Episode Transcript
Available transcripts are automatically generated. Complete accuracy is not guaranteed.
(00:06):
All right, my brother is hereat Swiss basins eyes Swiss, well Swiss
and I. Today we are doingour show from Dubai because it's one hundred
and fifty degrees in the studio rightnow. We're in Saudi. After this,
we're gonna go watch Swiss's camel's race. Yes, because it's dumb hot
(00:27):
in here. No so, Idon't know why. So I'm sorry.
It's hot. You a good temperaturefor right now? What do you mean,
like right now at this moment?Yeah, good time, but maybe
fifteen more minutes, real quick,let's catch up real quick. First of
all, the camel racing really doesinterest me. You should come and see
it. I would love to dothat because you know what it is,
(00:48):
and you've always been good at this. You find yourself a way to kind
of just create a new kind ofinteresting, like I don't know, a
point of end tree into cultures thatwe don't always see within our own culture.
Right when you do, whether it'swith cars or art or camels or
(01:11):
I don't know, I just feellike you're really good at that. I
love it. Um. I justyou know, it comes from traveling,
and that's why I try to tellpeople travel as much as possible because you
get to see different things, andthen you start wanting to try different things.
And then before you know, yougot like the know, the first
camel raising team from America, Evanand GCC, and you're having fun and
(01:36):
it's amongst other things that's that's building. But when you travel, you get
your confidence up. You know,you get your confidence up. Then you
come back home and then you canuse that confidence to do other things that
they made feel like it was hardor told you that it was hard,
but you just went way over thereand seeing everybody doing it easy as hell.
(01:57):
So it's just like, you know, it's just traveling so we can
get the balance of the lay ofthe land and then apply because they can
no longer say you can't do it. It's like, no, I did
it over there already. I didthis over here, and I've seen them
doing it. I definitely know Icould do. It could be done.
It could be done, It couldbe done. It does open up your
mind to what's possible to also,especially if you if you want to block
and you don't ever leave, ora neighborhood and you don't ever leave that
(02:20):
neighborhood. Yeah, it's like theonly perspective of the world is soul and
it's so small. I remember whenI remember when I was going to Atlanta
for the first time. I thoughtI was going to a farm. I
was like, Yo, we're leavingthe Bronx like it was. It was.
It wasn't Google at that time,Like I had to look up Atlanta
(02:44):
and like a textbook and I've seenlike cows. I'm like, Yo,
we're not gonna we were moving head. I don't know. I messed up
in school, but god damn way, I work on a farm now.
Man. I went to Atlanta andthat thing opened you up. It was
a whole others that it was.Yeah, no, that's great advice.
(03:04):
So people don't say enough trying newdifferent things. So now, so what
do we provoted provoting this? Theis It mixtape is an EPs album?
Right? Um? I blame iton Nas, my virgo brother. Yes,
Nas calls you himself and says lessof this or I was actually with
him and he's like, Yo,Swiss, Yo Braun working on this project
(03:25):
out, you know, Massive Peal, and we're trying to do interesting things
and I think we got the hiphop fifty If I think we're gonna be
in charge of some things with theHip Hop fifty if and I got this
idea, I want you to bea part of man huh okay, and
he goes, I just want tocelebrate and do something with the producers.
(03:46):
I want Primo you dust one hitboy that one. And this is two
years ago. So I'm like,he's like, nah, don't. Don't
you know you could just get somethingoff your drive and just just get just
five songs, just like entry Pointwas great. So I said, okay,
I got a thousands of song man, I tell you that was the
(04:06):
quickest two years of my life.He came back around with that no tell
mote caused me and she's like,yo, um massive pill Hip Hop fiftieth.
Nas. I'm like like that youturn, It's time for you to
turn into I'm like, what Iforgot the whole conversation with Nas. So
(04:28):
I'm sitting there, like, thefirst thing I do is I go to
uh to my drive, see whatI got? What I gotta like?
Okay, well this say go tothe drive and grab anything. Then as
I'm scrolling through the drive, I'mputting songs inside. I'm like, oh,
this one is. Then it justhit me. I was like,
after drive man, because everything Ido from this point on got to count,
(04:50):
Like I can't get this far.I can't. It's no throw with
I can't get this far to playaround. Yeah, because because it was
easy lay up to play around.Yeah, you know, so I said,
you know what if I'm gonna getin this mode and it's representing the
hip Hop fiftieth anniversary, Yeah,let me use this as an engine to
(05:11):
celebrate my brother and where he's doingand the hip Hop fiftieth and let me
use this to get back in thering as well, which is why I
curated such a diverse group. Youknow, I didn't want to just have
it all nostalgic artists, you know. I wanted to you know, put
Scarlet on their new artists from theBronx, which you know I love her,
(05:31):
you understand. And I was like, you know, for her to
get on the track with Benny andkiss and then she going in do that
thing. I just thought it wassomething specious about you just love a hard
ass raper love you do. I'mjust saying you as a fan of music
like you enjoy like I mean,look who you came up with like,
but with Scarlet is different because thatsong was the first song I heard from
(05:58):
from people sending it to me.And then X's fiance hit me and said,
you know this girl Scarlet. I'mlike what she's I was like yeah,
and she was like, you shouldwork with her like she she would
love her and I was like,I gotta work. That was a sign.
But she can do get at me, dog and love is blind,
(06:18):
and that's what That's what made melike the song, Uh that's out right
now. It was because I've seenhow the verse she was as a poet
talking about beauty, talking about justreal subjects. I'm like, nah,
that's dangerous. She got depth.Yes, yeah, yes, that's got
to attract me to her energy andshe's from the bronze. So wait,
(06:40):
are you not like is this likea because you said I had to get
back in it? Have you notbeen in the studio? Are you not
like always creating? No? Idon't know why. In my mind I
just created, but I'm not.I'm not the studio junkie I used to
be, really yeah, because youalways always cooking something, whether it came
out, it didn't come out.It with like I felt like I'm always
cooking something. But you gotta understand, like I come from making fifty fifty
(07:00):
beats a day, so like,if I'm not doing fifteen a day,
then I don't feel I'm cooking.That's crazy, but I don't feel i'm
cooking. Like, so my levelof cooking is we came from the goddamn
training camp of rough Riders, right, so so you you had to work
(07:21):
for real and and and it's justlike right now, like I'm in mold,
like I come with the Hip Hopfifty Volume two and I already got
like five projects that that I didn'tturn that into in my mind and really
make it happen, because I'm like, yo, if we're gonna do it,
let's do it. You're really working. I did a thousand drops there.
You know how that felt like youlike he was just getting to you,
(07:44):
a new artist, I promise you. I was like, I told
you I supposed to your brother Jayto day, and I was like,
yo, we really had to work, bro, Like just doing this run,
I actually like it because it actuallylike reminds you range you back to
like the real, the real shit, like how we did this? Why
(08:05):
are you working so hard? Right? Now, like what is it?
Because I feel like you don't haveto write. I feel like so you
probably don't have to do anything,right, I always have to do something.
Oh I don't creatively, I knowyour spirit has to do something.
But like like what what is whatis moving you right now? Like what
is what is the thing that's likewhat's driving you? Um? My kids
are definitely driving me for sure.And then I'm I like to battle myself
(08:31):
right like so, um I createlike hard missions for me to accomplish,
like camera racing right and and justdifferent challenges like go to another country and
like try to make that hot orget back in in music and actually give
yourself a goal. You give yourselfa goal or like a challenge, Yeah,
(08:52):
because like you can't get comfortable withwhat you've done already. Yeah,
you know, like people they giveyou the love for it, but it's
not as strong as what you're doingnow, you know, Like like my
my conversation, I just want tojust keep like look at this room that
you in in twenty three versus tohit the room that with the air conditioning
that doesn't work, the TV isin that they got to stay of the
(09:16):
art in this guy they spent thepaper in here though. I can tell
you that right now that the papersin the head. Yeah yeah, but
no, but I get you,I feel you. Yeah. No,
it's the reinvention, it's the it'sthe um you know, it's the thing
that the challenges Like you said,what are you trying to do? Like?
What is the what is the challengeyou on right now? Um?
(09:37):
I just want to show people thatthey can make in any other places,
you know, Like I want Iwant to show people. I want people
to say, damn swiss one overhand? Did what how? Like? And
then when you're when you're saying thisis going to spark you to immediately after
you finished saying that, naturally youshould think about what you want to do.
(10:01):
Yeah, right, So I justwanted to be an example as much
as possible and have fun as muchas possible. I don't want to do
I have fun. Yeah, LikeI took all the things I wasn't having
fun I ticket off the table,right because it was messing up. Like
even though I wasn't I wasn't havingfun with that one thing, it mess
up all the things I'm having funwith, right, Yeah, And that's
(10:22):
even that's friends too. You seewhat I'm saying that that's friends too,
right, because when we started,we came in with a different mentality,
Like I came in with a cruelmentality, you know, a family mentality,
which I still have. But likewe we was taught to and whoever
(10:43):
had to carry all the bags,you know what I'm saying. And in
one instance, like I respected itfelt good when I was younger, I
got five of my own kids.Those those bags as heavy as hell in
themselves, right, And I justlike I just rearranged like spending instead of
spending times with my friends all thetime, I spend time with my kids
(11:05):
now, and I just like,I just like how I feel. I
just like it's just the real,the realest thing to do because we can't
get that time back, you knowwhat I'm saying. And like, and
my friends shouldn't be free all thetime to hang with me anyway, right,
Like, So everybody that's around menow and got a goal, got
a vision, got a job,and I don't. We barely even talk,
yeah, but we love each other. But I like that right there,
(11:26):
because they're building their empire. I'mbuilding my empire, and nobody's looking
over here what I got going onand judging this and judging that because everybody's
so busy focusing on their own thatit makes for even a better friendship,
right, and then that entitlement goesout the door. Did you still even
at this girl age with kids,did you still have friends like that that
(11:46):
you had to kind of like cleanout? Yes? Really, yes?
