which is three and a half months
from now.
And there's a whole storyabout why that's New Year's, but
(34:24):
that's a different story.
I remember the book.
I know you do.
And so that opportunity, yourinner Empire podcast, your ultimate
life, and all the things thatare like that, that are willing to
tell the truth and bridge theconnection between the things in
(34:44):
the world and the thingsinside, are going to be what makes
the difference.
So when you think about whatyou're doing, what I'm doing, and
others who are similarly, youknow, inspired and called, how excited
are you about the real of whatI believe is the real opportunity
(35:05):
to make a dent in theuniverse, to change the world?
I am super excited about it.
I think it'll make an evenbigger difference than the best marketing
campaign we've ever done.
How come?
Because it's not about themoney, it's not about the business.
It's about us in spirit andhow, you know, that's where inspire
(35:25):
comes from.
So I think talking aboutthings that not enough people are
talking about will hopefullybe the rising tide that lifts all
boats.
I often hear from people,stuff like that there's a change
brewing, that there's thiselemental, energetic shift going
on that is in line with whatyou're talking about.
(35:46):
Do you feel that?
I don't think I'm.
The limiting answer I wasabout to give was, I don't think
I'm qualified to answer that question.
I can't speak to feeling ashift in the rest of humanity, but
I think enough people arewanting more, wanting to become more,
(36:08):
that we're doing it at theright time.
Okay, I agree, and that's agood way to say it.
The results haven't showed up yet.
Okay.
But there are certainly a lotof People and it making a lot of
noise about feeling called.
It's time to use a hundredmillion different ways to describe
it.
But it's time to end theaddiction to the old, to the cash
(36:31):
cow and the money and theworship of all that.
Amen.
Yeah, Amen.
Amen.
So what haven't I asked you about?
I've asked you a broad rangeof things.
Wandering around, around.
Tell me something that youreally want to leave and it doesn't
have about anything you wantthat, that you think would help you
(36:53):
express your true being andwhat you want and, and that kind
of stuff.
So tell me a little bit about that.
I'm gonna go back to one of myfavorite quotes which is from actually
from my brother in law, Dr.Corey Melnikoff and his book the
Four Dollar Sandwich.
And it has informed a largepart of, let's say the last 15 plus
years of my life.
And it, we, we alluded, weboth alluded to it.
(37:15):
It's the.
Who you are being affects howwell what you do works.
So if you want what you dowork to work better, focus on who
you are being better.
Thank you.
There's something that Inotice that is sort of obvious when
you think about it, but peopledon't do it very often.
And that is if being is soimportant and we get to choose who
(37:41):
we're being and we do.
I find it super important toexercise our sovereignty and create
ourselves intentionally everyday to start the day with a process
that's consistent withwhatever it is you've decided to
be.
Do you do that?
I would, I would like to do iteven more.
(38:05):
It wasn't a trick question, dude.
It was just curious becausewe've talked about that before.
Yes.
And I'm working on doing it more.
Okay.
Do you think it matters?
Of course it does.
Tell me the difference betweendays you do that well and days.
You either shortchange it orskip it.
It's night and day.
It's.
(38:25):
I mean we're creating our own reality.
So you're, you're creating atotally different experience.
And why wouldn't want, whywouldn't you want one that's as fabulous
as it could be?
Well, logic says you would,but we skip it.
We shortchange you, we makeexcuses, we get up late, we hit snooze,
we argue with somebody, welose the energy of creation, all
of those reasons and we thengive away our right to choose and
(38:49):
create over and over again.
You are absolutely right andthat is an excellent question.
Okay, well that wasn'tintended to be anything but it just
turned out that way.
So that's good.
So tell me what the mostexciting thing is that you love about
your dear, beautiful wife of20 years.
I'm always touched when peopleare married for a long time.
(39:12):
That's powerful and specialfor lots of reasons that we won't
go into here because we don'thave time.
But I want you to, I wantRebecca, if she listens to this,
to hear why you love her so much.
She makes me want to be abetter man and a better spiritual
being every single day.
How does she do that?
(39:33):
She inspires me who she isbeing, makes me want to be better,
raise my own vibrations,elevate my own game in every way,
shape or form.
Do you have any plans to startanother podcast?
I mean, Inner Empire?
How many of you got running?
So we produce 27 a week atthis moment for our clients.
(39:53):
I host four.
Inner Empire is the fourth one.
No, I do.
Four is enough.
It's funny, one of myproducers for Sharkpreneur, which
you've been on, just emailedme, said, I think we need to start
airing three times a week tocatch up to all the episodes you're
doing.
And I said, no, I need to slowdown and focus more on Inner Empire
(40:14):
because of the impact I'mhoping it'll have.
So I want you to take now aminute to tell everybody exactly
how to find all your stuff.
Where's the podcast?
If you want to mention some ofthe podcasts you're hosting and helping
for your clients, that's fine.
I'm mainly interested inyours, how you're adding good to
the world and what's importantto you.
(40:34):
So how do we find you?
How do we get a little moreSeth, you're very.
Thank you for asking.
So inner empirepodcast.com isthe new show.
The others I the others I hostare Sharkpreneur with Kevin Harrington
from Shark Tank, which you'vebeen on the registered investment
advisory show for investment advisors.
I host one for EOentrepreneurs organization.
