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December 2, 2025 40 mins

تواصل معانا وشاركنا افكارك

قصة منتج وقرار يفرق بين مشروع بيعيش ومشروع بيختفي.
في أولى حلقات بودكاست من التانك لأمازون بنفتح أكبر سؤال بيواجه أي Founder أو صاحب شركة:
إزاي تاخد قرار مصيري من غير خوف يشلك ولا تسرّع يضيع شركتك؟
هنتكلم عن:
⦁ إمتى نفكّر… وإمتى نحسم؟
⦁ هل الأهم الربح السريع ولا بناء قيمة طويلة المدى؟
⦁ الفرق الحقيقي بين قرارات One-Way Door & Two-Way Door داخل Amazon
⦁ إزاي AI يخلّي قرارك أذكى… مش أسرع وبس
⦁ وهل السرعة في القرار قوة… ولا غباء إداري متنكر؟
⦁ والأهم إزاي أقدر أصنع منتج يعيش

مع ضيوف الحلقة:
- عمر الصاحي – المدير العام لشركة Amazon Egypt
 - يوسف شلبي – مؤسس BabyStar
الحلقة دي هتسمع فيها قصص حقيقية، قرارات صعبة، وأطر تفكير بتستخدمها Amazon يوميًا.
لو إنت Founder، Manager، أو بتبني شركة فالحلقة دي هتغير طريقة تفكيرك.

🟠تابعوا جميع حلقات Amazon.eg الساعة 9 مساءً
على جميع منصات أمازون ومنصات بزنس بالعربي وفعل الجرس علشان ما تفوتكش أي حلقة من الموسم الأول من بودكاست #من_التانك_لأمازون

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رعاة بودكاست بزنس بالعربي:


📌 ‎اورنچ بيزنس
تابع الصفحة الرسمية لاورنچ بيزنس لخدمة جميع عملائها من قطاع الشركات، لتكن على اطلاع دائم بأحدث الحلول والعروض والخدمات المصممة خصيصًا لاحتياجات شركتك، على مدار الساعة.
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📌 بلتون
ماجنت هي إحدى شركات بلتون القابضة و بتوفر لك كل الحلول الإدارية وخدمات الـ HR في كل المراحل من أول تعيين الموظفين واختيار الكوادر الصح واستثمارهم معاك لحد توفير برامج تدريبية مختلفة مناسبة للتيم بتاعك عشان ما يبقاش في حاجة تعطلك تكبر البزنس اللي بدأته زوروا موقعنا www.b-magnet.com وسيب الباقي علينا.

📌 بنيان
شركة الرائدة في مجال الاستثمار العقاري، والتي تتمتع بخبرة تزيد عن 15 عامًا في الاستثمار المتخصص في الأصول التجارية و الإدارية. زوروا موقعنا https://bonyanegypt.com

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Episode Transcript

Available transcripts are automatically generated. Complete accuracy is not guaranteed.
SPEAKER_01 (00:00):
Save Colita Correctamilif Mozaphoto, Bus
Soroha, Baboyo Momti Aluli ElColor Coror.
Bus I refer risk sena or risksena.
Look at the headful amel house,no way not for cook market.

SPEAKER_04 (00:15):
Mosum Shirkett Matarov Shin here camel bad that
I will send us an a team.
And it is an except Lammy.

SPEAKER_03 (00:35):
Dim Layo Lali Il color film or Basin Bellet Shall
the Cam Ballot.

SPEAKER_01 (00:43):
And Nana Color and Sub.

SPEAKER_03 (01:46):
Mish We had Zayma with Awina Alif business with
Arabi will podcast, like inNordo at a better dasha actor,
wa aad muqtalifa, studiummuqtalif, who may nohordo it
name guest.

(02:07):
Well guest teni we ilhaikumbaya,omar sahi, el general manager,
la Amazon was Zakao.

SPEAKER_01 (02:19):
Allah an uh Yusuf Hacharian Saba Shin Sana, Halian
Bamil il Doctor of Tatif uhSmall Business Enterprise
Management.
Uh Bada na il brand betana,menashin wahedwaishin's.
Who askan il originality ptatiboard of uh management and in a

(02:42):
basana muli octa management andmarketing and marketing uh bad
brand batana fashion wahwayshreen uh ulhamdo line machine
quite.

