Destination Marketing Podcast
The Destination Marketing Podcast is built for tourism marketers across the country who are overworked and understaffed. Our goal is to help these people prioritize the activities that are proven to be most effective in marketing a destination and stay up to date on the latest technologies and trends in the industry. This isn’t a feel-good, motivational podcast. We’re diving deep into what to do and how to do it. Subscribe today if you’re a tourism marketer and want to perfect your craft.
Episodes
August 26, 2025 • 30 mins
In this solo episode, Adam recaps a whirlwind couple of weeks of events and shares valuable lessons for the destination marketing industry. From keynote speaking at MatPra to moderating the inaugural CMO Jam, Adam’s had a busy couple of weeks connecting and learning from others in the industry. Also, tune in for a sneak peek at the 400th episode of The Destination Marketing Podcast, a live Q&A session taking place in just a couple ...
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August 19, 2025 • 48 mins
In this episode of The Destination Marketing Podcast, Adam is joined by Stephen Ekstrom, the co-founder and CEO of Learn Tourism. Stephen, a self-described "professional tourist" and digital nomad, shares his unique perspective on the travel industry and continuing education for DMO professionals. He talks about the origins of Learn Tourism, a nonprofit organization founded during the COVID-19 pandemic to fill gaps in professional ...
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396: Peeling Back the Layers of Visit Mesa's Viral Banana Week with Cameron Molloy and Alison Brooks
August 12, 2025 • 45 mins
In this episode, Adam talks with Allison Brooks and Cameron Molloy from Visit Mesa about a campaign that secured national media attention and numerous awards with a budget of only $20. The team discusses how they leveraged the arrival of the wildly popular Savannah Bananas baseball team to create Banana Week, a community-wide event that went far beyond the baseball game. Allison and Cameron share their philosophy on innovation, ris...
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August 5, 2025 • 50 mins
In this episode, join host Adam Stoker and guest Danielle Hollander, Chief Marketing Officer at Visit Orlando, as they explore the importance of strategic planning for destinations of all sizes. Danielle shares how her agency background prepared her for her role as CMO and how Visit Orlando used the challenges of a leadership change during COVID-19 to reset and develop a new strategic plan. She explains why the strategic planning p...
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July 29, 2025 • 41 mins
In this episode, Adam chats with Deana Ivey, President of the Nashville Convention and Visitors Corporation. Deana shares pivotal moments in her career, including taking on roles outside her job description, and her philosophy on promoting growth and embracing creativity within her team. She also tells how Nashville balances its iconic "Music City" brand with constant innovation, emphasizing the importance of taking risks and being...
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July 22, 2025 • 57 mins
In this episode, Adam sits down with Stuart Butler, CMO at Visit Myrtle Beach, for a candid conversation about the broken state of RFPs in destination marketing. They unpack the structural flaws in the traditional procurement process, highlighting how outdated formats and misaligned incentives often lead to failed partnerships. Together, they explore innovative approaches to agency selection, the importance of relationship-first th...
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July 15, 2025 • 45 mins
In this episode, Adam sits down with Rochelle Hicks, director of tourism at Visit Mississippi, to uncover the secrets of securing permanent destination marketing funding. Rochelle shares her valuable insights and hands-on strategies for building sustainable financial models that transformed Visit Mississippi's budget from $2 million to $17 million. Learn how to navigate complex funding landscapes, find untapped resources, and build...
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July 9, 2025 • 5 mins
Adam introduces his latest innovation, a technology designed to solve the disconnect between destinations and their stakeholders.
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The Destination Marketing Podcast is a part of the Destination Marketing Podcast Network. It is hosted by Adam Stoker and produced by Brand Revolt. If you are interested in any of Brand Revolt’s services, please email adam@thebrandrevolt.com ...
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July 8, 2025 • 39 mins
In this episode, Adam sits down with Eric Knopsnyder, the Director of Public Relations and Community Outreach at Go Laurel Highlands. They discuss the changing world of PR, where the roles of journalists and content creators increasingly overlap, emphasizing the significance of relationship capital in building strong community partnerships. Gain insights on strategic outreach, developing engaging stories, and experimenting with new...