I cleaned out early Swiss. Icleaned, I clean I made a nice,
little quiet tight see early because likethe cleanout came in different states agents
as well, right, because somepeople can blend very well, and then
they'll do something silly and they'd belike, Okay, see that move right
(12:07):
there, I can't do it,clean it out, clean it out.
Yeah, you know what I'm saying, and still maintain the friendship. Your
wife seems to be really good atkeeping a tight, clean tight. We're
celebrating thirteen years this year of beingmarried, Is that right? I was
(12:28):
trying to tell you y'all that thirteenyears thirteen under the zion congratulations, just
moves so fast. Thirteen years ofmarriages. That's too fast. That's amazing.
God bless, where is the timegoing? You make? You chose
good? Huh? Facts I'm notgonna lie like this is different. What
(12:50):
is the greatest thing you've learned?The best advice of you wish you would
have knew at the beginning of thefirst year that you know now as a
married man for thirteen years, somany things I've learned so much, you
know, like when you actually listento your partner, you can learn like
we don't we don't really listen toeach other. And relationships most of the
(13:15):
times, like an argument, everyeverything flies over each other's head and you
still have that problem next week.But when you actually sit down and communicate,
you can solve problems and move forward. You can understand feelings and move
forward. You could disagree or agreeto disagree and move forward and complete that
closure at that moment instead of lettinglike things build up, build up,
(13:39):
build I used to let things buildup and then like I just be on
some vibe and then when I decidedto talk about I'm talking about ten things.
You know what I'm saying is justlike why I wait till it's ten
things that you're not cool with?If you plan on being with this person
for the rest of your life,Like that's crazy, Let's get to it.
Yeah, and the ego is akiller. Like the ego make you
(14:01):
not want to talk, you know, and this tough guy thing is just
stupid, you know what I'm saying. Like, bro, Like, if
you want to cry, crap,you want to say you upset, say
you upset, it's gonna just makeit stronger and it's gonna make it better.
And you know, this is mysecond marriage, so I learned a
lot um by being married early onwhat not to do and take accountability myself,
(14:24):
right, because instead of just lookingat what's being wrong on that side,
let me look at what's wrong onmy side and use that to move
forward and and and just build somethingbeautiful. But like, we got to
accept the accountability. Yeah, youwere young too, I feel like also
age experience, all of that probablyhelps. And but thirteen years it's real
(14:46):
Sor that's amazing, God bless Andshe's on tour now. We actually we
got tickets, Alicia. July twelfth, Is that right? Did I just
remember that out of nowhere with nopaper? That's crazy? July twelfth,
(15:07):
Brooklyn. Wow, July twelfth,Brooklyn, you want to see Swiss's wife
of thirteen years? I wrote thatdown at the bark leg. Do you
enjoy seeing her perform still? Likedo you still have you seen every You've
seen her perform every song and likethis is it new to you still?
Like for some reason like she rehearsedlike like she never did these songs before.
(15:28):
I'm like, you're stealing rehearses likeyes, oh you just came off
of the leg of the tour.What Like she's working right now. It's
because she loves this thing. She'snot. She takes it very serious.
It's a different it's not a jokefor her. Let's get tickets away right
now here they are July twelfth,caller, one oh five. They're gonna
(15:50):
see Alicia Keys. The show's gonnabe crazy. Ye give a little self,
give a little show. This showwas called Keys to the Summer,
Keys to the Summer. Is shecoming out with the big Alicia Keys black?
Does she still wear this? Orthat was just for like a season?
You know, as much as Ipay for that is all the seasons.
Yeah, she got another one.She got the neff for TV,
(16:14):
that one for Alicia Keys Records,and then the piano one. She pulled
those out in the show. Shemight pull it out. We might see
that, okay, and and doingclassic hits of course, classic hits,
um, new songs and special guests, special guests, special guests. Boom,
there it is calling one on fiveright now. We're gonna give you
(16:34):
tickets to see Alicia Keys at theBarclay Center July twelfth. Um, and
good luck with that. And whatabout you, sir? You're gonna special
guests? Are you're gonna pop up? What are you doing when she's performing?
Like? What's your vibe? Areyou in? Like the husband section?
Like? What are you doing?There were a husband section? Do
you get like a rider for thehusband's Like? What do you do?
(16:55):
I play many roles at the shows. I'm just a super perfectionists. And
I you know, I'm a fanof hers as well as her husband.
Like so when I'm listening to hershows and I'm listening to a sound check,
I'm listening like as a fan,and I'm like, all right,
if I'm coming to see a kI want to hear this song. I
(17:17):
wanted to sound like this that beatme to come in high. So I
do a little critique in here andthen does she enjoy your critiques or did
she tell you leave me? Alone, because it takes a lot for me
to say something, So I willreally have the facts before I'm saying something,
because I don't I don't want tojust she's a master of her craft
(17:37):
already, right, so I gottagive it a chance, to give a
chance to work out the kings.Now I say, is this I got
my entry point? Now, hey, babe, so this is this is
the final this is you guys,this is where we at. And she's
say like, no, that's justa sketch. Tomorrow we're gonna do that.
And I know, the shut upand until tomorrow and listen again.
And if I hear the same thing, I go, so this is the
(18:00):
one that you're using. Yeah,this is the one. I got a
couple of notes. Okay, letme see those notes. Uh. And
she's doing that's a good work relationship, just like that. That's pretty good.
What about you? What about ifshe critiques you? You take it
good? Yeah? Because she theonly thing is like, um, I
have to ask to ask her tocritique me because she's about me having like
(18:22):
my creative freedom. And sometimes like, babe, why you ain't saying that
this was corny? See, LikeI don't know you was in love with
it. I loved it because shegotta keep it a buck. She gotta
keep it a buck. Who callme swiss? If she's being too nice
(18:42):
that you need somebody to time's toonice. I think she knows that I'm
crazy as hell and she loves me. Yeah, and and I do crazy
things like you're not afraid to dosomething about the box. So I think
she's more so giving me the chanceto. Even if she's thinking it's crazy
and corny, She's like, well, maybe it's gonna work. Let me
(19:03):
see. Yeah, this guy talkingcamels and all. I was like,
what's up? What's next? Isshe gonna pull up in the U?
I saw, we saw the VirgilYou got her the Virgil car, which
is nuts the kids. That wasa gift from her with the kids.
I don't think she liked the goddamncar. It's flashy for her. I
(19:26):
wondered, we actually see Alicia Keysin that car driving around? She I
don't think it's still at the dealership. Shut up, I swear to god,
it's still at the dealership. Like, um, it's a beautiful car,
content as ready, and this isyou know, and she loves driving,
you know, like she loves driving, but I think when everybody else
(19:48):
started posting the cars, she wasseeing that and so on her mind.
I don't I know she's I knowshe should already thinking like, are they
gonna be on? Men? IfI bring the kids to school in this,
people going to like know I'm movinglike she started thinking that way with
and she's being very polite because we'redoing and you know, she's the first
(20:12):
female with it. What's up?We're in there? Where am I going
in this? Interesting? You know, when the word interesting and all that
stuff started coming out, she hitme with the interesting. So this is
the Virgil? Or is this I'mtrying to the kids of school for the
(20:33):
kids? She's like, and Genesisgassing up. He just want the toy
car to go with it. Weneed to we need to bring this home.
Now. I'm like, relax,yeah, yeah, he but I
know what he's scheming on. He'sscheming on. It comes to a toy
model of the car. Oh itdoes. That's all he cared about,
(20:56):
you know what I'm saying. SoI'm like, with, damn, maybe
the kids would have got the toymodel and she could put it on a
dress of weed have been good havebeen it. You gotta get the car
out the dealership. It's your car. You should just drive it around,
pull it up. I'm just drivingthat car. That's her car. Why
you can't drive it. It's theVirgil car. That First of all,
I feel that that car should beput up anyway like a museum. Yeah.
(21:18):
I think it's an art piece.Yeah, I think it's an art
piece like And that's why I thoughtthat it was a good gift for her,
because she she collects Benzes, right, and so I felt that this
was a great addition to a collection. But I think when everybody started posting,
she started way wait a minute,I'd explained his car again. She
started getting into the white side.I'm like, Blaeve, you gotta understand
(21:41):
this is good for the white sideand the black side. But I'm not
mad at that idea of them puttingit in the museum and letting it rock
for Virgil like that. Well,I'm thinking, I'm sure they got one
for the misset. You say,these Benz museum, But what I'm saying
is just for her personal collection.Just post it away and keep the miles
low on it and and and putit with her other collectibles because I think
(22:06):
it's something sexy about women collecting cars. So I'm building a car collection.
I've been feeling for her. Um, I know she really like one.
