Brand Alchemy Podcast
Brand Alchemy Podcast transforms ordinary business stories into extraordinary marketing gold. Hosts Brand Marketing Storytellers, Jared & Jarrod (J & J), extract the hidden value in each entrepreneur's journey, revealing the unique elements that separate standout brands from the forgettable. Each episode features remarkable entrepreneurs and scaling businesses from Australia and beyond, whose insights are distilled into actionable strategies you can implement immediately. Expect practical wisdom and insightful stories on managing the highs and lows of entrepreneurship, personal branding, brand transformation, and authentic marketing—all delivered in bite-sized, potent doses. Subscribe for your weekly dose of growth and brand transformation. Small shifts, extraordinary results.
Episodes
In this captivating episode, discover how Sydney-based PR Expert, Elizabeth Walker, leveraged her background in London’s financial and fashion sectors to build her agency, Doyen PR, in Australia.
Elizabeth shares her journey working with prestigious brands like Gucci, Cartier, and Saint Laurent, revealing her distinctiv...
Join hosts Jared Asher Herring and Jarrod Brake as they speak with mindset and transformational coach, Paula Gowland. Paula shares her extraordinary journey from a life-altering accident to creating three successful businesses, tripling the revenue of her Sunshine Coast Art and Framing Gallery and SunQuest Signs in just four years.
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Ever wondered why some CEOs thrive under pressure while others crumble? Chris Jackson reveals the invisible mental framework that separates exceptional leaders from the merely competent.
This episode unpacks how Chris transitioned from engineering to become one of Australia's most sought-after CEO coaches, delivering tr...
Ever wonder how a passion for beautiful handwriting transforms into a thriving nationwide business? Kim and Mark reveal the exact blueprint that propelled Kimilligraphy from local workshops to Australia's premier calligraphy and live personalisation agency.
This episode strips away the mystery of scaling a creative busi...
Litigation specialist Damon Laffin joins Jared and Jarrod to reveal how he transformed from a 18-year-old in a criminal law firm to founding Odyssey Legal—a business built around client empathy and modern flexibility.
Damon shares his journey from labourer to lawyer, highlighting how his Young Lawyer podcast became his ...
One of Australia's leading Marketing Strategists, Aaron Witnish, joins the J's to reveal how successful entrepreneurs build integrated business systems beyond just marketing tactics.
Aaron shares his journey through business challenges, demonstrating how mindset and leadership fundamentals create the foundation for scal...
Episode #6: How to Create a Champion Mindset with Australian Boxer Turned Entrepreneur ‘Brett Smith’
In this captivating episode, we sat down with Brett W Smith, a multifaceted entrepreneur from the Sunshine Coast. A former Australian Title Boxer turned entrepreneur, property developer and mindset coach, Brett shares the remarkable story behind his businesses: BWS Electrical and his coaching brand, 'The Conscious Hooligan.'
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Sunshine Coast's Eloise Power dives deep with Jared and Jarrod, revealing how freediving and mermaiding unlock profound personal transformation.
The former classroom teacher now helps clients break through emotional barriers using her unique blend of marine skills and coaching techniques. Her Kawana Island-based practic...
Wellbeing specialist Jeff Withers joins Jared and Jarrod to reveal the secrets of productive aging and intentional longevity.
Jeff challenges conventional thinking with his 'natal genius' concept and three types of flow that unlock sustainable vitality. He demonstrates how small, deliberate lifestyle choices create extr...
Episode #3: How to Navigate Midlife Career Transitions — Paula Willis's Blueprint for Transformation
Sunshine Coast's Paula Willis joins Jared and Jarrod (J and J) to share her pivot from corporate leadership to transformational coaching. Following burnout and breast cancer, Paula found purpose through psychology studies, establishing Worth Careers and Transitions.
Her approach transcends job placement—focusing on mind...
Discover how to transform personal challenges into professional triumphs as Jaya shares nearly thirty years of wisdom in women's empowerment and personal branding photography.
You'll hear how a breast cancer diagnosis early in her business journey became the unexpected catalyst for her success—pushing her to develop mar...
In the Brand Alchemy Podcast's debut episode, hosts Jared and Jarrod welcome Kelly Greenslade, a personal trainer and bodybuilder who transformed from young mother to fitness entrepreneur.
Kelly shares her journey from yo-yo dieting to competitive bodybuilding and launching her business during the pandemic. The convers...
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