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In this episode, Adam sits down with Mike Testa, President and CEO of Visit Sacramento, to explore how a challenger destination can evolve into a national tourism leader. Mike reveals how Sacramento transitioned from a convention-reliant city into a vibrant, multifaceted destination through bold strategic moves—like establishing the first Tourism Improvement District, launching nationally recognized music festivals, and claiming it...
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June 24, 2025 • 53 mins
In this episode, Adam sits down with Ryan French of the South Central Tennessee Tourism Association and Charity Toombs of the Tennessee Whiskey Trail to uncover powerful strategies for state-level organizations and local DMOs to work together. This episode reveals how statewide initiatives, like the Tennessee Whiskey Trail, can serve as significant drivers for tourism and how local DMOs can leverage these programs to maximize the v...
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June 17, 2025 • 56 mins
In this special episode of the Destination Marketing Podcast, we're bringing you Adam's live keynote from the 2025 PRSA Conference.This talk tackles one of the industry’s toughest truths: playing it safe might be the biggest risk of all. Adam dives into what it really means to evolve as a destination marketer, drawing lessons from icons like Kodak and Blockbuster to bold moves in places like Myrtle Beach and Kazakhstan. You’ll hear...
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June 9, 2025 • 40 mins
In this episode, Adam welcomes Kevin Boyle, General Manager of Seaside, Florida, to discuss creating unparalleled destination experiences through authentic lifestyle brands. Kevin shares his unique journey from college comedian to destination expert, and how his experience has helped him understand what visitors truly want from their stay. He also reveals how Seaside has meticulously crafted a choreographed visitor experience and w...
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June 3, 2025 • 31 mins
In this week’s episode, Adam talks with Matt Libber, Executive Director of the Maryland SoccerPlex, about the impact of sports tourism on destinations. Matt shares his journey and offers DMOs advice on building strong partnerships with facilities and event operators, navigating challenges, and maximizing sports' economic and community benefits. He also emphasizes the importance of advocating for tourism funding with elected officia...
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May 27, 2025 • 28 mins
In this episode, Adam sits down for a solo episode packed with insights on the key trends shaping destination marketing today. From the accelerating adoption of AI and its impact on the industry to the growing importance of stakeholder communication and innovative content strategies, this episode provides a roadmap for DMOs in 2025. Explore the necessity of calculated risk-taking, the value of owned media, and the importance of eng...
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May 20, 2025 • 36 mins
In this episode, Adam joins Brand Revolt Production Manager, Matt Henson, to discuss Matt’s background in destination marketing and content production. Matt shares his insights on the importance of high-quality content creation, his experience working with destinations like Wrangell, Alaska, and his transition to the agency world. Learn practical tips for capturing effective video, audio, and photography, and how a 'content first' ...
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May 13, 2025 • 47 mins
In this episode, Adam sits down with Liza Graves, CEO of Style Blueprint, to redefine how destinations should approach media and content. They challenge the traditional view of paid advertising, advocating for storytelling and collaboration with publications to create engaging campaigns. Liza provides actionable insights on crafting effective pitches for earned media, leveraging a content-centric strategy, and understanding the pow...
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May 6, 2025 • 46 mins
In this episode, Adam sits down with Stuart Butler, Chief Marketing Officer at Visit Myrtle Beach and co-host of Destination Discourse. They discuss critical issues facing DMOs, including the impact of AI on travel planning, the importance of personalized experiences, and the evolution of website engagement. Stuart challenges the industry to confront uncomfortable truths, offering a roadmap for DMOs to thrive in a rapidly changing ...
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April 29, 2025 • 13 mins
In this episode, Adam sits down with Josh Rudelbach, destination marketing and data strategist at Carson Valley, Nevada. Josh and Adam dive into how historical storytelling can set your messaging apart from the crowd. From pioneer settlements to local legends, this episode provides actionable insights for destination marketers looking to leverage their unique heritage and create a deeper connection with their audience.
Visit Carso...
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April 22, 2025 • 17 mins
In this episode of the Destination Marketing Podcast, Adam Stoker dives into risk-taking in destination marketing with guest Brent DeRaad, President and CEO of the Arlington Convention and Visitors Bureau. Brent shares his philosophy on embracing calculated chances to achieve impressive results. They explore the importance of investing in a destination's product, fostering collaboration with local government, and identifying unique...
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