Uh, I gotta, I gottagot. This feels like for you.
This feels like for you, notfor her. But okay, it did
feel like it was for me.It's starting to feel like it's for me.
(22:29):
I'm not gonna lie. It's startingto feel like it is gorgeous though.
I saw you post um the HarryBelafonte photo yesterday. Yeah, did
you did you know him? Well? Did you spend time with him?
Well? Him and Aka very close. She's very close to the family and
Harry and mister Belafonte and Egypt wasvery close. How is that he came
(22:52):
to a house and Egypt just alwaysgravitate to older people. I love old
people too. Yeah, he justI mean, do you need anything to
eat? Uh? Do do youwant this? He was just so caring
to him, and then they justconnected and he would Egyt would write him
letters and he would see him.Last time it was him my daughter a
(23:12):
k. They was with him liketwo months ago, I believe recently,
Yeah, recently, And I rememberEgypt calling him what did you call him?
Okay, see you later, misterDelaca Pante. I'm like, that's
not his name, man, He'slike he said, yes it is.
(23:33):
He was arguing. But for Egyptto get to meet that amazing icon and
for us to know him, it'sjust I mean, it was a blessing.
Like he lived amazing, amazing lifeand you know he's going on to
live another amazing life. I'm surecondolencence to the family. He lived a
full, beautiful saying like, that'sa bar. That's how you do it.
That's a bar, that's how youdo it. Yeah, what are
(23:57):
you trying to do? Still Swiss? Like that's on the bucket list for
you? Still? Oh man,I almost set. I'm gonna set.
Why because I don't like, I'mdon't want to say the universe man,
like I'm big on the universe,don't do it. But what I want
to do is I want to Iwant to create opportunities for people that come
(24:22):
from where we come from, forthem to get the confidence to get up
and go do it like the bestthe biggest way they can right, like
and and and and have a varietyof options, you know, and in
case studies that they could pull fromthat they could relate to, right,
Like, if if you want tobe a watch designer, if you want
(24:44):
to like we we consume so muchstuff. We're the biggest consumers in the
world, but we don't have noeducational information on the things that's being built
that we love that we consume.Right, So yeah, it's just like
I got designed for for deepa Thune, which is an independent watch company,
(25:06):
but it's super unique. You know, I have one on that actually,
and you know it's it's it's Um. We should we should, we should
know what we're buying, and weshould be trying to be involved in what
we love and be educated on asmuch as possible, because you know,
you might be the next company thatyou're wearing. This is the watch.
(25:29):
Yeah, this is the one youhelped design. Oh, this is gorgeous.
That's the company right there, thatBetune flipping. It is this flipping
keep it on the others, keepit on the other side and then push
it down. Oh I see wyeah, right like gorgeous. Um, has
anybody ever done this like a fliplike this? Yeah, you gotta reverse,
so we have to. But butthis this, this one right,
(25:51):
his is unique, super nice,but just going against the grain, just
having a conver to go against thegrain. So what are you gonna do
is like a program or something,or you're just giving this, you're just
dropping a little seed. What you'rethinking, I'm just dropping the seed.
But but at the end of theday, but that's where you're that's what
you're thinking towards. Yeah, becauseI speak to so many artists, you
(26:12):
know, they call me for somuch information. So I know that people
want to do different things, theyjust don't have the entry point to get
involved in it. Yeah, isthe one thing is the entry point.
But then you have to have thepatience as well. Ready, Like you
can't just skip the line if youwant to be great. You can.
You can skip the line if you'replaying around, but if you actually want
(26:33):
to change some shit and be great, like, you got to put your
time in, you know. Andthat educational part is key. And that's
why I like, I had togo back to school because I knew I
was maxing out. I was like, oh this ain't I'm going crazy,
Like I can't even I can't evenget I can't even print. But I'm
thinking in my brain into reality,and I know what I have in my
(26:55):
brain can change reality in a greatway, you know, and a positive
way. So imagine being stuck inyour own box and then you go to
school, you unlock that box andthen you're seeing m versus being built with
a strategy plan. You're seeing mego to another country and when people were
scared to go to that place andbe a part of the change and educating
(27:19):
people and the same thing with theart. But like always having h this
mindset, but now knowing how toproduce the mindset. It's a it's powerful
when you could produce your brain,you know, into reality, and we
just got to invest that time intoit. And now with the technology,
the information is so easy to get. Like what I went to Harvard to
(27:42):
get you can get from your phone. The only thing is just not a
professor sitting in front of you withan IVY League background. Right, So
I went I chose that challenge isbecause none of my teachers from the Bronx
start I could do it. Sofor me going to that particular school meant
a variety of things. Right,But your education is your education. It
(28:03):
don't matter if you get it fromthe basement of your house or if you
go all the way to a Harvardor something like that, you know,
try to get as much education andinformation on what you love as possible.
Like we just the only thing we'remissing is the information from education. Right
the music business, the art business, the fashion business. We only hear
(28:26):
the highlights or that's fashion or that'sor that's music. But these people handle
the business. Why are you lettingthem handle the business? You're not gonna
let them watch your kids, youknow what I'm saying, Like, these
are our babies that we put somuch time into this to not know the
business or what we're into. Sowe're gonna even gonna pay with time or
we're gonna pay with money, meaningwe're gonna waste our time and we're gonna
pay with money to make up forthat time. You understand. So these
(28:48):
are the different things that I justwant to tell the listeners and creatives.
It's like, Yo, the bestinvestment I ever did was investing in my
brain. You know what I'm saying. Yeah, I'm telling you, Yeah,
I can't even stress it enough likeI'm talking, but like it's just
like no, you're inspiring me.Shit, I'm like I'm ready to go
do everything that I keep complaining thatsomebody can't do for me that I'm trying
(29:11):
to get done. I'm like,if y'all need to just go ahead and
learn to do the ship myself.You go take a class called Launching New
Ventures. What's that? It's aclass you could take an online. I
suggest you go on campus for thefocus. Focus is this from at Harvard?
Okay, it's called Launching New Ventures? Yeah, AK did it as
well? This this is going tochange your life. Did you write that
(29:33):
down? Britt You did it too, launching Launching New Ventures. Okay,
I got it. And anybody cansign up for the no I can get
you on Launching New Ventures. Youcan sign up for no I know.
But for other people who are watchingpeople, people can sign up for it.
There's tons of I'm sure there's tonsof things like that. If not
that for someone there's information. I'mtelling you to do that because of where
(29:57):
you're adding your career. Yeah,right, Like if it's somebody else,
that's that's because you at a certainpoint where you you put on a lot
of time, you paid a lotof dudes, you have a lot of
experience. Now you just need tounlock the penthouse. So that's launching new
ventures, right. So what thatclass is doing is showing you how to
launch the ventures that's in your mindto go to the next level, very
(30:19):
simple. Like what I learned inthree years on Harvard, I probably learned.
I learned how to do it inthree weeks and launching new ventures,
right, So so that three weekstold me how to build a business plan
for versus and actually take it froman Instagram to IPO and shares and all
(30:40):
of these different things. And becausewhen we when we think about business,
we think that we got to payeverybody to build it for us, right,
Like, you don't have to spendnone of your money for any business
if you know how to structure theright business. Right. So when you
when you take launching new ventures,you're gonna when you when you're going through
the case study and the professor's talking, you're gonna be like, God,
(31:03):
damn it, you're gonna be upset. Yeah, And I was just gonna
ask you that I was gonna asknumber one of you were upset about the
things you didn't know, and thennumber two is there some of you it's
like it's like, um, survivor'sremorse. Does it make you angry that
most people like you do not havethis information? You know what I'm saying,
Like, sometimes I feel like,man, like, I'm so grateful
(31:26):
to get this and know this,but it makes me mad that people like
me can't get this or no thiseasily. You know what I'm saying,
Like, does it piss Did youhave some of that going on? Also?
When you got all that information andaccess, Man, I just feel
like they set us up. Iwas like, they gotta It's like giving
you the keys to a robotic carwith the when the dashboard is like an
(31:56):
airplane cockpit, but you don't havethe man. You these people were competing
with and still winning, have thegoddamn manual, right, so they we're
thinking they're smart. No, Igot the manual. They got the same
goddamn manual to the car, andthey't know how to drive. We're put
in the car with no man andtalking about good luck. No, not
(32:17):
only drive, but drive faster thaneverybody. Right. But the other part
that upsets me is us admitting whatwe don't know. I think us not
accepting what we don't know and admittingwhat we don't know is the biggest thing
that holds our culture back. Breakthat down. If I sit in the
(32:40):
room and I talked to you aboutum ipo, for instance, and I'm
you know, um or or merging, acquisition, or just just something that's
just sounds that's like that, andI'm talking to you as an artist,
and you know you don't know whatI'm talking about, you will sit there
(33:04):
instead of saying, okay, welllet me get more information on that.
I don't I have no idea.You know, we think that because we
don't know something that we shouldn't ask, we're not as big as who we
say we are. We try toplay this role, and we lose so
much by just simply saying, man, I don't I don't know. You
(33:25):
understand it's okay not to know.You know, we're students, like we're
students. The minute that we stoplearning is when we stop living. That's
why you see when people they stoplearning, they get stuck in their old
ways and they can't they trapped rightthere where they stop learning. You gotta
always continue your education. I don'tcare how wise you think that the world
is changing every second, But inour culture, I see us play this
(33:50):
type of role, Like you know, you don't know what you're talking about
with the art. I don't carethat you just spent two hundred thousand,
spent two hundred thousand on something thatyou will never be able to self attend.
