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May 28, 2025 28 mins

What happens when sustainability stops being a cost center and starts becoming a competitive edge?

In this episode of the Zinnov Podcast – Business Resilience Series, host Pari Natarajan, CEO, Zinnov, sits down with Catherine Kniker, Chief Marketing and Sustainability Officer, PTC, and Dave Duncan, Head of Sustainability, PTC. From their personal journeys into the world of sustainability to the surprising ways AI and circular design are reshaping manufacturing, this conversation goes beyond buzzwords.

It’s about why the smartest companies are rethinking products, profits, and purpose — all at once.

If you're a leader looking to future-proof your business or simply curious about how sustainability is becoming the new driver of growth and resilience, this episode is for you. Tune in now.

Want to go deeper? Product Sustainability for Dummies by PTC is a practical guide to reducing product footprints while boosting profitability. Download Now: https://bit.ly/4dE6X4m

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