(40:55):
You can check out the US as acompany@market dominationllc.com
and if you want 30% off theAmazon price of my book on the ultimate
guide to growing your businesswith a podcast, go to ultimatepodcastbook.com
and that link is especiallyfor Kellen listeners.
Cool.
Thank you for that.
So say your website is theWebsite Market Domination LLC.
(41:20):
LLC.com.
is that the main one to findeverything else or do we have to
go other places?
It's the main one to findeverything else but the book offer
for your folksis@ultimatepodcastbook.com and Inner
Empire is Inner Empire Podcastor any podcast platform.
Good.
Well, I wanted you to say itagain because one of the things I
(41:42):
love most about you is howfast you talk and I wanted to make
sure people were able to hearit twice because I want people to
go and get the value.
You're welcome.
The last thing I want to sayis I am grateful to you for who you're
being and your willingness tospend some time and share some heartfelt
(42:03):
thoughts and advice with the audience.
Thanks for being here.
My pleasure.
It was a lot of fun.
I want you to take a minuteand go back and listen to that, especially
the end part where you can getall those resources.
Seth is a powerhouse.
He's made great opportunitiesavailable for lots of companies and
done some real good stuff inthe world.
(42:23):
And he's also a good cat.
That advice that he gave youand his example of how he walked
up that mountain will help youas you move forward to create your
ultimate life right here,right now.
(42:48):
Your opportunity for massivegrowth is right in front of you.
Every episode gives youpractical tips and practices that
will change change everything.
If you want to know more, goto kellenflukermedia.com if you want
more free tools, go here.
Your Ultimate Life casubscribe Share.
(43:22):
Sam.
I have the day marked in mycalendar that I was going to kill
myself.
I couldn't take it anymore.
But I saw this Facebook adthat it found out you guys did, telling
me I could get some relief.
So I said, well, I'll go tothe seminar, which is in a couple
of weeks.
I can kill myself then if it doesn't.
If I don't like the seminar.
Welcome to the show.
(00:21):
Tired of the hype about livingthe dream?
It's time for truth.
This is the place for tools,power, and real talk so you can create
the life you dream.
And Disney deserve yourultimate life.
Subscribe, share, create.
You have infinite power.
(00:44):
Hello there.
Welcome to this episode ofyour ultimate life, the podcast that
we've created to help youcreate a life of purpose, prosperity
and joy by serving with yourgifts and your life experience.
Got a special guest today,Seth Green.
Seth, welcome to the show.
Thank you so much.
It is an honor to be here.
I'm super excited.
(01:05):
Cool.
So as a question that I liketo start with, not always, and I
don't want you to be modest.
I'd just like you to tell us,how does Seth choose to add good
to the world?
I believe that marketing saves lives.
We have proof that ourmarketing campaigns have saved people's
(01:25):
lives, which is some of myfavorite testimonials.
And how do we add good to the world?
We are in the business ofstorytelling, so we tell your story
for fun and profit.
We tell it to the right peopleto get them to give you money, save
you money, cut your taxes,make you more money, all kinds of
different ways.
But our goal is to get yourmessage out to the world, to the
right people who can expandyour network and your net worth.
(01:48):
So tell me, like, obviouslythat's a little bit practiced, which
is good.
Something that you do.
And you, you.
I love the emphasis on storytelling.
And what is it about thismission that you're on that's in
your heart?
Like, why do you care about this?
Because of the ripple effect.
(02:08):
I love the fact that.
So, for example, I started outas a retail financial advisor, and
in that business, I was goingto touch maybe a couple hundred people,
maybe a couple thousand if Iwas lucky and worked hard over my
entire career.
But as a direct responsemarketing agency, we might touch
thousands of clients who intotal, that ripple effect might be
(02:30):
tens of millions of peoplethat we reach.
So I love the leverage.
I love the fact that everysingle day, our marketing on behalf
of our clients is going toreach more people.
They're going to help themimprove Their lives.
And thus I get to affect awhole lot more people than I ever
would on my own.
So that's magnificent.
What are some of the moreimpactful, joyful things that you
(02:51):
like?
People come to you, they want help.
Marketing.
Okay.
Some things you're like, I'mso stoked to market this thing.
This is wonderful.
So tell me about a couple of those.
Absolutely.
So at one point in time, andthis is why I say marketing saves
lives, we did, Mark.
We were helping grow thefastest growing chain of stem cell
clinics in the country.
(03:11):
And we.
They would pick a city thatthey wanted to open a location in.
We would do.
We would fill a seminar roomof prospective patients.
They would do theirpresentation, close the business,
and then open the clinic andthen 90 days later, serve those people.
And my favorite marketingstory one of all time is we got a
phone call from one of theirpatients and he had tracked down,
(03:33):
called the local office, askedthem who did the marketing, and called
us, called me and said I haddiabetic neuropathy so bad I couldn't
even wear a T shirt.
I was going to kill myself.
I have the day marked in mycalendar that I was going to kill
myself.
I couldn't take it anymore.
But I saw this Facebook adthat it found out you guys did, telling
me I could get some relief.
(03:53):
So I said, well, I'll go tothe seminar, which is in two, you
know, a couple of weeks, I cankill myself then if it doesn't.
If I don't like the seminar,he goes to the seminar, signs up
for the treatment, says thetreatment's in 90 days.
I guess I'll stay alive for 90more days.
