Deeper Than Dough
"Deeper Than Dough" is a podcast hosted by Bennett Maxwell, the founder of Dirty Dough Cookies and an advocate for mental health and entrepreneurship. The podcast explores themes of self-discovery, fulfillment, and personal growth beyond material success. Through discussions with various guests, the show delves into how real joy and fulfillment can be achieved in both business and personal life. The podcast aims to inspire listeners and entrepreneurs with stories, insights, and practical advice on finding deeper meaning in their daily activities and overall life trajectory.
Episodes
July 30, 2025 • 34 mins
What if building your dream business… costs more than just your time?
In this episode of Deeper Than Dough, I sit down with John Sampogna, seasoned entrepreneur, investor, and CEO, to unpack what it really takes to scale a company from two people to a 100+ powerhouse.
John co-founded Wondersauce, grew it into one of the fastest-growing companies in America, landed Fortune 500 clients like Nike, Grubhub, and ...
In this episode of Deeper Than Dough, I sit down with John Sampogna, seasoned entrepreneur, investor, and CEO, to unpack what it really takes to scale a company from two people to a 100+ powerhouse.
John co-founded Wondersauce, grew it into one of the fastest-growing companies in America, landed Fortune 500 clients like Nike, Grubhub, and ...
Mark as Played
July 24, 2025 • 38 mins
What if the biggest thing holding you back… is who you think you are?
In this episode of Deeper Than Dough, I sit down with Bill Foss, identity coach and founder of SHIFT I.O.S. a system designed to help high-achieving entrepreneurs install the identity that makes success inevitable.
Bill built the dream: the #1 brokerage across 23 cities, national franchise awards, and rapid growth. But behind the scenes? B...
In this episode of Deeper Than Dough, I sit down with Bill Foss, identity coach and founder of SHIFT I.O.S. a system designed to help high-achieving entrepreneurs install the identity that makes success inevitable.
Bill built the dream: the #1 brokerage across 23 cities, national franchise awards, and rapid growth. But behind the scenes? B...
Mark as Played
July 16, 2025 • 44 mins
What happens when you blend bold vision, smart systems, and a mission to democratize beauty?
In this episode, I sit down with Brigham Dallas, Founder & CEO of Hello Sugar and Hello Skin, who’s on a mission to reshape the beauty franchise landscape, one door at a time. With 150 open locations, recognition as one of Entrepreneur Magazine’s Top 8 Emerging Brands, and a business model that builds 8 new units every mo...
In this episode, I sit down with Brigham Dallas, Founder & CEO of Hello Sugar and Hello Skin, who’s on a mission to reshape the beauty franchise landscape, one door at a time. With 150 open locations, recognition as one of Entrepreneur Magazine’s Top 8 Emerging Brands, and a business model that builds 8 new units every mo...
Mark as Played
July 9, 2025 • 32 mins
What does it take to turn a military background into a thriving international franchise and help over 100 people build wealth along the way?
In this episode, I sit down with Eric, founder of Optic-Kleer, one of the fastest-growing windshield replacement franchises in the world. From his roots in the UK Air Force to leading a franchise empire that spans both the UK and the US, Eric’s journey is all about impact, innov...
In this episode, I sit down with Eric, founder of Optic-Kleer, one of the fastest-growing windshield replacement franchises in the world. From his roots in the UK Air Force to leading a franchise empire that spans both the UK and the US, Eric’s journey is all about impact, innov...
Mark as Played
June 25, 2025 • 52 mins
What does it take to build five companies, buy your dad’s business for his retirement, and still make it home for dinner?
In this episode, I sit down with Christian Brindle, an entrepreneur who started in the insurance game at 21 and now runs a multi-business operation that spans Medicare, consulting, lead gen, and agent training.
Christian’s story is part family legacy, part business blueprint. He’s built r...
In this episode, I sit down with Christian Brindle, an entrepreneur who started in the insurance game at 21 and now runs a multi-business operation that spans Medicare, consulting, lead gen, and agent training.
Christian’s story is part family legacy, part business blueprint. He’s built r...
Mark as Played
June 11, 2025 • 40 mins
In this episode of Deeper Than Dough, Bennett Maxwell sits down with Brad Davis, the founder of Roxberry, a thriving smoothie and acai bowl franchise that has quickly become a go-to for health-conscious consumers. With over 20 locations and plans for expansion, Roxberry offers a unique perspective on building a successful business from the ground up.