But you're sitting up here instead ofasking you could come and ask me.
I'm gonna tell you now, Idon't get this. You're thinking we
compete and I'm not even thinking aboutyou right like, And it's the mentality
that our culture have. It's likewe get a drive of um competing with
(34:17):
each other. You know what I'msaying. It's cool to compete in a
creative way. That's that's gonna helpyou make a better song and things like
that. But like for me,the information should be for all of us,
you know, Like if I gotthe information, you asked me,
so I'm gonna tell it to you. I even had people calling like Swiss,
why did you you told this person? You told this person to asked
(34:38):
me this? Yes, man,I told that person the truth on business
and you should want me to tellthem the truth. But you my guy,
and I'm not your guy no more. Like you know what I'm saying,
Like fun all that shit, likegive people the real deal, like
like we're not even supposed to behere, and we get here and we
(34:58):
want to play around like this,this thing ain't hip hop is fifty years
old. That's as young as hellJay's fifty. Yeah, yeah, hip
hop is young. We didn't evenstart chet, you know what I'm saying,
Like we got the world to competewith for real, for it,
(35:19):
like us as a culture, likewe gotta we gotta come together and then
still start shopping still, man,you know I need some information on that.
I really don't know about that,right thing. How are we looking
with this? Man? You seethis car overhead or this and that whatever,
like be more fluent, you knowwhat I'm saying, Like, don't
get caught in the box of this. Do you see that for us changing
as a culture? I mean,if I can make one wish it to
(35:42):
definitely be wanted, that to beon the top because it's everybody's laughing at
us why we're doing it, youknow what I'm saying. And then we
take those ways and then we travelwith them as well, and then and
then other people look at us crazy, you know what I'm saying. So
like even like with Saudi, likewhen people come into Saudi, they think
just because you're charging a little highermore than what you get paid, you
(36:05):
think you're taking advantage these people.Like, you're not taking advantage these people.
They're very smart and the smallest thingyou could talk to him about his
money, right, Like, solet's start being so transactional and let's go
in and actually try to learn somethingand develop something that can help both ways.
You know, like we just gotto get out of that that mentality
(36:27):
of like man, I I justI just got the bag right, all
right, Well, if you fitin a bag, it ain't enough.
What's the bigger picture? Right?You always always been like that Swiss man,
always looking for the bigger picture andthe bigger idea, the bigger this
bigger right that defines all of us. Stuff that's define all of us.
(36:51):
I see, I see that andeverybody. You know. It's just unlocking
those doors to let you have theconfidence to to go do it. You
know, like I've seen I've seenyour growth, seeing how you move,
and you just every time I'm talkingto you, you got another bar that
you sat. Like even like whenI came in, was like, yeah,
we gotta sitt and I got thestuff to talk to you about immediately.
(37:13):
You know what I'm saying, Like, that's that's because that's who you
are and that's where we are.We just got to get our our own
way. That's an excellent advice foreverybody. I'm talking too much. No,
you're I never know that what everybody'slike giving me? Give me more
of the people need that. Bythe way, who's gonna Who's gonna tell
them that? If you don't tellthem that, you know what I'm saying,
I'm not scared to tell them.I swear because it drives me crazy
(37:34):
when I see it. A smallminded right, what do you see for
hip hop? Let's do it.Let's end it on that. Since we're
since we're doing the mixtape and thehip Hop fifty what do you see for
the next fifty years? What doyou see for us? And from Swiss
lenses, like best version of whathip hop looks like in the next fifty
years? Um? See, hiphop is hip hop is something that's unique.
(37:59):
You know, it's not like anyother genre in the world. You
know, the actual artists that thatthat come from hip hop, such as
myself, you as well, weactually been through like real serious things growing
up, Like we're cut from adifferent survival cloth. Now, the growth
(38:19):
of that is going to be basedon the hunger of those artists and um
how easy or how hard it isfor them to get it. Now we're
going through a little easy phase becauseof um algorithms and different things like that.
But it's going to come a timewhere you're gonna have to pipe up.
You're gonna have to pipe up tosurvive in this and we've we've seen
(38:43):
this before and so I think hiphop is gonna go through different waves and
I think that we're just gonna endup where we belong, you know,
with more artists owning their rights,with more artists getting the majority of the
money, because the technology is goinggoing definitely catch up, and it's it's
gonna be so out of control,that is, it's gonna be a different
(39:04):
business as we know it. AndI would say thank god, although I
do salute the business for getting meabout the streets and different things like that.
I love it, but that don'tmean that I'm comfortable with the penny
rate that they still doing what that'swith streams and I'm just not cool with
a lot of shit, you knowwhat I'm saying as far as that it's
the worst business in the world forthe artists financially, and then people could
(39:28):
challenge that because they say, Okay, well the artists make this, and
the artists make that, but it'sstill not enough. Just because these artists
a millionaires that don't that don't meanthat they got all of their money or
the money that they deserve. Youknow. I just feel like there's so
many things that's going to change,you know what I'm saying, Like like
it's so many things that I haveto change, and I think naturally will
(39:51):
change. And I mean and evenlike with the AI coming in and uh
taking people's voices and stuff at thatit's a toy. I look at it
as a toy, dangerous toy ifthere is no regulation on it. There
ain't no regulation on none of thatstuff. Like I don't see like for
me, like, um, Ithink it's gonna make the artist more valuable.
(40:15):
Why because like people are gonna playwith this toy for a minute,
and then when that artists for real, for real do what they do,
I think it's gonna have more value. This is what I feel, because
like one thing that people are gonnaalways go back to and everybody in this
room or we do, we're gonnago back to the quality and the the
(40:35):
authentic zone of that person, ofthat sound like you. That's the same
reason you're going back and collecting records. That's the same reason why you know
you're looking for a vintage shirt,you're looking for something like you. You're
gonna always have to go back tothat. And it's gonna take a little
time because people gonna play around withthis album is gonna come out all type
of stuff. They're gonna put thelabels. You know, they're gonna be
(40:57):
in a frenzy trying to sue theAI which don't exist as a human um.
And then and then it's gonna swingback around. I think, uh,
to the artists that's really putting inthe craft and not playing with it.
It's gonna go to the artists thattake their music serious, that people
get substance from. They you know, they get poetry from, they get
(41:21):
real live versus over the quality.Yeah, yeah, that's gonna be like
I feel like it's gonna be likea toy, But I don't know.
It might wipe the whole thing outthere. It also could wipe the whole
thing, the whole So the goodthing we had the first fifty. First
fifty were pretty great. First fiftyhip Hop were pretty great. Yeah uh.
And then we got a new mixtapeby the Swiss to celebrate the Momentutes
(41:43):
EP first single, first single wasum say Less Dirt featuring a Boogea my
brothers, both of those of mybrothers. Um, I think they're they're
they're very talented artists and actually goodpeople, you know, and um,
I just I just like the variety, you know, like and then going
(42:04):
to jail, like trying to guylike at the end of the album,
just like, oh yeah, bythe way, just because just because for
fun. Yeah, but that thatthat verse took a took a year.
I don't know what else you wouldexpect from jail. Yeah, I'm cool
with it. Long you know,it made the date. He kept his
word and got it done. Iwas happy with it. Um yeah,
all right, well, well everybodycould of course check the EP. Now,
(42:28):
Happy anniversary, Happy anniversary to hiphopat happy birthday? Is it birthday?
Happy birthday? Right? An anniversarybirthday. It's kind of crazy,
right, it's crazy. It's amazing. Fifty years and happy anniversary to you
in Akage on thirteen. That's amazingtoo, and we'll see you in BAM.
(42:50):
Yeah that's crazy. What no,it's my it's my twenty fifth anniverse
and hip Hop's fifty. That's crazyas hell. It's your twenty fifth.
Yeah. As as a producer,what now I think? So? Yeah,
so you've been making beats for halfof hip hop's life. That's it's
crazy than me. Yes, that'snuts. What was the first one?
Um? The first, first onewith the first mainstream Yeah, the first
(43:15):
one we knew stop drying, stoptrying, no no band from TV,
oh from TV. And then thelast one you made from the EP?
Yeah? Yeah, like what's whatwas the last song? I say?
I say the last one, UMthat I would stand on because this is
still new. This is still new, the last charting up up up ro
(43:37):
Wayne up Wayne Yo. That yeah, that's pretty great. Yeah, I'm
not mad at it. I mean, that's it still going, man,
that's crazy and fifty is still goingfor hip hop. You guys could check
out the EP. We love youSwist. Thank you for always sharing,
(43:59):
always for giving us the info whenthey give it to you share with us.
Yes, so we can share itwith the people I don't know.
When I come on your show,I like, I want to talk about
talk, I talk. Let metalk about everything, Like I'm long winded.
So it's beats everybody's zon
All right, my brother is hereat Swiss basins eyes Swiss, well Swiss
and I. Today we are doingour show from Dubai because it's one hundred
and fifty degrees in the studio rightnow. We're in Saudi. After this,
we're gonna go watch Swiss's camel's race. Yes, because it's dumb hot
(00:27):
in here. No so, Idon't know why. So I'm sorry.