(03:06):
Uh an owl product cleaner lowbottle cleanser, a soul be
brunet mustaze not a lot for getme an oakti na hai ked diamond
betini, lamachalbintas or akhija, and y khija hekat seba,
ilfikra kullahaget is, uhataha,canl stroadway if, can feed
product mind hey bigbo nedhsilbil be brunette to musta
medbintaha, bichakl aim andshwaya, tof bihalal sahhetil

(03:30):
haget, falamalhagate bakwaisa,but tell him shad izibintah, b
shakl direct out indirect.
Fa manal bottle cleanser uh canour product mustri osam for
category din hey so kofak di theosan command for mostr uh
there's an inzil be shua wah dohada anna owl teletin can
struggle kibil get then and howuh secret product zul oslan

(03:51):
product mostri came in a nicersocot lmahead b product mostrict
l benphasel bear hang on mah wal on ground or l online.

SPEAKER_03 (04:02):
But so wah do wahda ma'wa takeman can available
hagat get word of mouth, borderhagan shif uh hagawise then la
ma canhadby gorabu can berecommend l had teni fahda wahda
scale up light ma was on hardany to banana is the selectual
mash uh lose be brunette will uhmy name has be brunette with a

(04:32):
limb to call product accept couh soul lezel be brunette musl
hot for la hatel washable toyscan had the munk ni ultbana
astamil ay uhbi not dofel uh uhl mawin la day wana and

(04:52):
dishwasher a hot toughdishwasher fias team mukuleda li
a stamil rasul muchostos lielbibrunet.

SPEAKER_01 (05:01):
How el process al Idif ton defel bibruna o haktal
atfol Beshakl Kwaez in the hoa tnoddufel owl kwaez, badia
tedrala, hawli roba sea, uhmayadafia, basi di malwat muze l
plastics in nela masuhonea lplastic kitara d liha malwat
bihasal reaction, famishbete baalas zahaga fa' ehna osena kull

(05:22):
process da ba in a one universalsolution, baysin heya wala
tehtek tihl bibruno, walatehtekt hotov sterilization,
wala thak eyah hagga n hoamafush loon, mafush riha,
uhmanar haga nahamdulel, hadwatimush, wala negative feedback wa
had in na toman, kona nehnamnstaman hagel auladna wahna
awsom badin bhagit bint to uhtilhya ads the hagaway bordo awul

(05:45):
mauluda handina fila aila kulahaga faiya had it il spot colo.
Tama, ukti ban irrelevant hagga,toma, tama ta khalos kit oh
konna nehna gorobnoff hagethahale owl itno suko nehna la duna
no so l haga sahalea, hadsahilalumhet kulakamen, ket oolum ukti

(06:09):
ubadia dithhalus habha itdatametom helu fek redi, why not go
ahead fiha tadina nibnya aliha,we any uh dana us haget kitira
awi tsaabal umet hajata naalready um uhl horseba denya
saaba awi famishkemen lisa ta'lanetehilbuna sahokula haga fad
the nehalt solution tzahilhalihad dina.

SPEAKER_03 (06:30):
Tab echna it turkizbitana fl faladia matan
ala ithaza koror our decisionmake.
Hm our Koron Thattu andanahaptidial business.

SPEAKER_01 (06:40):
Tama illectah koror dum and tail and tisam t korog
oh an ana anaboso koror binnisbeli can koror sa big then's
game and family business uh anyf illi khelect amikedain sana
kusa add them wora uh yeah.

(07:01):
Tori and anakut Zay Ayishab MKholo's business uh Hoshabank I
didn't have fullback alike,Fadakan il uh ill track bti.
Baam korok m okti alina fickled,and sohaka hobby.
Can it get mgorod away alina,and should get magatch magacchi
kid or get kuttahilbank.
Fa mal what Shahri Sitta Gatlilinterview we can say talissa I

(07:27):
will batch can nezv Shor Saba.
Yeah Zandan market Shahri SabaFashino had she?
Oh.