I can kill myself then if itdoesn't work.
Got the treatment and thensaid my pain went from a level nine
to like a level two.
Not only am I wearing clothes,I'm playing with my grandkids, I'm
(04:15):
running around in the backyard.
My whole life is different.
I don't have to kill myself anymore.
And I said, marketing saves lives.
Thank God we created thatmarketing campaign for that client.
Well, that's not even a stretch.
So it's an absolute truth, andit's a powerful thing.
Give me another story that has.
(04:35):
That's an individual incident,but about another thing, because
I know you've done lots ofdifferent products for different
people and different thingsthat's near and dear to your heart
about it means something toyou, something you've helped grow
or sell or spread or whateverthe right word is you want to use.
Tell me something about that.
(04:56):
Absolutely.
So I will.
My original core business wasbeing a college financial aid negotiator.
It was helping families cutthe cost of college tuition.
$31,077 per year per kid.
And I got into that businessbecause my dad had driven me so nuts
every semester I was inundergrad about how much it cost
that I decided I wanted to solve.
(05:16):
Help solve that problem forother families.
So we've literally now savedpeople millions of dollars in college
tuition.
We have a number of studentsthis last.
This past year who were goingto their dream schools who otherwise
their parents had said, youcan't apply there.
We can't afford it.
And I said, if we work ourmagic, right, yes, you can.
And those kids are going toschools and having opportunities
(05:37):
that they otherwise wouldn'thave gotten because they didn't know
that they could pay less toget to college.
So that's a fabulous story,and it's exactly what I was thinking
about.
Not that story, but theprinciple, like, if you solve that
for yourself, that's one thing.
I mean, sometimes peopleovercome a problem or challenge,
it's like, okay, I'm good.
(05:59):
But you.
You.
You said, well, I'm going tohelp other people.
I'm curious about what it isabout Seth that makes it so that
he has an interest in, like,helping somebody else with this problem.
What's going on in your worldthat makes that a priority?
I mean, isn't in my.
(06:19):
Isn't that what life's all about?
I mean, you know, in the.
In the Jewish space, we callthat tikkun olam, fixing the world.
Our goal is to make it betterthan we left it.
Our goal is to help others andlift everybody up.
And other people have beenvery helpful to me, you included,
along the way.
And I've just always tried toreciprocate or pay it forward.
So that's an interestingthing, and I love that.
(06:41):
Thank you.
And the fact that youcharacterize it, isn't that what
life's about?
I mean, we are literally builtphysiologically and spiritually to
love and serve each other.
We feel good.
Neurotransmitters, all thiscrap happens when we do good.
And there's, you know, somespiritual equivalent of, you know,
dopamine or serotonin or whatever.
(07:02):
I don't know what it is, butthere's got to be some, because our
heart and our body feels goodwhen we, me, do that.
What I notice is that whenpeople solve a problem for themselves,
usually first, and they getexcited about, you know, having something
be better, there seems toarise at the same time, almost universally
(07:25):
a desire to serve others, tohelp people with that same problem.
And you said, you know, isn'tthat what life's about?
The answer is yes, it is.
Unequivocally.
Now my question is why do we.
Why do you think we live in acircumstance, in a world that we've
created, that.
(07:46):
That promotes and advertisesthe opposite of that.
I got mine.
Screw you.
What are we doing in that world?
Hopefully making it better,hopefully reversing that tide and
reversing that trend.
I think we probably got herewith too much self interest, too
much people focusing onthemselves, on what they could get,
(08:07):
as opposed to thinking thatboth the world and relationships
are a place we go to give.
It is a place we go to give.
And thank you for saying that.
Is there anything like.
I know you've got a family andyou love them dearly.
I saw a Facebook post theother day, I don't know how old it
was, about you and somemartial arts that you were doing.
(08:28):
What is it?
A couple months ago.
Yeah.
Cool.
Tell me a little bit aboutthat journey.
What is it about?
Because I, you know, I spent alot of years in martial arts and
competitive stuff, so I knowthe effort, energy, discipline, etc.
That that kind of work takes.
Is that like.
Tell me a little bit aboutthat journey.
So I've been a martial artistmost of my life and I got.
(08:51):
My parents enrolled me inmartial arts originally when I was
in middle school because I wasbeing bullied, I was being physically
picked on and it was for me tolearn self defense, which took.
Took enough practice andrepetition for me to actually stand
up for myself and defendmyself and eventually worked.
And the bullies at the timeleft me alone after that.
(09:12):
But I remained fascinated andhave taken many martial arts my throughout
my life.
The post you saw was megetting my third degree black belt
and Krav Maga, which is by farmy favorite martial art I've ever
done and the one I've stuckwith the longest.
Why is it your favorite?
It's the most practical forthose of you who folks may be watching
or listening at home.
(09:33):
I'm not that big a guy.
Right.
I'm not.
I'm not going to win a fightbased on strength.
You know, someone who's goingto pick on me as, or fight with me
or mug me is going to mostlikely be bigger or stronger and
I need to be able to win bybeing smarter or faster.
And Krav Magaz, the Israelimilitary's martial art and their
military.
The women serve right next tothe men, so their martial art was
(09:55):
designed specifically not to be.
I'm just going to be strongerthan you and win.
It was designed to be.
I am a smaller, physicallyperhaps weaker opponent getting attacked
and I need to be able todefend myself anyway and still win.
