Destination Marketing Podcast

Destination Marketing Podcast

The Destination Marketing Podcast is built for tourism marketers across the country who are overworked and understaffed. Our goal is to help these people prioritize the activities that are proven to be most effective in marketing a destination and stay up to date on the latest technologies and trends in the industry. This isn’t a feel-good, motivational podcast. We’re diving deep into what to do and how to do it. Subscribe today if you’re a tourism marketer and want to perfect your craft.

Episodes

423: How AI Transformed Colby‘s Career with Colby Remund

February 17, 2026 • 50 mins
In this episode, Adam Stoker and his business partner Colby Remund discuss the evolution of Tourism IQ into the industry’s ultimate resource for career progression. Colby shares how he leveraged AI "vibe coding" to rebuild the platform, introducing major new features like the Industry Event Calendar, launched in partnership with One West, and the Destination Marketing Agent, an AI tool that puts years of marketing expertise at your...
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422: The World Cup Strategy Most Destinations Are Missing with Nick Shekeryk and Richard Porter

February 10, 2026 • 40 mins
In this episode, Adam is joined by Nick Shekeryk and Richard Porter from Discover Snohomish County. With the 2026 FIFA World Cup looming, Snohomish County is in a unique position. Located directly between host cities Seattle and Vancouver, they’ve developed a "secondary destination" strategy to capture the overflow of international fans. Nick and Richard also share their playbook for maximizing a global event without being the pri...
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421: Letting Visitors Tell the Destination’s Story with Gavin McKenna

February 3, 2026 • 43 mins
Adam Stoker goes international with Gavin McKenna, Head of Marketing & Digital Communications at Visit Belfast. Gavin shares his path from agency life to leading Belfast’s destination marketing, and why he believes DMOs need to move beyond “digital brochure” websites. They dive into Visit Belfast’s bold launch of the UK’s first social-first destination website, built around UGC, personalization, and a feed-like experience that mirr...
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420: Webinar - The Future of Destination Marketing Websites with Destination Core

January 27, 2026 • 62 mins
In this special episode, Adam Stoker shares a webinar hosted with Destination Core exploring what’s next for destination marketing websites. Joined by Will Wright from Destination Core and Kyle Oland from Golf Tourism Solutions, the group breaks down why traditional DMO websites have become “glorified directories,” why web traffic is declining as discovery shifts to AI and social, and what destinations can do to stay relevant. The ...
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419: Why You Should Level Up from Tactician to Strategist with Camden Bernatz

January 20, 2026 • 43 mins
In this episode of the Destination Marketing Podcast, Adam Stoker welcomes back Camden Bernatz for a thoughtful conversation on the future of marketing strategy. They explore the shift from tactician to strategist, why first-principles thinking matters more than ever, and how marketers can stay valuable as AI continues to change how work gets done. It’s a practical, mindset-driven episode for anyone looking to elevate their impact ...
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418: Predictions for 2026 - A Special Episode Featuring Destination Discourse

January 13, 2026 • 56 mins
In this special bonus episode of the Destination Marketing Podcast, we’re sharing a Destination Discourse conversation with Stuart Butler featuring his predictions for 2026. From why AI won’t “kill” the DMO website this year (but will keep reshaping how travelers search), to the consolidation coming for vendors and destinations, to the shift from “the destination” to the experiences within it. This episode is packed with practical ...
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417: What Actually Matters in 2026 - Destination Marketing Resolutions

January 6, 2026 • 39 mins
In this episode, Adam shares what my resolutions would be if I were running a DMO in 2026. He talks about why the traditional marketing funnel no longer works, why survival is undervalued, how to avoid the illusion of relevance, and what destination marketers must prioritize as AI and stakeholder pressure continue to reshape the industry. If you’re heading into 2026 wondering where to focus and what actually matters, this episode i...
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416: How Unity Built a Winning Destination with Jeff Williams

December 30, 2025 • 44 mins
When cities, sports, and tourism leaders align, powerful things happen. In this episode, Adam Stoker talks with former Arlington mayor and The Unity Blueprint author Jeff Williams about how unity helped turn Arlington into a thriving sports and tourism destination, and what DMOs and city leaders can learn about building momentum, creating jobs, and using tourism to strengthen communities. Subscribe to our ⁠⁠⁠⁠newsletter⁠⁠⁠⁠! The ...
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415: How Attractions Lead Destination Strategy with Yomand Brown

December 23, 2025 • 39 mins
In this episode, Adam Stoker is joined by Yomand Brown, VP of Marketing, Sales, and Communications at the College Football Hall of Fame, to explore how major attractions and DMOs can work together to create seamless visitor experiences. From personalization and AI-driven guest engagement to event sales collaboration and preparing for mega-events like the College Football Playoff and FIFA, this conversation offers practical insights...
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414: How AI Is Transforming Visitor Experience with Michelle Denogean

December 16, 2025 • 41 mins
AI is changing how travelers plan trips—and destination websites can’t afford to fall behind. In this episode, Adam Stoker sits down with Michelle Donogan, CMO of Mindtrip, to discuss how conversational AI is reshaping the visitor experience, why AI should be woven into the entire website (not tucked into a corner), and how destinations can use traveler conversations to uncover content gaps and drive smarter marketing decisions. If...
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413: The Power of “Virginia is for Lovers” with Rita McClenny

