Episode Transcript
Available transcripts are automatically generated. Complete accuracy is not guaranteed.
(00:09):
You once thought that if you weremore beautiful or beautiful in your life,
it would be easier, because you' re right. The beauty of people
can help them have a better socialand economic life. Sure. If you
' re in networks you heard aboutthe term pritty privilege, in which I
' m going to sink today,but capable of not so much of the
term pulcronomics, which is the studyof the economy of chemical physical appeal.
(00:38):
The prity privilege is a concept usedto understand the economic, social and political
advantages that people have based on theirphysical appearance and attractiveness. It' s
a pretty new concept, but thatdoesn' t mean this idea is really
new, although many people are applyingit just to talk about beauty. Differentiation
by ethnicity, age sex or whetheror not the person has a disability can
(01:00):
also be understood. I think itis important to point out something about these
terms. When we talk about beauty, we talk logically about the aesthetic channel,
but we also talk about pretty peoplein general, or even many times
about people with a very careful aesthetic, even if their traits are not so
hegemonic, for example, well combed, well made up, with perfect clothes,
(01:23):
with basically unrivalled perfume. Don't think this is something that I
invented, a term that has emergedrecently on the Internet and became popular.
The reality is that there are variousstudies made over the years to show us
that the pritty privilege is real.For example, there is a study conducted
between one thousand nine hundred seventy-one and two thousand nine, that is,
(01:44):
a lot of years in the UnitedStates, Canada, Germany and Britain,
and it was analyzed by economists whoconcluded that the people considered themselves more
attractive by others considered themselves happier,and not only that, but the prettiest
women considered themselves much happier than theprettiest men. Men could clearly identify that
it brought them to be beautiful,a higher salary, a more attractive couple
(02:06):
and also with a higher salary,while women were only happier. It'
s general, this is nothing lessthan patriarchy telling us that being cute is
the most important thing that can happento us as women. Daniel Hammer Mesh,
who came to the term Pulcronomics,developed a quantitative method to understand how
beauty makes people make more money.Their conclusions show that ugly men earn 17
(02:30):
percent less than cute men, whileugly women earn 12 percent less. Other
studies show that obese people earn less, especially women, and that low-
income men earn less. There aredifferences in aesthetic canons. No obesity in
women heightens men, and the listfollows the most attractive teachers earn 6%
(02:53):
more. The four prettiest bugs inthe NFL get contracts with a 12 percent
profit. There are studies to pullup and prove that this pritty privilege is
not an Internet invention. While thereare few countries, there are some laws
that seek to protect people from beingdiscriminated against in the workplace because of their
(03:14):
weight, height or physical appearance.On the other hand, a study by
Newswick showed that, between an interviewwith more than 200 managers, if there
were two people with equal qualifications inthe workplace, they were more likely to
ascend or be hired to the personwho was more physically attractive. In this
interview of nine character traits that wereasked to evaluate managers, the physical aspect
(03:38):
was third above education. In addition, the prettiest students often have better grades
and also more attention from their teachers. That' s why it' s
easier for them to learn more.It' s also easier for you to
become an influencer if you' rebeautiful. The privilege of being beautiful reaches
levels that really seem and suspect,such as that there are studies that show
(04:00):
that attractive people are less likely tobe convicted or that they often receive smaller
penalties if they commit a crime.Catherinc Hackin, a sociologist who joined Hammermach
in this Pulcronomix thing, but froma different point of view than her studies,
speaks of erotic capital, which isa combination of beauty, style,
(04:21):
social skills and charisma, something thattranscends inherited beauty a little and can be
bought or learned. This erotic capitalcan help economic capital, social capital,
cultural capital. In the same lineof Hackins we also talk about privilege,
by desirability that this includes people who, because of their physical, social or
(04:42):
cultural and even economic characteristics, mayfind us more attractive than others. But
a very important subject. Pritty privilegeis always a privilege, not especially for
women within a patriarchal system that teachesus that our main worth as women is
to be pretty, our beauty isour economic value. Maintaining pritt privilege as
(05:03):
a social concept and beauty as acurrency of change holds us more in that
enclosure where patriarchy wants us to bethe women who know that there is a
Pritty privilege are going to be asmuch as possible to maintain or reach that
standard of beauty. On the otherhand, women who enjoy Pritty privilege are
also more exposed to various violences harassment, sexual abuse, hypersexualization and even violence
(05:26):
because they consider a pretty woman tobe foolish or believed. Even in the
workplace, if you are too attractive, it can be a problem, something
that men do not, especially inpositions dominated by very high opposite men or
executives. Keeping the beauty so thatit remains a privilege requires time and effort,
(05:47):
in addition to money that comes outof our pockets and the thin line
between the prit and privilege, andthat this beauty causes us problems in the
workplace is very thin. On theother hand, some people talk about the
(06:09):
auglie of fat privilege, privilege,ugly or fat. Ugly or overweight people
are often considered more friendly and lessintimidating, making it easier for them to
connect with others and have real andlonger- lasting relationships and not as superficial
as pretty ones. In addition,they receive less scrutiny because fewer of them
are expected and therefore, that releasessome tensions and there are some pressures.