So it, it's the most practicalone I've ever studied.
That's fantastic.
And a third degree black beltis nothing to, to sneeze at.
(10:17):
I have a second degree in acouple of different styles, but I
didn't finish the third, sothat's fantastic.
And good on you.
Tell me a little bit about thethings that drive you in life, because
this podcast is about creatinga life of purpose, prosperity and
joy.
And you and I know fromprevious conversations I believe
(10:38):
in and practice and live alife where I love every minute of
every day.
And I'm excited about that andI believe that's possible for anyone.
When I say your ultimate life,what does that mean to you?
I, I, I'm, I have been, as youknow, you know, we've worked together
in the past and I want thatlife of purpose, passion, and joy,
(11:00):
of loving every single minuteI've got.
I, I feel like I have a lot ofpurpose, passion, and joy in my life.
Do I love every minute of it?
No.
So I've still got some work to do.
And why I do what I do is tohelp others make.
And I'm trying to make theworld a better place.
And whether that's to help asmany other people as I can along
the way to make the world abetter place, or simply the selfish
(11:23):
goal of, you know, putting allthree of my kids through college?
I'll take all of it.
Of course you will.
And you'll accomplish all that.
I have no question.
Do you believe that it'spossible for anyone that's really
dedicated to create a lifethat they love?
It's like, who else is goingto do it for you?
So, yes, absolutely.
I think, I mean, my lifewasn't always filled with purpose
(11:46):
and passion and joy, and ittook hard work and dedication to
get there.
I think we might, I thinkthat's actually probably our natural
state that we were born into.
And then society or ourfamily, mother, father, sister, teacher,
preacher, whoever sent us in adifferent direction by their own
misguidedness.
And it's our job to kind ofwork to our way to get back there.
(12:09):
I agree.
And somehow we've created thisworld that focuses so much on negativity
and there's all kinds ofstories about the amygdala and saber
tooth tigers and all that crap.
And the truth is, nobody wasborn with hate.
Nobody was born with negativity.
When someone comes to you and,you know, I know you do marketing,
but I'm sure, sure, in theprocess of working with clients,
(12:32):
or at least I think I'm surethere's someone that comes to you
with a, this will never work.
I can't do this.
I've tried everything else.
They're all bunch ofcharlatans and somehow you have to
help them see perhaps theirown value and then allow them to
see the possibilities that you present.
That's different.
Talk a little bit about that.
(12:53):
So you are absolutely right.
And our firm would probably beway smaller if I didn't hear that
complaint several times a daywhen we talk to prospective clients
for the first time.
So I, I will tell them that,you know what, you're absolutely
right.
With that attitude, it's notgoing to work and we can't help you.
And usually that disarms people.
Like, what do you mean?
(13:13):
Like, well, if you come atwhatever we do with that type of
spiritual energy, you will win.
I cannot defeat your spiritual energy.
If you're convinced this won'twork, then let's not do it.
Because we could do thegreatest marketing campaign in the
world and it will fail becauseof your spiritual energy that you're
putting out into the world.
And usually that sparks adifferent, a much more engaging conversation.
(13:35):
So I think that it's all aboutwho you are being, which I know you
talk a lot about, a lot abouton this show and in your books, which
I am a huge fan of, who youare being affects how well what you
do works.
So when we've got clients whoare excited, who are optimistic,
who can't wait to get theirpurpose and their passion out into
the world, magically, ourmarketing works better.
(13:56):
It's the same in my own business.
Our geometric leaps in revenueexpansion don't happen because I
learned some new marketing trick.
I mean, I wish they did, butthey don't.
That happen most of the timewhen I haven't learned learn something
new.
It's when I've becomesomething new.
When I have had anevolutionary leap as a father, as
a husband, as a leader, as a spirit.
When I've had a personalbreakthrough or spiritual breakthrough,
(14:19):
magically I become this biggercontainer and my business rises to
fill it.
I think that's why I tellpeople, spend more time working on
yourself than you do your business.
And if you do that, yourbusiness will rise to meet the new
you.
So thank you for saying it andsaying it so clearly because it's
a funny thing.
I have, you know, all kinds ofclients, and most of them come to
(14:40):
make more money in theirbusiness occasionally for other reasons.
And it doesn't matter why they come.
The thing we end up working onall the time, first and most is who
you're being, because everysingle thing that you do comes from
that place of being.
And so if you come from asucky place, get sucky results or
half baked results or whatever.
(15:02):
And I know there's somestudies that show that the biggest
determining factor inhospitals about patients recovery,
especially from seriousillnesses, is their attitude about
recovery.
Nothing to do with the germs,the drugs, the doctors, or anything
else.
It's that, you know, I'm notdying from this kind of feeling.
Right?
(15:22):
Absolutely.
So how did you land on thismarketing stuff?
I mean, you have lots oftalents, you have lots of skills.
You know, I talk about peoplefinding their purpose and their real
purpose.
People say, I don't know, mypurpose is I have a process called
the triple helix.
(15:42):
And it's a mix of your skills,your gifts, and your life experience.
And if you mine those threethings, you'll find the thing that's
your real purpose and lightyou up.
How did you land on marketing?
I know you're passionate aboutit and have been for a long time.
So how did that happen?
I had again decided to becomea college financial aid negotiator
(16:03):
about 26 years ago, a careerthat didn't exist at the time.
