The Frugal Entrepreneur: Leadership Lessons on Perseverance

“Success in life is not earning too much. Success in life is spending little” From our extensive conversations with C-suite executives, investors and business leaders over the last 12 months, a key inflection point is how to scale, sustainably. Volatile market conditions, business uncertainty, and global recessionary forces are calling for organizations to think outside the box. In our latest episode of Zinnov’s Business Resilience, Dr. A. Velumani, Founder of Thyrocare sits down with Nitika Goel, CMO, Zinnov, to expound growth strategies rooted in first principles of passion, perseverance and cultivating the right attitude. The conversation explores how frugality, perseverance and passion can help leapfrog a growth trajectory.

When Dr Arokiaswamy Velumani stepped foot into Mumbai, India in 1982, little did he know he was going to lead a multi-million dollar business in a few years. A poster child of the theory ‘try, try, try, till you succeed’, Dr Velumani highlights the importance of focus and a learning mindset as the pivotal levers to building a world-class empire. More importantly, his anecdotes are a masterclass in how to build anti-fragile organizations through careful cost management on both the operations and customer sides of business. In his words, “Nobody goes out of business for providing cheaper options .”

The Frugal Entrepreneur: Leadership Lessons on Perseverance leaves a lasting impression on how to recalibrate an approach to success by traversing the road less travelled.

 

Timestamps

0:20 – The building blocks of a good leader 2:01 – The core traits needed to imbibe frugality as a mindset 4:45 – How does a leader maintain focus? 8:17 – How do you balance focusing on now, vs later? 10:20 – How to stay inventive, frugal, disruptive, and focused 12:42 – Dealing with irrelevance 14:43 – Why storytelling is important