David Beker, ABetter Design Co. for Active Play

Today, we’re exploring the art and process of bringing product ideas to life with David Beker, founder and president of ABetter Design Company -- whose innovations, include the Cornhole Shootout nominated for a prestigious award in the toy industry -- Toy of the Year in the Outdoor Toys category!

David's Website

@abetterdesignco on Instagram

1. Finding Inspiration in Product Development

You’ve worked on products as diverse as toys and gourmet ice cream cones. Where do you typically find inspiration for new ideas? Are there particular moments or experiences that spark your creativity?

2. From Idea to Reality: The Product Development Process

Taking an idea from concept to market is no small feat. Can you walk us through your approach to product development? How do you navigate challenges like prototyping, manufacturing, or marketing?

3. The Story Behind Cornhole Shootout and Bank-A-Ball

Your recent toys, Cornhole Shootout has captured the public’s attention and imagination. What’s the story behind these products? How did they evolve, and what do you think has made them resonate with consumers? Cornhole Shootout, was nominated for a prestigious award in the toy industry -- Toy of the Year in the Outdoor Toys category!

4. Lessons from a Global Perspective

Your career spans diverse industries and countries—from Minnesota to Israel, from ice cream to humanitarian aid. How have your experiences in different fields and cultures shaped your approach to business and creativity?

5. Balancing Family and Innovation

As a father of six and a business leader, how do you balance family life with the demands of entrepreneurship? Has your family ever inspired your creative process?

And as always, thank you to our sponsor, White Cloud Coffee Roasters. Enjoy a 10% discount when you use the code CREATIVITY at checkout. Visit whitecloudcoffee.com to explore their handcrafted blends.