The Fortune 500 company I wentto work for had me making 300 cold
calls a day, interruptingstrangers asking for money.
I hated that process.
I found the legendarymarketing expert guru Dan Kennedy,
who I then borrowed more thanour house to go work with.
And when the marketing hetaught me how to do worked for my
(16:27):
practice as a collegefinancial aid negotiator at how to
find money for college.com.
and I never had to cold call again.
And all of a sudden, my idealclients were coming to me.
I said, oh my God, this is amazing.
And other business owners,other advisors started finding out
about it, reading about me intrade journals and saying, how did
you do that?
And I faxed Dan Kennedy backthen, and I said, what do I do?
(16:49):
And he said, you start amarketing firm and do it for them.
And I said, I now have leverage.
Instead of just helping theclients I can individually work with,
I can now reach a whole lotmore people by Helping other businesses,
other professional practicesmarket their companies.
And I get to help a lot morepeople and make the world a better
place.
I love that it's true, andit's true in spades.
(17:10):
And I love the ripple effect.
How long did you study or workwith Dan Kennedy?
As you.
As you made that first initial change?
First initial change happenedover, I'd say, the first 24 months
of working with Dan.
I have stayed a student of hisev, you know, for multiple decades,
(17:32):
ever since been to many, manyevents and bought every course, every
product, every book, everytape, every.
Everything he's pretty muchhe's ever offered.
And I grow every single time I do.
So there's this feeling, maybebecause of the atmosphere we live
in or the society we'vecreated, that, you know, the world
(17:56):
is kind of stacked against us.
And we get what I call thelearned helplessness, right?
And we end up feeling like,you know, the universe is not on
my side or it's conspiringagainst me.
What do you think about that phrase?
If I say the word learnedhelplessness to you, what does that
say?
I'd say that is beautiful thatyou learned it because that means
(18:17):
you can unlearn it.
And I would say that the worldis what you make of it.
Right?
I am the center of the universe.
I cannot see it from any other perspective.
You are the center of youruniverse, so why not make it one
that you love being the center of?
How do you help somebody do that?
I send them to you.
That's not my job.
(18:38):
I can make their businessgrow, but I can't do what you do.
So tell me a little bit aboutyour family, your relationship, if
you don't mind your kids.
And you said one of the goalsyou have is getting all three of
your kids through college.
And I saw one of them earnedsomething in the martial arts, too.
I think on one of your posts.
(18:59):
Is that true or not true?
No.
None of my kids are in martial arts.
However, I'll answer therelationship and the kids question.
I am married to my soulmate, Rebecca.
We've been married for 20 years.
She makes me a betterspiritual being every single day,
and I attempt to do the samefor her.
Let's see our kids.
As we're recording this, maxis now 18 and is headed off to Cornell
(19:22):
University in the fall, whichis probably what you saw the post.
That's what it was.
I saw the post about himgetting accepted or going.
That's what it was.
Okay, keep.
Yes.
So we are super proud of him.
First Ivy League Student, youknow, college student in any one
of our families.
So super excited about that.
Ella is 16 and is busystudying for her acts and wants to
(19:46):
be a journalist and hasstarted a independent news site because
she's frustrated with the biasthat appears in mainstream media.
So we're super proud of herlaunching that.
And Lily, as of right now, isstudying for her bat mitzvah, is
about to be 13, and.
And is crushing it atcheerleading and flag football.
(20:08):
So if you think about theenergy that you bring to life as.
As a choice about who you are,are you any.
Are you surprised at all atthe level of work and performance
that your kids are showing?
No.
And yes.
So, no.
And their mother and I bothhave incredible work ethics, huge
goals, and amazingdetermination, and we have successfully
(20:32):
raised them to do that.
I think they've taken it to alevel I never imagined.
So the amount of things Maxhas developed and the work he has
put in to get into Cornell wasbeyond anything I could have imagined.
Ella, we literally have tosay, tell her you need to take a
break.
You need to stop.
You need to come swimming withus in the pool and relax and not
(20:54):
work all of the time.
So.
And watching Lily work so muchto get, like, stunts at cheerleading
or moves at flag football, orshe recently just, you know, finished.
Is getting her back handspringdown because she wants to make a
more.
Even more competitive cheer squad.
Like, I mean, I.
(21:14):
It warms my heart to watchthem set goals, do the work and achieve
things and become bigger,better, you know, people along the
way.
So you talked a little bitearlier about ripple effect.
I remember when your wifestarted her program, Whiny Palooza
Mom, I think it's called.
(21:35):
Right.
The very first episode of it.
I remember that.
And I remember your kids whenthey were much younger than that.
And the thing I'm thinkingabout is kids learn what they see.
And so I.
As I look at you and havewatched you over the years, I'm not
surprised at all that they arechoosing to create life.
(22:00):
And that's really what this is.
They've had examples of peoplecreating life and going through difficulties
and struggles, and now they'rechoosing to create it, take it into
their own hands.
Because you said, you know,the projects and things he did to
get into Cornell, he did.
He created this with hishands, the moves for the cheerleading
squad, all of those things.
(22:21):
And there was a third child, too.
The.
The creation of those thingsis an act of self determination.
Amen.
And.
And so you have modeled thatin a powerful and.
And Beautiful way for them.
