Episode Transcript
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Speaker 1 (00:01):
Yeah, good luck with that. Six twenty three is hard
time here on Houston's Morning News. We're loving liberals less
and less these days. Even MSNBC said, yeah, the joy
read thing yet Probably yeah, we probably should, you know,
maybe get rid of the races that we have on
in the evening hours if nothing else. Let's face it,
she doesn't have ratings in revenue. You can get away
(00:25):
with a lot of things if you have ratings in revenue.
And who was it just got reassigned yesterday NBC News
anchor right, Lester Holt. Matt Kittle joins US senior election
correspondent at the Federalist. Are we seeing these shake ups
because there's a realization that they've gotten to liberal? I
doubt that's the case. Or is it just a situation
(00:45):
where you've got new bosses coming in trying to raise
ratings in revenue and they realize they can't do it
with what they have in place.
Speaker 2 (00:52):
Aha. We've known for a long time that there's no
joy at MSNBC, and now that is official, that's a fact.
I think it's the combination of both. I mean, this
new MSNBC under new ownership has to look at the
failure that it has been ratings wise for such a
long time, lagging so far behind Fox News, and they're
(01:14):
into wholesale changes. But as you know, as I said
before in Novembers, if November's election taught us anything, Jimmy,
it's that you can only sell crazy for so long.
Speaker 1 (01:26):
Well, you can sell crazy to the crazy people, but
some of those people are you know, just either they're
temporarily insane in some cases some of them are permanently insane.
But you can only appreciate the choir so much when
that choir is only maybe a third of the available
audience out there. When you are programming counterprogramming against two
(01:47):
thirds of the country, you're not probably going to be
on average very successful.
Speaker 2 (01:52):
Yeah, no doubt about it. And that has been the
formula for failure for MSNBC for a long time. Their
ratings have been dismal. Now they do have you know,
they've they've picked up a tad since the Trump inauguration
because of the whole resistance movement, but they have had
a lot of problems keeping up once again, and it.
Speaker 1 (02:16):
Shows NBC is just a The NBC News is just
a lighter version of ms NBC. So do you see
them moving in a different direction. I would think networks
in general, the traditional you know, NBC, CBS, ABC, they're
they're struggling mightily. They're they're they're struggling even worse than
the cable outlets because they just don't reach the mass
(02:39):
audiences that they used to reach back in the day.
Speaker 2 (02:42):
Yeah, that's a good question. Every time I think that
corporate media and the networks are I'm doing a Mia
kulpa about you know, we really misread where our viewers are,
where America is. They did it in two thousand and
after the twenty sixteen election. They say they did it
(03:04):
again this time around, but they just doubled down on
more of the same what America doesn't want, and they
continue to experience the trust issues that they have.
Speaker 1 (03:14):
Yeah, we're seeing the same thing in Hollywood to a
certain extown if you call any of the SAG Awards,
I certainly didn't. What I saw was after the fact,
but you know, you got you got Jane fond Is
standing up and doing her thing, and and other people
and other people friend dressers standing up and doing their
thing and talking about resistance and and fighting back and
all these other things. You know, they're using these you know,
(03:35):
they're driving many of their you know, people who would
like to go see a movie, We'd like to escape
for a while, and they've made it impossible to do
that because they've intertwined politics and everything they do.
Speaker 2 (03:47):
Yeah, and you know, you would think that they would
have the left in general, would have learned something from
the beating they took in November. But we have people
like Governor Tony Evers in the state of wiscon and
now changing the language to make things more gender neutral
in the state, including taking out the term mother and
(04:08):
replacing it with inseminated persons. That's a hallmark card that
nobody wants to get. Yeah.
Speaker 1 (04:14):
Bill Maher seems to understand that, although what he tells
them is falling on deaf ears. You know what's the
old saying, those who do not learn from history are
doomed to repeat it.
Speaker 2 (04:24):
Yeah, the left is learning that more and more. I
hope they continue to double down on this sort of stuff.
As a conservative, quite frankly, I.
Speaker 1 (04:32):
Agree with you, Matt Kittle. Always good to hear from you, sir.
Thank you. Senior election correspondent Matt Kittle at The Federalist