(06:32):
And why the prettiest people are happier, better financially and more successful in general.
Because in general we usually associate beautywith other positive qualities, regardless of
whether the person has them or not. We take it for granted that someone
beautiful is probably nicer or nicer,smarter, more charismatic, who has a
full life, who is in goodhealth. On the other hand, the
(06:56):
more symmetrical, more attractive and moreconventional faces, that is to say here
we take out exotic beauty biologically,are associated with greater strength and better reproductive
capacity. Therefore, from our brainevolutionaryly tells us that if a person is
symmetrical, healthy, able to surviveand to give birth to us. When
we talk about beauty. From thebiological point of view, we have the
(07:18):
problem that there are social and culturaltraits that influence and distort these traits that
allow us to instinctively know that thatperson is useful in quotation marks. For
us, beauty is basically also influencedby such things as racism, homophobia,
gerontophobia, Eurocentrism and colonialism. Forthis reason, for example, today'
s beauty hidal is white, blondwith clear, tall, thin eyes.
(07:44):
Another thing you pass us is theso- called allo relative effect on psychology
rather than the field of biology.This effect speaks of the fact that when
we see something good in a person, we usually associate it with the fact
that it surely has other good characteristics. I mentioned it a little earlier.
The first thing we talk about isa person' s physical appearance, so
beauty is going to be associated withintelligence, grace, talent. This happens
(08:07):
because the human brain tries to lookfor associations and elements that simplify the world
and help it take shortcuts and shorterpaths. So, if we associate beauty
with good things and ugliness with badthings, our brain is much more simplified
and works less. And yes,the effect something influences other aspects, not
just beauty. It is what leadsto saying that rich and strange people are
(08:28):
eccentric, while the poor are justcrazy. Surely, hearing all this,
you can come up with examples wherebeauty is equally not good. The classic
example of the dumb blonde and,in general, the presumption of assuming that
a beautiful woman is not very smartor that she is conceited. This inverse
effect only happens with the female sex. And back to the initial question,
(08:52):
why do pretty people have a betterlifestyle or luck in love, not just
because of how others perceive it,because that can bring you some kind of
beginner' s luck. But ifyou' re a total fraud, people
will see it in the medium termtoo because, like others, they assume
a lot of voice, it's normal that you end up developing those
characteristics or abilities, that is,if all the time they tell you that
(09:15):
you' re very smart, youprobably make an effort. Focus on being
one and fulfilling that expectation. Ifas a child you are beautiful, they
will give you more attention and,porrende, you will end up being more
sociable, more charismatic and with moreconfidence. Even people who were not conventionally
attractive at birth and were born ata point in their lives can draw a
line of how others treated them beforeand after the globap and also how they
felt themselves and what they believed theycould be or do. There is also
(09:41):
some behavior learned by everyone regarding theculture and representation of human beings in art,
in cinema, on television, inadvertising. We don' t see
fat people, we don' tsee ugly people, we don' t
see nonsymmetric, disabled, non-caucasian or old people. All this conditions
us socially, but we can alsounlearn it. The more diversity there is
in advertising, the more in theseries are in the movies, for example,
(10:03):
the more we can get out ofthe pritty privilege. Having Pretty Privilege
may seem more terrible for a lotof things, but it can also be
used in favor of the world.If beautiful people are more listened to,
loved and less judged. We canuse our prity privilege to make it much
more heard, for example, asocial movement or even on a smaller plane.
If a beautiful person develops a goodempathy, it can probably better influence
(10:26):
his or her close circle. Orif you get high up in a workplace,
you can work to be more equitableand fair with others, to have
more labor rights, basically that yourprivileges will not only help you. I
(10:46):
hope you liked this episode. Youknow you can follow me on Instagram and
Tiktok. Find me how chemical beautyhas the same name everywhere. This was
an original production of wis cast