Apple Vision Pro's paradigm shift with Ash Baccus-Clark, Speculative Researcher and Creative Strategist, ABC Worldwide

It's Apple Vision Pro Day! 

• Will it be as paradigm shifting as the first iPhone? 
• If Apple is hedging its bet on spatial computing, did oculus/Meta do the hard excavation work to prove there is an innovative market for XR?
• Does an early adopter really need another headset in their vast collection of goggles, glasses and gadgets?

These are some of the questions Ash Baccus-Clark, Director, Keynote Speaker & Creative Strategy Consultant at ABC Worldwide asks as she contemplates whether or not to spend over $3,500 to get Apple’s first spatial computer. 

Ash is a molecular and cellular biologist, brand marketing professional and multidisciplinary artist who uses new media and storytelling to explore themes of deep learning, cognition, memory, trauma, and systems of belief within the framework of intersectionality. 

She was formerly the Director of Research & Marketing at Hyphen-Labs, an international team of engineers, scientists, architects, and artists who created ‘NeuroSpeculative AfroFeminism’, an award-winning virtual reality project that was screened at Sundance, the American Film Institute, and Tribeca Film Festival, and more. 

Join us as we dive into why it's time to start creating for spatial computing and XR. 

Thanks for listening, happy Vision Pro Day!

CONNECT WITH ASH:

• LinkedIn
• This neuroscientist uses art to fight hate - Vice

AVP REVIEWS: 

• I spent 24 hours wearing Apple's Vision Pro Headset - Wall Street Journal
• Apple Vision Pro review: magic, until it’s not - The Verge
• Why Tim Cook is going all in on the Apple Vision Pro - Vanity Fair

FEATURED LINKS:

• Apple Vision Pro
• Apple Announces More than 600 new apps built for the Vision Pro - Apple News
• The Inside Story of Oculus Rift and how Virtual Reality became Reality - Wired, 2014
• Why Virtual Reality is about to change the world - Time, 2015
• VIDEO: Andrew Ng, Opportunities in AI 

CONNECT WITH SICILIANA 

• sicilianatrevino.com 
• LinkedIn 

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