Brad shares his journey from co-founding Zuka Juice and selling it t...
Brad shares his journey from co-founding Zuka Juice and selling it t...
Mark as Played
May 14, 2025 • 47 mins
What does it take to build a business that actually makes kids excited to get a haircut? And more importantly, why does that matter if you're in franchising?
In this episode, I sit down with Neal Courtney, CEO of Cookie Cutters Haircuts for Kids, and a guy who’s spent 25 years navigating the franchise world from the ground up. Neal went from franchisee to CEO, and now leads a national brand built on making haircut da...
In this episode, I sit down with Neal Courtney, CEO of Cookie Cutters Haircuts for Kids, and a guy who’s spent 25 years navigating the franchise world from the ground up. Neal went from franchisee to CEO, and now leads a national brand built on making haircut da...
Mark as Played
May 7, 2025 • 33 mins
What does it take to turn a side hustle into a national brand—and then disrupt an entire industry?
In this episode, Bennett sits down with Zach Tanner, founder of Painter Bros and FM Flow. At just 19, Zach launched a small painting business that he grew into a 50-unit national franchise, landing contracts with Walmart, Home Depot, and other Fortune 500 companies. But Zach didn’t stop at franchising. He saw firsthand ...
In this episode, Bennett sits down with Zach Tanner, founder of Painter Bros and FM Flow. At just 19, Zach launched a small painting business that he grew into a 50-unit national franchise, landing contracts with Walmart, Home Depot, and other Fortune 500 companies. But Zach didn’t stop at franchising. He saw firsthand ...
Mark as Played
April 23, 2025 • 39 mins
What if success isn’t something you chase — but something you choose?
In this episode of Deeper Than Dough, Bennett Maxwell sits down with Rich Walker — serial entrepreneur and CEO of Quick — for a raw, insightful conversation on aligning business with personal values, and why leadership in the age of AI starts from the inside out.
Rich shares stories from his early entrepreneurial days (yes, at 12), lessons ...
In this episode of Deeper Than Dough, Bennett Maxwell sits down with Rich Walker — serial entrepreneur and CEO of Quick — for a raw, insightful conversation on aligning business with personal values, and why leadership in the age of AI starts from the inside out.
Rich shares stories from his early entrepreneurial days (yes, at 12), lessons ...
Mark as Played
March 26, 2025 • 26 mins
What if working less — not more — is the key to growing your business and your joy?
In this episode of Deeper Than Dough, Bennett Maxwell sits down with Alex Raymond, founder of the Conscious Entrepreneur Summit and host of the Conscious Entrepreneur Podcast. Alex opens up about the hidden struggles many entrepreneurs face — from burnout and imposter syndrome to the pressure to constantly "earn" success through suffe...
In this episode of Deeper Than Dough, Bennett Maxwell sits down with Alex Raymond, founder of the Conscious Entrepreneur Summit and host of the Conscious Entrepreneur Podcast. Alex opens up about the hidden struggles many entrepreneurs face — from burnout and imposter syndrome to the pressure to constantly "earn" success through suffe...
Mark as Played
March 19, 2025 • 29 mins
What truly defines success — and how do you build a life filled with purpose and joy?
In this episode of Deeper Than Dough, Bennett Maxwell welcomes Larry Sprung, founder of Mitlin Financial and host of the Mitlin Money Mindset podcast. Larry shares his journey in wealth management, revealing how his perspective on success has evolved over the years.
He opens up about the tragic loss of his brother-in-law to...
In this episode of Deeper Than Dough, Bennett Maxwell welcomes Larry Sprung, founder of Mitlin Financial and host of the Mitlin Money Mindset podcast. Larry shares his journey in wealth management, revealing how his perspective on success has evolved over the years.
He opens up about the tragic loss of his brother-in-law to...
Mark as Played
March 12, 2025 • 34 mins
Building Business Credit & Unlocking Financial Freedom with Herman Dolce Jr.
Ever wonder how to break free from financial constraints and fund your business without wrecking your personal credit? Herman Dolce Jr., founder of Bella Sloan Enterprises, joins Deeper Than Dough to share his journey from social work to financial literacy expert, helping entrepreneurs secure funding and build business credit the right w...
Ever wonder how to break free from financial constraints and fund your business without wrecking your personal credit? Herman Dolce Jr., founder of Bella Sloan Enterprises, joins Deeper Than Dough to share his journey from social work to financial literacy expert, helping entrepreneurs secure funding and build business credit the right w...