What do you think when you sitby yourself and there's just space,
(22:45):
what comes to your mind?
I'm very blessed.
I am very thankful.
I am very grateful for theopportunities that we've been given
and created.
And I try and focus on that.
You know, one of the thingsthat's interesting about that neurotransmitter
business is gratitude.
(23:05):
People talk about gratitude,you know, talk about a rampage of
appreciation or I find thatwhat you're just describing there,
consciously focusing onsomething to be grateful for until
we have the neurochemicalexperience, if you will.
The actual experience ofgratitude is so transformative because
(23:26):
it pushes all that other stuffthat could occupy our thoughts and
minds out of our way, out ofour heads and all the rest of it.
Do you find that?
I do 100%.
I think you.
When you know, I.
What One of my quoting of my.
One of the things I say iswhen you're nervous, get into service,
(23:46):
right?
Because if you're nervous,you're worried about yourself when
you're in service to someoneelse, when you're helping someone
else, the focus isn't on youand the butterflies go away.
They do.
I'm going to come back to someclient stuff.
So when you have a grumpy assclient that may be either complaining
about something you eitherhave or haven't done and doesn't
seem to be appreciating theeffort, and so it brings up the opportunity
(24:09):
to be pissed off at thatclient or negative about that.
How do you balance that service?
And it isn't nervous, but theservice and frustration equation.
What do you do on purpose tocreate life in that circumstance?
I could get better at that.
I work on that on a regular basis.
(24:29):
There are.
I try and try and talk tomyself about the opportunity, what
a opportunity is to work withthis person and the ripple effect
that we're.
We're having through them.
And try.
I try and realize that whoeverhas the stronger emotion is going
to quote, unquote, win that reaction.
So I have got to be theemotional leader for my client and
(24:53):
lead them to where they needme to take them as opposed to getting
sucked into their negativity.
I love that.
So what is the strong emotionthat you reference?
Because I think people runningany kind of a business have, you
know, struggles with clientsthat have either not done work or
misused the product or serviceor whatever and have the opportunity.
(25:14):
And sometimes maybe they'rejust mad at the ads or whatever because
it's not providing enough clients.
But in any of Those situations.
I like what you said.
The one that has the mostpowerful emotion is the one that
will be able to exerciseleadership and rule the day.
What is the emotion that youlook to, to give you that power?
(25:38):
Excitement, optimism,gratitude would probably be some
of them.
Okay, good.
So you intentionally thinkabout that.
The reason I'm having youdrill into that is I want everybody
listening to this to realize this.
Excitement is a choice.
Optimism is a choice.
Gratitude is a choice.
I mean, the old funny storyabout the pile of horse crap and
the kid walking in sayingthere's got to be a pony in here
(26:01):
somewhere.
That's a choice, you know, andyou, you get to create that choice.
I want you to talk a littlebit about because you, you didn't
fall up this mountain.
Nobody falls up a mountain.
Talk a little bit about yourdevelopmental journey to get to a
place where you intentionallychoose, even if there are moments
(26:23):
or hours or whatever,frustration, where you intentionally
choose to.
To be in a place of moreservice, more happiness, to.
To climb another inch up that mountain.
What's your journey been likedoing that?
I am working on that stillevery single day and think always
will.
We're all works in progressand you've helped me tremendously
(26:47):
along the way and my work with you.
And I think it's again,constantly not get sucked into the
negativity and think about theopportunities that we've been given
or that we make for ourselvesand try and focus on the positive
and things to be excited aboutlike right in the wind journal of
what, what wins did we have today?
(27:08):
I think we as business ownersdon't celebrate enough and we get
focused on the day to day andputting out the fire as opposed to
really leading from purposeand passion and joy like you talk
about.
So that journey has been upsand downs my whole life.
I got into personaldevelopment on a hospital bed when
I was 16 and was afraid,thought I was going to die and have
(27:30):
been into it and a student ofit and a protection of it ever since.
And I.
It is really, really importantto me to continue to evolve and grow
so that I can have a biggerimpact on the world.
What happened, I love that.
And you do have a big impacton the world.
And I find everything that youhave done with, especially with your
(27:52):
kids and your wife andyourself to be precious and beautiful.
What happened when you were 16that caused a problem?
I was diagnosed with a chronicinflammation, inflammation disease
that happened to be focused onmy digestive system.
(28:12):
And there was a point where itgot so bad I was hospitalized And
I was on IV nutrition.
I couldn't eat or drink anything.
And I was a very scared 16year old, you know, kid and was worried
when they told me you may notbe able to eat for months.
You know, I was, there weremoments I was honestly worried it
(28:35):
was going to kill me and I wasgoing to die.
And there are no accidents.
On the library of the seventhfloor of Children's Hospital in Buffalo
where all of the books werelike C spot run, hop on pop.
Because it was a children's hospital.
One day I, you know, I had atutor that came from the school district
(28:58):
because I couldn't go to school.
So I got school done in anhour and a half a day and both my
parents worked so I had lotsof free time in a hospital.
And I'm looking through thebooks in the library and again it's
hop on pop, it's C spot run.
And then for some reason,somehow, some way, somebody left
a copy of Unlimited Power byTony Robbins on that bookshelf.
(29:19):
And that was the firstpersonal development book I ever
read.
And I've never stopped.
