Destination Marketing Podcast
The Destination Marketing Podcast is built for tourism marketers across the country who are overworked and understaffed. Our goal is to help these people prioritize the activities that are proven to be most effective in marketing a destination and stay up to date on the latest technologies and trends in the industry. This isn’t a feel-good, motivational podcast. We’re diving deep into what to do and how to do it. Subscribe today if you’re a tourism marketer and want to perfect your craft.
Episodes
June 17, 2025 • 56 mins
In this special episode of the Destination Marketing Podcast, we're bringing you Adam's live keynote from the 2025 PRSA Conference.This talk tackles one of the industry’s toughest truths: playing it safe might be the biggest risk of all. Adam dives into what it really means to evolve as a destination marketer, drawing lessons from icons like Kodak and Blockbuster to bold moves in places like Myrtle Beach and Kazakhstan. You’ll hear...
Mark as Played
June 9, 2025 • 40 mins
In this episode, Adam welcomes Kevin Boyle, General Manager of Seaside, Florida, to discuss creating unparalleled destination experiences through authentic lifestyle brands. Kevin shares his unique journey from college comedian to destination expert, and how his experience has helped him understand what visitors truly want from their stay. He also reveals how Seaside has meticulously crafted a choreographed visitor experience and w...
Mark as Played
June 3, 2025 • 31 mins
In this week’s episode, Adam talks with Matt Libber, Executive Director of the Maryland SoccerPlex, about the impact of sports tourism on destinations. Matt shares his journey and offers DMOs advice on building strong partnerships with facilities and event operators, navigating challenges, and maximizing sports' economic and community benefits. He also emphasizes the importance of advocating for tourism funding with elected officia...
Mark as Played
May 27, 2025 • 28 mins
In this episode, Adam sits down for a solo episode packed with insights on the key trends shaping destination marketing today. From the accelerating adoption of AI and its impact on the industry to the growing importance of stakeholder communication and innovative content strategies, this episode provides a roadmap for DMOs in 2025. Explore the necessity of calculated risk-taking, the value of owned media, and the importance of eng...
Mark as Played
May 20, 2025 • 36 mins
In this episode, Adam joins Brand Revolt Production Manager, Matt Henson, to discuss Matt’s background in destination marketing and content production. Matt shares his insights on the importance of high-quality content creation, his experience working with destinations like Wrangell, Alaska, and his transition to the agency world. Learn practical tips for capturing effective video, audio, and photography, and how a 'content first' ...
Mark as Played
May 13, 2025 • 47 mins
In this episode, Adam sits down with Liza Graves, CEO of Style Blueprint, to redefine how destinations should approach media and content. They challenge the traditional view of paid advertising, advocating for storytelling and collaboration with publications to create engaging campaigns. Liza provides actionable insights on crafting effective pitches for earned media, leveraging a content-centric strategy, and understanding the pow...
Mark as Played
May 6, 2025 • 46 mins
In this episode, Adam sits down with Stuart Butler, Chief Marketing Officer at Visit Myrtle Beach and co-host of Destination Discourse. They discuss critical issues facing DMOs, including the impact of AI on travel planning, the importance of personalized experiences, and the evolution of website engagement. Stuart challenges the industry to confront uncomfortable truths, offering a roadmap for DMOs to thrive in a rapidly changing ...
Mark as Played
April 29, 2025 • 13 mins
In this episode, Adam sits down with Josh Rudelbach, destination marketing and data strategist at Carson Valley, Nevada. Josh and Adam dive into how historical storytelling can set your messaging apart from the crowd. From pioneer settlements to local legends, this episode provides actionable insights for destination marketers looking to leverage their unique heritage and create a deeper connection with their audience.
Visit Carso...
Mark as Played
April 22, 2025 • 17 mins
In this episode of the Destination Marketing Podcast, Adam Stoker dives into risk-taking in destination marketing with guest Brent DeRaad, President and CEO of the Arlington Convention and Visitors Bureau. Brent shares his philosophy on embracing calculated chances to achieve impressive results. They explore the importance of investing in a destination's product, fostering collaboration with local government, and identifying unique...
Mark as Played
April 15, 2025 • 21 mins
In this episode of the Destination Marketing Podcast, Adam is joined by Mark Thompson, Executive Director of Visit Plano. Mark shares his insights on destination marketing, focusing on Plano's unique position as a corporate and youth sports destination within the Dallas-Fort Worth Metroplex. They discuss the importance of regional collaboration, the power of exceptional servicing, and strategies for attracting diverse visitor segme...
Mark as Played
April 11, 2025 • 50 mins
Today's episode of The Destination Marketing Podcast is a full-length look at Adam's keynote presentation at the One West Tourism Alliance's Tech Summit. In this key note, Adam explores the value of taking risks and how to navigate risk taking as a DMO. He also brings up a few examples of creators Brand Revolt looks to for inspiration as well as a few examples of Brand Revolt clients and how they take risks.
If you’re enjoying the ...
