Concerts aren’t just about the music anymore! they’re an entire economy of their own. In this episode, Nandinii and Vanshika explore the fascinating economics behind the rise of concert culture, especially in India. From the multiplier effect that fuels local businesses every time a major gig comes to town, to the booming resell culture and parallel ticket economy that fans either hate or can’t escape, we dive deep into the financial ripple effects of live music. We also talk about Coldplay’s much-awaited India show, and how Gen Z views concerts as part of the ‘experience economy’.
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