Destination Discourse
Destination Discourse is the essential podcast for DMOs and travel industry professionals who want to stay ahead in destination marketing, stewardship, and management. Hosted by industry experts Stuart Butler and Adam Stoker, each episode delves into the key issues and trends shaping the future of tourism. From cutting-edge innovations to the complex challenges of destination management, we offer thought-provoking insights, honest debates, and practical takeaways. Part love letter to the industry, part therapy session, and part user manual, Destination Discourse is your trusted source for real talk and expert advice. Join us to explore inspiring campaigns, hear from leading voices, and gain the insights you need to elevate your destination strategies.
Episodes
Despite Stuart battling some lingering Covid brain fog and Adam fresh off his 18th wedding anniversary trip to see Morgan Wallen, the crew dives deep ...
From the shifting expectations of today’s workforce to the growing importance of culture, adaptability, and leadership, this conversation covers what DMOs must...
We talk about the increasing pressure on destination...
We dive deep into the evolving role of websites, the risks and opportunities presented by AI-generated RFPs, and whether the future of digital customer interaction really requires throwing everything out and s...
Are they fair? Are they functional? Or are they just outdated relics doing more harm than good?
With Stuart bringing the DMO perspective and Adam representing the vendor side, this conversat...
In this episode, we dive into
• Why tourism and economic development need to stop livi...
John reveals the findings f...
To explore both sides, Stuart and Adam are joined by two of the smartest minds in the space:
• Jeanette Roush, whose early experimentation with ...
We kick things off with “Stu’s News,” breaking down two proposed Florida bills that could upend the state’s tourism funding mode...
We talk through how Kissimmee approaches stewardship without abando...
🧠 Main Topics Covered:
• ChatGPT as a discovery engine and emotional mirror
• The collapse...
Joined by Adam “Snoop Doggy Adam” Stoker, the duo explores a wide-ranging and unscripted conversation about:
• Why current medi...
🔹 Key Topics Covered:
✅ Why your team is the most valuable asset in your organization
✅ The power of employee surveys and how Visit...
We dig into:
✅ Why the definition of “luxury” is shifting (Hint: It’s more about experiences than opulence)
✅ How multi-generational families, wellness seekers, and adve...
In this episode of Destination Discourse, hosts Stuart Butler and Adam Stoker sit down with Brad Dean, the former CEO of Discover Puerto Rico and Visit Myrtle Beach, to discuss how he built multi-million dollar, resilient funding models that changed tourism forever.
We break down:
✅ How Myrtle Beach ...
Special guest Jay Kinghorn from Zartico joins Stuart Butler (Visit Myrtle Beach) and Adam Stoker (The Brand Revolt) to challenge the way DMOs think about data—and why most of them are missing the mark.
...
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