In episode 3, Jaclyn Yost and Dr. Kelly Cerialo interview Dr. Xavier Font, Professor at University of Surrey. As a specialist in, responsible tourism marketing, sustainability certification, sustainable supply chain management, and training for sustainable change, listen to learn more about his views on responsible marketing and greenwashing within the tourism space.
p.s. – despite the name of the podcast, you are all very welcome here.
For more information, follow along our journey:
https://www.yourenotwelcomeherepodcast.com/
https://www.instagram.com/ecomadic/
https://www.tiktok.com/@ecomadictravel
Intro Song Credit: Jesus of Babylon - Yalla Arabia
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Speaker Bio:
Dr. Xavier Font is professor of Sustainability Marketing at the University of Surrey, and Professor II at the University of the Arctic in Norway. He researches and develops methods of sustainable tourism production and consumption. He has published widely about sustainable tourism certification, and has consulted on sustainable product development, marketing and communication currently serving as advisor in Prince Harry's Travalyst coalition of Booking.com, Tripadvisor, Google, Expedia, Skyscanner, Visa and Trip. He has conducted over 150 courses for more than 5,000 businesses on how to market and communicate sustainability. He is currently the Principal Investigator for the University of Surrey for the €23m Interreg project Experience to develop low season sustainable tourism visitor experiences in the UK and France.
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