Zest for Business

Is your marketing creating real impact, or just random noise?Could implementing one system change your entire business trajectory?What if you've been building your marketing the wrong way around?

After 52 episodes exploring systematic business growth, host Gareth Everson and producer Rob Drummond reflect on the key insights from Season 1. Discover which episodes had the most impact, from building effective landing pages to overcomin...

➡️ Is your expertise becoming a prison rather than a pathway to growth?

➡️ Do you solve everyone's problems except your own business growth?

➡️ Are you trapped by your own brilliance?

Here's how "The Problem Solver's Paradox" might hold your business back. Transform your scattered solutions into systematic success without compromising the quality that makes you brilliant at what you do.

Things I cover in this epis...

You did excellent work. Your client was thrilled. But that glowing review they promised? Nowhere to be found. If this sounds painfully familiar, this episode is for you.

Reviews are your silent salesforce - they build trust and credibility while you sleep. Yet most businesses leave this powerful tool to chance.

Did you know that 15% of your SEO ranking depends on reviews? Yet most small businesses miss the costly gap between clien...

How do businesses without marketing expertise generate leads that convert? This episode explains a simple system for finding, nurturing, and converting leads when your business gets paid for a skill other than marketing.

In this episode, you'll discover:

1️⃣ A practical approach to lead generation that doesn't require marketing expertise

2️⃣ How to nurture leads naturally without constant content creation

3️⃣ Why most sales...

What if everything you've been taught about growing your business is in the wrong order? Want to know exactly which systems to build first - and why? Are you tired of delivering great work that doesn't translate into consistent growth?

Most business owners start by chasing leads, but what if that's why they stay stuck? Discover why starting with the end in mind - your ideal reviews and client outcomes - transforms every...

Is your business stuck chasing leads without seeing sustainable growth? Wondering why marketing feels harder than it should? Are you tired of "gurus" claiming more leads will solve everything?

In this episode, discover why most small business marketing advice has it backwards. Learn how working from your desired outcomes creates more predictable success than endlessly chasing new leads. Understand why systematic delivery excellence ...

Teaser Episode 2 for the LEMONADE Plan book release

Are your marketing efforts only connecting with the tiny fraction of prospects ready to buy today? Most businesses focus entirely on the 2% ready to purchase, missing the other 98% of their potential market. And they don't even realise they're doing it. 🤯

This episode is part 2 of our special series introducing the LEMONADE Plan book, sharing proven systems helping small businesses...

Is your marketing more random than strategic?

Are you spinning your wheels without real business growth?

Do you know why most small businesses struggle to convert leads?

On this episode, I introduce the forthcoming release of the LEMONADE Plan book and why I've written it.

The tl;dr is that I want to help more small businesses learn how to turn their marketing from scattered tactics to a purposeful, profit-generating strategy.

What I c...

Is your landing page failing to convert visitors into leads? Are people leaving your website without taking action?

In this episode, discover the five most common landing page mistakes that could be costing you valuable opportunities. Learn why most businesses focus on the wrong audience stage, and how to align your landing pages with your visitors' real needs.

Things we cover in this episode:

* Why targeting the wrong buyer journey s...

Are your lead generation efforts limited to your own website?

Could you be missing valuable opportunities to capture leads elsewhere?

What if some of your best landing pages weren't even on your own site?

Get practical insights into three powerful ways to capture leads beyond your website. Each method opens up new opportunities to connect with potential clients where they already are, making lead generation more natural and effectiv...

Are your landing pages speaking to the wrong audience at the wrong time?

Do you worry about scaring away early-stage prospects with hard-sell messages?

Not sure exactly what to include in your sales-focused landing pages - and when?

Get practical guidance on creating bottom of funnel landing pages that convert effectively. Learn when to deploy these conversion-focused pages, the four distinct types you might need, and why keeping thin...

Are your landing pages missing the mark with prospects who want solutions?

Confused about what content belongs in the middle of your funnel?

Need help turning researchers into leads?

Find out how to create middle-of-funnel landing pages that help solution-aware prospects take the next step. Learn from proven frameworks that make your content more compelling and your opt-ins more attractive.

What you'll discover:

• The two most effecti...

Are your website visitors slipping away without a trace? Wondering if your landing pages are too complicated - or too basic? Not sure which type of landing page to use for new visitors?

Get clear on the three types of Top of Funnel (TOFU) landing pages that can turn anonymous website visitors into leads. Learn which elements to include (and what to strip out) to make your pages more effective.

Topics from this episode:

* The three spe...

Are your website visitors leaving without taking action? Think landing pages are just for the tech-savvy? Worried you're missing out on leads because your pages aren't working hard enough?

Get clear on the different types of landing pages and when to use each one. Learn which pages could transform casual browsers into valuable leads - without needing deep technical knowledge or a massive budget.

Things we talk about in this episode:

Have you heard that you need a 'landing page' to promote your services? Does the idea of creating a landing page fill you with dread - or confusion? Do you know the difference between a landing page and a funnel? Understand the specific role of these single-action pages in your marketing toolkit. Get a preview of our upcoming series covering best practices, common errors, and methods to enhance performance.

Read the full summary sho...

Guard your business's core: products and intellectual property. Learn to shield unique methods, digital assets, and brand identity. Find out how to back up key business materials and keep things running when faced with surprises.

Read the full summary show notes and watch the video at: https://getsystemswise.com/e38

Things we talk about in this episode:

• The importance of trademarks
• The risks of relying on cloud-based storage soluti...

Have you ever managed to lock yourself out of the software you need to run your business? Has your website or any social profiles ever been hacked or targeted? Do past employees or freelancers you no longer work with have access to important passwords? Do you KNOW who has access to your key platforms?

With systems security, prevention is MUCH better than cure!

Read the full summary show notes and watch the video at: https://getsystem...

Is digital clutter from all the apps in your business holding you back? This episode helps categorise the two main types of apps in your business as a first steps to helping you to simplify your business' tech stack and get more from it every day, without your time and effort. Pick up tips on tidying your systems to boost output and cut down on stress.

Read the full summary show notes and watch the video at: https://soloprenyear.com...