December 9, 2025 • 34 mins
Virginia Tourism President Rita McClenny joins Adam to discuss the enduring strength of the Virginia is for Lovers brand and how it continues to drive collaboration, major events, and statewide success. From sports tourism to innovative partnerships, Rita shares what makes Virginia stand out—and how destinations everywhere can elevate their own marketing. Subscribe to our ⁠⁠⁠⁠newsletter⁠⁠⁠⁠! The ⁠⁠⁠⁠Destination Marketing Podcast⁠...
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412: Why Agencies Must Evolve... or Get Left Behind with Ryan Jones

December 2, 2025 • 51 mins
In this episode, Adam Stoker sits down with Ryan Jones, Head of Client Impact at Brand Revolt, to unpack how both marketers and agencies need to evolve for the future. Ryan shares his journey from SEO writer to executive leader, talks about how saying “yes” to new challenges and speaking up (even when it’s uncomfortable) accelerated his career, and explains why tomorrow’s marketers must be strategic, tech-enabled generalists—not si...
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411: Building California’s Newest Tourism Network with Karen Strgacich, Suzy Kay & Veronica Rivera

November 25, 2025 • 42 mins
In this episode, Adam sits down with Karen Strgacich, Veronica Rivera, and Suzy Kay to share the origin story of the California DMO Alliance—how a few pandemic-era check-ins grew into a powerful, grassroots coalition helping destinations across the state collaborate, share leads, and strengthen California’s position in the meetings market. Along the way, they swap memorable travel stories, open up about the challenges that shaped t...
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410: Telling the Destination’s Whole Story with Traveling with Denella

November 18, 2025 • 48 mins
In this episode, Adam Stoker welcomes world traveler and television host Denella Ri’chard, who shares her remarkable journey from growing up in Louisiana to studying abroad in Southern Africa during the Mandela era, working in global hospitality, and ultimately launching her travel show during the height of COVID. Danella explains her “living list” approach to travel, why Vietnam sits at the top of hers, and how deeply personal sto...
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409: Why Every Destination Needs a Podcast

November 11, 2025 • 20 mins
In this solo episode, Adam Stoker reflects on his visit to Visit Mesa and shares why their City Limitless podcast is a masterclass in stakeholder engagement. From seeing how host Ashley Stwertnik built powerful relationships with major partners like Cannon Beach and Revel Surf, Adam reveals the unseen value podcasts create—trust, goodwill, and access that money can’t buy. He also explains how his own show transformed his career, wh...
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408: Inside Visit Mesa’s City Limitless with Ashley Stwertnik

November 4, 2025 • 46 mins
Host Adam Stoker sits down at Visit Mesa with Ashley Stwertnik, the producer-turned-host of City Limitless, to show how a DMO can build real audience by making stories the star and the city the backdrop. Ashley shares the show’s evolution from audio-only to video-first with accessibility, booking high-reach guests (BigDawsTV, Jesse Cole), and the logistics of interviewing Oscar-winner Troy Kotsur with an interpreter. They cover dis...
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407: Building a Destination Through Collaboration with Megan Knott

October 28, 2025 • 37 mins
Tourism Kingston CEO Megan Knott joins Adam Stoker to share how a small Canadian city earned global attention, and a Cannes Film and Media Award, through creative storytelling and collaboration. Megan reveals how Kingston balances rich history with youthful energy, tackles tourism challenges like transportation and seasonality, and builds a sustainable, data-driven visitor economy. Subscribe to our ⁠⁠⁠⁠newsletter⁠⁠⁠⁠! The ⁠⁠⁠⁠De...
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406: Marketing The Unexpected with Cathy Petersen and Eric Brockman

October 21, 2025 • 48 mins
In this episode of the Destination Marketing Podcast, Adam is joined by Cathy Petersen and  Eric Brockman from Destination Dayton to discuss how to turn low customer expectations into outstanding visitor experiences. They explore the core philosophy behind Dayton’s tagline, Discover the Unexpected, and why it perfectly captures what visitors can anticipate during their trip. Cathy and Eric share how they overcome the city’s reputa...
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405: Leveraging LinkedIn for Destination Marketers with Greg Star and Ed Harris

October 14, 2025 • 43 mins
In this episode of the Destination Marketing Podcast, Adam is joined by two returning guests, Greg Starr, founder of Driven, and Ed Harris, CEO of Visit Williamsburg. They discuss how tourism professionals can leverage LinkedIn effectively to showcase the value they generate in their communities to stakeholders every day. Maintaining consistent online visibility ensures that stakeholders see the DMO’s activities in real-time, which...
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404: Building a Live Research Platform with Danielle Hollander

October 7, 2025 • 44 mins
In this episode, Adam is joined by Danielle Hollander, the CMO of Visit Orlando, for a follow-up discussion about how her team leverages social media as a live research platform. Danielle shares how Visit Orlando built a massive, live research platform by creating a Facebook planning group that has grown to over 22,000 members in just four years. This group allows the team to get direct, real-time feedback and use it to inform thei...
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