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Сергей Аносов — основатель и CEO Scade.pro. Scade – это американский стартап с русскими корнями, предоставляет возможности для создания AI-workflow. Они объединяют 2000 нейронок в каскады. Шаблонизация, автоматизация, связки из разных нейросетей, каждая из которых решает свою задачу лучше всего — одна пишет, другая критикует, третья делает картинки, четвертая — видео.
Сергей на острие атаки в том, что касается AI в маркетинге, так как большинство клиентов Scade - это маркетологи. Поэтому выпуск получился максимально практический. Большую часть эпизода Сергей рассказывает кейсы, а я держусь за кресло и внимательно слушаю. И смотрю :) И вы, пожалуйста, тоже посмотрите — демо выложены в формате скринкастов на сайте Рубки https://kenest.com/scade
Таймкоды
02:03 — Создание AI workflow с помощью каскадов нейронок.
03:23 — Как появился Scade: от SMS-провайдеров к нейронкам.
04:20 — Бизнес-сторона Scade: инвестиции и раунды финансирования.
05:44 — В чем ценность Scade для B2B-клиентов.
07:11 — Отрасли и клиенты Scade: 60% клиентов — маркетологи.
09:08 — Перевод контента и видео на другие языки.
10:32 — Озвучка голосами известных актёров с помощью нейронок.
11:00 — Генерация креативов и ассетов для игр и рекламы.
12:55 — Бум запросов на видеогенерацию и динамический контент.
13:56 — Виральность: кейс с европейским брендом через QR-код на шоколадках.
16:46 — Scade как AI-бэкэнд: интерфейс не имеет значения.
17:15 — Кейсы: генерация сказок и персонализированного контента.
18:09 — Работа промт-инженеров и процесс генерации сложных текстов.
25:15 — Генерация видео из изображений пользователей для повышения виральности.
25:49 — Продвижение Scade
28:57 — Возможности для маркетологов: использование шаблонов и инструментов Scade.
33:17 — Будущее AI для маркетинге
36:42 — Как прокачаться в AI для маркетинга
Рекомендации
1. Создавайте виральность через персонализированный контент. Европейский бренд разместил QR-код на шоколадках, ведущий в Telegram-бот, где пользователи загружали свои фото и получали сгенерированные нейронкой открытки. Это снизило стоимость привлечения пользователя с $2 до 7–10 центов.
2. Используйте нейронки для перевода видео на другие языки и выхода на новые рынки. Клиент Scade перевел контент на 10 языков, включая испанский для Латинской Америки, что позволило расширить аудиторию без значительных затрат.
3. Повышайте конверсию с помощью динамического видеоконтента. Замените статические изображения на анимированные ролики, созданные нейронками. Это улучшило конверсию в кампаниях клиентов Scade на 20–30%.
4. Привлекайте пользователей через UGC-контент, сгенерированный нейронками.
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