Mark as Played
April 8, 2025 • 43 mins
On today's episode of the Destination Marketing Podcast, Adam sits down with Andrew Miller, the founder, farmer and CEO of Tulip Valley Farms in Washington State. Andrew discusses his varied background that took him worldwide via the military and what led him to settle down and become a tulip farmer. The conversation then shifts to an in-depth look at how he markets his farm to visitors and the thought process behind his innovative...
Mark as Played
April 1, 2025 • 36 mins
Birgitt Vaughan, the Director of Public Relations for Sonoma County Tourism, joins Adam on today's episode of The Destination Marketing Podcast to talk all things earned media. Birgitt touches on her background and how building relationships with journalists drove her to want to work in public relations. She underscores the importance of building those meaningful relationships with journalists with a story about how she used those ...
Mark as Played
March 25, 2025 • 57 mins
Today's episode of The Destination Marketing Podcast is a special collaboration with Destination Discourse, Adam’s other podcast with Stuart Butler from Visit Myrtle Beach. Adam and Stuart sit down with Katie Briscoe, CEO of MMGY Global, for a spirited discussion about the merits and challenges of paid and owned media strategies in destination marketing. Tune in for valuable insights from both sides of the table as Adam argues in f...
Mark as Played
March 18, 2025 • 31 mins
Joining Adam on today's episode of The Destination Marketing Podcast is Natalie Wallon, the Marketing and Communications Manager at Discover Kalispell, Montana. Natalie shares her background and journey into destination marketing, with stops as a lacrosse coach in Montana and at an SEO agency along the way. Natalie and Adam then discuss Discover Kalispell's creative take on promoting responsible recreation with their "Treat it Like...
Mark as Played
March 11, 2025 • 43 mins
As a small destination surrounded by large cities like Chicago and Indianapolis, Wabash County, Indiana needed to find a way to stand out when marketing its DMO in those cities. Christine Flohr, the Executive Director of Visit Wabash County, joins Adam on today's episode to talk about how she utilized different athletic events, such as the Dam to Dam Bike Ride, to do just that. She highlights how these events benefit visitors and l...
Mark as Played
March 7, 2025 • 54 mins
Today’s special episode of the Destination Marketing Podcast is a webinar hosted by the One West Tourism Alliance that Adam took part in alongside some familiar faces who you might have heard from on previous podcast episodes. Joining Adam on this webinar is Robb Wells from Visit Beaufort, Port Royal and the Sea Islands, Melea Hames from Visit North Alabama and Stuart Butler from Visit Myrtle Beach. Each panel member shares their s...
Mark as Played
March 4, 2025 • 36 mins
In September of last year, Hurricane Helene devastated many parts of the world, with one of the most severely affected areas being the Southeastern United States. Spencer Bost, the executive director of Downtown Spruce Pine, joins Adam on today’s episode to share how he first experienced Spruce Pine as a park ranger and how that eventually led him to work for its DMO. He also highlights what makes Spruce Pine a great destination, f...
Mark as Played
February 28, 2025 • 28 mins
Becky Large, the Executive Director of the Champion Autism Network and the CEO of the Autism Travel Club, joins Adam on today’s episode to share her insights on autism-friendly travel and the strides she has made in making destinations more inclusive for autistic travelers. She showcases the initiatives she’s led for Visit Myrtle Beach, including the TV show "Traveling the Spectrum" and the destination’s autism certification. Becky...
Mark as Played
February 25, 2025 • 44 mins
The satirical mockumentary "Borat" was released in 2006 to worldwide critical acclaim but in Kazakhstan, where the titular character hailed from, the film was more controversial. For the Borat sequel in 2020, Kairat Sadvakassov from Kazakh Tourism wanted to do things differently, so he capitalized on the character to increase awareness of Kazakhstan as a tourism destination, even co-opting Borat's famous catchphrase, "Very Nice!". ...
Mark as Played
Popular Podcasts
I’m Jay Shetty host of On Purpose the worlds #1 Mental Health podcast and I’m so grateful you found us. I started this podcast 5 years ago to invite you into conversations and workshops that are designed to help make you happier, healthier and more healed. I believe that when you (yes you) feel seen, heard and understood you’re able to deal with relationship struggles, work challenges and life’s ups and downs with more ease and grace. I interview experts, celebrities, thought leaders and athletes so that we can grow our mindset, build better habits and uncover a side of them we’ve never seen before. New episodes every Monday and Friday. Your support means the world to me and I don’t take it for granted — click the follow button and leave a review to help us spread the love with On Purpose. I can’t wait for you to listen to your first or 500th episode!
The World's Most Dangerous Morning Show, The Breakfast Club, With DJ Envy And Charlamagne Tha God!
The official podcast of comedian Joe Rogan.
The latest news in 4 minutes updated every hour, every day.
The Clay Travis and Buck Sexton Show. Clay Travis and Buck Sexton tackle the biggest stories in news, politics and current events with intelligence and humor. From the border crisis, to the madness of cancel culture and far-left missteps, Clay and Buck guide listeners through the latest headlines and hot topics with fun and entertaining conversations and opinions.