And I have worn out copies ofthat book along with yours and many
others because I believedivine providence, or whatever you
want to call it, put that bookthere in my path so that I could
take a different path on myown journey.
I love that.
And you've made severalreferences to the divine and to our
(29:40):
spirit and those kinds of things.
And that's a, that is apowerful and important piece of anyone's
journey.
I mean, we can choose toignore that all we want and deny
it and decry it and dowhatever it is, but the truth is
when things get really bad inlife or even in large scale, you
(30:01):
know, the first thing peopledo is say, pray for this, pray for
that.
And they go there and theydon't even think about it.
So I want you to talk a littlebit about, because helping people
acknowledge and lean into thattruth is so important.
And I want you to describe alittle bit your own connection, your
(30:24):
own spiritual journey with thedivine in terms of how that evolved
for you, how much you trustintuition and inspiration in growing
your business, which is veryfinance oriented.
Money produce results intangible.
And I want you to talk aboutthe relationship of those intangibles
to that.
(30:45):
I have had the most outwardsuccess when I've had the most inner
success.
So when I feel aligned withpurpose and the divine and when I'm
not in resistance or in fearis when the magic happens.
So I literally started a brandnew Podcast Launched a brand new
podcast today.
And I've been podcastingsince, you know, three years into
(31:07):
the very first podcast ever.
And I launched onespecifically that's all about the
inner game.
That's all about doing theemotional and spiritual work in business
as opposed to just about marketing.
So this is all part of that journey.
Do you find it difficult inthat respect since it is the most
important part of any journey,no matter what you're selling or
(31:30):
money you're making.
Do you find it difficult tohelp business owners who are focused
on the bottom line andexpenses and everything, focus on
intuition, inspiration, theirown internal work and stuff?
You find that hard?
No, because I think it's partof why I'm here.
I think it's part of mypurpose to.
As I get.
I launched the podcast Inner Empire.
(31:51):
Yet today, literally Monday isJune 30th, is we're recording this.
It came out today.
And I did that specifically totalk about the things that aren't
talked about enough except on,you know, your show.
I wanted to talk about thespiritual inner work that needs to
be done and the things thatget in our way.
So I realized recently in thelast couple months that that was
part of my purpose.
It was something that I haddone for myself but hadn't really
(32:14):
shared with anybody else.
And it took a, you know, amonth or two of soul searching going,
wow, am I really going to airall my dirty laundry, all my fears,
all my stuff that I workedthrough and are working on?
And when I sent some peoplethat I trust sample episodes, just,
hey, this isn't edited or anything.
This is just what I'm thinking about.
What do you think?
(32:34):
Every.
I think the first 50 peoplesaid, oh, my God.
It was like you were talkingto me.
I'm going through that exactthing right now.
Please air this.
And I said, okay, I guessthat's a message.
It is a message.
And, you know, we.
We come into this world withnothing, right?
We're naked and come in as infants.
And when we leave, we're alsoleaving with nothing.
(32:56):
You know, none of the houses,bank accounts, or anything else that
we have created is going to gowith us.
And the only thing we're goingto take home with us is what we've
made out of ourselves.
That's it.
And so the, the commitment anddedication you're showing to that,
you know, whether you expressit that way or not doesn't matter.
(33:16):
That's the truth.
And the fact that you havestarted then.
And of course it wasn't anaccident that the book is there.
That was your first invitation to.
To recognize the truth of youropportunity for being here in terms
of not only being a goodmarket marketer and a student of
Dan and others who are greatat that part of business, but also
(33:41):
to give permission to peopleto recognize and then develop those
things.
What is the most fun thingyou've got planned for this rest
of this year?
2025 Inner Empire Podcast.
I am most excited about theripple effect of talking about the
spiritual health, emotionalhealth, mental health of business
(34:04):
owners and what we can allwork on to improve as spiritual and
human beings.
I love that you say that.
As you know, if you've beenlistening to some shows, my commitment
this year is to reach 300million people.
And my year ends October 14th,which is three and a half months
from now.
And there's a whole storyabout why that's New Year's, but
(34:24):
that's a different story.
I remember the book.
I know you do.
And so that opportunity, yourinner Empire podcast, your ultimate
life, and all the things thatare like that, that are willing to
tell the truth and bridge theconnection between the things in
(34:44):
the world and the thingsinside, are going to be what makes
the difference.
So when you think about whatyou're doing, what I'm doing, and
others who are similarly, youknow, inspired and called, how excited
are you about the real of whatI believe is the real opportunity
(35:05):
to make a dent in theuniverse, to change the world?
I am super excited about it.
I think it'll make an evenbigger difference than the best marketing
campaign we've ever done.
How come?
Because it's not about themoney, it's not about the business.
It's about us in spirit andhow, you know, that's where inspire
(35:25):
comes from.
So I think talking aboutthings that not enough people are
talking about will hopefullybe the rising tide that lifts all
boats.
I often hear from people,stuff like that there's a change
brewing, that there's thiselemental, energetic shift going
on that is in line with whatyou're talking about.
(35:46):
Do you feel that?
I don't think I'm.
The limiting answer I wasabout to give was, I don't think
I'm qualified to answer that question.
I can't speak to feeling ashift in the rest of humanity, but
I think enough people arewanting more, wanting to become more,
(36:08):
that we're doing it at theright time.
Okay, I agree, and that's agood way to say it.
The results haven't showed up yet.
