本期的《柠檬变成柠檬水》播客，我们聚焦瑞幸咖啡登陆纽约的首批门店。这是继瑞幸在中国市场超越星巴克后，这匹“咖啡黑马”首次踏入美国主战场。它能否凭借价格优势、极速运营和花样营销，在星巴克的大本营杀出一条血路？还是只会成为一阵风的“噱头咖啡”？主持人俞骅与 Poy Zhong邀请老朋友 Frank Zhang，从价格战、选址策略、本地化挑战，到品牌故事和海外扩张趋势，全方位解析这场跨洋商业冒险的机会与挑战，欢迎大家收听！
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