Deeper Than Dough

Deeper Than Dough

"Deeper Than Dough" is a podcast hosted by Bennett Maxwell, the founder of Dirty Dough Cookies and an advocate for mental health and entrepreneurship. The podcast explores themes of self-discovery, fulfillment, and personal growth beyond material success. Through discussions with various guests, the show delves into how real joy and fulfillment can be achieved in both business and personal life. The podcast aims to inspire listeners and entrepreneurs with stories, insights, and practical advice on finding deeper meaning in their daily activities and overall life trajectory.

Episodes

May 14, 2025 47 mins
What does it take to build a business that actually makes kids excited to get a haircut? And more importantly, why does that matter if you're in franchising?

In this episode, I sit down with Neal Courtney, CEO of Cookie Cutters Haircuts for Kids, and a guy who’s spent 25 years navigating the franchise world from the ground up. Neal went from franchisee to CEO, and now leads a national brand built on making haircut da...
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What does it take to turn a side hustle into a national brand—and then disrupt an entire industry?

In this episode, Bennett sits down with Zach Tanner, founder of Painter Bros and FM Flow. At just 19, Zach launched a small painting business that he grew into a 50-unit national franchise, landing contracts with Walmart, Home Depot, and other Fortune 500 companies. But Zach didn’t stop at franchising. He saw firsthand ...
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What if success isn’t something you chase — but something you choose?

In this episode of Deeper Than Dough, Bennett Maxwell sits down with Rich Walker — serial entrepreneur and CEO of Quick — for a raw, insightful conversation on aligning business with personal values, and why leadership in the age of AI starts from the inside out.

Rich shares stories from his early entrepreneurial days (yes, at 12), lessons ...
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What if working less — not more — is the key to growing your business and your joy?

In this episode of Deeper Than Dough, Bennett Maxwell sits down with Alex Raymond, founder of the Conscious Entrepreneur Summit and host of the Conscious Entrepreneur Podcast. Alex opens up about the hidden struggles many entrepreneurs face — from burnout and imposter syndrome to the pressure to constantly "earn" success through suffe...
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What truly defines success — and how do you build a life filled with purpose and joy?

In this episode of Deeper Than Dough, Bennett Maxwell welcomes Larry Sprung, founder of Mitlin Financial and host of the Mitlin Money Mindset podcast. Larry shares his journey in wealth management, revealing how his perspective on success has evolved over the years.

He opens up about the tragic loss of his brother-in-law to...
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Building Business Credit & Unlocking Financial Freedom with Herman Dolce Jr.

Ever wonder how to break free from financial constraints and fund your business without wrecking your personal credit? Herman Dolce Jr., founder of Bella Sloan Enterprises, joins Deeper Than Dough to share his journey from social work to financial literacy expert, helping entrepreneurs secure funding and build business credit the right w...
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How Do You Go from Working in an Industry to Owning Multiple Businesses in It—Without Investing a Dime?

Samantha Neely did just that. After 20+ years in the tanning and wellness industry, she turned her passion into ownership. Now, she’s leading multiple Glo Tanning locations and helping others do the same.

In this episode of Deeper Than Dough, Bennett sits down with Samantha to dive into what it really take...
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What happens when life knocks you down—hard? Jothy Rosenberg knows. By the time he was 19, he had lost a leg, a lung, and was told he wouldn’t survive. Instead, he went on to ski 100 days straight, start nine companies, write books, and launch a nonprofit that’s changing kids’ lives.
In this episode, we talk about resilience, the brutal realities of entrepreneurship, and why building self-esteem is everything. If you’re a...
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What if the only thing holding you back from the life you want is you?

Jordan Edwards has built his life around intentional living, coaching ambitious men, and helping them create deep, meaningful relationships. From launching a successful podcast (Clocked In with Jordan Edwards) to running men's mastermind groups, he’s on a mission to help people get unstuck, build community, and take control of their future.
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February 12, 2025 34 mins
In this inspiring episode, Bennett Maxwell welcomes Dr. Ddnard, a meditation expert, entrepreneur, and creator of the Zoul app. Dr. Ddnard shares her remarkable journey from facing devastating loss and inheriting $3 million in debt to building a life of abundance, purpose, and joy—all through the power of meditation and mindset shifts.