Mark as Played
March 5, 2025 • 40 mins
How Do You Go from Working in an Industry to Owning Multiple Businesses in It—Without Investing a Dime?
Samantha Neely did just that. After 20+ years in the tanning and wellness industry, she turned her passion into ownership. Now, she’s leading multiple Glo Tanning locations and helping others do the same.
In this episode of Deeper Than Dough, Bennett sits down with Samantha to dive into what it really take...
Samantha Neely did just that. After 20+ years in the tanning and wellness industry, she turned her passion into ownership. Now, she’s leading multiple Glo Tanning locations and helping others do the same.
In this episode of Deeper Than Dough, Bennett sits down with Samantha to dive into what it really take...
Mark as Played
February 26, 2025 • 37 mins
What happens when life knocks you down—hard? Jothy Rosenberg knows. By the time he was 19, he had lost a leg, a lung, and was told he wouldn’t survive. Instead, he went on to ski 100 days straight, start nine companies, write books, and launch a nonprofit that’s changing kids’ lives.
In this episode, we talk about resilience, the brutal realities of entrepreneurship, and why building self-esteem is everything. If you’re a...
In this episode, we talk about resilience, the brutal realities of entrepreneurship, and why building self-esteem is everything. If you’re a...
Mark as Played
February 19, 2025 • 37 mins
What if the only thing holding you back from the life you want is you?
Jordan Edwards has built his life around intentional living, coaching ambitious men, and helping them create deep, meaningful relationships. From launching a successful podcast (Clocked In with Jordan Edwards) to running men's mastermind groups, he’s on a mission to help people get unstuck, build community, and take control of their future.
Jordan Edwards has built his life around intentional living, coaching ambitious men, and helping them create deep, meaningful relationships. From launching a successful podcast (Clocked In with Jordan Edwards) to running men's mastermind groups, he’s on a mission to help people get unstuck, build community, and take control of their future.
Mark as Played
February 12, 2025 • 34 mins
In this inspiring episode, Bennett Maxwell welcomes Dr. Ddnard, a meditation expert, entrepreneur, and creator of the Zoul app. Dr. Ddnard shares her remarkable journey from facing devastating loss and inheriting $3 million in debt to building a life of abundance, purpose, and joy—all through the power of meditation and mindset shifts.
Discover how Dr. Ddnard’s experience with grief led her to unlock inner freedom, ov...
Discover how Dr. Ddnard’s experience with grief led her to unlock inner freedom, ov...
Mark as Played
February 5, 2025 • 38 mins
In this episode, Bennett Maxwell sits down with Keenan Price, the CEO of Balloon Artisan, a company that designs stunning balloon installations for major events and celebrations. Keenan opens up about his journey, from embracing his unique niche to building a thriving business that completed over 1,000 projects last year, including massive installations for high-profile events.
He shares valuable lessons on scaling a ...
He shares valuable lessons on scaling a ...
Mark as Played
January 29, 2025 • 36 mins
In this follow-up episode, Bennett Maxwell welcomes back Amy Green Smith, a life coach and hypnotherapist, for an even deeper conversation. Together, they explore the transformative power of psychedelics, hypnotherapy, and emotional intelligence. Amy opens up about her journey from a strict religious upbringing to discovering self-worth and setting boundaries.
They discuss groundbreaking ideas like the role of the sub...
They discuss groundbreaking ideas like the role of the sub...
Mark as Played
January 22, 2025 • 31 mins
In this episode of Deeper Than Dough, we welcome Kristen McAlister, a seasoned business leader with 15 years of experience in helping companies grow wisely. Watch Kristen and Bennett discuss the often overlooked intersection of personal values and business goals, and how finding that sweet spot can lead to greater joy and fulfillment. They also explore common problems business owners face, like a lack of clear vision and gett...
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January 15, 2025 • 30 mins
In this episode, Bennett Maxwell chats with Russ Warner, CEO of Ghost Longboards, a custom clear longboard company from Pleasant Grove, Utah. Russ talks about how he turned his love for skating into a thriving business, starting with a homemade plexiglass board from his neighbor.
Hear how a viral TikTok video brought in thousands of orders overnight, leading to a whirlwind of production chaos, pop-up workstations in h...
Hear how a viral TikTok video brought in thousands of orders overnight, leading to a whirlwind of production chaos, pop-up workstations in h...
Mark as Played
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