SPEAKER_03 (07:37):
Oh uh Musnakovskindere word or Mosnah
Tamskindere.

SPEAKER_01 (07:49):
Process tweel o we owe R D will pivoting has
quality, can model can sabershowBadamanazal Twanal.
Badamanazan no kulaheg.
Fifthbreyer, I shin it in it notso february, Gatli Mukalmet il

(08:10):
bank, fall intel samanol,caniniken Mohammed Asan Bunuk
Famos Fakan Yani Lawa can hadthe law east, al new kuso, you
lunana magnun andnanwhajfilbankera.
Gatli uh canut f crossroad, halhakemel filbank, flamelhoss.
Nihnekunashi lissa ma wala denaproven uh concept makanchisa

(08:34):
proven, ma canch fi sales,kanchvi aya haga, butid roti f
of fit nin tracks, a kutfiha, ldecision bataha, low an ha hush
filamel khos, man dish haga fullback ali.
Yani, it's do or doy high outfanlam lamana kalimta ma ma baboyo
momte alulibus, the hyatek, andthohorfiha, bas kalia

(08:56):
halfwidnak, and taman dak shHagat full back ali.
Ulakita wallah alulikit alulktalikata bankat Tamili Rasilba
Brunet eam Taba nirzan TabanHagataba with the save little
busin uh save collita corhatamilif munozfoto with brunette
to Aishlif Gowl at fall uhBusaroha uh in your home alulli

(09:19):
il coror corori.
Bus il I refer risk sena, or Irefer risk sena.
And look the health bank, couldno way arfaal hoss, lock with
the head for Amal Hoss, no wayNarfa Kopmal Bank.
Fa Saita at Bhudu uh had theBordo Sorohan ko uh can lism
tomorrow stashir fell head kaz aD, Namakhanti Hibrafia.

(09:39):
Sto Shortkam had the Fia, Kallimto my home, I lullibus f or
corork.
Fa Muta Hodo ult an ultan camel,or shouldn't yet alphine.
Fahatel koror saita, what amonga coror for Idin Lism a
calculated so calculated riskcalled a hagg Dimek calculated
risk in the Hag completelyunknown or completely new.

(10:00):
Fa Hattel Koror or CameltoFulamal Hoss who had na aw
teletsin can awesome tatin lesssome shareflosim regular
business expand, HanarfneHushville sweet sinin loit I
waker I shin tatain, can I deala breaking point beta?

(10:24):
Badam hat the risk site and atiget risk away her tattoo
sheen.

SPEAKER_03 (10:33):
Uh and the shulenta cavora and decision making tool
decisions startups went toawesome game and startup will
have a la exit.
Is they better have to calculatean eyes again practical.
Is they are off a calculator andif you'll ma fish, If I want a

(10:57):
bahut coroffy, goes a minubi, Ifaith, I will immen the fikra
fanamish either a sep cool haga.

SPEAKER_04 (11:19):
Yeah, but so uh did the example I'll I'll know at
any point.
Um it's a sorry I should havedrank a sort of interactive.

(12:45):
I mean, I'm not sure.

SPEAKER_01 (18:24):
Quality album Musrebus is me, but stam
hagamusto, mung away up tomountain.
Tadina fat has in the l Mustarocantaf, can tell us.
Fa can so defaminze can feed gapfor sou an from my personal

(18:48):
experience.

(19:33):
They believe the Nosfil can orscream fee now, can or Shay Finn
Roqia f potential in theproducts idea and full category?
Abla Mahdi na Tawasa, can Icolour skin dire?
Wahawahda Ip Tadia N Tolob, LamaLamma Nesbet Gorobo Opterhoma

(19:57):
Kalimuna Teni Mugarad MohammaKalimunia alulhajin, order came
in a kid of Tom Mintholos in thefee potential u fee nezbites
alali, ufesbeda tosuk fee.

SPEAKER_03 (20:10):
I will tell it.
Can I do him a week?
The Moshua product for HanuShafana Helmoshela, I also have

(20:31):
a lot of people.

(21:17):
I cut my law and I'm going to bea good thing.

(28:26):
Toma.

