Ever wondered why people go gaga over Birkins and Bentleys worth hundreds of thousands of dollars? In this episode of Zero Down Podcast, we unravel why, even amidst wars, recessions, and widespread struggles for basic survival, the glamour of luxury remains unshaken. Why do consumers, despite economic uncertainty, chase the $4M Mustang? Is it about status, aspiration, or something deeper in human psychology? Join Yashika and Pranjali as they decode the economics of luxury goods and consumer behaviour.
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