Okay.
But there are certainly a lotof People and it making a lot of
noise about feeling called.
It's time to use a hundredmillion different ways to describe
it.
But it's time to end theaddiction to the old, to the cash
(36:31):
cow and the money and theworship of all that.
Amen.
Yeah, Amen.
Amen.
So what haven't I asked you about?
I've asked you a broad rangeof things.
Wandering around, around.
Tell me something that youreally want to leave and it doesn't
have about anything you wantthat, that you think would help you
(36:53):
express your true being andwhat you want and, and that kind
of stuff.
So tell me a little bit about that.
I'm gonna go back to one of myfavorite quotes which is from actually
from my brother in law, Dr.Corey Melnikoff and his book the
Four Dollar Sandwich.
And it has informed a largepart of, let's say the last 15 plus
years of my life.
And it, we, we alluded, weboth alluded to it.
(37:15):
It's the.
Who you are being affects howwell what you do works.
So if you want what you dowork to work better, focus on who
you are being better.
Thank you.
There's something that Inotice that is sort of obvious when
you think about it, but peopledon't do it very often.
And that is if being is soimportant and we get to choose who
(37:41):
we're being and we do.
I find it super important toexercise our sovereignty and create
ourselves intentionally everyday to start the day with a process
that's consistent withwhatever it is you've decided to
be.
Do you do that?
I would, I would like to do iteven more.
(38:05):
It wasn't a trick question, dude.
It was just curious becausewe've talked about that before.
Yes.
And I'm working on doing it more.
Okay.
Do you think it matters?
Of course it does.
Tell me the difference betweendays you do that well and days.
You either shortchange it orskip it.
It's night and day.
It's.
(38:25):
I mean we're creating our own reality.
So you're, you're creating atotally different experience.
And why wouldn't want, whywouldn't you want one that's as fabulous
as it could be?
Well, logic says you would,but we skip it.
We shortchange you, we makeexcuses, we get up late, we hit snooze,
we argue with somebody, welose the energy of creation, all
of those reasons and we thengive away our right to choose and
(38:49):
create over and over again.
You are absolutely right andthat is an excellent question.
Okay, well that wasn'tintended to be anything but it just
turned out that way.
So that's good.
So tell me what the mostexciting thing is that you love about
your dear, beautiful wife of20 years.
I'm always touched when peopleare married for a long time.
(39:12):
That's powerful and specialfor lots of reasons that we won't
go into here because we don'thave time.
But I want you to, I wantRebecca, if she listens to this,
to hear why you love her so much.
She makes me want to be abetter man and a better spiritual
being every single day.
How does she do that?
(39:33):
She inspires me who she isbeing, makes me want to be better,
raise my own vibrations,elevate my own game in every way,
shape or form.
Do you have any plans to startanother podcast?
I mean, Inner Empire?
How many of you got running?
So we produce 27 a week atthis moment for our clients.
(39:53):
I host four.
Inner Empire is the fourth one.
No, I do.
Four is enough.
It's funny, one of myproducers for Sharkpreneur, which
you've been on, just emailedme, said, I think we need to start
airing three times a week tocatch up to all the episodes you're
doing.
And I said, no, I need to slowdown and focus more on Inner Empire
(40:14):
because of the impact I'mhoping it'll have.
So I want you to take now aminute to tell everybody exactly
how to find all your stuff.
Where's the podcast?
If you want to mention some ofthe podcasts you're hosting and helping
for your clients, that's fine.
I'm mainly interested inyours, how you're adding good to
the world and what's importantto you.
(40:34):
So how do we find you?
How do we get a little moreSeth, you're very.
Thank you for asking.
So inner empirepodcast.com isthe new show.
The others I the others I hostare Sharkpreneur with Kevin Harrington
from Shark Tank, which you'vebeen on the registered investment
advisory show for investment advisors.
I host one for EOentrepreneurs organization.
(40:55):
You can check out the US as acompany@market dominationllc.com
and if you want 30% off theAmazon price of my book on the ultimate
guide to growing your businesswith a podcast, go to ultimatepodcastbook.com
and that link is especiallyfor Kellen listeners.
Cool.
Thank you for that.
So say your website is theWebsite Market Domination LLC.
(41:20):
LLC.com.
is that the main one to findeverything else or do we have to
go other places?
It's the main one to findeverything else but the book offer
for your folksis@ultimatepodcastbook.com and Inner
Empire is Inner Empire Podcastor any podcast platform.
Good.
Well, I wanted you to say itagain because one of the things I
(41:42):
love most about you is howfast you talk and I wanted to make
sure people were able to hearit twice because I want people to
go and get the value.
You're welcome.
The last thing I want to sayis I am grateful to you for who you're
being and your willingness tospend some time and share some heartfelt
(42:03):
thoughts and advice with the audience.
Thanks for being here.
My pleasure.
It was a lot of fun.
I want you to take a minuteand go back and listen to that, especially
the end part where you can getall those resources.
Seth is a powerhouse.
He's made great opportunitiesavailable for lots of companies and
done some real good stuff inthe world.
(42:23):
And he's also a good cat.
That advice that he gave youand his example of how he walked
up that mountain will help youas you move forward to create your
ultimate life right here,right now.
(42:48):
Your opportunity for massivegrowth is right in front of you.
Every episode gives youpractical tips and practices that
will change change everything.
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