It's hot. You a good temperaturefor right now? What do you mean,
like right now at this moment?Yeah, good time, but maybe
fifteen more minutes, real quick,let's catch up real quick. First of
all, the camel racing really doesinterest me. You should come and see
it. I would love to dothat because you know what it is,
(00:48):
and you've always been good at this. You find yourself a way to kind
of just create a new kind ofinteresting, like I don't know, a
point of end tree into cultures thatwe don't always see within our own culture.
Right when you do, whether it'swith cars or art or camels or
(01:11):
I don't know, I just feellike you're really good at that. I
love it. Um. I justyou know, it comes from traveling,
and that's why I try to tellpeople travel as much as possible because you
get to see different things, andthen you start wanting to try different things.
And then before you know, yougot like the know, the first
camel raising team from America, Evanand GCC, and you're having fun and
(01:36):
it's amongst other things that's that's building. But when you travel, you get
your confidence up. You know,you get your confidence up. Then you
come back home and then you canuse that confidence to do other things that
they made feel like it was hardor told you that it was hard,
but you just went way over thereand seeing everybody doing it easy as hell.
(01:57):
So it's just like, you know, it's just traveling so we can
get the balance of the lay ofthe land and then apply because they can
no longer say you can't do it. It's like, no, I did
it over there already. I didthis over here, and I've seen them
doing it. I definitely know Icould do. It could be done.
It could be done, It couldbe done. It does open up your
mind to what's possible to also,especially if you if you want to block
and you don't ever leave, ora neighborhood and you don't ever leave that
(02:20):
neighborhood. Yeah, it's like theonly perspective of the world is soul and
it's so small. I remember whenI remember when I was going to Atlanta
for the first time. I thoughtI was going to a farm. I
was like, Yo, we're leavingthe Bronx like it was. It was.
It wasn't Google at that time,Like I had to look up Atlanta
(02:44):
and like a textbook and I've seenlike cows. I'm like, Yo,
we're not gonna we were moving head. I don't know. I messed up
in school, but god damn way, I work on a farm now.
Man. I went to Atlanta andthat thing opened you up. It was
a whole others that it was.Yeah, no, that's great advice.
(03:04):
So people don't say enough trying newdifferent things. So now, so what
do we provoted provoting this? Theis It mixtape is an EPs album?
Right? Um? I blame iton Nas, my virgo brother. Yes,
Nas calls you himself and says lessof this or I was actually with
him and he's like, Yo,Swiss, Yo Braun working on this project
(03:25):
out, you know, Massive Peal, and we're trying to do interesting things
and I think we got the hiphop fifty If I think we're gonna be
in charge of some things with theHip Hop fifty if and I got this
idea, I want you to bea part of man huh okay, and
he goes, I just want tocelebrate and do something with the producers.
(03:46):
I want Primo you dust one hitboy that one. And this is two
years ago. So I'm like,he's like, nah, don't. Don't
you know you could just get somethingoff your drive and just just get just
five songs, just like entry Pointwas great. So I said, okay,
I got a thousands of song man, I tell you that was the
(04:06):
quickest two years of my life.He came back around with that no tell
mote caused me and she's like,yo, um massive pill Hip Hop fiftieth.
Nas. I'm like like that youturn, It's time for you to
turn into I'm like, what Iforgot the whole conversation with Nas. So
(04:28):
I'm sitting there, like, thefirst thing I do is I go to
uh to my drive, see whatI got? What I gotta like?
Okay, well this say go tothe drive and grab anything. Then as
I'm scrolling through the drive, I'mputting songs inside. I'm like, oh,
this one is. Then it justhit me. I was like,
after drive man, because everything Ido from this point on got to count,
(04:50):
Like I can't get this far.I can't. It's no throw with
I can't get this far to playaround. Yeah, because because it was
easy lay up to play around.Yeah, you know, so I said,
you know what if I'm gonna getin this mode and it's representing the
hip Hop fiftieth anniversary, Yeah,let me use this as an engine to
(05:11):
celebrate my brother and where he's doingand the hip Hop fiftieth and let me
use this to get back in thering as well, which is why I
curated such a diverse group. Youknow, I didn't want to just have
it all nostalgic artists, you know. I wanted to you know, put
Scarlet on their new artists from theBronx, which you know I love her,
(05:31):
you understand. And I was like, you know, for her to
get on the track with Benny andkiss and then she going in do that
thing. I just thought it wassomething specious about you just love a hard
ass raper love you do. I'mjust saying you as a fan of music
like you enjoy like I mean,look who you came up with like,
but with Scarlet is different because thatsong was the first song I heard from
(05:58):
from people sending it to me.And then X's fiance hit me and said,
you know this girl Scarlet. I'mlike what she's I was like yeah,
and she was like, you shouldwork with her like she she would
love her and I was like,I gotta work. That was a sign.
But she can do get at me, dog and love is blind,
(06:18):
and that's what That's what made melike the song, Uh that's out right
now. It was because I've seenhow the verse she was as a poet
talking about beauty, talking about justreal subjects. I'm like, nah,
that's dangerous. She got depth.Yes, yeah, yes, that's got
to attract me to her energy andshe's from the bronze. So wait,
(06:40):
are you not like is this likea because you said I had to get
back in it? Have you notbeen in the studio? Are you not
like always creating? No? Idon't know why. In my mind I
just created, but I'm not.I'm not the studio junkie I used to
be, really yeah, because youalways always cooking something, whether it came
out, it didn't come out.It with like I felt like I'm always
cooking something. But you gotta understand, like I come from making fifty fifty
(07:00):
beats a day, so like,if I'm not doing fifteen a day,
then I don't feel I'm cooking.That's crazy, but I don't feel i'm
cooking. Like, so my levelof cooking is we came from the goddamn
training camp of rough Riders, right, so so you you had to work
(07:21):
for real and and and it's justlike right now, like I'm in mold,
like I come with the Hip Hopfifty Volume two and I already got
like five projects that that I didn'tturn that into in my mind and really
make it happen, because I'm like, yo, if we're gonna do it,
let's do it. You're really working. I did a thousand drops there.
You know how that felt like youlike he was just getting to you,
(07:44):
a new artist, I promise you. I was like, I told
you I supposed to your brother Jayto day, and I was like,
yo, we really had to work, bro, Like just doing this run,
I actually like it because it actuallylike reminds you range you back to
like the real, the real shit, like how we did this? Why
(08:05):
are you working so hard? Right? Now, like what is it?
Because I feel like you don't haveto write. I feel like so you
probably don't have to do anything,right, I always have to do something.
Oh I don't creatively, I knowyour spirit has to do something.
But like like what what is whatis moving you right now? Like what
is what is the thing that's likewhat's driving you? Um? My kids
are definitely driving me for sure.And then I'm I like to battle myself
(08:31):
right like so, um I createlike hard missions for me to accomplish,
like camera racing right and and justdifferent challenges like go to another country and
like try to make that hot orget back in in music and actually give
yourself a goal. You give yourselfa goal or like a challenge, Yeah,
(08:52):
because like you can't get comfortable withwhat you've done already. Yeah,
you know, like people they giveyou the love for it, but it's
not as strong as what you're doingnow, you know, Like like my
my conversation, I just want tojust keep like look at this room that
you in in twenty three versus tohit the room that with the air conditioning
that doesn't work, the TV isin that they got to stay of the
(09:16):
art in this guy they spent thepaper in here though. I can tell
you that right now that the papersin the head. Yeah yeah, but
no, but I get you,I feel you. Yeah. No,
it's the reinvention, it's the it'sthe um you know, it's the thing
that the challenges Like you said,what are you trying to do? Like?
What is the what is the challengeyou on right now? Um?
(09:37):
I just want to show people thatthey can make in any other places,
you know, Like I want Iwant to show people. I want people
to say, damn swiss one overhand? Did what how? Like? And
then when you're when you're saying thisis going to spark you to immediately after
you finished saying that, naturally youshould think about what you want to do.
(10:01):
Yeah, right, So I justwanted to be an example as much
as possible and have fun as muchas possible. I don't want to do
I have fun. Yeah, LikeI took all the things I wasn't having
fun I ticket off the table,right because it was messing up. Like
even though I wasn't I wasn't havingfun with that one thing, it mess
up all the things I'm having funwith, right, Yeah, And that's
(10:22):
even that's friends too. You seewhat I'm saying that that's friends too,
right, because when we started,we came in with a different mentality,
Like I came in with a cruelmentality, you know, a family mentality,
which I still have. But likewe we was taught to and whoever
(10:43):
had to carry all the bags,you know what I'm saying. And in
one instance, like I respected itfelt good when I was younger, I
got five of my own kids.Those those bags as heavy as hell in
themselves, right, And I justlike I just rearranged like spending instead of
spending times with my friends all thetime, I spend time with my kids
(11:05):
now, and I just like,I just like how I feel. I
just like it's just the real,the realest thing to do because we can't
get that time back, you knowwhat I'm saying. And like, and
my friends shouldn't be free all thetime to hang with me anyway, right,
Like, So everybody that's around menow and got a goal, got
a vision, got a job,and I don't. We barely even talk,
yeah, but we love each other. But I like that right there,
(11:26):
because they're building their empire. I'mbuilding my empire, and nobody's looking
over here what I got going onand judging this and judging that because everybody's
so busy focusing on their own thatit makes for even a better friendship,
right, and then that entitlement goesout the door. Did you still even
at this girl age with kids,did you still have friends like that that
(11:46):
you had to kind of like cleanout? Yes? Really, yes?
