「为什么几乎中国所有的健身房,最后都变成了卖卡的生意?」 这既是我对中国健身、教培、餐饮各行业近年演变的好奇,也是从业二十年的教练Leon不断思索的问题。 两年前,经历种种创伤之后,这位曾经的Nike签约教练关掉了自己上海的工作室,搬到了清迈。在过去的一年多里,他在全新的环境里从头建立自己的旅居生活,因为内卷和倦怠而能量耗尽的他,也终于找回了精力来重新审视自己的身体、过往的人生,以及自己在时代中的挣扎和纠结。 而我们的这段即兴对谈,既宏大又私人——它既关于中国过去二十年健身行业(乃至整个服务业)的起落流变,也关于一个普通人在时代创伤中的自省与疗愈。
00:55 关掉健身房后,一个能量耗尽的健身教练
02:45 国内健身课的竞争气氛
05:00 为什么所有的健身房,最后都开始卖卡了?
06:50 办卡,与扩张的逻辑
08:48 传统健身房的困境
12:20 什么样的人选择成为健身教练?
18:18 开健身房最大的挑战是?
22:33 最累的时候
25:05 不同健身房的经营模式
27:17 恶劣环境下,还能保持热情吗?
28:26 竟然还有不催你办卡的理疗师?
29:48 人生选择与原生家庭
34:14 从金融行业到健身教练
36:16 签约Nike是个什么体验?
44:57 2022之后的自我调适
48:08 重新划定心理边界
49:42 遇见高能量的人,活在当下
关于Leon
Follow Leon on Instagram @leonli2020
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