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May 17, 2021 76 mins

The boys complain about dogecoin and student loan debt before Andrew tells the tale of the massive ad campaign of the late 1800s that turned southern California from sparsely populated farm land into a massive metropolitan area 

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SOURCES
The Land of Milk and Honey nickname
https://www.quora.com/Why-is-California-called-the-Land-of-Milk-and-Honey - Featuring the answers of two random guys named John that are read in this ep 
https://www.faithgateway.com/the-land-of-milk-and-honey/#.YKIKDqhKjIU - Biblical context

The historian which Andrew mentions that wrote many of the articles below is Hadley Meares, her website is http://www.hadleymeares.com/
https://www.malibumag.com/unpublished/a-sea-of-sunshine
https://la.curbed.com/2018/4/20/17016988/los-angeles-history-timeline-facts-earthquakes
https://la.curbed.com/2015/9/30/9916132/southern-california-rehab-capital-sanitariums
https://la.curbed.com/2018/5/24/17350622/los-angeles-history-promoted-boosters-ads
https://scholarworks.calstate.edu/downloads/w6634615w
http://www.laalmanac.com/population/po02.php
https://www.census.gov/quickfacts/fact/table/losangelescountycalifornia,CA/PST045219
https://www.dof.ca.gov/Forecasting/Demographics/Estimates/e-1/documents/E-1_2021PressRelease.pdf
https://www.census.gov/history/pdf/california_res_pop-jan2018.pdf

* Andrew (me) kinda stumbled over his reference to W.E.B. Dubois, a quick biography can be found here:
https://www.blackpast.org/african-american-history/dubois-william-edward-burghardt-1868-1963/
** More info on Jefferson Edmonds and his newspaper The Liberator:
https://www.lapl.org/collections-resources/blogs/lapl/liberator-influential-african-american-newspaper-1900s-los-angeles 

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