Today's guest is Carter Fox, the Soulful Traveling Spaceman Bassman. He's the author of The YouTube/Google Ads Rockstar Approach
He joins us from Philadelphia.
@carterfoxmarketing on Instagram
Guide to the Interview
1️ Blending Music & Marketing – Carter, your career bridges both the artistic and business sides of the industry. How did you first realize the importance of marketing for independent musicians? What are some of the biggest mistakes artists make when promoting their music?
2️ The Power of Branding – You emphasize the importance of artist branding. In a crowded music landscape, what are the key elements of a strong artist brand. How can musicians create a compelling identity that resonates with both fans and industry professionals?
3️ Touring & Collaboration Insights – You've toured with legends like Freddie Jackson and collaborated with both major and indie artists. What lessons have you learned from these experiences? How have they shaped your approach to music and business?
4️ Building a Sustainable Career in the Digital Age – With streaming, social media, and evolving tech, the music industry is constantly changing. What are the most effective strategies today for independent artists to build a long-term, financially sustainable career?
5️ The YouTube/Google Ads Rockstar Approach – Your book offers a three-phase plan for musicians to promote their work effectively. Could you break down this framework and share one key tip that any artist can apply right now to improve their reach and engagement?
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