SPEAKER_01 (28:50):
Fam fish haggat a letni be in nana hatalona zoyer
Wahad Hogbour.
An are fanna hangahanyang.
Mahman Hassel, n sho Allah, butof him Robin I will uh I will
hagget hangah.

SPEAKER_03 (29:12):
Oh.
Khlenul Bila in tariff to stepbidl bill bil features, I will
haggett hellak in the munk and ahot is me common seller, a la
Amazon, but benefit, mm-hmm.
Um arch stamina say, I'm not anamalgam hack.

unknown (31:34):
So, we have to use the same thing.

SPEAKER_01 (33:30):
Business with the Khalatin.
No egboard day.

SPEAKER_03 (33:34):
And the store of comments, Kalemda, who always
business calls toyor, and aboutKalim Shalashirka Mudraga
filbors, and a kalem ala mushwasahir, mishaw materiamal or boh.

(34:15):
Wizze tearof in nana hamalkororgolot.
Lenina Mishai Bhanda KulMalumeth Koror.

SPEAKER_04 (34:22):
Akeed, Akeed.
But so uh Logina Hawena Nah andShokun Modoala al Haktien in the
A Karor Betahdu, Fikorot mok intergamen, fi karot me faster
gamin.

(34:51):
Hagaptum fai koror bitehid inwehad yehud ilwet will lahtroml
koror inwege, ilmushkila uulzeia khaliha na twowe door.
Zei had a haga are fargamen.
Fan har the masa munkin weh haduh uh Bernamic Bita prime.

(35:16):
Munkareguru and Mosuta we have aBernamic prime skandry, prime
bresh.

(35:42):
And did kill me, didn't want togumla de Sachnan Magirma there
is Hagakways, Uncle RulaiNascundre Hanam Bernamic Prime
El Taratoshabresh.
Oh, Shahri Gabresh, I was SanaGabresh.

(37:11):
Um Genova Sina Show Mah Amazon.
Last Miracles Rosistea, laterthe Korodish Nefani and I Buda
Gambia Shanar of a hot tomas andhagatrigal.

SPEAKER_01 (38:09):
Oh, and Nana could date a corner and nana headman,
and I sodor.
Fadakan koror kot it millionfilmme at a door, wattimid day,
Michavosalida, Amela atosan MarBella Dimishairif at Osan Mar
Heta Dimisharif.
Fada Fadakan Dakan Koror hot, inthe daimon Bashuf, Awitlimtiani

(38:34):
Psalm Mokov Zeda, U Nato HetaEdi, and then my fashion tidya
ulmas anana Iza Soddar, MakutKoroseda, Magma kun ottit, the
swimhalandi, ottit Dina Andi,Beshakli Rayahni, Nana Lao
Tozirga, Ahmusaran, Magesh, AndiHaga fullback area, and a Kutham
naf Soralta, uhut KhoroshabhiBilana Hakush Fam Hos, Bas Maj

(38:57):
Haga fullback area.
Fanakholosana tohit hagize fromFutal, but an hot naf Mokov Zed
Awi and an mahatchnif mokov lawait's do or dai teny basilfer in
du or dai l scenario teny dakanhai osaril ho showliana.
I osaral ala l progress witharkulhagan amaltaha, inana ku

(39:18):
tahtonushmasu in mosarkolo,shkulhagov mosr, uhattakaban m
uhasa ayf mutagati, wa takinanaa soddar bakti holozbay and
soddar holozba dakan yani dakankorotilan kuchefa kot mef me
derta tragafiha la toolzem cancan stromer ailen nana korora

(39:39):
daraudu a tragafi a lotul.
Yeni mahtach nafti low sif sandulola and holo sata koroda modosa
tragafi.
Y ni dum mokinuk kun haga anyanashaifan naya koror kotana
fato haga ker hadita mohi.

SPEAKER_03 (39:53):
And uh finite look at how shurku gidan uhina di la
kizna a topic muhim awifit mawefre from stable I had the z fi
business of hospital of hate toala malaya is ze yarftor gidden
gidden we went to taba halalgaya insha'allah minute tank

(40:17):
Amazon my business with Arabi,Munchkof Halakdi, inshallah.
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