I cleaned out early Swiss. Icleaned, I clean I made a nice,
little quiet tight see early because likethe cleanout came in different states agents
as well, right, because somepeople can blend very well, and then
they'll do something silly and they'd belike, Okay, see that move right
(12:07):
there, I can't do it,clean it out, clean it out.
Yeah, you know what I'm saying, and still maintain the friendship. Your
wife seems to be really good atkeeping a tight, clean tight. We're
celebrating thirteen years this year of beingmarried, Is that right? I was
(12:28):
trying to tell you y'all that thirteenyears thirteen under the zion congratulations, just
moves so fast. Thirteen years ofmarriages. That's too fast. That's amazing.
God bless, where is the timegoing? You make? You chose
good? Huh? Facts I'm notgonna lie like this is different. What
(12:50):
is the greatest thing you've learned?The best advice of you wish you would
have knew at the beginning of thefirst year that you know now as a
married man for thirteen years, somany things I've learned so much, you
know, like when you actually listento your partner, you can learn like
we don't we don't really listen toeach other. And relationships most of the
(13:15):
times, like an argument, everyeverything flies over each other's head and you
still have that problem next week.But when you actually sit down and communicate,
you can solve problems and move forward. You can understand feelings and move
forward. You could disagree or agreeto disagree and move forward and complete that
closure at that moment instead of lettinglike things build up, build up,
(13:39):
build I used to let things buildup and then like I just be on
some vibe and then when I decidedto talk about I'm talking about ten things.
You know what I'm saying is justlike why I wait till it's ten
things that you're not cool with?If you plan on being with this person
for the rest of your life,Like that's crazy, Let's get to it.
Yeah, and the ego is akiller. Like the ego make you
(14:01):
not want to talk, you know, and this tough guy thing is just
stupid, you know what I'm saying. Like, bro, Like, if
you want to cry, crap,you want to say you upset, say
you upset, it's gonna just makeit stronger and it's gonna make it better.
And you know, this is mysecond marriage, so I learned a
lot um by being married early onwhat not to do and take accountability myself,
(14:24):
right, because instead of just lookingat what's being wrong on that side,
let me look at what's wrong onmy side and use that to move
forward and and and just build somethingbeautiful. But like, we got to
accept the accountability. Yeah, youwere young too, I feel like also
age experience, all of that probablyhelps. And but thirteen years it's real
(14:46):
Sor that's amazing, God bless Andshe's on tour now. We actually we
got tickets, Alicia. July twelfth, Is that right? Did I just
remember that out of nowhere with nopaper? That's crazy? July twelfth,
(15:07):
Brooklyn. Wow, July twelfth,Brooklyn, you want to see Swiss's wife
of thirteen years? I wrote thatdown at the bark leg. Do you
enjoy seeing her perform still? Likedo you still have you seen every You've
seen her perform every song and likethis is it new to you still?
Like for some reason like she rehearsedlike like she never did these songs before.
(15:28):
I'm like, you're stealing rehearses likeyes, oh you just came off
of the leg of the tour.What Like she's working right now. It's
because she loves this thing. She'snot. She takes it very serious.
It's a different it's not a jokefor her. Let's get tickets away right
now here they are July twelfth,caller, one oh five. They're gonna
(15:50):
see Alicia Keys. The show's gonnabe crazy. Ye give a little self,
give a little show. This showwas called Keys to the Summer,
Keys to the Summer. Is shecoming out with the big Alicia Keys black?
Does she still wear this? Orthat was just for like a season?
You know, as much as Ipay for that is all the seasons.
Yeah, she got another one.She got the neff for TV,
(16:14):
that one for Alicia Keys Records,and then the piano one. She pulled
those out in the show. Shemight pull it out. We might see
that, okay, and and doingclassic hits of course, classic hits,
um, new songs and special guests, special guests, special guests. Boom,
there it is calling one on fiveright now. We're gonna give you
(16:34):
tickets to see Alicia Keys at theBarclay Center July twelfth. Um, and
good luck with that. And whatabout you, sir? You're gonna special
guests? Are you're gonna pop up? What are you doing when she's performing?
Like? What's your vibe? Areyou in? Like the husband section?
Like? What are you doing?There were a husband section? Do
you get like a rider for thehusband's Like? What do you do?
(16:55):
I play many roles at the shows. I'm just a super perfectionists. And
I you know, I'm a fanof hers as well as her husband.
Like so when I'm listening to hershows and I'm listening to a sound check,
I'm listening like as a fan,and I'm like, all right,
if I'm coming to see a kI want to hear this song. I
(17:17):
wanted to sound like this that beatme to come in high. So I
do a little critique in here andthen does she enjoy your critiques or did
she tell you leave me? Alone, because it takes a lot for me
to say something, So I willreally have the facts before I'm saying something,
because I don't I don't want tojust she's a master of her craft
(17:37):
already, right, so I gottagive it a chance, to give a
chance to work out the kings.Now I say, is this I got
my entry point? Now, hey, babe, so this is this is
the final this is you guys,this is where we at. And she's
say like, no, that's justa sketch. Tomorrow we're gonna do that.
And I know, the shut upand until tomorrow and listen again.
And if I hear the same thing, I go, so this is the
(18:00):
one that you're using. Yeah,this is the one. I got a
couple of notes. Okay, letme see those notes. Uh. And
she's doing that's a good work relationship, just like that. That's pretty good.
What about you? What about ifshe critiques you? You take it
good? Yeah? Because she theonly thing is like, um, I
have to ask to ask her tocritique me because she's about me having like
(18:22):
my creative freedom. And sometimes like, babe, why you ain't saying that
this was corny? See, LikeI don't know you was in love with
it. I loved it because shegotta keep it a buck. She gotta
keep it a buck. Who callme swiss? If she's being too nice
(18:42):
that you need somebody to time's toonice. I think she knows that I'm
crazy as hell and she loves me. Yeah, and and I do crazy
things like you're not afraid to dosomething about the box. So I think
she's more so giving me the chanceto. Even if she's thinking it's crazy
and corny, She's like, well, maybe it's gonna work. Let me
(19:03):
see. Yeah, this guy talkingcamels and all. I was like,
what's up? What's next? Isshe gonna pull up in the U?
I saw, we saw the VirgilYou got her the Virgil car, which
is nuts the kids. That wasa gift from her with the kids.
I don't think she liked the goddamncar. It's flashy for her. I
(19:26):
wondered, we actually see Alicia Keysin that car driving around? She I
don't think it's still at the dealership. Shut up, I swear to god,
it's still at the dealership. Like, um, it's a beautiful car,
content as ready, and this isyou know, and she loves driving,
you know, like she loves driving, but I think when everybody else
(19:48):
started posting the cars, she wasseeing that and so on her mind.
I don't I know she's I knowshe should already thinking like, are they
gonna be on? Men? IfI bring the kids to school in this,
people going to like know I'm movinglike she started thinking that way with
and she's being very polite because we'redoing and you know, she's the first
(20:12):
female with it. What's up?We're in there? Where am I going
in this? Interesting? You know, when the word interesting and all that
stuff started coming out, she hitme with the interesting. So this is
the Virgil? Or is this I'mtrying to the kids of school for the
(20:33):
kids? She's like, and Genesisgassing up. He just want the toy
car to go with it. Weneed to we need to bring this home.
Now. I'm like, relax,yeah, yeah, he but I
know what he's scheming on. He'sscheming on. It comes to a toy
model of the car. Oh itdoes. That's all he cared about,
(20:56):
you know what I'm saying. SoI'm like, with, damn, maybe
the kids would have got the toymodel and she could put it on a
dress of weed have been good havebeen it. You gotta get the car
out the dealership. It's your car. You should just drive it around,
pull it up. I'm just drivingthat car. That's her car. Why
you can't drive it. It's theVirgil car. That First of all,
I feel that that car should beput up anyway like a museum. Yeah.
(21:18):
I think it's an art piece.Yeah, I think it's an art
piece like And that's why I thoughtthat it was a good gift for her,
because she she collects Benzes, right, and so I felt that this
was a great addition to a collection. But I think when everybody started posting,
she started way wait a minute,I'd explained his car again. She
started getting into the white side.I'm like, Blaeve, you gotta understand
(21:41):
this is good for the white sideand the black side. But I'm not
mad at that idea of them puttingit in the museum and letting it rock
for Virgil like that. Well,I'm thinking, I'm sure they got one
for the misset. You say,these Benz museum, But what I'm saying
is just for her personal collection.Just post it away and keep the miles
low on it and and and putit with her other collectibles because I think
(22:06):
it's something sexy about women collecting cars. So I'm building a car collection.
I've been feeling for her. Um, I know she really like one.
Uh, I gotta, I gottagot. This feels like for you.
This feels like for you, notfor her. But okay, it did
feel like it was for me.It's starting to feel like it's for me.
(22:29):
I'm not gonna lie. It's startingto feel like it is gorgeous though.
I saw you post um the HarryBelafonte photo yesterday. Yeah, did
you did you know him? Well? Did you spend time with him?