Discover how Dr. Ddnard’s experience with grief led her to unlock inner freedom, ov...
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In this episode, Bennett Maxwell sits down with Keenan Price, the CEO of Balloon Artisan, a company that designs stunning balloon installations for major events and celebrations. Keenan opens up about his journey, from embracing his unique niche to building a thriving business that completed over 1,000 projects last year, including massive installations for high-profile events.

He shares valuable lessons on scaling a ...
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In this follow-up episode, Bennett Maxwell welcomes back Amy Green Smith, a life coach and hypnotherapist, for an even deeper conversation. Together, they explore the transformative power of psychedelics, hypnotherapy, and emotional intelligence. Amy opens up about her journey from a strict religious upbringing to discovering self-worth and setting boundaries.

They discuss groundbreaking ideas like the role of the sub...
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In this episode of Deeper Than Dough, we welcome Kristen McAlister, a seasoned business leader with 15 years of experience in helping companies grow wisely. Watch Kristen and Bennett discuss the often overlooked intersection of personal values and business goals, and how finding that sweet spot can lead to greater joy and fulfillment.  They also explore common problems business owners face, like a lack of clear vision and gett...
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In this episode, Bennett Maxwell chats with Russ Warner, CEO of Ghost Longboards, a custom clear longboard company from Pleasant Grove, Utah. Russ talks about how he turned his love for skating into a thriving business, starting with a homemade plexiglass board from his neighbor.

Hear how a viral TikTok video brought in thousands of orders overnight, leading to a whirlwind of production chaos, pop-up workstations in h...
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In this episode, host Bennett Maxwell sits down with Alastair Sanderson, CEO of Operio Group, who went from dropping out of school at 17 to leading a $100M global manufacturing business with 12 locations and 250 employees. They discuss Alastair’s unconventional rise, hard-earned leadership lessons, balancing intense work sprints with family, and why true success is about more than just numbers. Plus, they dive into the million...
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In this episode of Deeper Than Dough, host Bennett Maxwell sits down with Stormi Banks, a certified grant writer and dynamic leader in business development, who has helped small businesses secure over $18 million in grants. They dive into the world of business grants, debunking myths and navigating the complexities of funding. Stormi shares insights on the role of personal identity in business, the importance of mental health ...
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In this episode of Deeper Than Dough, Bennett Maxwell dives into the incredible world of Glo Tanning with its visionary leader, Onyi Odunukwe. Over 15 years, Onyi has built Glo Tanning into a game-changing franchise that offers a spa-experience and industry-leading financial performance, with average store profits reaching $376,000.
The conversation explores how Glo Tanning’s innovative business model empowers franchisees ...
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In this episode of Deeper Than Dough, Bennett Maxwell, Utkarsh Yadav, and Jagat Parikh introduce you to Sigri Indian BBQ, an exciting new franchise bringing fresh, affordable Indian cuisine to the forefront. Backed by Craveworthy Brands, Sigri combines authentic flavors with innovative operational efficiencies, making it a game-changer in the food industry.

Join us as they chat about the founders' inspiring journey, t...
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December 11, 2024 30 mins
In this episode of the Deeper Than Dough podcast, Greg Martin shares his journey from aspiring accountant to M&A advisor and entrepreneur. He discusses the challenges of navigating business failures, the importance of relationships in defining success, and the struggle to find presence in parenting. Greg emphasizes the need for open conversations about failures and offers insights into his life philosophy centered around h...
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This episode of The Deeper Than Dough podcast features Justin Egan, co-founder of Wing It On, sharing his journey from marketing to co-creating a thriving wing franchise. Known for winning 1st place in the "Best Wing Sauce" award three years in a row at the National Wing Festival, Wing It On stands out for its exceptional flavors. Justin discusses their dedication to quality, the value of community connections, and their partn...
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