Well? Him and Aka very close. She's very close to the family and
Harry and mister Belafonte and Egypt wasvery close. How is that he came
(22:52):
to a house and Egypt just alwaysgravitate to older people. I love old
people too. Yeah, he justI mean, do you need anything to
eat? Uh? Do do youwant this? He was just so caring
to him, and then they justconnected and he would Egyt would write him
letters and he would see him.Last time it was him my daughter a
(23:12):
k. They was with him liketwo months ago, I believe recently,
Yeah, recently, And I rememberEgypt calling him what did you call him?
Okay, see you later, misterDelaca Pante. I'm like, that's
not his name, man, He'slike he said, yes it is.
(23:33):
He was arguing. But for Egyptto get to meet that amazing icon and
for us to know him, it'sjust I mean, it was a blessing.
Like he lived amazing, amazing lifeand you know he's going on to
live another amazing life. I'm surecondolencence to the family. He lived a
full, beautiful saying like, that'sa bar. That's how you do it.
That's a bar, that's how youdo it. Yeah, what are
(23:57):
you trying to do? Still Swiss? Like that's on the bucket list for
you? Still? Oh man,I almost set. I'm gonna set.
Why because I don't like, I'mdon't want to say the universe man,
like I'm big on the universe,don't do it. But what I want
to do is I want to Iwant to create opportunities for people that come
(24:22):
from where we come from, forthem to get the confidence to get up
and go do it like the bestthe biggest way they can right, like
and and and and have a varietyof options, you know, and in
case studies that they could pull fromthat they could relate to, right,
Like, if if you want tobe a watch designer, if you want
(24:44):
to like we we consume so muchstuff. We're the biggest consumers in the
world, but we don't have noeducational information on the things that's being built
that we love that we consume.Right, So yeah, it's just like
I got designed for for deepa Thune, which is an independent watch company,
(25:06):
but it's super unique. You know, I have one on that actually,
and you know it's it's it's Um. We should we should, we should
know what we're buying, and weshould be trying to be involved in what
we love and be educated on asmuch as possible, because you know,
you might be the next company thatyou're wearing. This is the watch.
(25:29):
Yeah, this is the one youhelped design. Oh, this is gorgeous.
That's the company right there, thatBetune flipping. It is this flipping
keep it on the others, keepit on the other side and then push
it down. Oh I see wyeah, right like gorgeous. Um, has
anybody ever done this like a fliplike this? Yeah, you gotta reverse,
so we have to. But butthis this, this one right,
(25:51):
his is unique, super nice,but just going against the grain, just
having a conver to go against thegrain. So what are you gonna do
is like a program or something,or you're just giving this, you're just
dropping a little seed. What you'rethinking, I'm just dropping the seed.
But but at the end of theday, but that's where you're that's what
you're thinking towards. Yeah, becauseI speak to so many artists, you
(26:12):
know, they call me for somuch information. So I know that people
want to do different things, theyjust don't have the entry point to get
involved in it. Yeah, isthe one thing is the entry point.
But then you have to have thepatience as well. Ready, Like you
can't just skip the line if youwant to be great. You can.
You can skip the line if you'replaying around, but if you actually want
(26:33):
to change some shit and be great, like, you got to put your
time in, you know. Andthat educational part is key. And that's
why I like, I had togo back to school because I knew I
was maxing out. I was like, oh this ain't I'm going crazy,
Like I can't even I can't evenget I can't even print. But I'm
thinking in my brain into reality,and I know what I have in my
(26:55):
brain can change reality in a greatway, you know, and a positive
way. So imagine being stuck inyour own box and then you go to
school, you unlock that box andthen you're seeing m versus being built with
a strategy plan. You're seeing mego to another country and when people were
scared to go to that place andbe a part of the change and educating
(27:19):
people and the same thing with theart. But like always having h this
mindset, but now knowing how toproduce the mindset. It's a it's powerful
when you could produce your brain,you know, into reality, and we
just got to invest that time intoit. And now with the technology,
the information is so easy to get. Like what I went to Harvard to
(27:42):
get you can get from your phone. The only thing is just not a
professor sitting in front of you withan IVY League background. Right, So
I went I chose that challenge isbecause none of my teachers from the Bronx
start I could do it. Sofor me going to that particular school meant
a variety of things. Right,But your education is your education. It
(28:03):
don't matter if you get it fromthe basement of your house or if you
go all the way to a Harvardor something like that, you know,
try to get as much education andinformation on what you love as possible.
Like we just the only thing we'remissing is the information from education. Right
the music business, the art business, the fashion business. We only hear
(28:26):
the highlights or that's fashion or that'sor that's music. But these people handle
the business. Why are you lettingthem handle the business? You're not gonna
let them watch your kids, youknow what I'm saying, Like, these
are our babies that we put somuch time into this to not know the
business or what we're into. Sowe're gonna even gonna pay with time or
we're gonna pay with money, meaningwe're gonna waste our time and we're gonna
pay with money to make up forthat time. You understand. So these
(28:48):
are the different things that I justwant to tell the listeners and creatives.
It's like, Yo, the bestinvestment I ever did was investing in my
brain. You know what I'm saying. Yeah, I'm telling you, Yeah,
I can't even stress it enough likeI'm talking, but like it's just
like no, you're inspiring me.Shit, I'm like I'm ready to go
do everything that I keep complaining thatsomebody can't do for me that I'm trying
(29:11):
to get done. I'm like,if y'all need to just go ahead and
learn to do the ship myself.You go take a class called Launching New
Ventures. What's that? It's aclass you could take an online. I
suggest you go on campus for thefocus. Focus is this from at Harvard?
Okay, it's called Launching New Ventures? Yeah, AK did it as
well? This this is going tochange your life. Did you write that
(29:33):
down? Britt You did it too, launching Launching New Ventures. Okay,
I got it. And anybody cansign up for the no I can get
you on Launching New Ventures. Youcan sign up for no I know.
But for other people who are watchingpeople, people can sign up for it.
There's tons of I'm sure there's tonsof things like that. If not
that for someone there's information. I'mtelling you to do that because of where
(29:57):
you're adding your career. Yeah,right, Like if it's somebody else,
that's that's because you at a certainpoint where you you put on a lot
of time, you paid a lotof dudes, you have a lot of
experience. Now you just need tounlock the penthouse. So that's launching new
ventures, right. So what thatclass is doing is showing you how to
launch the ventures that's in your mindto go to the next level, very
(30:19):
simple. Like what I learned inthree years on Harvard, I probably learned.
I learned how to do it inthree weeks and launching new ventures,
right, So so that three weekstold me how to build a business plan
for versus and actually take it froman Instagram to IPO and shares and all
(30:40):
of these different things. And becausewhen we when we think about business,
we think that we got to payeverybody to build it for us, right,
Like, you don't have to spendnone of your money for any business
if you know how to structure theright business. Right. So when you
when you take launching new ventures,you're gonna when you when you're going through
the case study and the professor's talking, you're gonna be like, God,
(31:03):
damn it, you're gonna be upset. Yeah, And I was just gonna
ask you that I was gonna asknumber one of you were upset about the
things you didn't know, and thennumber two is there some of you it's
like it's like, um, survivor'sremorse. Does it make you angry that
most people like you do not havethis information? You know what I'm saying,
Like, sometimes I feel like,man, like, I'm so grateful
(31:26):
to get this and know this,but it makes me mad that people like
me can't get this or no thiseasily. You know what I'm saying,
Like, does it piss Did youhave some of that going on? Also?
When you got all that information andaccess, Man, I just feel
like they set us up. Iwas like, they gotta It's like giving
you the keys to a robotic carwith the when the dashboard is like an
(31:56):
airplane cockpit, but you don't havethe man. You these people were competing
with and still winning, have thegoddamn manual, right, so they we're
thinking they're smart. No, Igot the manual. They got the same
goddamn manual to the car, andthey't know how to drive. We're put
in the car with no man andtalking about good luck. No, not
(32:17):
only drive, but drive faster thaneverybody. Right. But the other part
that upsets me is us admitting whatwe don't know. I think us not
accepting what we don't know and admittingwhat we don't know is the biggest thing
that holds our culture back. Breakthat down. If I sit in the
(32:40):
room and I talked to you aboutum ipo, for instance, and I'm
you know, um or or merging, acquisition, or just just something that's
just sounds that's like that, andI'm talking to you as an artist,
and you know you don't know whatI'm talking about, you will sit there
(33:04):
instead of saying, okay, welllet me get more information on that.
I don't I have no idea.You know, we think that because we
don't know something that we shouldn't ask, we're not as big as who we
say we are. We try toplay this role, and we lose so
much by just simply saying, man, I don't I don't know. You
(33:25):
understand it's okay not to know.You know, we're students, like we're
students. The minute that we stoplearning is when we stop living. That's
why you see when people they stoplearning, they get stuck in their old
ways and they can't they trapped rightthere where they stop learning. You gotta
always continue your education. I don'tcare how wise you think that the world
is changing every second, But inour culture, I see us play this
(33:50):
type of role, Like you know, you don't know what you're talking about
with the art. I don't carethat you just spent two hundred thousand,
spent two hundred thousand on something thatyou will never be able to self attend.
But you're sitting up here instead ofasking you could come and ask me.
I'm gonna tell you now, Idon't get this. You're thinking we
compete and I'm not even thinking aboutyou right like, And it's the mentality
that our culture have. It's likewe get a drive of um competing with
(34:17):
each other. You know what I'msaying. It's cool to compete in a
creative way. That's that's gonna helpyou make a better song and things like
that. But like for me,the information should be for all of us,
you know, Like if I gotthe information, you asked me,
so I'm gonna tell it to you. I even had people calling like Swiss,
why did you you told this person? You told this person to asked
(34:38):
me this? Yes, man,I told that person the truth on business
and you should want me to tellthem the truth. But you my guy,
and I'm not your guy no more. Like you know what I'm saying,
Like fun all that shit, likegive people the real deal, like
like we're not even supposed to behere, and we get here and we
(34:58):
want to play around like this,this thing ain't hip hop is fifty years
old. That's as young as hellJay's fifty. Yeah, yeah, hip
hop is young. We didn't evenstart chet, you know what I'm saying,
Like we got the world to competewith for real, for it,
(35:19):
like us as a culture, likewe gotta we gotta come together and then
still start shopping still, man,you know I need some information on that.
I really don't know about that,right thing. How are we looking
with this? Man? You seethis car overhead or this and that whatever,
like be more fluent, you knowwhat I'm saying, Like, don't
get caught in the box of this. Do you see that for us changing
as a culture? I mean,if I can make one wish it to
(35:42):
definitely be wanted, that to beon the top because it's everybody's laughing at
us why we're doing it, youknow what I'm saying. And then we
take those ways and then we travelwith them as well, and then and
then other people look at us crazy, you know what I'm saying. So
like even like with Saudi, likewhen people come into Saudi, they think
just because you're charging a little highermore than what you get paid, you
(36:05):
think you're taking advantage these people.Like, you're not taking advantage these people.
They're very smart and the smallest thingyou could talk to him about his
money, right, Like, solet's start being so transactional and let's go
in and actually try to learn somethingand develop something that can help both ways.
You know, like we just gotto get out of that that mentality
(36:27):
of like man, I I justI just got the bag right, all
right, Well, if you fitin a bag, it ain't enough.
What's the bigger picture? Right?You always always been like that Swiss man,
always looking for the bigger picture andthe bigger idea, the bigger this
bigger right that defines all of us. Stuff that's define all of us.
(36:51):
I see, I see that andeverybody. You know. It's just unlocking
those doors to let you have theconfidence to to go do it. You
know, like I've seen I've seenyour growth, seeing how you move,
and you just every time I'm talkingto you, you got another bar that
you sat. Like even like whenI came in, was like, yeah,
we gotta sitt and I got thestuff to talk to you about immediately.
(37:13):
You know what I'm saying, Like, that's that's because that's who you
are and that's where we are.We just got to get our our own
way. That's an excellent advice foreverybody. I'm talking too much. No,
you're I never know that what everybody'slike giving me? Give me more
of the people need that. Bythe way, who's gonna Who's gonna tell
them that? If you don't tellthem that, you know what I'm saying,
I'm not scared to tell them.I swear because it drives me crazy
(37:34):
when I see it. A smallminded right, what do you see for
hip hop? Let's do it.Let's end it on that. Since we're
since we're doing the mixtape and thehip Hop fifty what do you see for
the next fifty years? What doyou see for us? And from Swiss
lenses, like best version of whathip hop looks like in the next fifty
years? Um? See, hiphop is hip hop is something that's unique.
(37:59):
You know, it's not like anyother genre in the world. You
know, the actual artists that thatthat come from hip hop, such as
myself, you as well, weactually been through like real serious things growing
up, Like we're cut from adifferent survival cloth. Now, the growth
(38:19):
of that is going to be basedon the hunger of those artists and um
how easy or how hard it isfor them to get it. Now we're
going through a little easy phase becauseof um algorithms and different things like that.
But it's going to come a timewhere you're gonna have to pipe up.
You're gonna have to pipe up tosurvive in this and we've we've seen
(38:43):
this before and so I think hiphop is gonna go through different waves and
I think that we're just gonna endup where we belong, you know,
with more artists owning their rights,with more artists getting the majority of the
money, because the technology is goinggoing definitely catch up, and it's it's
gonna be so out of control,that is, it's gonna be a different
(39:04):
business as we know it. AndI would say thank god, although I
do salute the business for getting meabout the streets and different things like that.
I love it, but that don'tmean that I'm comfortable with the penny
rate that they still doing what that'swith streams and I'm just not cool with
a lot of shit, you knowwhat I'm saying as far as that it's
the worst business in the world forthe artists financially, and then people could
(39:28):
challenge that because they say, Okay, well the artists make this, and
the artists make that, but it'sstill not enough. Just because these artists
a millionaires that don't that don't meanthat they got all of their money or
the money that they deserve. Youknow. I just feel like there's so
many things that's going to change,you know what I'm saying, Like like
it's so many things that I haveto change, and I think naturally will
(39:51):
change. And I mean and evenlike with the AI coming in and uh
taking people's voices and stuff at thatit's a toy. I look at it
as a toy, dangerous toy ifthere is no regulation on it. There
ain't no regulation on none of thatstuff. Like I don't see like for
me, like, um, Ithink it's gonna make the artist more valuable.
(40:15):
Why because like people are gonna playwith this toy for a minute,
and then when that artists for real, for real do what they do,
I think it's gonna have more value. This is what I feel, because
like one thing that people are gonnaalways go back to and everybody in this
room or we do, we're gonnago back to the quality and the the
(40:35):
authentic zone of that person, ofthat sound like you. That's the same
reason you're going back and collecting records. That's the same reason why you know
you're looking for a vintage shirt,you're looking for something like you. You're
gonna always have to go back tothat. And it's gonna take a little
time because people gonna play around withthis album is gonna come out all type
of stuff. They're gonna put thelabels. You know, they're gonna be
(40:57):
in a frenzy trying to sue theAI which don't exist as a human um.
And then and then it's gonna swingback around. I think, uh,
to the artists that's really putting inthe craft and not playing with it.
It's gonna go to the artists thattake their music serious, that people
get substance from. They you know, they get poetry from, they get
(41:21):
real live versus over the quality.Yeah, yeah, that's gonna be like
I feel like it's gonna be likea toy, But I don't know.
It might wipe the whole thing outthere. It also could wipe the whole
thing, the whole So the goodthing we had the first fifty. First
fifty were pretty great. First fiftyhip Hop were pretty great. Yeah uh.
And then we got a new mixtapeby the Swiss to celebrate the Momentutes
(41:43):
EP first single, first single wasum say Less Dirt featuring a Boogea my
brothers, both of those of mybrothers. Um, I think they're they're
they're very talented artists and actually goodpeople, you know, and um,
I just I just like the variety, you know, like and then going
(42:04):
to jail, like trying to guylike at the end of the album,
just like, oh yeah, bythe way, just because just because for
fun. Yeah, but that thatthat verse took a took a year.
I don't know what else you wouldexpect from jail. Yeah, I'm cool
with it. Long you know,it made the date. He kept his
word and got it done. Iwas happy with it. Um yeah,
all right, well, well everybodycould of course check the EP. Now,
(42:28):
Happy anniversary, Happy anniversary to hiphopat happy birthday? Is it birthday?
Happy birthday? Right? An anniversarybirthday. It's kind of crazy,
right, it's crazy. It's amazing. Fifty years and happy anniversary to you
in Akage on thirteen. That's amazingtoo, and we'll see you in BAM.
(42:50):
Yeah that's crazy. What no,it's my it's my twenty fifth anniverse
and hip Hop's fifty. That's crazyas hell. It's your twenty fifth.
Yeah. As as a producer,what now I think? So? Yeah,
so you've been making beats for halfof hip hop's life. That's it's
crazy than me. Yes, that'snuts. What was the first one?
Um? The first, first onewith the first mainstream Yeah, the first
(43:15):
one we knew stop drying, stoptrying, no no band from TV,
oh from TV. And then thelast one you made from the EP?
Yeah? Yeah, like what's whatwas the last song? I say?
I say the last one, UMthat I would stand on because this is
still new. This is still new, the last charting up up up ro
(43:37):
Wayne up Wayne Yo. That yeah, that's pretty great. Yeah, I'm
not mad at it. I mean, that's it still going, man,
that's crazy and fifty is still goingfor hip hop. You guys could check
out the EP. We love youSwist. Thank you for always sharing,
(43:59):
always for giving us the info whenthey give it to you share with us.
Yes, so we can share itwith the people I don't know.
When I come on your show,I like, I want to talk about
talk, I talk. Let metalk about everything, Like I'm long winded.
So it's beats everybody's zon
Popular Podcasts
Stuff You Should Know
If you've ever wanted to know about champagne, satanism, the Stonewall Uprising, chaos theory, LSD, El Nino, true crime and Rosa Parks, then look no further. Josh and Chuck have you covered.
Dateline NBC
Current and classic episodes, featuring compelling true-crime mysteries, powerful documentaries and in-depth investigations. Follow now to get the latest episodes of Dateline NBC completely free, or subscribe to Dateline Premium for ad-free listening and exclusive bonus content: DatelinePremium.com
Las Culturistas with Matt Rogers and Bowen Yang
Ding dong! Join your culture consultants, Matt Rogers and Bowen Yang, on an unforgettable journey into the beating heart of CULTURE. Alongside sizzling special guests, they GET INTO the hottest pop-culture moments of the day and the formative cultural experiences that turned them into Culturistas. Produced by the Big Money Players Network and iHeartRadio.